AVIA
AVIA (Asia Video Industry Association) is a Hong Kong-headquartered non-profit trade association serving the Asia Pacific video industry through policy advocacy, anti-piracy enforcement via its Coalition Against Piracy, industry research reports, and flagship conferences including the OTT Summit and APOS.
- Company typePrivate
- Founded2019
- HeadquartersHong Kong, Hong Kong SAR China
- Headcount11–50
- GTM typeB2B
- OfferingServices
What AVIA does
AVIA (Asia Video Industry Association) is a non-profit trade association headquartered in Causeway Bay, Hong Kong, with a second office in Singapore, serving as the convening body and policy interlocutor for the video industry across Asia Pacific. Incorporated in Hong Kong as a company limited by guarantee and operating under the AVIA brand since 2019 (succeeding the CASBAA brand which dates to 2005), AVIA's membership spans global streamers, broadcasters, satellite operators, telecommunications companies, and ad-tech providers. Named Patron and board members include Netflix, Amazon (Prime Video), BBC Studios, Warner Bros. Discovery, The Walt Disney Company, Sony Pictures Television, AsiaSat, True Corporation, TVB, TV5MONDE, Pubmatic, Media Partners Asia, JioStar, and Viu.
AVIA delivers four core service lines: (1) policy advocacy — representing member positions to APAC governments through submissions, the "Regulating for Growth" framework, APAC Pay TV & OCC Advertising Rules, and the Online Curated Content Services Governance Framework; (2) anti-piracy enforcement — operated through its wholly-owned subsidiary the Coalition Against Piracy (CAP), which delivers full-time watermarking, channel monitoring, VOD monitoring, and social media enforcement in partnership with vendors such as Friend MTS; (3) industry research — including the annual Asia Video Industry Report, the recurring Asia Video Pulse series, and country-specific "In View" reports covering Vietnam, Thailand, Korea, Taiwan, Japan, and the Archipelago region (Indonesia, Malaysia, Philippines); and (4) industry events — the OTT Summit (900+ delegates, 80+ speakers), APOS Summit in Bali, the AETHER forum on AI-driven innovation, and regional summits (Northeast Asia, Archipelago). AVIA also runs webinars, partner events, and member-only report distribution through its download centre.
AVIA's revenue model is membership-fee based (recurring subscription), tiered across Patron, board, and general membership levels, supplemented by event sponsorships, report licensing, and program partnerships. As a non-profit limited by guarantee, AVIA has no external investors, no parent company, and no public disclosures of financial performance. The association is governed by a Board of Directors drawn from member-company executives; governance leadership includes CEO Louis Boswell, Chief Policy Officer Celeste Campbell-Pitt (based in Singapore), and General Manager of CAP Aaron Herps. AVIA does not operate proprietary technology products; its underlying capability is the convening infrastructure (events, research, policy submissions, anti-piracy operations) and the member network itself.
AVIA firmographics
Firmographics- Name
- AVIA
- Legal name
- Asia Video Industry Association
- Website
- https://avia.org
- Company type
- Private
- Founded year
- 2019
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- AVIA (Asia Video Industry Association) is a Hong Kong-headquartered non-profit trade association serving the Asia Pacific video industry through policy advocacy, anti-piracy enforcement via its Coalition Against Piracy, industry research reports, and flagship conferences including the OTT Summit and APOS.
- Ownership category
- akta.pro rank
AVIA industry classification
Industry- Product category
- Trade Association Services
- NAICS
- Motion Picture and Video Industries (5121)
- akta.pro primary industry
- Video Streaming Platforms (SVOD/AVOD/TVOD) (BPAMAJAA)
- akta.pro secondary industry
- General Entertainment AVOD Platforms (MPACAAAB)
Keywords
Where AVIA is headquartered
LocationHeadquarters
- HQ city
- Hong Kong
- HQ country
- Hong Kong SAR China
- HQ region
- Asia
Offices2 records
Markets served
AVIA business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Membership fees: AVIA generates revenue through membership fees from video industry companies, serving to promote common interests of members across the Asia Pacific video ecosystem.
Go-to-market motion1 record
Distribution channels1 record
Marketing channels5 records
AVIA product offering
Product offeringCore offering
AVIA is a non-profit trade association that represents the Asia Pacific video industry through four core member services: (1) policy advocacy with governments and regulators, (2) full-time anti-piracy enforcement via its Coalition Against Piracy (CAP), (3) industry research and reports covering streaming, piracy, advertising and country-specific markets, and (4) industry conferences and summits such as OTT Summit, APOS, AETHER and regional Archipelago and Northeast Asia events. Revenue is generated principally through membership fees paid by enterprise members of the video ecosystem.
