Peloris Global Sourcing

Name

Peloris Global Sourcing

Legal name

Peloris Global Sourcing Pty Ltd

Website

https://peloris.com

Company type

Private

Founded year

2011

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Fresh Food Export Logistics and Supply Chain Management

NAICS

Fresh Fruit and Vegetable Merchant Wholesalers (42448), Poultry and Poultry Product Merchant Wholesalers (42444), Packaging and Labeling Services (56191)

SIC

Wholesale-Groceries, General Line (5141), Wholesale-Groceries & Related Products (5140), Trucking & Courier Services (No Air) (4210)

akta.pro primary industry

Import/Export Broadline Foodservice Distributors (AFAIAAAH)

akta.pro secondary industries

Ethnic & International Foods Distribution (CRAOABAG), International Economy / Deferred Small Parcel (TLAAANAC), Cross-Border Specialty-Regulated Small Parcels (Medical, Hazmat, Controlled Goods) (TLAAANAJ)

Keywords

• Export logistics services
• Fresh food supply chain
• Cold chain monitoring
• China market access
• IoT track and trace

Headquarters

HQ city

Sydney

HQ country

Australia

HQ region

Oceania

Offices5 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Export and Logistics Services: Comprehensive export logistics services and consultancy across Asia including upfront market research, export preparation, air & sea freight coordination, import clearance, domestic distribution, supply chain visibility, stock tracking, channel management, and dashboard sales reporting. Revenue generated through service fees for logistics management, compliance facilitation, and supply chain solutions.
2. Supply Chain Management Services: Gate-to-shelf service with single point of contact managing all stakeholders. Services include sales and operations planning, export documentation, packaging solutions, shipment scheduling, China health certificate management, customer transfer, and stock visibility.
3. China Market Advisory and Consulting: Expert consultation on China food import legislation, border clearance requirements, technical and trade barriers. Includes export strategy development, local distribution support, customs regulations guidance, and brand awareness services.

Pricing tiers

Go-to-market motion2 records

Distribution channels6 records

Marketing channels6 records

Core offering

Peloris Global Sourcing provides end-to-end export logistics and supply chain management services for Australian and New Zealand fresh food brands seeking to access the China market. The company manages gate-to-shelf delivery through three integrated service modules—market entry planning, logistics execution (under 36 hours clearance), and in-store brand activation—backed by proprietary IoT-based track-and-trace technology offering real-time GPS, temperature monitoring, GS1-standard traceability, and a direct server connection to China Inspection Quarantine (CIQ).

Product overview

Peloris Global Sourcing offers a unified China Market Access Solutions platform comprising three integrated service modules (Ready to Sell, Fast & Fresh, and The Last Three Feet) built on proprietary IoT Track and Trace technology. Ready to Sell provides market entry planning and compliance preparation; Fast & Fresh manages the physical logistics pipeline from ANZ factories to Chinese retail shelves in under 36 hours; and The Last Three Feet focuses on in-store activation and retail relationship management. The proprietary IoT Track and Trace system underpins all three services, delivering real-time supply chain visibility with GPS, temperature monitoring, and GS1-standard traceability. Advisory Solutions extends the platform with export strategy, customs, and brand positioning consulting.

Differentiator

Problem solved

Functional benefit

Products and services

• Ready to Sell Market entry planning and brand development service for ANZ food producers seeking to enter China, covering market research, competitor analysis, consumer insights, value proposition development, regulatory compliance support, and business case validation prior to physical export.
• Fast & Fresh Gate-to-shelf logistics service delivering fresh food from ANZ factories to Chinese retail shelves in under 36 hours, featuring real-time shipment tracking, 0–4°C temperature monitoring, air freight coordination, customs clearance, and direct-to-store delivery covering 80% of Mainland China.
• The Last Three Feet In-store brand activation and retail relationship service covering retail buyer relationships, merchandising, KOL live streaming events, POS displays, sales dashboard reporting, and in-store demonstrators/sampling to convert presence at retail into consumer purchase across Chinese B&M and e-commerce channels.
• IoT Track and Trace Standalone real-time GPS-enabled monitoring system offering 24/7 visibility of shipment location and condition using GS1-standard track and trace, with temperature, humidity, light, tilt, and air pressure data uploaded to the cloud every 15 minutes; integrates with CIQ servers for compliance visibility and offers tamper-proof/counterfeit-proof traceability.
• Advisory Solutions Expert consulting on China food import legislation, border clearance requirements, and supply chain issue resolution, including export strategy development, local distribution planning, customs regulations guidance, and brand awareness support, delivered through webinars and bespoke client engagements.

Quantifiable outcome

• 40% market share of all fresh milk exported to China globally
• +6 more outcomes

Named customers9 records

Segments1 record

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Feature5 records

Partnerships

13 partnerships are on record, tiered core, flagship and minor.

