What AEG ID does

AEG ID (AEG Identifikationssysteme GmbH) is a German RFID hardware manufacturer founded in 1990 and headquartered in Ulm, Germany. The company designs, develops and produces transponders, readers and antennas covering the three standard RFID frequency ranges — LF (<135 kHz), HF (13.56 MHz) and UHF (850–960 MHz) — enabling customers to source matched hardware systems from a single supplier. It operates as a privately held GmbH under managing director Norbert Knapich and licenses the AEG brand from AB Electrolux. Sales are exclusively to European B2B customers across industrial automation/logistics, security and access control, animal identification, brewery/keg tracking, maintenance/testing and (more recently) semiconductor industry (SEMI) applications, with a stated single-source supplier positioning across the RFID stack.

The product portfolio spans glass transponders, disk transponders, ISO cards, keyfobs, cable transponders, metal flex transponders, waste transponders, pigeon rings, mobile and stationary readers, and antennas. A distinctive feature is the Keyfob Konfigurator — an online self-service tool that allows customers to design custom keyfobs — alongside a Tipes 600+ branded webshop for standard catalogue products. The company holds ICAR certification (manufacturer code C968) for its animal-identification glass transponders manufactured in Ulm and markets its product line as climate-neutral certified, an unusual positioning claim within the RFID industry that doubles as an ESG differentiation lever.

AEG ID runs a sales-led B2B go-to-market: direct consultation and quote-based pricing for custom or integrated RFID solutions, supplemented by the webshop for standardised catalogue items and the configurator for bespoke keyfob volumes. The company is privately held with no disclosed investors, no funding history and no headcount disclosure; revenue, ARR or any pricing benchmarks are absent from the public record. There is no public AI/ML product capability, no mobile application and no public API integration layer, making the business essentially a niche European hardware vendor with a small but defensible systems-integration story.

Name

AEG ID

Legal name

AEG Identifikationssysteme GmbH

Website

https://aegid.de

Company type

Private

Founded year

1990

Operating status

Operating

Headcount range

1–10 employees

Short description

AEG ID is a German RFID hardware manufacturer specialising in transponders, readers and antennas across LF, HF and UHF frequencies. Founded in 1990 in Ulm, the company serves European industrial, logistics, security, animal identification, brewery and semiconductor customers with integrated in-house RFID system solutions.

Ownership category

akta.pro rank

Headquarters

HQ city

Ulm

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Personnel, Operations, Technology or R&D, Supply Chain, Marketing or Sales, Infrastructure

Revenue model

1. RFID Hardware Sales: Sale of RFID transponders (glass, disk, Fass/keg, ISO cards, keyfobs, cable transponders, metal flex, waste transponders, pigeon rings) and readers (mobile and stationary) as core product lines.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels3 records

Core offering

AEG ID develops and manufactures complete RFID hardware solutions including transponders (glass, disk, keg, ISO card, key fob, cable, metal flex, waste, and pigeon ring form factors), mobile and stationary RFID readers, and antennas spanning LF, HF, and UHF frequency ranges. The company serves industrial/logistics, security/access control, animal identification, brewery keg tracking, and maintenance/testing applications, providing both standard catalog products via its own online shop and custom-developed solutions from chip to finished product.

Product overview

AEG ID is a German RFID (Radio Frequency Identification) hardware company specializing in the development and manufacture of complete RFID solutions. The product portfolio consists of three core hardware product lines—Transponders (in various form factors including glass, disk, keg, ISO cards, key fobs, foil tags, cable transponders, metal flex, and pigeon rings), Lesegeräte (RFID readers in mobile and stationary configurations), and Antennen (antennas supporting LF, HF, and UHF frequencies)—along with an online Keyfob Konfigurator tool that enables customers to design custom RFID key fobs. The company provides complete hardware solutions from chip to end product, with products optimized for applications including security/access control, animal identification, industry and logistics, keg and container tracking, maintenance and testing technology, and custom solutions. AEG ID claims all products are climate-neutral certified.

