Caisley
Caisley International GmbH is a German manufacturer of visual, electronic RFID, and tissue-sampling ear tags for cattle, pigs, sheep, and goats, exporting to over 70 countries via direct sales and distribution partners while also offering custom injection moulding and laser marking services.
- Company typePrivate
- Founded1982
- HeadquartersBocholt, Germany
- Headcount51–100
- GTM typeB2B
- OfferingHardware or Manufacturing
What Caisley does
Caisley International GmbH is a German manufacturer of livestock animal identification systems headquartered in Bocholt, North Rhine-Westphalia, founded in 1982 by Mr and Mrs Caisley and led since 1989 by Managing Director Reinhard Nehls. The company designs, manufactures, and sells visual ear tags (FlexoPlus, MultiFlex, PrimaFlex, Duo, Twin, PU-Twin), electronic RFID ear tags (FlexoTronic, MiniLoop), bolus and injectable transponders, and tissue-sampling ear tags (FlexoPlusGeno and the combined electronic-plus-tissue GenoTronic), alongside applicators, readers, laboratory equipment, and custom industrial injection-moulding and laser-marking services. Production is vertically integrated at the Bocholt site, where 25 injection moulding machines and proprietary laser marking technology support a daily capacity of approximately 250,000 ear tags. The company operates a B2B go-to-market built on direct export sales and local distribution partners serving more than 70 countries, anchored by trade-show participation (EuroTier, EXPOAGRO, ICAR Conference, Düsser Milchviehtage) and integration partnerships with reader vendors (Gallagher) and livestock monitoring platforms (CowManager). Revenue is generated almost entirely through hardware sales — branded ear tags, accessories, and laboratory consumables — with a smaller custom-manufacturing services line, while consulting revenue models include B2B custom injection moulding and laser marking for industrial customers. Following the 2003 acquisition of AEG ID, the group employs more than 150 people and holds ICAR approval for its flagship FlexoPlus product line.
Caisley firmographics
Firmographics- Name
- Caisley
- Legal name
- CAISLEY International GmbH
- Website
- https://caisley.de
- Company type
- Private
- Founded year
- 1982
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Caisley International GmbH is a German manufacturer of visual, electronic RFID, and tissue-sampling ear tags for cattle, pigs, sheep, and goats, exporting to over 70 countries via direct sales and distribution partners while also offering custom injection moulding and laser marking services.
- Ownership category
- akta.pro rank
Caisley industry classification
Industry- Product category
- Livestock Identification Systems
- SIC
- Surgical & Medical Instruments & Apparatus (3841)
- akta.pro primary industry
- Animal Identification & Tracking Devices (Microchips, RFID, Tags, Scanners) (HLAMAFAL)
- akta.pro secondary industries
- Livestock Identification, Traceability & Recordkeeping Services (Tagging, RFID) (AFAEALAF), Livestock Identification & Recordkeeping Services (RFID Tagging, Traceability Setup) (AFACAEAH)
Keywords
Where Caisley is headquartered
LocationHeadquarters
- HQ city
- Bocholt
- HQ country
- Germany
- HQ region
- Europe
Offices2 records
Markets served
Caisley business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Technology or R&D, Marketing or Sales, Infrastructure
Revenue model
- Ear Tags and Identification Products: CAISLEY generates revenue primarily through the sale of physical ear tag products across multiple categories: visual identification (FlexoPlus, MultiFlex, PrimaFlex, Duo, Twin, PU-Twin), electronic identification (FlexoTronic, Boli, Injectables), tissue-sampling (FlexoPlusGeno), and combination electronic+tissue tags (GenoTronic). Products are sold as one-time purchases with reusable applicators and accessories.
- Accessories and Consumables: Sale of applicators (Universal Applicator, Twin Applicator, MiniLoop Applicator), electronic readers (Gallagher HR4/HR5, ANYiScan2, ARE H3/H5/H9), laboratory equipment (Cap Opener 96, Platescan, TubePlate 96, Storagebox 192), sample containers, and miscellaneous accessories.