• Suzhou Peloris Trading Co. LtdcoreStrategic or Co-development PartnerChina-based sister company (SPT) with two chief offices in Suzhou district and Chongqing. Manages all China and Hong Kong shipment logistics and Retailer Engagement. Staff manage regulatory requirements for rapid border clearance and timely delivery.
• CFNA (China Chamber of Commerce of Foodstuffs and Native Produce)flagshipStrategic or Co-development PartnerEstablished 1988, approximately 5,000 member companies (importers and exporters). 60 Executive Standing Committee members. SPT appointed as Executive Standing Committee member providing direct access to China food import policy discussions and directives.
• SF ExpresscoreTechnology or IntegrationLeading comprehensive logistics service provider in China. Provides integrated supply chain solutions from airport distribution to final customer delivery, extending from procurement through to after-sales service.
• KantarminorStrategic or Co-development PartnerWorld's leading research and insights provider to FMCG. Assists PGS with understanding consumer and shopper needs in Fresh Food throughout Asia.
• China SkinnyminorStrategic or Co-development PartnerBespoke Research and Digital Marketing Agency based in Shanghai. With client base of Fresh Food and FMCG brands from across ANZ, China Skinny helps understand the specific needs of the Chinese Fresh Food Consumer and Shopper.
• QantascoreTechnology or IntegrationProvides direct nonstop access out of Australia into China with weekly freighter service ensuring capacity, reliability and velocity to transport fresh produce in shortest possible time frame. Together shipped more than 2 million litres of fresh milk to China without a single failed shipment.
• CT Freight Pty LtdminorChannel Partner/ Reseller/ DistributorFreight forwarding services provider. Secures necessary export documentation for every shipment and ensures shipments are packed to PGS specifications, guaranteeing optimal temperatures and protection for transit to Asia.
• TelstracoreTechnology or IntegrationEnables real-time tracking and monitoring of temperature and location via GPS devices which sit in every load, capturing journey data and uploading via Telstra Network partners across Asia. Provides full coverage using 4G and GPS with satellite triangulation.
• Sh'pingcoreTechnology or IntegrationTrack-and-trace management partner. Leading data management tools secure safety and integrity of journey data, defeating tampering and counterfeiting hacks. Provides GS-1 standard traceability service refined into bespoke client templates.
• SendumcoreTechnology or IntegrationProvides Sendum data logger devices that measure temperature, location, light emissions, tilt monitoring, humidity, and air pressure in real-time, uploading data to the cloud every 15 minutes.
• China Inspection Quarantine (CIQ)flagshipStrategic or Co-development PartnerGovernment body (now part of GACC) with direct server connection to Peloris system. Peloris is the only company in the world with this direct link, enabling real-time visibility of shipments for rapid border clearance.
• Australian Food and Grocery Council (AFGC)minorStrategic or Co-development PartnerIndustry body that teamed with Peloris, with support from Department of Agriculture and Water Resources, to publish the China Market Industry Guide for exporters.
• Haymarket HQ (Vietnam Business Booster Programme)minorStrategic or Co-development PartnerSelected for intensive 12-week Vietnam Business Booster Programme run by Haymarket HQ with grant funding from Department of Foreign Affairs and Trade under AVEG Program 2021.

Scale indicators15 records

Recent moves3 records

Expansion highlights5 records

Broad incumbents

• Kuehne+Nagel: Global logistics leader with one of the world's largest perishables/cold-chain forwarding operations. Comparable as a broad incumbent offering international cold-chain services to fresh food exporters.
• DB Schenker: Global logistics provider with cold-chain airfreight and customs capabilities across ANZ-Asia lanes. Comparable as a broad incumbent serving fresh food exporters with similar geographic overlap.
• Hellmann Worldwide Logistics: Germany-headquartered global logistics provider with established perishable goods and ANZ-Asia forwarding operations. Comparable as a broad incumbent in cold-chain cross-border freight forwarding.
• CEVA Logistics: Global third-party logistics provider with cold-chain and ANZ-Asia trade lane capabilities. Comparable as a broad incumbent offering freight forwarding services to fresh food shippers.
• DHL Global Forwarding: Deutsche Post DHL's air and ocean freight forwarding arm with substantial perishable goods capability. Comparable as a broad incumbent in international cross-border fresh food logistics and customs clearance.
• Fonterra Co-operative Group: Largest ANZ dairy cooperative and a Peloris customer, also exporting fresh dairy to China. Comparable as a major ANZ dairy exporter to China but operates as an integrated producer-exporter rather than a pure export services intermediary.
• Mainfreight: NZ-headquartered global logistics provider with significant cold-chain and ANZ-Asia freight capabilities. Comparable as a regional incumbent offering cross-border freight services that compete with Peloris's logistics layer.

Direct peers

• T&G Global: New Zealand-based fresh produce global marketer (apples, berries, citrus) with significant Asia-Pacific distribution. Direct peer in the model of sourcing ANZ produce and selling into Asia retail channels with supply chain visibility.
• Zespri International: New Zealand kiwifruit marketer that exports premium fresh produce to China and globally with a tightly managed supply chain. Comparable to Peloris as an ANZ-headquartered fresh food exporter navigating China market access and regulatory compliance.
• Sealord Group: Major New Zealand seafood company exporting premium chilled/frozen seafood into China. Direct peer given Peloris's seafood category work (Yumbah, oysters, lobster) and shared cold-chain complexity.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/peloris-global-sourcing

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Peloris Global Sourcing