Shping

What Shping does

Shping is a privately held Australian technology company headquartered in Melbourne that operates a two-sided consumer rewards and brand media platform. On the consumer side, the company offers a free mobile app (iOS and Android) under which users upload receipts from any retailer, scan product barcodes, and submit receipt-verified reviews to earn Shping Coins — a proprietary cryptocurrency token that can be cashed out to Australian bank accounts or to a Coinbase crypto wallet. The app positions itself as a universal, retailer-agnostic alternative to single-retailer loyalty programs, with 300k+ Australian users and a product database exceeding 20 million SKUs. On the brand side, Shping sells the Shping for Brands platform, comprising three modules: Acquisition Hub (targeting competitor category buyers), Review Hub (collecting receipt-verified reviews for SEO and brand syndication), and Loyalty Hub (tiered loyalty management with cross-store purchase analytics).

The company's underlying technology stack centers on an AI-powered receipt processing engine that combines computer vision OCR, text extraction, and product mapping against the product database, supplemented by fraud/anomaly detection on receipts and reviews. The platform integrates with product data providers (GS1, SKUVantage, Smart Media), supply chain traceability infrastructure (IBM Food Trust), crypto wallet infrastructure (Coinbase), affiliate networks (Commission Factory, Impact, Rakuten Advertising), and third-party reward providers (Prodege). The Shping Coin token is listed on multiple cryptocurrency exchanges including Coinbase, Gate.io, and Uniswap. The company also operates a wholly-owned subsidiary, Shping Security (formerly AuthenticateIt), focused on supply chain serialisation and product traceability.

Shping's business model blends brand-side advertising and campaign revenue (the dominant monetization stream, with custom-priced campaigns and 3-month minimum brand agreements), affiliate cashback commissions, mobile in-app advertising via networks such as AppLovin, Unity, Meta, and Google AdMob, and indirect value from the Shping Coin token ecosystem. Go-to-market is dual-motion: a product-led, freemium consumer acquisition funnel on one side, and a direct enterprise field sales motion with dedicated Client Success Managers on the other. Named brand customers are concentrated in FMCG (Coca-Cola, Kraft Heinz, PepsiCo, Asahi, Schweppes, Lavazza, Bondi Sands, and others), with the Sunny Queen Farms case study reporting 8.9% ad-to-purchase conversion, 136% month-on-month new shopper growth, and 28% repeat purchase increase.

Name

Shping

Legal name

Shping Holdings Pty Ltd

Website

https://shping.com

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

11–50 employees

Short description

Shping is an Australian consumer rewards app and brand media platform that lets shoppers earn cryptocurrency or cash rewards by uploading retail receipts, scanning barcodes, and writing verified reviews, while selling direct-to-shopper marketing campaigns to FMCG brands.

Ownership category

akta.pro rank

Product category

Consumer Engagement & Loyalty Software

SIC

Security & Commodity Brokers, Dealers, Exchanges & Services (6200), Retail-Nonstore Retailers (5960)

akta.pro primary industry

BNPL Consumer Apps & Wallets (Discovery, Management) (FSAGAIAG)

akta.pro secondary industry

In-App / Online Checkout Wallets (FSAMAEAH)

Keywords

• Mobile rewards platform
• Brand loyalty software
• Consumer engagement app
• Product authentication
• Cryptocurrency rewards

Headquarters

HQ city

Melbourne

HQ country

Australia

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Software

Cost components

Technology or R&D, Personnel, Marketing or Sales, Operations, Others

Revenue model

1. Brand Advertising & Campaigns: FMCG brands pay for targeted marketing campaigns through Shping for Brands products (Acquisition Hub, Review Hub, Loyalty Hub). Campaigns target category buyers, reward verified reviews, and build brand loyalty with real-time analytics.
2. Affiliate Commissions: Commission-based revenue from affiliate cashback offers through partnerships with Commission Factory, Impact, and Rakuten Advertising networks. Users earn cashback on purchases, Shping receives commission.
3. Third-Party Reward Activities: Partnership with Prodege LLC and other reward providers for surveys, games, and offers that generate revenue through user participation fees.
4. Token Trading & Exchange Fees: Shping Coin is listed on external exchanges (Coinbase, Gate.io, Poloniex, BitMart, TimeX, SushiSwap, Uniswap). While users cannot trade within the app, the token ecosystem generates indirect value through user engagement and brand participation.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels8 records

Core offering

Shping operates a consumer-facing mobile rewards application that lets users scan product barcodes to earn Shping Coin cryptocurrency, view product information, and engage with brand campaigns. It also sells a B2B SaaS platform — Shping for Brands — that gives FMCG brands and retailers tools for product authentication, reviews collection, loyalty campaign management, and consumer acquisition, all connected via a GS1-linked product database.

Product overview

Shping is a consumer rewards super-app with a modular platform architecture. The core product is the Shping App, which enables users to earn Shping Coins by uploading receipts, scanning barcodes, and writing reviews. The app connects to Shping Coin, the underlying cryptocurrency token. For brand partners, Shping offers the Shping for Brands platform comprising three integrated modules: Acquisition Hub (competitor targeting), Review Hub (verified reviews), and Loyalty Hub (tiered loyalty management). Supporting features include Shping Booster (promotional discounts), Shping Karma (gamification), and the Shping Affiliate Program. The platform is integrated with GS1, SKUVantage, Smart Media, IBM Food Trust, Coinbase, and multiple affiliate networks.