- Custom Industrial Manufacturing Services: CAISLEY offers bespoke product design, custom injection moulding, and individual laser marking solutions for industrial customers. From development to completion of injection moulded parts, CAISLEY works with clients to produce custom solutions.
Go-to-market motion3 records
Distribution channels4 records
Marketing channels6 records
Caisley product offering
Product offeringCore offering
Caisley International GmbH manufactures and sells livestock identification systems, primarily ear tags, for cattle, pigs, sheep, and goats. The portfolio spans visual ear tags (FlexoPlus, MultiFlex, PrimaFlex, Duo, Twin, PU-Twin), electronic RFID ear tags (FlexoTronic, MiniLoop, Boli, Injektate), tissue-sampling ear tags (FlexoPlusGeno, GenoTronic), and a unique combined electronic-plus-tissue-sampling tag (GenoTronic). Supporting offerings include applicators, RFID readers, laboratory consumables for 96-well format sample processing, and custom industrial plastic injection moulding and laser marking services.
Product overview
Caisley International GmbH is a German company specializing in animal identification systems, primarily manufacturing ear tags and related equipment for livestock (cattle, pigs, sheep, and goats). The product portfolio is organized into four main product families: (1) Visual Identification (FlexoPlus, MultiFlex, PrimaFlex, Duo, Twin, PU-Twin) for non-electronic livestock identification; (2) Electronic Identification (FlexoTronic, MiniLoop, Boli, Injektate/Injectables) with RFID technology supporting FDX-B and Full ISO standards; (3) Tissue Sampling (FlexoPlusGeno, GenoTronic) combining ear tagging with DNA/tissue sample collection in a single procedure; and (4) GenoTronic which uniquely combines electronic identification with tissue sampling functionality in one device. Supporting the ear tags are comprehensive accessories including Universal and specialized Applicators, Readers (Gallagher HR4/HR5, ANYiScan2, ARE H3/H5/H9), Laboratory Equipment (Cap Openers, Platescan software, TubePlate 96, Storagebox 192, Sample Containers), and Miscellaneous Accessories (Easy Mark, Fetlock Ties, Neck Tags, Selection Washers). Manufacturing services include synthetic material injection moulding, laser marking, and custom individual solutions. The products are designed for modularity, with various sizes and configurations (F/D, G/D, D/D, R/R, P/P, L/L, etc.) to suit different animal species and farming requirements.
Differentiator
Problem solved
Functional benefit
Products and services
- FlexoPlus Visual Ear Tags
Quantifiable outcome
- 250,000 ear tags produced and labelled per day
- +1 more outcomes
Companies that use Caisley
Customer profileSegments5 records
Ideal customer profiles3 records
Caisley technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature6 records
Caisley partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered minor and core.
- PAW Veterinary Services (Zambia)minorCAISLEY partners with PAW Veterinary Services in Zambia to serve the growing demand for high-quality animal identification products in the Zambian market. The partnership aims to provide livestock farmers in Zambia with CAISLEY's identification solutions through a local partner.
- AEG IDcoreIn October 2003, CAISLEY acquired and fully consolidated AEG ID (with its approximately 110 employees at the time). AEG ID belongs to CAISLEY's consolidated companies up to 100%. This acquisition positioned CAISLEY optimally for future electronic animal identification markets.
- ICAR (International Committee for Animal Recording)coreCAISLEY is a Gold Sponsor of the ICAR Conference, participating in the annual event where industry, science, and politics representatives exchange experiences at the international level. CAISLEY's FlexoPlus ear tags are ICAR approved, having passed extensive tests of an accredited, independent service centre.
Scale indicators5 records
Recent moves6 records
Expansion highlights5 records
Caisley competitors and assessment
Company assessmentDirect peers
- Shearwell Data: UK-based livestock identification and electronic tag reader specialist. Directly competes with CAISLEY's electronic ear tags and reader portfolio in the UK and European markets, with overlapping EID reader offerings.
- Datamars: Swiss-headquartered provider of RFID-based livestock identification and textile identification solutions. Directly competes with CAISLEY's FlexoTronic electronic ear tags and is similarly vertically integrated into electronic ID and readers.
