Media Partners Asia

What Media Partners Asia does

Media Partners Asia (MPA) is a Singapore-headquartered independent research and advisory firm founded in 2001 that serves the Asia Pacific video, entertainment, telecoms, sports and connectivity sectors. The company operates a four-pillar platform: MPA Edge (a subscription intelligence platform with seven modules covering market sizing, connectivity, advertising, streaming, partnerships and content investment across 14 APAC markets), AMPD Vision (a consumer behavior and audience analytics platform delivered through its ampd Analytics subsidiary), APOS (Asia's premier media, telecoms and entertainment leadership summit), and MPA Solutions (advisory services spanning market strategy, M&A, IPO consulting, fundraising, rights valuations and commercial due diligence). MPA generates revenue through recurring research subscriptions (MPA Edge, Alpha Briefings), individual report sales (e.g., the IPL report priced at USD 5,000), bespoke advisory engagements, commercial due diligence on transactions totaling more than USD 100B, and APOS event fees and sponsorships. Its client base spans global streamers and studios (Netflix, Disney, Amazon), telecom operators, broadcasters, institutional investors, and sports rights holders including IPL franchises, with regional offices in Singapore, Hong Kong and Mumbai under a founder-led management team headed by CEO Vivek Couto.

MPA's competitive position rests on 24 years of regional domain expertise, proprietary data assets covering 50+ VOD platforms and 14 markets, and a senior team that blends analyst tenure with prior operating roles at Amazon Prime Video, News Corp Asia, and global consulting firms. The company is privately held with no disclosed external institutional investors, no parent company, and operates as a wholly independent entity through its primary legal entity Media Partners Asia Research Services Pte. Ltd. in Singapore, with representative offices in Hong Kong and India. Its distribution model is B2B enterprise sales-led, combining direct advisory engagements, self-service subscription platform access, the APOS summit for senior-level engagement, and a content marketing layer (Insights newsletter, Alpha Briefings, LinkedIn). The firm has no public app, no disclosed API, and limited disclosed AI/ML capabilities beyond conventional analytics and data engineering supporting its intelligence platforms.

Name

Media Partners Asia

Legal name

Media Partners Asia Research Services Pte. Ltd.

Website

https://media-partners-asia.com

Company type

Private

Founded year

2001

Operating status

Operating

Headcount range

11–50 employees

Short description

Media Partners Asia is a Singapore-based independent research and advisory firm serving the Asia Pacific video, entertainment, telecoms, sports and connectivity sectors through subscription intelligence platforms, bespoke advisory, and the APOS leadership summit. Its clients include global streamers, telcos, broadcasters, investors and sports rights holders across 14 markets.

Ownership category

akta.pro rank

Product category

Media & Entertainment Research and Advisory

NAICS

Advertising, Public Relations, and Related Services (5418), Broadcasting and Content Providers (516), Public Relations Agencies (54182), Media Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers (516210)

SIC

Investment Advice (6282), Services-Allied To Motion Picture Production (7819), Services-Allied To Motion Picture Distribution (7829)

akta.pro primary industry

Partner Integrations & Distribution (App Stores, Channels, OEM/Carrier Bundles) (MPAHAJAO)

akta.pro secondary industries

Media Relations & Press Office Services (MPAAADAI), Event PR & Communications Support (BPAFADAO), Sports Media Relations & Rights Support Services (Press Ops, Rights Packaging Support) (MPAKAKAN)

Keywords

• Media market research
• Strategic advisory services
• Video industry intelligence
• Investment due diligence
• Entertainment industry analytics

Headquarters

HQ city

Singapore

HQ country

Singapore

HQ region

Asia

Offices3 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Research Reports & Subscriptions: Sale of published research reports including flagship annual reports (Asia Pacific Video & Broadband Industry), market-specific reports, and subscription to MPA Edge intelligence platform with dashboards and data access. Alpha Briefings provide monthly analysis to multi-product clients.
2. Strategic Advisory & Consulting: Advisory services on market entry, rights valuations, strategy, M&A, fundraising, and IPOs. Includes commercial due diligence on transactions totaling USD 100B+, M&A advisory, and IPO consulting services.
3. APOS Summit: Asia Pacific's premier entertainment and technology summit convening senior decision-makers across the media ecosystem. Generates revenue through attendee fees, sponsorships, and partnerships.
4. Due Diligence Services: Commercial due diligence and transaction support for investors and companies, including market and asset appraisals, revenue and cost analysis.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Media Partners Asia provides advisory, consulting, and research services for the Asia Pacific video, entertainment, sports, and connectivity industries. The firm operates proprietary intelligence platforms (MPA Edge and AMPD Vision), publishes syndicated research reports, delivers bespoke strategic advisory engagements, and convenes the APOS leadership summit. Coverage spans 14 Asia Pacific markets across streaming, pay-TV, theatrical, advertising, and connectivity sectors for enterprise clients including media platforms, investors, telcos, sports rights holders, and policymakers.

Product overview

Media Partners Asia (MPA) is a research and advisory firm operating as a platform-plus-modules architecture. The core offering comprises four integrated pillars: MPA Edge (an intelligence platform with interactive dashboards for video market data), ampd Vision (a consumer insights platform for VOD analytics), APOS (the premier Asia-Pacific summit for industry leaders), and Solutions (advisory services for market strategy, M&A, and valuations). Supporting these core platforms are proprietary research reports including the flagship Asia Pacific Video & Broadband Industry Report, The Micro-Drama Economy Report, regional Consumer Insights & Analytics reports for Southeast Asia, Korea, and Japan, plus specialized reports on advertising trends, India intelligence, IPL valuations, and MPA Alpha Briefings. The portfolio provides comprehensive coverage of 14 Asia Pacific markets across streaming, pay-TV, theatrical, advertising, and connectivity sectors.

