Primosic

What Primosic does

Primosic is a multi-generational family winery located in Madonnina d'Oslavia, Gorizia (Friuli-Venezia Giulia), in the Collio DOC of Italy. The company produces a portfolio of premium white wines, orange wines (skin-macerated), red wines, and a sparkling wine (BollaNoir, Charmat method), organized into the Collezione Skin (orange wines from Ribolla Gialla Riserva, Friulano Skin, Pinot Grigio Skin, Skin Settanta), Collezione Collio (wood-fermented and aged wines such as Chardonnay 'Gmajne', 'Klin', 'Metamorfosis'), Collio Monovitigni (single-varietal Malvasia, Friulano, Sauvignon, Pinot Grigio, Chardonnay, Merlot), and Native Varieties (Ribolla Gialla 'Think Yellow', Refosco). Its core technology combines traditional Collio winemaking with pioneering long skin-maceration techniques for orange wines (experiments from 1998, full hot maceration from 2003), wood fermentation, and extended aging in large oak casks; production is S.Q.N.P.I. integrated-production certified.

The business operates a direct-to-consumer model: wine sales occur on-site at the cellar door (Thursday–Saturday) and through an exclusive e-commerce partnership with Winezon.it. A secondary revenue stream is paid wine tourism — guided cellar tours and tastings priced at €25 per person (2–12 guests, Thursday–Saturday) — supplemented by a Wine Club membership. International sales into Europe, Americas, and Asia are conducted through the Collio Consortium export network and Marko Primosic's commercial outreach.

Primosic is wholly family-owned across five generations (the Primosic family is documented as vineyard owners in the Theresian Cadastre from 1751; the modern winery was established when Silvan Primosic began bottling under his own name in the 1960s and produced the first bottle of the Collio DOC, 'Numero 1', in 1967). Current operations are led by patriarch Silvan, sons Marko (Commercial Director) and Boris (Winemaker), with the fifth generation (Greta, Nicola, Aleksjia, Elia) entering the business. The company has no external investors, no parent, and a modest €20,000 share capital; recent recognition includes the 2024 Gambero Rosso 'Vino Bianco dell'Anno' (White Wine of the Year) for Chardonnay 'GMAJNE' 2018.

Name

Primosic

Legal name

Primosic s.r.l. Società Agricola

Website

https://primosic.com

Company type

Private

Founded year

1956

Operating status

Operating

Headcount range

11–50 employees

Short description

Primosic is a fifth-generation, family-owned winery in Oslavia (Collio DOC, Italy) producing premium white, orange, red, and sparkling wines from Ribolla Gialla and other varieties, sold direct-to-consumer at the cellar door and through Winezon e-commerce, with wine tourism and a Wine Club.

Ownership category

akta.pro rank

Product category

Premium Italian Wines

NAICS

Wineries (312130), Grape Vineyards (111332), Beer, Wine, and Liquor Retailers (445320)

SIC

Beverages (2080)

akta.pro primary industry

Wineries & Vineyards (Tasting Rooms) (THAFALAE)

akta.pro secondary industries

Wine Tastings & Vineyard/Winery Tours (THAJAGAD), Wine Retail (Bottle Shops & Wine Merchants) (CRANABAB)

Keywords

• Italian white wines
• Orange wine production
• Collio DOC wines
• Ribolla Gialla wines
• Wine tourism experiences

Headquarters

HQ city

Gorizia

HQ country

Italy

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Wine Sales (Direct & E-commerce): Primosic sells its wines directly at the winery and through its e-commerce partner Winezon.it. Wine collections include the Collezione Skin (orange/macerated wines), Collezione Collio (wood-aged whites and reds), Monovitigni (single-varietal whites and Merlot), Native Varieties (Ribolla Gialla Think Yellow, Refosco), and BollaNoir sparkling wine (Martinotti/Charmat method).
2. Wine Tourism & Experiences: Paid visits and wine tasting experiences offered Thursday through Saturday at the winery. Experiences include cellar/barricaia tours and guided tastings, priced at €25 per person. Languages: Italian, Slovene, English. Booking required; minimum 2, maximum 12 participants.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels8 records

Core offering

Primosic is a family-owned winery in the Collio DOC appellation (Oslavia, Friuli-Venezia Giulia, Italy) that produces and sells premium Italian white wines, orange (skin-macerated) wines, red wines, and sparkling wines organized into distinct collections (Collio Collection, Oslavia/Skin Collection, Monovitigni, Native Varieties, BollaNoir sparkling). The winery also offers paid cellar visits and guided tastings, hosts the Orange Benches walking trail and annual RibolliAMO event, and operates a Wine Club membership.

Product overview

Primosic is a family-owned winery in Collio, Italy, producing a portfolio of wines organized into distinct collections. The Collio Collection features premium wines (Chardonnay 'Gmajne', 'Klin' Collio Bianco, 'Metamorfosis' Collio Rosso) with wood fermentation and extended aging. The Oslavia Collection (Skin) specializes in orange wines from skin maceration including Ribolla Gialla Riserva, Friulano Skin, Pinot Grigio Skin, and Skin Settanta. The Monovitigni series offers single-varietal expressions of Malvasia, Friulano, Sauvignon, Pinot Grigio, Chardonnay, and Merlot. Native varieties include Ribolla Gialla 'Think Yellow' and Refosco. Sparkling offerings include Bolla Noir. The winery also provides experiential services through visits, wine tastings, Routes & Events, and a Wine Club membership.