Product overview
The Asia Video Industry Association (AVIA) is a trade association serving as the unified voice of the video industry in Asia Pacific. Rather than a single product, AVIA offers a portfolio of member services including: policy advocacy representing industry positions to governments, full-time anti-piracy enforcement through its Coalition Against Piracy (CAP) initiative, industry research and reports on streaming markets across APAC, and organized events and conferences. AVIA does not offer a software product but serves as the interlocutor for the video industry with regulatory bodies and provides insight to support a vibrant video ecosystem.
Differentiator
Problem solved
Functional benefit
Products and services
- Coalition Against Piracy (CAP) AVIA's full-time anti-piracy initiative providing ongoing enforcement activities — including watermarking, channel and VOD monitoring, and social media anti-piracy operations — for video industry member companies across Asia Pacific. Aimed at streaming platforms, broadcasters and content owners facing piracy exposure in the region.
- Policy Advocacy Representation of the video industry's combined positions to governments and regulators across Asia Pacific, including policy submissions and responses, advertising rules, and satellite regulatory work, intended for video industry members needing a collective voice on regulatory issues.
- Industry Research Reports Published research covering streaming, piracy, OTT advertising and country-level market analysis for Asia Pacific markets including Japan, Indonesia, Vietnam, Thailand, Korea, Taiwan, India and the Philippines; distributed via AVIA's Download Centre to members and (for selected titles) the broader industry.
- AVIA Industry Events and Summits Industry conferences and summits including the OTT Summit (900+ delegates), APOS, AETHER, the Archipelago Video Summit and Northeast Asia Video Summit, providing senior-executive networking, deal-making and thought-leadership forums for video industry stakeholders across Asia Pacific.
- AVIA Membership Tiered membership (including a Patron tier) for video industry companies, bundling access to industry reports, events, policy advocacy, anti-piracy support and the AVIA member directory; this is the foundational commercial offering from which AVIA's other services are delivered.
Quantifiable outcome
- AVIA OTT Summit draws 900+ delegates with 80+ industry speakers
- +1 more outcomes
Companies that use AVIA
Customer profileNamed customers14 records
Segments1 record
Ideal customer profiles1 record
AVIA technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability6 records
AVIA partnerships and signals
Strategic signalPartnerships
13 partnerships are on record, tiered minor and core.
- K. Aravamudhan (JioStar)minorElected to AVIA Board of Directors as newly-elected director representing JioStar, EVP Public Policy & Legal.
- Vivek Couto (Media Partners Asia)minorElected to AVIA Board of Directors as newly-elected director, Co-Founder, CEO and Executive Director of Media Partners Asia.
- Friend MTScoreFriend MTS is the leading anti-piracy provider and video cybersecurity partner that works with AVIA members including TrueVisions NOW and ONE Championship to protect premium content through watermarking, monitoring and enforcement services.
- ONE ChampionshipcoreONE Championship partnered with Friend MTS (AVIA member) for global social media anti-piracy for live events and D2C streaming, providing live and post-event monitoring across social platforms.
- TrueVisions NOWcoreThailand's premier OTT streaming platform chose Friend MTS to protect its premium content with watermarking combined with channel and VOD monitoring to combat piracy.
- JioHotstarcoreJioHotstar partnered with Warner Bros. Discovery for exclusive launch of HBO Max in India, establishing JioHotstar as exclusive home for HBO Max. Also partnered with OpenAI for ChatGPT-powered conversational streaming.
- Warner Bros. DiscoverycoreWarner Bros. Discovery partnered with Viacom18/JioCinema for exclusive streaming of HBO, Max Original and Warner Bros. content in India. Also expanding HBO Max across Asia Pacific markets.
- Media Partners AsiacoreMPA is an insights and influence platform providing industry reports including Japan Online Video Consumer Insights & Analytics report, operating APOS Summit, AETHER forum, and APOS Sports Edge.
- Viacom18coreViacom18 partnered with Warner Bros. Discovery for exclusive content rights across digital and linear in India, making JioCinema India's streaming home of HBO, Max Original and Warner Bros. content.
- AMPD (Media Partners Asia subsidiary)coreAMPD is APAC's leading platform for reliable, holistic and actionable insights across Streaming, Advertising, Content and Commerce, operating in nine markets with passive measurement panels capturing real consumer behaviour.
- beIN Asia PacificminorbeIN Asia Pacific secured five-year Formula 1 rights renewal across 10 Asian territories, reinforcing position as extensive broadcast partner.
- PubMaticminorPubMatic released research on programmatic opportunity and co-viewing redefining attention for APAC marketers, featured through AVIA channels.
- NetflixcoreNetflix opened Eyeline Studios in Hyderabad for AVGC sector investment and production, and is a board member and patron member of AVIA.
