Sundance Metal Fabricators

What Sundance Metal Fabricators does

Sundance Metal Fabricators is a masonry product brand — specifically the 'Sundance-Iron' product line — operated within Northwest Fence & Iron, a privately held full-service fencing contractor headquartered at 12909 Dessau Rd, Austin, Texas. The underlying operating entity manufactures, designs, and installs a broad range of fencing products (wood, ornamental iron, custom iron, chain link, commercial, pool enclosure, security/access control, temporary, and sports/pickleball fencing) along with related offerings including gates (ornamental iron, wood, dumpster), railings, and masonry products (Sundance-Iron, Fortress-Iron). Core operations follow a four-step process — consultation, measurement, manufacturing, and installation — executed by company-employed contractors with in-house fabrication enabling custom work such as curved railings.

The business runs a direct-to-consumer, direct-to-SMB go-to-market with on-site consultation, free quote requests, and an instant online quote calculator (mysalesman.com integration). Customer acquisition spans Google SEO, Facebook/Instagram, Angie's List, professional referrals, word-of-mouth, and emerging AI-chatbot referral traffic. Pricing is quote-based and project-driven (no published tiers), and revenue mechanics are transactional/one-time per project rather than recurring or subscription-based. The customer base is primarily residential homeowners across the greater Austin metropolitan area (covering roughly 16 named communities including Bastrop, Bee Cave, Buda, Cedar Park, Dripping Springs, Georgetown, Kyle, Lakeway, Leander, Pflugerville, Round Rock, and Spicewood) with a secondary commercial segment for security, access control, and property-boundary fencing.

There is no public information identifying Sundance Metal Fabricators as a standalone corporate entity. No founding date, ownership structure, headcount, financials, or independent management team is disclosed; all available signals point to Sundance Metal Fabricators existing solely as a sub-brand within Northwest Fence & Iron's masonry services.

Name

Sundance Metal Fabricators

Legal name

Northwest Fence & Iron

Website

https://sundancemetal.com

Company type

Private

Founded year

1992

Operating status

Operating

Headcount range

11–50 employees

Short description

Sundance Metal Fabricators operates as the Sundance-Iron masonry product brand within Northwest Fence & Iron, a privately held Austin, TX-based contractor that manufactures, designs, and installs residential and commercial fencing, gates, railings, and masonry products across the Greater Austin metropolitan area.

Ownership category

akta.pro rank

Product category

Fence Contracting and Metal Fabrication

NAICS

Ornamental and Architectural Metal Work Manufacturing (332323), Ornamental and Architectural Metal Products Manufacturing (33232), Sheet Metal Work Manufacturing (332322)

SIC

Fabricated Structural Metal Products (3440), Sheet Metal Work (3444)

akta.pro primary industry

Fence Installation & Replacement (HSAIAJAA)

akta.pro secondary industries

Outdoor Railing, Guardrail & Balustrade Installation/Repair (HSAIAJAI), Architectural & Miscellaneous Metals (Stairs, Railings, Ladders) (IMADACAE), Fence & Gate Reinforcement & Wind/Storm Damage Repair (HSAGAJAI)

Keywords

• Fence manufacturing
• Iron fabrication
• Ornamental ironwork
• Commercial fencing
• Metal fence installation

Headquarters

HQ city

Austin

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Others

Revenue model

1. Fencing Products and Installation: Revenue generated from manufacturing, designing, and installing fencing products including wood fences, iron fencing, chain link, commercial fencing, and custom iron fencing. Also includes related products such as gates, railings, masonry, and pool enclosure fencing.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels6 records

Core offering

Sundance Metal Fabricators designs, manufactures, and installs metal fencing, gates, railings, and masonry products for residential and commercial customers in the Austin, Texas metropolitan area. The company operates as a full-service contractor with in-house manufacturing capability, offering wood fences, iron fencing, chain link, commercial fencing, custom iron fencing, pool enclosure fencing, security/access control fencing, ornamental iron gates, wood gates, dumpster gates, and masonry products including Sundance-Iron and Fortress-Iron.

Product overview

Sundance Metal Fabricators offers Sundance Iron, a masonry product designed for decorative and structural applications in fencing and gate installations. This product is featured as part of Northwest Fence & Iron's masonry offerings, alongside the Fortress Iron product line.

