Lova Yatak
Lova Yatak is a Turkish manufacturer and retailer of mattresses, bed bases, headboards, pillows, duvets, and home textiles, serving individual consumers through owned retail stores, e-commerce, franchise partners, and sister-brand outlets across Turkey and select international markets.
- Company typePublic
- Founded-
- HeadquartersKadikoy
- Headcount501–1,000
- GTM typeB2C
- OfferingHardware or Manufacturing
What Lova Yatak does
Lova Yatak is a Turkish manufacturer and retailer of sleep and bedroom products, operating as a brand within Doğanlar Mobilya İmalat San. Ve Tic. A.Ş., part of the diversified Doğanlar Furniture Group (also encompassing Doğtaş and Kelebek Furniture). The company produces mattresses, bed bases, headboards, pillows, duvets, mattress protectors, and a broad range of home textiles and home cosmetics (sheets, blankets, towels, bathrobes, fragrances, candles), alongside a Sleep Solutions furniture line (loveseats, armchairs, corner sofas). Manufacturing is based in Turkey and supports a portfolio that spans HRS steel spring, pocket spring (including 5-zone, 7-zone, Honeycomb, and proprietary Master Zone variants), memory foam, hybrid, springless, and latex constructions, with specialty fabric technologies such as Nanobionic and Borofen and aromatherapy microcapsule systems (eucalyptus/menthol).
The business is structurally B2C and direct-to-consumer, monetized through unit sales of physical goods priced in Turkish Lira with installment payment options and a 1,000 TL free-shipping threshold. Distribution is omnichannel: owned domestic retail, outlet, and international stores; a direct e-commerce site (lovayatak.com); a franchise program; and wholesale shelf space in sister-brand Doğtaş and Kelebek Furniture outlets. Marketing spans social media, blog content, an online Comfort Sleep Test, email, downloadable catalogs, and in-store expert consultation. The company employs 501–1,000 staff and is headquartered in the greater Istanbul area (Kadikoy), serving consumers in Turkey with international expansion into the Middle East and Europe. No revenue, funding, or headcount growth figures were disclosed.
Lova Yatak firmographics
Firmographics- Name
- Lova Yatak
- Legal name
- Doğanlar Mobilya İmalat San. Ve Tic. A.Ş.
- Website
- https://lovayatak.com
- Company type
- Public
- Operating status
- Operating
- Headcount range
- 501–1,000 employees
- Short description
- Lova Yatak is a Turkish manufacturer and retailer of mattresses, bed bases, headboards, pillows, duvets, and home textiles, serving individual consumers through owned retail stores, e-commerce, franchise partners, and sister-brand outlets across Turkey and select international markets.
- Ownership category
- akta.pro rank
Lova Yatak industry classification
Industry- Product category
- Mattresses and Bedding
- NAICS
- Mattress Manufacturing (33791), Mattress Manufacturing (337910)
- SIC
- Household Furniture (2510)
- akta.pro primary industry
- Mattress & Bed Retail (Innerspring, Foam, Hybrid) (CRAIABAA)
- akta.pro secondary industries
- Mattresses, Bedding & Sleep Products Distribution (CRAOAFAL), Mattress & Pillow Components Manufacturing (Ticking/Pillow Shells/Protectors) (IMAOAKAE)
Keywords
Where Lova Yatak is headquartered
LocationHeadquarters
- HQ city
- Kadikoy
Offices3 records
Markets served
Lova Yatak business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Operations, Supply Chain, Personnel, Marketing or Sales, Infrastructure
Revenue model
- Mattress Sales: One-time sale of mattresses including pocket spring, memory foam, hybrid, and latex models in various sizes (single, double, king).
- Bedding Products: One-time sale of pillows, duvets, mattress protectors, and pillow protectors.
- Bed Bases & Headboards: Sale of bed bases, headboards, bed frames, and complete bed sets including headboard and base combinations.
- Home Textiles & Home Cosmetics: Duvet cover sets, bathroom textiles, blankets, decorative textiles, bedspreads, sheets, home fragrances, and candles.
- Sleep Sets: Complete sleep set bundles including duvet, fitted sheet, and pillowcase, offered at bundled pricing.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Standard product pricing with installment options |
Go-to-market motion1 record
Distribution channels6 records
Marketing channels7 records
Lova Yatak product offering
Product offeringCore offering
Lova Yatak manufactures and sells mattresses in various technologies (HRS Steel Spring, Pocket Spring, Memory Foam, Hybrid, Springless, and Latex) along with bed bases, headboards, pillows, duvets, mattress protectors, home textiles, and bedroom/seating furniture. Products are manufactured in Turkey, sold through domestic and international Lova retail stores, the lovayatak.com e-commerce site, franchise stores, and sister-brand Doğtaş and Kelebek Furniture outlets.
