Hearth & Home

What Hearth & Home does

Hearth & Home is a Central Florida-based residential and commercial HVAC services provider operating four office locations across Gainesville, Lady Lake, Melbourne, and Ocala, covering more than 10 counties. The company delivers air conditioning repair, installation, and maintenance, heating services, plumbing, electrical work, indoor air quality solutions, duct cleaning, and Aeroseal duct sealing to homeowners and small commercial customers, with 24/7 emergency dispatch supported by a fleet of field service vehicles.

The business generates revenue through three primary streams: transactional HVAC service and repair (diagnostic fees, labor, and parts), one-time equipment installation sales (AC units, heaters, water heaters), and a recurring Gold Club membership offering preferential pricing, priority scheduling, and 24/7 emergency coverage on an annual subscription basis. Customer acquisition relies on a multi-channel approach including website and SEO, social media presence (Instagram, Facebook, YouTube), Google reviews (1,309 reviews at 4.5/5 stars), a referral program, and direct phone marketing. The company holds factory-authorized dealer status with Carrier and Daikin, NATE technician certification, and BBB accreditation, positioning it as a credentialed, multi-manufacturer service provider in a fragmented regional market.

The company has been operating in the Florida market for over 40 years, with cumulative scale of 59,000+ HVAC systems installed and 200,000+ service projects completed. Headcount sits in the 11-50 range, consistent with a mid-sized regional services operator. Pricing is flat-rate and quote-based with no public price disclosure, and customer financing is facilitated through Synchrony Financial. The business model is fundamentally a local field-services operation: revenue is generated by dispatching technicians to customer sites, with growth dependent on geographic density, service line breadth, and recurring customer relationships rather than technology differentiation.

Name

Hearth & Home

Website

https://hearth-home.com

Company type

Private

Founded year

2000

Operating status

Operating

Headcount range

11–50 employees

Short description

Hearth & Home is a Central Florida HVAC, plumbing, electrical, and indoor air quality services company serving residential and commercial customers across 10+ counties via four regional offices, a field service fleet, and a Gold Club membership subscription program.

Ownership category

akta.pro rank

Product category

HVAC Services

NAICS

Plumbing, Heating, and Air-Conditioning Contractors (238220)

SIC

Steam & Air-Conditioning Supply (4961)

akta.pro primary industry

Residential HVAC System Installation (Furnace/AC/Heat Pump) (HSAOAGAA)

akta.pro secondary industry

Chillers, Boilers & Central Plant Operations (BPABACAG)

Keywords

• HVAC services
• Air conditioning repair
• Heating services
• Plumbing services
• Indoor air quality

Headquarters

HQ city

Melbourne

HQ country

United States

HQ region

North America

Offices4 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. HVAC Service & Repair: On-demand service and repair for air conditioning and heating systems, including maintenance visits. Revenue generated through service fees, diagnostic charges, and parts/labor costs.
2. Equipment Installation: Installation of new HVAC systems including air conditioners, heaters, water heaters, and related equipment. One-time revenue from equipment sales and installation labor.
3. Gold Club Membership: Recurring membership program offering preferential pricing on services, priority scheduling, and emergency coverage. Annual subscription with locked-in pricing and automatic renewal.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels5 records

Core offering

Hearth & Home provides residential and commercial HVAC services across Central Florida, including air conditioning and heating repair, installation, and maintenance, plus plumbing, electrical, indoor air quality, duct cleaning and sealing, and water heater services. The company operates a Gold Club annual membership offering preferential pricing, priority scheduling, and 24-hour emergency coverage, and is a factory-authorized dealer for Carrier, Daikin, and other major HVAC manufacturers.

Differentiator

Problem solved

Functional benefit

Products and services

• Air Conditioning Services
• Heating Services
• Plumbing Services
• Electrical Services
• Air Duct Cleaning
• Aeroseal Duct Sealing
• Indoor Air Quality Solutions
• Water Heater Services
• Commercial HVAC Services
• Commercial Indoor Air Quality
• Gold Club Membership
• Free Home Energy Audits

Quantifiable outcome

• 59,000+ HVAC systems installed and 200,000+ projects completed since 1983
• +1 more outcomes

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators5 records

Recent moves6 records

Expansion highlights4 records

Broad incumbents

• Carrier: Global HVAC OEM and parent of a large authorized-dealer/service network; relevant because Mid Florida is a Carrier factory-authorized dealer, and Carrier shapes equipment economics, warranty service, and competitive dynamics in the category.
• Trane Technologies: Major global HVAC manufacturer whose Trane and American Standard dealer networks span Florida; directly comparable through shared authorized-dealer economics and influence on residential replacement pricing in Mid Florida's territory.
• Lennox International: Leading residential HVAC OEM with a national dealer/service network; comparable through dealer-driven sales and service economics that Mid Florida operates within, including competition for premium replacement share in Central Florida.
• ARS / Rescue Rooter: National multi-trade home services platform (HVAC, plumbing, electrical) operating widely across the U.S.; broader geographic and capital footprint than Mid Florida but overlapping service lines and customer base.

Others

• Roto-Rooter: National plumbing and drain services brand with significant Florida presence; adjacent rather than directly competitive — relevant as a benchmark for plumbing-led multi-trade home services and as a potential consolidator.
• ServiceTitan: Vertical SaaS platform serving residential and commercial contractors including HVAC, plumbing, and electrical; not a competitor but the dominant software stack used by operations of Mid Florida's type, often correlated with operational sophistication in HVAC service businesses.

Direct peers

• Cool Today: Florida-based residential HVAC, plumbing, and electrical home services company with multi-trade offering and broad geographic coverage; directly comparable model and customer base to Mid Florida Heating & Air.
• Conditioned Air: Long-standing Florida residential and commercial HVAC service and replacement provider; very similar operating geography, customer base, and project mix to Mid Florida Heating & Air.
• Home-Tech (HomeTec): Florida-based residential HVAC, plumbing, and electrical contractor with a maintenance-membership program analogous to Gold Club; directly comparable business model and customer persona.
• Del-Air Heating, Air Conditioning & Plumbing: Family-operated Florida residential HVAC and plumbing contractor serving Central and Northeast Florida with similar service breadth, 24/7 emergency response, and multi-trade cross-sell approach.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Hearth & Home