Yataş Bedding
Yataş Bedding is Turkey's largest mattress and bedding manufacturer, selling mattresses, bed bases, and accessories through 200+ company-owned retail stores domestically and via exports to Europe and the Middle East.
- Company typePublic
- Founded1985
- HeadquartersKartal
- Headcount1,001–5,000
- GTM typeB2C
- OfferingHardware or Manufacturing
What Yataş Bedding does
Yataş Bedding (legal name Yataş Yatak ve Yorgan Sanayi) is a Turkish manufacturer of mattresses, bed bases, and bedding accessories, and is the largest domestic producer in its category. Founded in 1985 and headquartered in Istanbul (Kartal district), the company is publicly listed on Borsa Istanbul under the ticker YATAS.IS. It holds an estimated 20% share of Turkey's domestic bedding market and competes primarily with local rival Doğtaş.
The company operates a vertically integrated business spanning manufacturing and retail. Its core product is mattresses, supported by bed bases and bedding accessories, with premium mattress tiers specifically used to drive margins against entry-level and mid-market offerings. Yataş distributes domestically through a network of more than 200 company-owned Yataş-branded retail stores targeting Turkish consumers, while international revenue is generated through export channels into Europe (approximately 25% of group revenue) and the Middle East.
The revenue model is concentrated in hardware sales across three streams: mattress sales (the primary driver), bedding accessories and bed bases (complementary attach revenue from the existing customer base), and export revenue. Pricing is retail-store based and is not publicly disclosed. In 2025, gross margins contracted by an estimated 150-200 basis points due to elevated foam, freight, and Turkish labor costs; management has guided to a recovery toward 38-42% gross margin in 2026, contingent on input cost stabilization and demand normalization. The company has 1,001-5,000 employees, and no major shareholders, M&A activity, partnerships, or leadership changes are disclosed in the available data.
Yataş Bedding firmographics
Firmographics- Name
- Yataş Bedding
- Legal name
- Yataş Yatak ve Yorgan Sanayi
- Website
- https://yatasgrup.com.tr
- Company type
- Public
- Founded year
- 1985
- Operating status
- Operating
- Headcount range
- 1,001–5,000 employees
- Short description
- Yataş Bedding is Turkey's largest mattress and bedding manufacturer, selling mattresses, bed bases, and accessories through 200+ company-owned retail stores domestically and via exports to Europe and the Middle East.
- Ownership category
- akta.pro rank
Yataş Bedding industry classification
Industry- Product category
- Mattresses and Bedding
- NAICS
- Mattress Manufacturing (33791), Mattress Manufacturing (337910)
- SIC
- Retail-Furniture Stores (5712), Household Furniture (2510)
- akta.pro primary industry
- Mattress & Bed Retail (Innerspring, Foam, Hybrid) (CRAIABAA)
- akta.pro secondary industries
- Mattress & Pillow Components Manufacturing (Ticking/Pillow Shells/Protectors) (IMAOAKAE), Bed Frames, Foundations & Headboards Retail (CRAIABAE)
Keywords
Where Yataş Bedding is headquartered
LocationHeadquarters
- HQ city
- Kartal
Offices1 record
Markets served
Yataş Bedding business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure
Revenue model
- Mattress Sales: Primary revenue stream from manufacturing and selling mattresses. Premium product lines drive margins while core product lines serve mainstream consumers. Mattress sales constitute the largest portion of group revenue.
- Bedding Accessories: Bed bases and bedding accessories complement the core mattress offering, providing additional revenue from the existing customer base through accessory and complementary product sales.
- Export Revenue: Growing export operations targeting Europe and the Middle East. Europe accounts for approximately 25% of group revenue, representing a significant international revenue stream with expansion potential.
Go-to-market motion1 record
Distribution channels3 records
Marketing channels1 record
Yataş Bedding product offering
Product offeringCore offering
Yataş Bedding manufactures and retails mattresses, bed bases, and bedding accessories under the Yataş brand. Mattresses serve as the primary revenue driver, with premium product lines supporting margins while broader offerings span entry-level to premium price points. The company distributes through over 200 company-operated retail stores in Turkey and through export channels to Europe and the Middle East.
Product overview
Yataş Bedding is a single-brand retail offering of mattresses, bed bases, and bedding accessories. The company operates over 200 retail stores under the Yataş brand, with mattresses serving as the primary revenue driver. Premium product lines within the mattress category drive margins, while the bed bases and bedding accessories complement the core mattress offerings to provide a complete bedding solution. The company targets both domestic Turkish consumers and export markets in Europe and the Middle East.