Differentiator

Problem solved

Functional benefit

Products and services

• Bolla Noir

Quantifiable outcome

• Gambero Rosso 2024 awarded Chardonnay 'GMAJNE' 2018 as 'Vino Bianco dell'Anno' (White Wine of the Year)
• +1 more outcomes

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Five partnerships are on record, tiered core and minor.

• APRO (Associazione Produttori Ribolla di Oslavia)coreStrategic or Co-development Partner · 1 January 2005APRO was founded in 2005 by Marko Primosic and Stanko Radikon to promote the Ribolla di Oslavia DOC. It currently comprises 7 member wineries: Dario Princic, La Castellada, Primosic, Fiegl, Gravner, Radikon, and Il Carpino. The association organizes the annual RibolliAMO event (first held 2018) and the Orange Benches walking trail. Primosic is a founding and active member.
• Porsche ItaliaminorGTM or Marketing Partner · 1 January 2003In 2003, Primosic participated in 'Tiro Rapido', a marketing project co-created with Porsche Italia to promote Ribolla Gialla nationally. The campaign featured the 'Think Yellow' payoff, combining wine, literature, and motors. It was a writing competition for aspiring authors to compose a mystery story in 911 minutes containing the phrase 'Ribolla Gialla'.
• WinezoncoreChannel Partner/ Reseller/ DistributorWinezon is the e-commerce platform through which Primosic sells its wines online (winezon.it/vendita-vino/primosic). The platform serves as the primary online sales channel for the winery's full wine collection.
• FEASR / PSR 2014-2020 (European Agricultural Fund for Rural Development)minorOthersPrimosic s.r.l. participated in the PSR 2014-2020 – Friuli Venezia Giulia – Intervention 4.1.1, receiving EU rural development funding for investments in machinery and equipment to improve the environmental, qualitative, and economic performance of the agricultural enterprise.
• Collio ConsortiumcoreStrategic or Co-development PartnerSilvan Primosic was one of the first founding members of the Collio Consortium, and Primosic winery produced the 'Numero 1', the very first bottle of the Collio DOC denomination (1967 Tocai vintage). The Consortium promotes Collio wines internationally and supports export activities for member wineries.

Scale indicators4 records

Recent moves7 records

Expansion highlights5 records

Regional players

• Schiopetto: Schiopetto is a historic Collio winery specializing in premium whites and single-vineyard expressions from the same appellation. Comparable for its terroir-driven Friuli white wine positioning and on-trade presence, though with a larger production base than Primosic.
• Villa Russiz: Villa Russiz is a historic Collio estate with deep roots in the appellation, producing premium whites from indigenous and international varieties. Comparable to Primosic for its heritage narrative, Collio DOC focus, and premium positioning, though operating at greater scale and longer historical presence.
• Jermann: Jermann is one of the largest and most internationally recognized Collio wineries, producing premium whites from the same Friuli-Venezia Giulia terroir. While not an orange wine specialist, it competes with Primosic for premium white wine distribution, on-trade listings, and wine tourism traffic in the region.

Direct peers

• Dario Princic: Dario Princic is an APRO member winery in Oslavia producing orange wines and Collio whites in the same style as Primosic. Directly comparable in scale, grape focus (Ribolla Gialla), and target premium/specialty customer base.
• Radikon: Radikon is another Oslavia-based orange wine pioneer, co-founded APRO with Primosic in 2005, and produces skin-macerated Ribolla Gialla and other Collio whites. The two wineries are the most frequently compared producers of macerated whites in Italy.
• Gravner: Gravner is a foundational Oslavia orange wine producer and APRO member that, like Primosic, pioneered long skin-macerated Ribolla Gialla. Both wineries compete in the same niche — terroir-driven orange and Collio whites for the international premium market — and operate tasting experiences from neighboring estates.
• Fiegl (Oslavia): Fiegl is one of the seven APRO member wineries in Oslavia producing Collio whites and orange wines. Operates at a similar boutique scale to Primosic with comparable grape varieties and cellar-door tasting business.
• Il Carpino: Il Carpino is an APRO member winery from Oslavia focused on Ribolla Gialla and Collio whites with a similar direct-to-consumer and tasting-room business model. Comparable in scale, style, and premium target customer.
• La Castellada: La Castellada is an Oslavia-based APRO winery focused on skin-macerated Ribolla Gialla and Friulano. Comparable to Primosic in geographic location, winemaking style, and premium positioning within the orange wine niche.

Broad incumbents

• Livio Felluga: Livio Felluga is a historic, large-scale Collio producer with broader distribution than Primosic, including extensive international exports. Comparable for its focus on premium Friuli whites and Ribolla Gialla, and competes for similar on-trade and retail customers, though at significantly larger scale.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/primosicwines
• Facebookfacebook.com/PrimosicWines

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Primosic