What Eicoff does

Eicoff is a Chicago-based performance advertising agency founded in 1959 that specializes in direct-response television (DRTV), digital, and audio advertising for brands across verticals including building materials, education, insurance, and healthcare. Named enterprise clients in the public testimonials include James Hardie, Stride Inc., Ladder Life, and UnitedHealthcare. The firm operates a three-pillar service portfolio: Creative (advertising creative development), Media (DRTV-focused performance media buying and always-on optimization), and EiQ (a proprietary TV measurement platform co-built with leading third-party data technology providers). EiQ is positioned as the differentiation layer, providing attribution, layered measurement, and optimization insight that lets clients shift brand marketing into measurable lead-generation outcomes.

The business model is professional-services / managed-services: Eicoff functions as a consultative sales-led agency, engaging enterprise marketing leaders (CMOs, Marketing Directors, Senior Directors of Brand Marketing) through direct client relationships without resellers, marketplaces, or channel partners. Pricing is contact-based quoting, not publicly disclosed. Marketing channels are website-centric, anchored on growth-story case studies, client testimonials, and a DRTV-focused blog. The firm maintains a single U.S. headquarters at 333 North Green Street, Chicago, with 101-250 employees.

Eicoff operates as a subsidiary of Ogilvy, evidenced by its privacy policy being hosted on ogilvy.com and Ogilvy's broader corporate infrastructure. No information about independent funding, private-equity ownership, M&A activity, or governance changes is disclosed in the available data. Geographic coverage is stated as North America (USA) only, with no current international footprint.

Name

Eicoff

Legal name

Eicoff

Website

https://eicoff.com

Company type

Private

Founded year

1959

Operating status

Operating

Headcount range

101–250 employees

Short description

Eicoff is a Chicago-based performance advertising agency founded in 1959, specializing in DRTV, digital, and audio advertising for enterprise brands. It offers creative, media buying, and the EiQ TV measurement platform as an Ogilvy subsidiary.

Ownership category

akta.pro rank

Product category

Performance Advertising Services

NAICS

Advertising Agencies (54181), Media Buying Agencies (54183)

SIC

Services-Advertising Agencies (7311), Services-Advertising (7310)

akta.pro primary industry

Search Engine Marketing (SEM) / Paid Search (PPC) (BPAFACAA)

Keywords

• Performance advertising
• DRTV advertising
• Direct response television
• Media buying services
• TV measurement analytics

Headquarters

HQ city

Chicago

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Technology or R&D, Operations

Revenue model

1. Advertising Agency Services: Eicoff generates revenue through performance advertising agency services, including creative development, media buying across DRTV, digital and audio channels, and analytics/optimization services. The agency operates on a managed services model delivering measurable leads and ROI for clients.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels2 records

Core offering

Eicoff is a performance advertising agency that plans, buys, and optimizes Direct Response TV (DRTV), digital, and audio advertising for brands, supported by in-house creative development and the proprietary EiQ TV measurement and analytics platform. The agency operates as a full-service partner delivering measurable leads and ROI on advertising spend, with deep roots in DRTV and continuous, always-on optimization across channels.

Product overview

Eicoff is a performance advertising agency offering a three-pillar service portfolio: Creative (advertising creative services), Media (DRTV-focused media buying and optimization), and EiQ (a TV measurement and analytics platform). The company positions itself as a full-service partner spanning from creative ideation through media execution to data-driven measurement and optimization.

Differentiator

Problem solved

Functional benefit

Brands

• EiQ: A TV measurement platform built in partnership with top data technology providers

Products and services

• Creative Advertising creative services that craft meaningful ideas designed to motivate consumer response and drive measurable action, for brands seeking response-driven advertising concepts.
• Media Performance media buying and optimization services specializing in Direct Response TV (DRTV), with an always-on, always-improving approach across DRTV, digital and audio channels designed to deliver greater reach, response and ROI.
• EiQ A TV measurement and analytics platform built in partnership with top data technology providers, designed to deliver clarity and deeper insights into advertising performance for advertisers using DRTV and adjacent channels.

Quantifiable outcome

• Shifted from brand marketing to driving measurable leads and optimizing at scale
• +1 more outcomes

Named customers4 records

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

One partnership is on record.

• Top Data Technology Providers (for EiQ platform)coreTechnology or IntegrationEicoff has built its proprietary EiQ TV measurement platform in partnership with leading data technology providers. This partnership enables the company to offer improved TV measurement capabilities to its advertising clients, distinguishing its service offering from competitors.

Scale indicators1 record

Recent moves4 records

Expansion highlights4 records

Direct peers

• Hawthorne Direct: Hawthorne Direct is a performance-driven direct response advertising agency specializing in DRTV, digital, and analytics. Like Eicoff, it combines media buying with creative and measurement capabilities and targets the same brand clients seeking measurable response outcomes from TV and digital campaigns.
• Response Media: Response Media is a direct response advertising agency focused on DRTV, digital, and lead generation. It competes head-to-head with Eicoff in performance TV buying, attribution, and integrated creative-media-analytics services for brands prioritizing measurable response.
• Guthy-Renker: Guthy-Renker is a pioneer in direct response television advertising, with deep historical roots in DRTV infomercials and short-form response ads. Comparable to Eicoff in its DRTV heritage, creative-driven response TV focus, and category authority.

Broad incumbents

• Ogilvy: Ogilvy is Eicoff's parent company and a global advertising network offering creative, media, public relations, and consulting services. It competes broadly for the same enterprise clients but offers a much wider portfolio spanning brand advertising, digital transformation, and healthcare communications.
• WPP: WPP is the global advertising holding company that owns Ogilvy and therefore Eicoff. WPP's network includes GroupM media agencies (Mindshare, Wavemaker) that operate in the same DRTV/digital media buying space but at significantly larger scale and broader geographic reach.
• Omnicom Group: Omnicom is a major advertising holding company whose agencies (e.g., Hearts & Science, PHD, OMD) compete for the same performance-driven media buying mandates that Eicoff targets. Represents a larger-scale incumbent alternative for clients consolidating media spend.
• Publicis Groupe: Publicis is a global advertising holding company with media agencies (Starcom, Zenith, Spark Foundry) that compete directly with Eicoff's DRTV and digital media buying services, particularly for enterprise clients seeking globally coordinated performance campaigns.

Emerging players

• PMG: PMG is an independent performance marketing agency focused on data-driven digital media buying across paid search, paid social, programmatic, and emerging channels. It is comparable to Eicoff as a performance-oriented alternative, though without the DRTV heritage and with deeper digital-first capabilities.
• Tinuiti: Tinuiti is a large independent performance marketing agency spanning paid search, paid social, programmatic, and commerce media. Comparable to Eicoff in targeting outcome-driven enterprise advertisers, though concentrated in digital channels rather than DRTV.

Others

• iSpot.tv: iSpot.tv is a TV/CTV measurement and attribution platform offering real-time cross-screen ad measurement. Comparable to Eicoff's EiQ platform as a competitor in TV measurement and analytics, but operating as a SaaS/data vendor rather than a media buying agency.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights5 records

Customer concentration

• Facebookfacebook.com/eicoffdrtv

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Eicoff