Rosemary Conley

Name

Rosemary Conley

Legal name

Rosemary Conley Enterprises

Website

https://rosemaryconley.com

Company type

Private

Founded year

1972

Operating status

Operating

Headcount range

1–10 employees

Ownership category

akta.pro rank

Product category

Diet and Fitness Products

NAICS

Food (Health) Supplement Retailers (456191)

akta.pro primary industry

Health Food & Supplement Stores (CRAHAEAC)

Keywords

• Weight loss programs
• Diet books
• Fitness DVDs
• Home fitness products
• Health wellness publishing

Headquarters

HQ city

Markfield

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Revenue model

1. Book Sales: Sale of diet and fitness books including The 28-Day Immunity Plan (£8.99), The 3-2-1 Diet (£10.99), Gi Hip & Thigh Diet (£9.99), Amazing Inch Loss Plan, Low Fat Vegetarian Recipes (£5.95), How to Lose Weight (£1.95), and autobiography Through Thick and Thin (£15.00). Books are sold as signed copies with personal dedications available.
2. DVD Sales: Sale of fitness workout DVDs including Ultimate Whole Body Workout, Real Results Workout, Fat Attack Workout, Five Day Fat Burner, Slim & Salsacise, Shape Up & Salsacise, and Brand New You! Workout with various runtimes and exercise programs.
3. Fitness Product Sales: Sale of branded fitness and health products including Balance Cushion (£15.99), Hand Grip Strengthener 5 Piece Set (£19.99), Toning Band (£9.95), Magic Measure (£3.40), Retractable Tape Measure (£2.89), Food & Fitness Gym Bag, and Workout Bag.
4. FACIAL-FLEX Product Line: Sale of the FACIAL-FLEX facial exerciser (£79.99) and associated resistance bands (No.1 Standard at 6oz, No.2 Strong at 8oz, No.3 Extra-Strong at 16oz) priced between £9.49 and £11.75. Includes free first-class shipping via Royal Mail Tracked 24.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels5 records

Core offering

Rosemary Conley operates a direct-to-consumer e-commerce business selling personally-branded diet books, fitness DVDs, and health/wellness products under the personal brand of Rosemary Conley CBE. The offering spans authored diet plans (e.g., The 28-Day Immunity Plan, The 3-2-1 Diet, Gi Hip & Thigh Diet), fitness workout DVDs (Salsacise, Fat Attack, Ultimate Whole Body Workout), and branded fitness accessories (FACIAL-FLEX, Magic Measure, Portion Pots, Balance Cushion).

Product overview

Rosemary Conley operates a diet and fitness e-commerce business offering a comprehensive portfolio of health and wellness products. The offering includes published diet and fitness books (The 28-Day Immunity Plan, The 3-2-1 Diet, Gi Hip & Thigh Diet, Amazing Inch Loss Plan, How to Lose Weight, Low Fat Vegetarian Recipes, and autobiography Through Thick and Thin), exercise DVDs (Real Results, Ultimate Whole Body Workout, Fat Attack, Five Day Fat Burner, Slim & Salsacise, Shape Up & Salsacise, Brand New You), and fitness/health products (FACIAL-FLEX Facial Exerciser, Balance Cushion, Magic Measure, Portion Pots, Retractable Tape Measure, Hand Grip Strengthener sets, Toning Bands, and gym bags). The business model centers on signed paperback books and physical fitness equipment sold through the RosemaryConley.com website.

Differentiator

Problem solved

Functional benefit

Products and services

• The 28-Day Immunity Plan A diet and fitness plan to boost immunity and protect health for adults over 65, with over 60 recipes suitable for all tastes. No calorie-counting required.
• The 3-2-1 Diet Diet plan book with personalized approach based on eating type (Grazer, Feaster, or Comfort Eater), combining light eating days with normal eating days.
• How to Lose Weight A 60-page pocket book of tips, facts and motivational ideas for weight loss.
• Through Thick and Thin Hardback autobiography of Rosemary Conley CBE telling her story of becoming one of the nation's favourite diet and fitness experts.
• Amazing Inch Loss Plan Medically approved diet plan with daily menu suggestions and exercises.
• Gi Hip & Thigh Diet Combines benefits of low-fat and low-Gi eating in an easy-to-follow programme for healthy weight loss.
• Low Fat Vegetarian Recipes Collection of 80 pages of vegetarian recipes with sections for light meals, pasta, eggs, cheese, rice, beans, vegetables, salads, and desserts.
• Real Results Workout DVD Exercise DVD with 7 workouts including warm up, aerobic fat burning, whole body toning, express workouts, and cool down.
• Ultimate Whole Body Workout DVD DVD with three programmes: 35-minute aerobic workout, 20-minute toning exercises, and 20-minute chair workout for those with limited mobility.
• Slim & Salsacise DVD Dance programme teaching basic salsa steps with four sections including Step It Out, Latin Combos, and Let's Salsa. Burns up to 500 calories.
• Shape Up & Salsacise DVD Highly motivational dance and toning programme with Latin Combos, Let's Salsacise, and two Ten Minute Tone Up sections.
• Brand New You! Workout DVD Design-your-own workout programme with Coleen Nolan featuring seven sections including warm up, fat burning aerobics, and toning for different body areas.
• Fat Attack Workout DVD Whole body workout with three sections: Fat Attack Number One (high energy aerobic), Fat Attack Number Two (hips, thighs, abs, upper body), and Fat Attack Number Three (fitness circuit).
• Five Day Fat Burner DVD Complete diet and fitness programme with five different ten-minute workouts that can be combined. Includes 20-minute section on low-fat cooking with 7-day menu planner.
• FACIAL-FLEX Facial Exerciser Clinically proven progressive resistance facial exercise device designed to develop face toning, reduce wrinkles, and offer facial rejuvenation. Works 30 muscle groups.
• Balance Cushion Inflatable balance training aid made from 800g anti-burst PVC with acupressure bobbles. Helps improve balance, strengthen core, and reduce risk of falls.
• Rosemary Conley Portion Pots Set of four measuring cups (80ml, 125ml, 250ml, 330ml) with guide card for portion control of over 30 common food items.
• Rosemary Conley's Magic Measure Specially designed tape measure with colour-coded clip-on-tags for tracking body measurements during weight loss journey.
• Hand Grip Strengthener 5 Piece Set Set of 5 hand grip strengthening tools including hand grip strengtheners, silicone donut, finger reflex trainer, silicone finger stretch, and TPE egg for hand therapy and rehabilitation.
• Rosemary Conley Food & Fitness Gym Bag Lightweight draw-string nylon kit bag (38cm x 45cm) for carrying fitness kit or beach essentials.