Differentiator

Problem solved

Functional benefit

Brands

• MPA Edge: Intelligence platform for the video economy that unifies market sizing, user dynamics, revenues, and investment flows across TV, streaming, advertising, theatrical, and connectivity in 14 Asia Pacific markets.
• ampd Vision
• APOS
• MPA Alpha Briefings

Products and services

• MPA Edge Subscription intelligence platform unifying market sizing, user dynamics, revenues, and investment flows across TV, streaming, advertising, theatrical, and connectivity in 14 Asia Pacific markets; includes seven dashboard modules covering Video Market Sizing, Connectivity, Advertising, Streaming Market, Streaming Platforms, Partnership, and Content Investment.
• ampd Vision Consumer behavior and streaming insights platform trusted by the VOD industry to analyze category, content and customer dynamics across Asia Pacific markets, providing real digital consumption behavior measurement.
• APOS Summit Asia's premier entertainment and technology summit convening global executives to debate growth strategies, technology trends, and the future of content, distribution, and connectivity; held annually in Bali.
• MPA Solutions Advisory and consulting services encompassing market strategy, M&A support, IPO preparation, fundraising, rights valuations, and commercial due diligence for investors, media platforms, telcos, and technology companies.
• Asia Pacific Video & Broadband Industry Report Annual flagship research report providing comprehensive data-driven assessment of streaming, user-generated and social video, free-to-air TV, pay-TV, connectivity, and theatrical exhibition across 14 Asia-Pacific markets with forecasts through 2030.
• MPA Alpha Briefings Monthly subscription analysis providing multi-product clients with deep dive briefings on 15 APAC companies, 5 key markets, and 4 industry trend reports.
• The IPL: Teams, Rights & Valuations Report Comprehensive analysis covering IPL media rights history from 2008 auction through 2023-27 cycle with forward projections for 2028-32, including franchise economics and qualitative composite scorecards; priced at USD 5,000.
• The Micro-Drama Economy Report Inaugural deep dive report mapping the rapid rise of micro-dramas in China and their global expansion, including market sizing, revenue forecasts through 2030, business models, platform profiles, and regional coverage.

Quantifiable outcome

• Transactions totaling more than USD 100B+ advised by MPA
• +1 more outcomes

Named customers7 records

Segments5 records

Ideal customer profiles5 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Two partnerships are on record, tiered minor.

• Asia Video Industry AssociationminorStrategic or Co-development PartnerCEO Vivek Couto joined the Board of the Asia Video Industry Association in December 2025, contributing to industry development and thought leadership across the Asia Pacific video ecosystem.
• Singapore Infocomm Media Development Authority (IMDA)minorStrategic or Co-development PartnerCEO Vivek Couto served on the Board of Singapore's IMDA from 2018 to 2025, contributing to national policy across media, innovation and digital transformation.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Omdia: Omdia is a global research and advisory firm covering media, entertainment, broadband, and telecom. It competes most directly with MPA Edge and AMPD Vision across streaming, advertising, and connectivity intelligence, including overlapping coverage in APAC.
• Ampere Analysis: Ampere Analysis provides subscription research and data on the global media and entertainment industry, with deep coverage of streaming, content, and advertising markets. Its subscription analytics products directly overlap with MPA Edge and ampd Vision.
• Digital TV Research: Digital TV Research publishes subscription forecasts and market sizing for OTT, pay-TV, and online video globally, with strong APAC coverage. It is a close comparable to MPA's Asia Pacific Video & Broadband Industry report portfolio.
• Media Partners Asia: Included as the anchor itself is omitted; instead, this slot reserved as a placeholder. (Will be replaced in real analysis.)
• Strategy Analytics: Strategy Analytics (now part of TechInsights) provides research and advisory on connected devices, media, and telecom markets, including APAC. Its media and services research overlaps with MPA's streaming and connectivity coverage.

Broad incumbents

• PwC Strategy& (Entertainment & Media): PwC's Strategy& and Entertainment & Media practice offer M&A advisory, commercial due diligence, and industry forecasting across media. It competes with MPA Solutions on large-scale diligence and strategy mandates globally.
• Boston Consulting Group (BCG) — Media & Entertainment: BCG's Media & Entertainment practice advises global streamers, broadcasters, and investors on strategy and transactions. It competes with MPA Solutions on enterprise strategy and value creation engagements.
• Kearney — Media & Entertainment: Kearney advises media and entertainment clients on growth strategy, M&A, and operations. It overlaps with MPA Solutions on cross-border advisory mandates across APAC and globally.

Emerging players

• Sensor Tower: Sensor Tower provides mobile app, digital advertising, and audience intelligence with growing APAC coverage. It competes with ampd Vision on streaming and consumer behavior measurement and increasingly overlaps with MPA Edge dashboards.
• Variety Intelligence Platform: Variety Intelligence Platform (VIP) offers data, research, and advisory for the global entertainment industry, including streaming and content economics. It is an emerging comparable on subscription research and entertainment advisory.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/media-partners-asia-ltd-
• Xx.com/mpaupdates

Revenue estimate

Valuation estimate

Number of profiles

Profiles10 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Media Partners Asia