Scale indicators4 records
Recent moves6 records
Expansion highlights6 records
AVIA competitors and assessment
Company assessmentBroad incumbents
- Motion Picture Association (MPA): Global trade association for the film, television, and streaming industry (Studios including Disney, Netflix, WBD, Amazon, Paramount). Closely comparable to AVIA in mandate (policy advocacy, anti-piracy, market research) but operates globally with significantly larger resources.
Direct peers
- NCTA - The Internet & Television Association: US trade association representing cable broadband and video providers, focused on policy advocacy and industry advancement. Direct functional peer to AVIA's policy and advocacy mandate, scaled to the US market.
- Asia-Pacific Broadcasting Union (ABU): Regional broadcasting union covering public and private broadcasters across APAC. Comparable to AVIA as a regional industry body serving video and broadcasting members, though with a stronger public-broadcaster orientation and longer history (founded 1964).
- Media Partners Asia (MPA): Asia-Pacific media research and advisory firm that co-produces AVIA's APOS Summit and AETHER forum, and publishes parallel streaming-market reports (Japan Online Video Consumer Insights, etc.). Direct peer as an APAC video industry insights and event organization serving overlapping members.
- CTAM (Cable & Telecommunications Association for Marketing): US-based trade association for the cable and broadband industry's marketing and content community. Comparable peer as a cable/video industry association with similar member-driven research, education, and event offerings, albeit US-focused rather than APAC.
Others
- Friend MTS: Leading video cybersecurity and anti-piracy provider, core AVIA member and partner powering CAP-aligned enforcement for TrueVisions NOW and ONE Championship. Adjacent technology peer directly supporting AVIA's anti-piracy mandate.
- NAGRA ( Kudelski Group): Content protection and anti-piracy solutions provider for video operators. Comparable to Friend MTS and relevant to AVIA's CAP ecosystem as an enabling technology vendor serving AVIA's members.
- Irdeto: Global anti-piracy and content protection vendor for pay-TV and OTT operators. Adjacent peer to AVIA's Coalition Against Piracy (CAP) initiative; provides watermarking, monitoring, and enforcement technology to many of the same APAC members AVIA represents.
Regional players
- Screenforce: European industry body promoting the value of TV and video advertising. Comparable peer as a regional video-industry trade and marketing association; primarily serves European broadcasters and advertisers but mirrors AVIA's APAC advertising-rules and OTT advertising insight work.
Emerging players
- Digital TV Europe (DTVE): Industry intelligence and events platform covering European pay-TV, OTT, and broadcasting. Comparable as a video-industry insights and events peer; serves a different region (Europe) but overlaps in member base and editorial coverage of global streaming trends.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
AVIA social profiles
Digital presenceAVIA financial estimates
Financial estimateRevenue estimate
Valuation estimate
AVIA leadership team
Management profileNumber of profiles
Profiles2 records
AVIA subsidiaries and ownership
Company hierarchySubsidiaries1 record
AVIA funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
AVIA M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about AVIA
What does AVIA do?
AVIA is a non-profit trade association that represents the Asia Pacific video industry through four core member services: (1) policy advocacy with governments and regulators, (2) full-time anti-piracy enforcement via its Coalition Against Piracy (CAP), (3) industry research and reports covering streaming, piracy, advertising and country-specific markets, and (4) industry conferences and summits such as OTT Summit, APOS, AETHER and regional Archipelago and Northeast Asia events. Revenue is generated principally through membership fees paid by enterprise members of the video ecosystem.
Is AVIA a public or private company?
AVIA is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was AVIA founded?
AVIA was founded in 2019. It employs 11 to 50 people.
Where is AVIA based?
AVIA is headquartered in Hong Kong, Hong Kong SAR China, in the Asia region.
How does AVIA make money?
One revenue line is on record: membership fees.
Who are AVIA's main competitors?
Motion Picture Association (MPA) is listed as a broad incumbent. Direct peers are NCTA - The Internet & Television Association, Asia-Pacific Broadcasting Union (ABU), Media Partners Asia (MPA) and CTAM (Cable & Telecommunications Association for Marketing). Others are Friend MTS, NAGRA ( Kudelski Group) and Irdeto. Screenforce is listed as a regional player. Digital TV Europe (DTVE) is listed as an emerging player.
Does AVIA have an API?
No public API is recorded for AVIA.
What industry is AVIA in?
AVIA's product category is Trade Association Services. Its primary akta.pro industry code is BPAMAJAA, Video Streaming Platforms (SVOD/AVOD/TVOD), with a secondary code of MPACAAAB, General Entertainment AVOD Platforms. Its NAICS code is 5121.