Quantifiable outcome

• Trialists lost an average of 10lbs in 28 days with The 28-Day Immunity Plan
• +3 more outcomes

Segments4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

One partnership is on record.

• Mary Morris MSccoreStrategic or Co-development PartnerMary Morris is a fitness expert and co-author of The 28-Day Immunity Plan with Rosemary Conley. Originally trained as a PE teacher, ran her own health club for 30 years, and was one of the founders of the RSA Exercise to Music qualification. Since 1994 she has worked with Rosemary as Teacher Trainer, Fitness Consultant, and Exercise Choreographer. She has choreographed multiple DVDs including Ultimate Whole Body Workout, Five Day Fat Burner, and Salsacise series.

Scale indicators7 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Slimming World: Slimming World is the UK's largest in-person slimming-club brand with a strong digital/membership component. It overlaps directly with Rosemary Conley on the UK weight-loss customer base and has historically competed for the same audience that attended Rosemary Conley's original slimming classes.
• Noom: Noom is a leading app-based subscription weight-loss and behaviour-change platform. It is the modern, app-native counterpart to the legacy book/DVD approach that Rosemary Conley still relies on, directly addressing the same dieter persona with personalisation, coaching, and tracking.
• Davina McCall: Davina McCall sells branded UK fitness DVDs and books under her own personal brand, similar to how Rosemary Conley monetises her celebrity status through content and fitness products. The two compete for essentially the same older-skewing UK female fitness-media consumer.
• WW (formerly Weight Watchers): WW is the largest globally recognised commercial weight-management brand, combining branded diet plans, digital tools, and an app. Rosemary Conley's diet books and portion-control products compete for the same weight-loss customer wallet, particularly in the UK, and overlap functionally on diet-programme content.
• The Body Coach (Joe Wicks): Joe Wicks built a UK personal-brand fitness business around HIIT-style workout content, cookbooks, and fitness equipment. As a celebrity-backed, content-led DTC fitness brand targeting home exercisers, it is structurally the closest modern peer to the Rosemary Conley e-commerce model.

Emerging players

• Renee McGregor: Renee McGregor is a UK performance nutritionist and author who has built a content-led health and nutrition brand around books and digital programmes. Overlaps with Rosemary Conley on diet/cookbook content targeting UK health-conscious women, though at a smaller and more specialised scale.
• 30 Day Fitness Challenge: 30 Day Fitness Challenge is one of many short-format home-workout mobile apps, taking the DIY home-fitness positioning that Rosemary Conley's books and DVDs historically served, but in a free, app-native form that competes for engagement and time.

Broad incumbents

• Peloton: Peloton is a major premium subscription fitness-content brand spanning cycling, running, and strength. While hardware-and-app-led, it competes for the at-home fitness-media consumer and replaces demand for workout DVDs and books of the type that Rosemary Conley sells.
• Jenny Craig: Jenny Craig is a long-established commercial weight-loss brand combining branded diet content, packaged meal programmes, and coaching. It operates at significantly larger scale and overlaps with Rosemary Conley's branded diet plans and target dieter segment.
• MyFitnessPal: MyFitnessPal is the dominant free calorie-counting and diet-tracking app. It is a broader incumbent that competes for the dieter's daily engagement time that Rosemary Conley's website and books would otherwise capture, even though it does not sell content or fitness equipment.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/RosemaryConley
• Facebookfacebook.com/RosemaryConleyCBE
• LinkedInlinkedin.com/company/the-rosemary-conley-group-limited

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Rosemary Conley