- Zee Tags: New Zealand-based manufacturer of visual and electronic livestock ear tags with global distribution. Competes head-to-head with CAISLEY's FlexoPlus and MultiFlex product lines in sheep, cattle, and deer identification markets.
- Destron Fearing (Digital Angel): US manufacturer of visual and electronic livestock ear tags and companion animal microchips. Competes with CAISLEY's Injektate injectables and electronic ear tags, particularly in North American livestock and equine identification.
- Allflex Livestock Intelligence (MSD Animal Health): Global market leader in livestock visual and electronic identification, now part of MSD Animal Health. Directly competes with CAISLEY's full ear tag portfolio across cattle, sheep, goats, and pigs, and has substantially greater scale and geographic coverage.
- Avid Identification Systems: US-based manufacturer of companion animal and livestock identification microchips and scanners. Directly comparable to CAISLEY's Injektate injectable transponders for pets and horses, competing in the veterinary identification segment.
Regional players
- Luomanen Oy: Finnish ear tag manufacturer focused primarily on the Nordic and Baltic livestock identification markets. Comparable to CAISLEY in product scope (visual and electronic tags) but with a more regionally concentrated customer base.
- Leader Products: Australian livestock identification manufacturer serving primarily the Australian and Pacific markets with visual ear tags, electronic tags, and applicators. Comparable product portfolio to CAISLEY but with regional rather than global distribution.
Broad incumbents
- Identigen (Zoetis): DNA-based traceability provider for meat and livestock supply chains, now part of Zoetis Animal Health. Adjacent to CAISLEY's GenoTronic tissue-sampling ear tags, addressing the same meat traceability and parentage verification use cases from the diagnostics side.
- Gallagher Group: New Zealand-based animal management solutions provider offering electronic ID readers, weigh scales, and integrated farm systems alongside ear tag readers. While CAISLEY resells Gallagher readers as a technology partner, Gallagher also competes in electronic identification adjacent to CAISLEY's core tag business.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks5 records
Key highlights6 records
Customer concentration
Caisley social profiles
Digital presenceCaisley financial estimates
Financial estimateRevenue estimate
Valuation estimate
Caisley leadership team
Management profileNumber of profiles
Profiles12 records
Caisley subsidiaries and ownership
Company hierarchySubsidiaries1 record
Caisley funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Caisley M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Caisley
What does Caisley do?
Caisley International GmbH manufactures and sells livestock identification systems, primarily ear tags, for cattle, pigs, sheep, and goats. The portfolio spans visual ear tags (FlexoPlus, MultiFlex, PrimaFlex, Duo, Twin, PU-Twin), electronic RFID ear tags (FlexoTronic, MiniLoop, Boli, Injektate), tissue-sampling ear tags (FlexoPlusGeno, GenoTronic), and a unique combined electronic-plus-tissue-sampling tag (GenoTronic). Supporting offerings include applicators, RFID readers, laboratory consumables for 96-well format sample processing, and custom industrial plastic injection moulding and laser marking services.
Is Caisley a public or private company?
Caisley is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Caisley founded?
Caisley was founded in 1982. It employs 51 to 100 people.
Where is Caisley based?
Caisley is headquartered in Bocholt, Germany, in the Europe region.
How does Caisley make money?
Three revenue lines are on record. Ear Tags and Identification Products are the primary driver. The others are accessories and Consumables and custom Industrial Manufacturing Services.
Who are Caisley's main competitors?
Direct peers on record are Shearwell Data, Datamars, Zee Tags, Destron Fearing (Digital Angel), Allflex Livestock Intelligence (MSD Animal Health) and Avid Identification Systems. Regional players are Luomanen Oy and Leader Products. Broad incumbents are Identigen (Zoetis) and Gallagher Group.
Does Caisley have an API?
No public API is recorded for Caisley.
What industry is Caisley in?
Caisley's product category is Livestock Identification Systems. Its primary akta.pro industry code is HLAMAFAL, Animal Identification & Tracking Devices (Microchips, RFID, Tags, Scanners), with a secondary code of AFAEALAF, Livestock Identification, Traceability & Recordkeeping Services (Tagging, RFID). Its SIC code is 3841.