Differentiator
Problem solved
Functional benefit
Products and services
- Yataş Mattresses
- Bed Bases
- Bedding Accessories
Quantifiable outcome
- 20% domestic market share in Turkey
- +2 more outcomes
Companies that use Yataş Bedding
Customer profileSegments3 records
Ideal customer profiles3 records
Yataş Bedding technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Yataş Bedding partnerships and signals
Strategic signalScale indicators5 records
Recent moves5 records
Expansion highlights4 records
Yataş Bedding competitors and assessment
Company assessmentDirect peers
- Doğtaş: Turkish home furniture and bedding manufacturer and retailer with overlapping mattress and bedroom furniture offerings. Directly comparable as a domestic peer competing for the same Turkish consumer base.
- Spring Air: Global mattress manufacturer operating through licensing and distribution partnerships. Comparable as a multi-region bedding manufacturer with similar product positioning.
- Sleep Number: US-based mattress and sleep technology retailer with proprietary products and direct-to-consumer retail stores. Comparable business model combining manufacturing with branded retail.
- King Koil: International mattress manufacturer with licensing across multiple countries. Comparable as a global bedding brand operating in similar mattress categories with multi-region distribution.
- Hästens: Premium Swedish bed and mattress manufacturer. Comparable as a high-end bedding brand with manufacturing expertise and global retail presence targeting premium consumers.
Regional players
- Silentnight Group: UK's largest bedding manufacturer with broad mattress and bed product portfolio. Comparable as a regionally dominant bedding manufacturer operating primarily outside Yataş's core markets.
- Rosen Group (ROLF): Russian mattress and bedding manufacturer with strong domestic market share. Comparable as a regionally dominant bedding manufacturer with similar product portfolio and retail strategy.
Broad incumbents
- Tempur Sealy International: Global mattress manufacturer with leading brands including Tempur-Pedic and Sealy. Comparable as a large-scale bedding producer and brand-led mattress retailer across multiple geographies.
- Serta Simmons Bedding: Major North American mattress manufacturer with the Serta and Beautyrest brands. Comparable as a multi-brand bedding manufacturer with broad retail distribution.
- IKEA (Inter IKEA): Global home furnishings retailer with significant mattress offerings. Comparable as a broad furniture and sleep products retailer competing for consumer bedding wallet share.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
Yataş Bedding social profiles
Digital presenceYataş Bedding financial estimates
Financial estimateRevenue estimate
Valuation estimate
Yataş Bedding leadership team
Management profileNumber of profiles
Yataş Bedding funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Yataş Bedding M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Yataş Bedding
What does Yataş Bedding do?
Yataş Bedding manufactures and retails mattresses, bed bases, and bedding accessories under the Yataş brand. Mattresses serve as the primary revenue driver, with premium product lines supporting margins while broader offerings span entry-level to premium price points. The company distributes through over 200 company-operated retail stores in Turkey and through export channels to Europe and the Middle East.
Is Yataş Bedding a public or private company?
Yataş Bedding is a public company. It is classified as public and is currently operating.
When was Yataş Bedding founded?
Yataş Bedding was founded in 1985. It employs 1,001 to 5,000 people.
Where is Yataş Bedding based?
Yataş Bedding is headquartered in Kartal.
How does Yataş Bedding make money?
Three revenue lines are on record. Mattress Sales are the primary driver. The others are bedding Accessories and export Revenue.
Who are Yataş Bedding's main competitors?
Direct peers on record are Doğtaş, Spring Air, Sleep Number, King Koil and Hästens. Regional players are Silentnight Group and Rosen Group (ROLF). Broad incumbents are Tempur Sealy International, Serta Simmons Bedding and IKEA (Inter IKEA).
Does Yataş Bedding have an API?
No public API is recorded for Yataş Bedding.
What industry is Yataş Bedding in?
Yataş Bedding's product category is Mattresses and Bedding. Its primary akta.pro industry code is CRAIABAA, Mattress & Bed Retail (Innerspring, Foam, Hybrid), with a secondary code of IMAOAKAE, Mattress & Pillow Components Manufacturing (Ticking/Pillow Shells/Protectors). Its NAICS code is 33791 and its SIC code is 5712.