Differentiator

Problem solved

Functional benefit

Brands

• Shping for Brands: Direct-to-shopper media channel for brands that enables businesses to communicate product stories, acquire new customers, collect verified reviews, and build loyalty programs across all retail environments.
• Shping Coin
• Acquisition Hub
• Review Hub
• Loyalty Hub

Products and services

• Shping App
• Shping for Brands
• Shping Coin
• Shping Karma
• Shping Insider Program
• Shping Affiliate Program

Quantifiable outcome

• Users can earn up to AU$75 per month through app engagement
• +4 more outcomes

Named customers12 records

Segments3 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration15 records

AI capability8 records

Feature5 records

Partnerships

13 partnerships are on record, tiered core and minor.

• CoinbasecoreGTM or Marketing Partner · 1 August 2024Strategic partnership enabling Shping app members to withdraw Shping Coins as cryptocurrency through Coinbase Wallet. First rewards program in Australia to offer cryptocurrency cash-outs. Provides greater financial flexibility for users choosing to convert rewards to crypto.
• IBM Food TrustcoreTechnology or IntegrationCollaboration to deliver detailed product traceability and origin information from IBM Food Trust to Australian consumers via the Shping App. Enables consumers to interact with their purchases and access raw material origin details.
• GS1coreTechnology or IntegrationProduct data integration partner. Shping is already integrated with GS1, enabling rapid product onboarding for brand campaigns. Co-hosted webinar on quality product data and purchase behavior.
• Prodege LLCcoreGTM or Marketing PartnerThird-party reward provider for surveys, games, and offers available within the Shping app. Enables diverse engagement activities for users to earn Shping Points.
• Commission FactorycoreChannel Partner/ Reseller/ DistributorAffiliate network partner for cashback offers from participating merchants. Shping members earn percentage-based cashback on qualifying purchases through affiliate tracking.
• ImpactcoreChannel Partner/ Reseller/ DistributorAffiliate network partner for cashback offers from participating merchants.
• Rakuten AdvertisingcoreChannel Partner/ Reseller/ DistributorAffiliate network partner for cashback offers from participating merchants.
• AppLovinminorGTM or Marketing PartnerMobile advertising partner for non-rewarded advertising displayed in the Shping app.
• UnityminorGTM or Marketing PartnerMobile advertising partner for non-rewarded advertising in the app.
• LiftoffminorGTM or Marketing PartnerMobile advertising partner for non-rewarded advertising in the app.
• PangleminorGTM or Marketing PartnerMobile advertising partner for non-rewarded advertising in the app.
• MetaminorGTM or Marketing PartnerAdvertising partner (Facebook/Instagram) for non-rewarded advertising in the app.
• Google/AdMobminorGTM or Marketing PartnerAdvertising partner for non-rewarded advertising in the app.

Scale indicators9 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Shopkick: US mobile rewards app combining in-store location triggers, barcode scanning, and receipt-based rewards. Most directly comparable to Shping on the consumer-side product mechanics (scan, upload receipt, earn). Differs in being more retail-partner-funded than universal.
• Ibotta: US-listed mobile cashback platform where users earn rebates by scanning receipts and purchasing featured products. Closest publicly-traded analogue to Shping's universal receipt-verified rewards model, with a similarly large brand-partner network.
• Fetch Rewards: US mobile app rewarding users for scanning any grocery receipt from any retailer. Directly comparable universal-receipt, any-store positioning and brand-side monetisation through packaged-goods marketing spend.
• Flybuys (Loyalty Pacific): Australia's second-largest coalition loyalty program (Coles, etc.). Competes with Shping for Australian consumer mindshare and FMCG brand budgets, though Flybuys is retailer-aligned rather than universal.
• Receipt Hog: Receipt-scanning rewards app paying users for any grocery receipt from any store. Same 'universal receipt' GTM motion as Shping, monetised primarily through market-research data sales to CPG/retail rather than branded campaigns.

Broad incumbents

• Everyday Rewards (Woolworths Group): Australia's largest loyalty program, run by the dominant grocery incumbent. Represents the retailer-controlled retail-media model that Shping for Brands explicitly pitches against; scale and data advantages make it the principal incumbent competitor.
• Catalina Marketing: Long-established US shopper-marketing platform offering personalised coupons and basket-level insights to CPG brands. Comparable on the B2B side of Shping's offering (shopper targeting, verified purchase data) at significantly greater scale.
• News America Marketing (News Corp): Large, established shopper-marketing and in-store media business serving CPG brands. Comparable on the B2B media channel that Shping for Brands competes for, with deeper retailer relationships and broader media formats.

Regional players

• Nectar (Aimia / Coalition Loyalty UK): UK universal coalition loyalty program operated by Aimia. Comparable in concept (universal, store-agnostic rewards) but geographically distinct from Shping's Australian focus.

Emerging players

• Lolli: US bitcoin rewards browser extension and app partnering with merchants to give users crypto cashback. Most directly comparable to Shping's crypto-cash-out consumer proposition, though delivery is browser-based rather than receipt-verified.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/shpingapp
• YouTubeyoutube.com/@shping/streams
• Facebookfacebook.com/shpingapp
• LinkedInlinkedin.com/company/shping
• Instagraminstagram.com/shpingapp
• TikToktiktok.com/@shpingapp

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Subsidiaries1 record

Funding overview

Funding rounds1 record

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Shping