Impact Marketing Partners

What Impact Marketing Partners does

Impact Marketing Partners is a Charlotte, North Carolina-based direct response advertising agency founded in 2012 and operating with approximately 10 team members. The firm delivers full-service marketing and advertising capabilities spanning media planning and buying across TV, radio (terrestrial and internet), digital media (SEO/SEM, display, geo-targeting), out-of-home (static, digital, transit), social media (Facebook, Instagram, Twitter, YouTube), and experiential/promotional events. Its service mix also includes creative production for video/television and radio commercials, plus strategic marketing consultation grounded in business analysis and target-customer identification. The stated value proposition centers on measurable ROI for clients navigating advertising complexity (GRPs, TRPs, CPPs), with the founder David Medlock positioning the firm around results rather than industry awards.

The agency's commercial model is professional services — quote-based, negotiated engagements with multi-year contract cadence — serving a horizontal mix of mid-market and SMB clients across healthcare, retail (jewelry, automotive, convenience), financial services, home services, sports/entertainment, and consumer goods. Named clients include QC Kinetix, Diamonds Direct, Genesis Diamonds, Charlotte Center for Cosmetic Dentistry, Premier Plastic Surgery, Neighborhood Lender, Charlotte Knights, Pillsbury, and Secure Turf. The firm is bootstrapped and founder-owned (no institutional funding, no parent company), operates from a single Charlotte headquarters, and claims active media buying across 100+ U.S. markets reaching 85M+ consumers weekly for clients. No proprietary technology platform, AI/ML capability, patents, certifications, or external partnerships are disclosed; the stack relies on industry-standard media planning, buying, and analytics tools.

Name

Impact Marketing Partners

Legal name

Impact Marketing Partners

Website

https://impactmarketingpartners.com

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

1–10 employees

Short description

Impact Marketing Partners is a Charlotte, NC-based direct response advertising agency with ~10 employees that delivers media planning/buying, creative production, and digital/social marketing to mid-market and SMB clients across 100+ U.S. markets.

Ownership category

akta.pro rank

Product category

Advertising Agency Services

NAICS

Advertising Agencies (54181), Media Buying Agencies (54183), Advertising, Public Relations, and Related Services (5418)

SIC

Services-Advertising Agencies (7311), Services-Advertising (7310)

akta.pro primary industry

Experiential, Event & Sponsorship Marketing (BPAFAAAH)

akta.pro secondary industry

Affiliate & Partner Marketing (Performance Partnerships) (BPAFACAE)

Keywords

• Direct response advertising
• Media planning buying
• Creative production services
• Out of home advertising
• Digital media marketing

Headquarters

HQ city

Charlotte

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales

Revenue model

1. Advertising Services: Revenue generated through professional advertising services including media planning and buying across TV, Radio, Digital, Outdoor, and Print platforms. Services are likely structured as project-based or retainer contracts with business clients.
2. Creative Services: Creative development services for commercials, radio spots, digital content, and multi-media design work.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels6 records

Core offering

Impact Marketing Partners is a direct response advertising agency that delivers end-to-end marketing services for business clients, including media planning and buying across TV, radio, digital, outdoor, and print platforms. The firm produces creative content such as television and radio commercials and manages digital, social media, and out-of-home advertising campaigns for clients in over 100 U.S. markets.

Product overview

Impact Marketing Partners is a direct response advertising agency offering a comprehensive suite of marketing and advertising services. The company operates across multiple platforms including audio (terrestrial and internet radio), video (TV, cable, OTT), digital media (SEO/SEM, display, geo-targeting), social media (Facebook, Instagram, Twitter, YouTube), out-of-home (billboards, digital, transit), and experiential marketing (events, sponsorships, promotions). Services include media planning and buying, creative production (television commercials, radio spots), and strategic marketing consultation. The company has over 75 years of combined experience across all media platforms and reaches consumers in over 100 American cities.

Differentiator

Problem solved

Functional benefit

Products and services

• Direct Response Advertising A direct response advertising service focused on delivering measurable results and return on investment for clients across multiple media platforms.
• Audio Advertising Audio advertising campaigns using terrestrial and internet radio, with creative production and media buying across over 25 media markets.
• Video and Digital Media Advertising Digital media advertising including SEO/SEM, targeted display, geo-targeting, website development, and online video advertising.
• Social Media Marketing Social media strategy, advertising, content writing, and analytics services across Facebook, Instagram, Twitter, and YouTube platforms.
• Media Planning and Buying Media planning and buying services for radio, television, digital, out-of-home, and print advertising across major media companies.
• Out of Home Advertising Out of home advertising using static billboards, digital assets, and transit placements with industry software and analytics for placement optimization.
• Experiential, Promotional Marketing and Events Experiential marketing services including festivals, concerts, holiday events, custom engagement activities, sponsorships, and promotional events.
• Video/Television Commercial Production Television and video commercial production services for clients, featuring creative development and production capabilities.
• Radio Commercial Production Radio commercial production services including voice-over talent and audio creative development.
• Marketing Strategy Development Strategic marketing planning services including business analysis, target customer identification, and message crafting.

Quantifiable outcome

• 85 million+ consumers reached weekly
• +2 more outcomes

Named customers15 records

Segments5 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators4 records

Recent moves4 records

Expansion highlights3 records

Direct peers

• Eric Mower + Associates: Multi-office independent agency with strong media buying, creative, and direct-response heritage serving consumer brands. Comparable in mid-size, multi-platform, results-driven positioning.
• Wray Ward: Charlotte-based full-service marketing and advertising agency offering media planning/buying, creative, and digital services to regional and national brands. Closest geographic and capability peer to Impact Marketing Partners within the Charlotte market.
• Rawle Murdy Associates: Charleston/Charlotte-area independent agency offering full-service advertising, media planning, and creative production for regional and national brands — closely comparable regional independent competitor.
• The Brandon Agency: Mid-sized full-service advertising and media buying agency serving a mix of regional and national clients across multiple verticals with TV, radio, digital, and OOH capabilities — directly comparable in service mix and client profile.
• GKV Communications: Independent full-service advertising agency offering media planning/buying and creative across traditional and digital channels — comparable multi-platform independent agency model.
• Eicoff: Long-standing direct-response advertising agency specializing in TV, digital, and audio media buying for performance-driven clients — direct-response niche alignment with Impact's core positioning.
• Beasley Direct and Online Marketing: B-to-B and consumer direct-response advertising agency focused on measurable ROI across media buying, digital, and creative — highly comparable direct-response philosophy and service mix.
• Marcus Thomas LLC: Mid-sized independent advertising agency with full media buying, creative, and digital capabilities serving consumer and B2B clients — comparable in scale and full-service positioning.
• Latorra, Wayne & Partners: Independent direct-response and brand advertising agency offering creative, media planning/buying, and digital services to mid-market clients — comparable in size, model, and results orientation.

Broad incumbents

• Doner Company: Larger independent agency with significant media buying and direct-response heritage serving national consumer brands — comparable service offering but at substantially greater scale.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/channel/UCjQjrZVOPFMc23a3_S1jDrQ/videos
• Facebookfacebook.com/impactmarketingpartners
• LinkedInlinkedin.com/company/impact-marketing-partners

Revenue estimate

Valuation estimate

Number of profiles

Profiles10 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Impact Marketing Partners