Differentiator

Problem solved

Functional benefit

Products and services

• RFID Transponders RFID transponders in multiple form factors (glass, disk, keg/Fass, ISO cards, key fobs, foil tags, cable transponders, metal flex, waste/Fit Plug, and pigeon rings) sold across LF, HF, and UHF frequencies for industrial, security, animal identification, and logistics applications.
• RFID Readers (Lesegeräte) Mobile and stationary RFID reader devices for reading and writing RFID transponders across LF, HF, and UHF frequency ranges, designed to be optimally matched with AEG ID transponders for system solutions.
• RFID Antennas (Antennen) RFID antennas supporting LF, HF, and UHF frequency ranges for industrial and logistics applications, designed to integrate with AEG ID readers and transponders.
• Keyfob Konfigurator Online self-service configuration tool that allows customers to design and customize their own RFID key fobs with visual preview and direct manufacturer inquiry, enabling customization similar to a car configurator workflow.
• Glastransponder (Glass Transponders) Robust writable glass transponders used in animal identification (under-skin implantation) and industrial environments, available in sizes such as 1.41mm x 8.5mm and 2.12mm x 12mm, manufactured in Ulm, Germany with ICAR certification (manufacturer code C968).
• Fasstransponder (Keg Transponders) Transponders specifically designed for beer kegs and barrels, optimized for returnable container tracking and durability through brewery cleaning processes in brewery and beverage applications.
• Schlüsselanhänger (Key Fobs) Robust RFID key fobs for access control, vending, alarm systems, leisure, and parking applications, customizable with logos and supporting multiple chip technologies, configured via the Keyfob Konfigurator tool.
• Taubenring (Pigeon Ring) Electronic RFID rings for pigeons used in racing competitions to prevent manipulation and record performance through timing systems.

Quantifiable outcome

• LF transponders proven effective for keg tracking by independent study (Versuchs- und Lehranstalt für Brauwesen, Berlin)

Named customers3 records

Segments6 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Three partnerships are on record, tiered minor and core.

• Versuchs- und Lehranstalt für Brauwesen, BerlinminorStrategic or Co-development PartnerIndependent research institution that conducted a study confirming the effectiveness of LF transponders for keg and container tracking in brewery applications.
• ICAR (International Committee for Animal Recording)coreStrategic or Co-development PartnerAEG ID participates in ISO working groups and holds ICAR certification (manufacturer code C968) for animal identification transponders, enabling their use in international animal recording systems.
• Measurement and Testing CompaniesminorStrategic or Co-development PartnerCollaboration with named measurement and testing companies for development of products for maintenance and inspection record keeping of electrical operating equipment.

Scale indicators2 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• HID Global: HID Global (an ASSA ABLOY company) is one of the largest manufacturers of RFID transponders and readers, with strong overlap in access control (ISO cards, keyfobs) and animal identification (TROVAN). It is the most direct peer across AEG ID's security and animal ID segments.
• Balluff: Balluff is a German industrial automation specialist with a substantial RFID (LF/HF/UHF) portfolio for Industry 4.0 and factory automation. Directly comparable to AEG ID in industrial RFID systems for production and logistics.
• Avery Dennison (Smartrac): Avery Dennison acquired Smartrac, becoming a leading supplier of RFID inlays and tags used in retail, logistics, and industrial applications. Directly comparable as a transponder/tag manufacturer with scale advantages AEG ID lacks.
• Alien Technology: Alien Technology designs and manufactures UHF RFID tags and readers used in retail, logistics, and asset tracking. Directly comparable to AEG ID in UHF RFID hardware for industrial and supply-chain applications.
• Datamars: Datamars is a leading supplier of RFID solutions for animal identification (livestock, pets) and textile/laundry tracking. Directly comparable to AEG ID's animal ID segment and competes for ICAR-type regulated identification contracts.
• Turck: Turck offers a broad industrial RFID and IO-Link portfolio for factory automation, with comparable frequency coverage and target applications. A relevant direct peer in industrial RFID identification systems.
• Pepperl+Fuchs: Pepperl+Fuchs is a major German industrial RFID manufacturer with deep coverage of LF/HF/UHF identification systems for factory automation and hazardous-area applications. Closely comparable in technology, geography, and customer base.

Broad incumbents

• Zebra Technologies: Zebra provides RFID readers, antennas, and integrated tracking hardware/software for industrial and logistics customers. It overlaps with AEG ID's Industry & Logistics segment as a broad incumbent with global enterprise reach.
• Impinj: Impinj is the dominant UHF RFID platform company, selling RAIN RFID chips, readers, and software at scale. It competes with AEG ID in UHF industrial and logistics RFID applications but operates as a broader platform incumbent.

Emerging players

• GAO RFID: GAO RFID offers a broad catalog of RFID tags, readers, and antennas across frequencies and form factors, with significant overlap to AEG ID's standard product portfolio. Comparable as a multi-frequency RFID hardware vendor, though smaller and less specialized.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/AEGIDVrchlabi
• LinkedInlinkedin.com/company/aeg-identifikationssysteme-gmbh

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about AEG ID