Product overview
Lova Yatak is a Turkish mattress and home textiles company owned by Doğanlar Mobilya Group. The product portfolio centers on sleep products including mattresses (with multiple technologies: HRS Steel Spring, Pocket Spring, Memory Foam, Hybrid, Springless, Latex), Bed Base & Headboard sets, Pillows & Duvets, and Home Textiles & Cosmetics. The company also offers Sleep Solutions furniture (loveseats, armchairs, corner sofas). Key mattress technologies include Nanobionic fabric, Borofen anti-static technology, honeycomb spring systems, 5-zone and 7-zone pocket springs, Visco Fresh memory foam, and dual-sided seasonal designs. Products are available in single, double, and king sizes, with specialized lines for orthopedic support, allergy relief, and temperature regulation.
Differentiator
Problem solved
Functional benefit
Products and services
- Mattresses Mattresses built on multiple proprietary spring systems (HRS Steel Spring, Pocket Spring in 5-zone and 7-zone, Honeycomb, Master Zone), memory foam, hybrid, springless, and latex constructions, sold across multiple sizes for adult sleep comfort, orthopedic support, allergy relief, and temperature regulation.
- Bed Base & Headboard Bed bases, headboards, bed frames, and complete bed sets (headboard + base combinations) for single and double sleeping configurations, with complementary home accessories including nightstands, decorative ottomans, and bench ottomans.
- Pillows & Duvets Pillows (orthopedic memory foam, cotton, microfiber, baby, goose down, wool, anti-stress, aloe vera), duvets (microfiber, cotton, baby, aloe vera, anti-stress, goose down, bamboo, wool), mattress protectors (anti-stress, waterproof, quilted), and pillow protectors for individual consumer sleep needs.
- Home Textiles & Home Cosmetics Home textile products covering duvet cover sets, bathroom textiles (hand, face, and bath towels, bathrobes, bath mats, peshtemal), blankets, coverlets, decorative textiles (sofa throws, decorative pillows), bedspreads, sheet and pillowcase sets, sleep sets, plus home fragrances and candles.
- Sleep Solutions Furniture Living-space seating furniture comprising loveseats, armchairs, and corner sofas sold through the Sleep Solutions category.
- Sportive Comfort Mattress Mattress with Nanobionic fabric technology that supports body energy potential during sleep, featuring high-density Support 5 foam and a 5-zone pocket spring system designed for balanced weight distribution and reduced pressure points.
- Honeycomb Comfort Mattress Dual-sided mattress with a honeycomb-designed spring system featuring 280 packed springs per square meter that responds instantly to every body contact area, with cooling cotton on the summer side and breathable wool on the winter side.
- Breathe Easy Mattress Mattress with microcapsules releasing natural eucalyptus and menthol aroma during sleep to relieve nasal congestion from allergies, combined with Visco foam and a 5-zone pocket spring system for body support.
- Thermo Pedic Mattress Dual-sided mattress with cooling cotton on the summer side and breathable wool on the winter side. Features HRS spring system with increased carbon alloy content for high durability and body support; available in stores only.
- Boresto Mattress Mattress featuring Borofen technology with high electrical conductivity that reduces static electricity in the body for an anti-stress effect, with natural boron and silver minerals providing a hygienic sleep environment and temperature balance.
- American Master Plus Mattress Hybrid mattress featuring Lova's exclusive Master Zone pocket spring technology that works specifically for each body region, paired with Visco Fresh memory foam with cooling effect that wraps the body while balancing blood pressure. Backed by a 25-year spring sagging warranty.
- Maestro Hybrid Mattress Hybrid mattress with 7-zone pocket spring technology providing correct spine support to seven different body regions and preventing couples from disturbing each other's movements, combined with natural latex and visco layers plus a cotton layer for breathable sleep quality.
- Snovie Uyku Seti (Sleep Set) Bundled sleep set offering a comfortable sleep experience with soft texture, dual-sided design with plush fabric on one side for cozy comfort and stylish mottled detail on edges; includes duvet, fitted sheet, and 50x70 cm pillowcase. Priced at 3,000 TL for single size and 4,000 TL for double size.
Quantifiable outcome
- 280 springs per square meter in Honeycomb Comfort mattresses
- +2 more outcomes
Companies that use Lova Yatak
Customer profileSegments3 records
Ideal customer profiles3 records
Lova Yatak technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature8 records
Lova Yatak partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered parent company and core.
- Doğanlar Mobilya (Doğanlar Furniture Group)parent companyLova Yatak is a brand owned and operated by Doğanlar Furniture Group Manufacturing and Trade Inc. The company is part of the Doğanlar Furniture Group which also owns Doğtaş and Kelebek Furniture brands.