Differentiator

Problem solved

Functional benefit

Brands

• Sundance - Iron: Masonry product line offered under Northwest Fence & Iron's masonry services.

Products and services

• Sundance Iron (Masonry) Sundance Iron is a masonry product line for decorative and structural applications in outdoor fence, gate, and landscape installations. It is offered as part of Northwest Fence & Iron's masonry services alongside the Fortress Iron product line.
• Iron Fencing Iron fencing product line manufactured and installed by Sundance Metal Fabricators, covering residential and commercial iron fence applications.
• Wood Fence Wood fence design, manufacturing, and installation services for residential and commercial properties.
• Commercial Fencing Commercial-grade fencing solutions including security fencing, access control systems, dumpster gates, and chain link fencing for businesses and commercial properties.
• Custom Iron Fencing Custom-designed and fabricated iron fencing for unique applications including curved railings and bespoke profiles, addressing customer needs that other contractors decline.
• Gates and Entry Systems Gates and entry systems including ornamental iron gates, wood gates, and dumpster gates, manufactured and installed by the company.
• Railing Railing fabrication and installation, including custom curved railings matching patio profiles, for residential and commercial properties.
• Pool Enclosure Fencing Pool enclosure fencing products designed for safety and regulatory compliance around residential swimming pools.
• Chain Link Fence Chain link fence manufacturing and installation for residential and commercial applications.
• Security Fence and Access Control Security fencing and access control systems for commercial properties requiring controlled entry and perimeter security.

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Five partnerships are on record, tiered minor.

• BBB (Better Business Bureau) - Central TexasminorOthersBBB accredited business maintaining accreditation with the Central Texas BBB chapter. Customer reviews and accreditation status visible on BBB website.
• American Fence AssociationminorOthersProfessional industry association membership indicating professional standards and industry best practices adherence.
• Texas Fence AssociationminorOthersState-level industry association membership for fencing professionals in Texas.
• Home Builders Association of Austin (HBA Austin)minorOthersMembership in local home builders association supporting connections with residential construction industry.
• Angie's ListminorChannel Partner/ Reseller/ DistributorListed on Angie's List platform for customer reviews and visibility to homeowners seeking fencing services.

Scale indicators1 record

Recent moves4 records

Expansion highlights5 records

Regional players

• Carter Fence Company: Texas-based fence contractor offering residential and commercial installation. Directly comparable service model and product range, operating in adjacent Texas markets.
• Viking Fence: Texas fence contractor with multiple locations offering residential and commercial fence and gate installation. Comparable product portfolio and direct installation model in the Texas region.
• A-1 Fence Company: Austin-based fence installation company providing residential and commercial fencing with on-site consultation and installation. Operates in the same local market with similar product breadth and direct-to-consumer model.
• Wheeler Fence Company: Greater Austin fence and gate contractor offering wood, wrought iron, chain link, and custom installations. Directly comparable service portfolio and geographic footprint.
• Cox Fence Company: Long-established Austin-area fence contractor offering wood, iron, and chain-link fencing with installation services. Direct competitor in the same Austin metro geography serving overlapping residential and commercial segments.
• Freeman Fence & Iron: Texas fence and ornamental iron contractor with custom fabrication capabilities. Comparable in offering custom iron work alongside standard fence categories in the Texas market.
• Allied Fence & Iron: Texas fence contractor offering ornamental iron, gates, and standard fencing installations. Comparable custom metal fabrication and installation capabilities serving Texas markets.
• Lon Smith Fence: Texas-based fence installation company serving multiple Texas metros including Austin. Comparable direct-to-consumer model with similar residential and commercial product offerings, broader regional scale.

Others

• ActiveYards: National manufacturer of fencing products (vinyl, aluminum) with an installer network model. Indirectly comparable as a fencing industry participant supplying product to installation contractors like the subject company.

Broad incumbents

• Superior Fence & Rail: National fence installation franchise with multiple Texas locations. Offers comparable residential and commercial fencing products via a direct sales and installation model; broader geographic scale and franchise infrastructure.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks4 records

Key highlights5 records

Customer concentration

• Xx.com/sundancemetal
• Facebookfacebook.com/profile.php
• LinkedInlinkedin.com/company/sundance-metals

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Sundance Metal Fabricators