- Doğtaş and Kelebek FurniturecoreSome Lova Yatak products are available for purchase at Doğtaş and Kelebek Furniture stores throughout Turkey and internationally, extending distribution reach through sister brand retail locations.
Scale indicators3 records
Recent moves6 records
Expansion highlights5 records
Lova Yatak competitors and assessment
Company assessmentBroad incumbents
- Tempur Sealy International: Global premium mattress manufacturer with Tempur-Pedic and Sealy brands spanning memory foam, innerspring, and hybrid technologies. Comparable technology portfolio to Lova at the premium tier, with broader geographic reach and larger marketing budgets.
- IKEA (IKEA Home): Global furniture and home furnishings retailer offering mattresses, bed bases, and bedroom furniture at scale. Competes with Lova in the value-to-mid-tier segment with much larger international footprint and broader category coverage.
- Bellona: Major Turkish furniture brand offering bedroom sets, mattresses, and home furnishings with extensive nationwide retail presence. Comparable to Lova in scale, geographic focus, and product category breadth within the Turkish market.
- İstikbal Furniture: Large established Turkish furniture manufacturer and retailer with broad home furnishings catalog including mattresses and bedroom sets. Competes with Lova across the same domestic consumer base with wider product breadth.
Emerging players
- Casper Sleep: DTC mattress disruptor with foam, hybrid, and sleep accessory products sold direct-to-consumer online. Comparable mattress category overlap and similar focus on consumer-friendly e-commerce experience, though different channel mix (pure DTC vs. omnichannel).
- Emma Sleep: European direct-to-consumer mattress brand with foam and hybrid offerings expanding across the continent. Comparable mattress product overlap and active presence in European markets where Lova also operates international stores.
Direct peers
- Yataş: Leading Turkish mattress and bedding manufacturer-retailer offering comparable mattress technologies, bed bases, and home textiles across an extensive domestic retail footprint. Most direct competitor to Lova in the Turkish market with similar omnichannel strategy.
- Enza Home: Major Turkish home furniture and bedding retailer with mattress, bed base, and bedroom furnishing offerings comparable to Lova Yatak's portfolio. Direct competitor in the Turkish mid-market and premium bedroom category.
- Kelebek Furniture: Sister brand under Doğanlar Furniture Group that also distributes Lova Yatak products and operates comparable bedroom furniture and mattress retail. Direct peer given shared parent, shared customer base, and overlapping product categories.
- Doğtaş Furniture: Sister brand within Doğanlar Furniture Group, distributing select Lova Yatak products through its own stores across Turkey and internationally. Operates in the same bedroom furniture and mattress retail category with overlapping product lines.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Lova Yatak social profiles
Digital presenceLova Yatak financial estimates
Financial estimateRevenue estimate
Valuation estimate
Lova Yatak leadership team
Management profileNumber of profiles
Lova Yatak funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Lova Yatak M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Lova Yatak
What does Lova Yatak do?
Lova Yatak manufactures and sells mattresses in various technologies (HRS Steel Spring, Pocket Spring, Memory Foam, Hybrid, Springless, and Latex) along with bed bases, headboards, pillows, duvets, mattress protectors, home textiles, and bedroom/seating furniture. Products are manufactured in Turkey, sold through domestic and international Lova retail stores, the lovayatak.com e-commerce site, franchise stores, and sister-brand Doğtaş and Kelebek Furniture outlets.
Is Lova Yatak a public or private company?
Lova Yatak is a public company. It is classified as corporate owned and is currently operating.
When was Lova Yatak founded?
Lova Yatak was founded in -1. It employs 501 to 1,000 people.
Where is Lova Yatak based?
Lova Yatak is headquartered in Kadikoy.
How does Lova Yatak make money?
Five revenue lines are on record. Mattress Sales are the primary driver. The others are bedding Products, bed Bases & Headboards, home Textiles & Home Cosmetics and sleep Sets.
Who are Lova Yatak's main competitors?
Broad incumbents on record are Tempur Sealy International, IKEA (IKEA Home), Bellona and İstikbal Furniture. Emerging players are Casper Sleep and Emma Sleep. Direct peers are Yataş, Enza Home, Kelebek Furniture and Doğtaş Furniture.
Does Lova Yatak have an API?
No public API is recorded for Lova Yatak.
What industry is Lova Yatak in?
Lova Yatak's product category is Mattresses and Bedding. Its primary akta.pro industry code is CRAIABAA, Mattress & Bed Retail (Innerspring, Foam, Hybrid), with a secondary code of CRAOAFAL, Mattresses, Bedding & Sleep Products Distribution. Its NAICS code is 33791 and its SIC code is 2510.