Magic 98.3

What Magic 98.3 does

Magic 98.3 (legal name: Magic 98.3 FM; DBA: WMGQ) is a local FM radio station broadcasting at 98.3 MHz in central New Jersey, operating as a property of Beasley Media Group, LLC. The station produces music programming, local news, sports coverage, weather, entertainment features, and community event content serving residents of Monmouth County, Somerset County, and surrounding New Jersey communities. Named on-air staff include Diana Beasley, Dawn Palmer-Quaife, J. Mayhew, Dan Teodorescu, Kayla Morgan, Laura Adkins, Elizabeth Urban, Jennifer Eggleston, Randi Moultrie, and CJ Keeling.

The product suite comprises four core components: (1) the traditional FM radio broadcast, (2) a live audio stream accessible via the website magic983.com, (3) dedicated iOS and Android mobile applications built on the Jacobs Media platform, and (4) an email newsletter (WMGQ) for direct content distribution. Recurring original content includes "This Day in Sports History" and "This Day in Top 40 History" features, plus local news coverage and human-interest stories. Distribution spans over-the-air broadcast for the New Jersey market and digital streaming with global accessibility.

The business operates a traditional radio advertising model, generating revenue from local and regional businesses purchasing airtime and sponsorships, supplemented by branded contest sponsorships (e.g., $200 gift card prizes, Magic Shore House Giveaway). Disclosed partnerships include Core Hydration, Empire Toyota, Empire Mazda of Green Brook, and the New Jersey Lottery as contest sponsors, plus a health-content partnership with Saint Peter's University Hospital. Pricing is not publicly disclosed and varies by time slot, duration, and audience reach. The company is privately held under Beasley Media Group with no external funding rounds or investor disclosures in the data.

Name

Magic 98.3

Legal name

Magic 98.3 FM

Website

https://magic983.com

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Magic 98.3 is a privately-held FM radio station (98.3 MHz) owned by Beasley Media Group, serving central New Jersey with music, local news, sports, and community programming via broadcast, live streaming, mobile apps, and newsletter.

Ownership category

akta.pro rank

Product category

Radio Broadcasting

NAICS

Radio Broadcasting Stations (516110)

SIC

Radio Broadcasting Stations (4832)

akta.pro primary industry

Independent Local Radio Stations (MPABACAD)

akta.pro secondary industry

Internet Radio & Streaming Broadcast Stations (Simulcast/Online-only) (MPAIAEAE)

Keywords

• Radio broadcasting
• FM radio station
• Live audio streaming
• Local news coverage
• Music programming

Headquarters

HQ city

Somerset

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Advertising/Sponsorships: Traditional radio advertising revenue generated from local and regional businesses purchasing airtime and sponsorships for contests and programming
2. Contest Sponsorships: Revenue from branded contests and promotions where sponsors fund prizes such as gift cards and experiences

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Magic 98.3 is a local FM radio station broadcasting at 98.3 MHz that delivers music programming, on-air news, weather updates, sports coverage, and lifestyle content to central New Jersey listeners. The station supplements its over-the-air broadcast with live digital streaming through its website and dedicated iOS/Android mobile apps, along with an email newsletter for ongoing audience engagement.

Product overview

Magic 98.3 is a traditional FM radio station operated by Beasley Media Group, offering broadcast radio programming, online live streaming, and a dedicated mobile application. The station delivers music content, local news coverage, entertainment stories, and community-focused programming including contests and health segments (Saint Peter's Better Health partnership). The product suite consists of the core FM broadcast, live streaming service, iOS/Android mobile app, and email newsletter subscription.

Differentiator

Problem solved

Functional benefit

Products and services

• Magic 98.3 FM Radio Broadcast Traditional FM radio broadcast station operating at 98.3 MHz, serving the New Jersey area with music, news, entertainment content, and live programming.
• Magic 98.3 Live Stream Online audio streaming service allowing listeners to tune in via the website, providing real-time broadcast access.
• Magic 98.3 Mobile App Dedicated mobile application for iOS and Android devices enabling users to listen live, access station content, and receive updates.
• Magic 98.3 Newsletter Email newsletter subscription service (WMGQ Newsletter) delivering music news, local events, exclusive contests, and station updates to subscribers.

Named customers3 records

Segments1 record

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Five partnerships are on record, tiered minor and core.

• Core HydrationminorGTM or Marketing PartnerOfficial sponsor of Magic 98.3, featured in contest giveaways and promotional content
• Empire ToyotaminorGTM or Marketing PartnerLocal dealership sponsor for Magic Shore House Giveaway and other station promotions
• Empire Mazda of Green BrookminorGTM or Marketing PartnerLocal dealership sponsor for station contests and promotional giveaways
• Beasley Media GroupcoreOthersParent company owning Magic 98.3 and other radio stations across the United States
• New Jersey LotteryminorGTM or Marketing PartnerPartner for Magic Shore House Giveaway providing $25 stacks of New Jersey Lottery scratch-off tickets as prizes

Scale indicators2 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• New Jersey 101.5 (Townsquare Media): Operates a flagship NJ talk-format station that competes head-to-head with Magic 98.3 for the same central New Jersey listener base and regional advertiser share. Closest like-for-like local radio competitor in the served geography.
• WKXW (NJ 101.5): A news/talk-formatted FM station serving the same New Jersey market as Magic 98.3. Direct competing radio operator for local advertising dollars, audience share, and community event sponsorships in overlapping central New Jersey counties.

Broad incumbents

• Townsquare Media: A U.S. radio and digital media operator with local-market stations and digital advertising platforms, often emphasizing live events and sponsorships. Comparable to Magic 98.3's mix of broadcast plus event/contest monetization.
• iHeartMedia: The largest U.S. terrestrial radio operator with extensive digital audio, podcasting, and streaming assets. Comparable to Magic 98.3 as a multi-station local advertising platform with overlapping broadcast and digital distribution strategy at much greater scale.
• Cumulus Media: A national radio broadcaster operating FM/AM stations across many U.S. markets with associated digital streaming and ad sales infrastructure. Comparable as a multi-market local-radio portfolio operator competing for the same regional advertiser budgets.
• Audacy (formerly Entercom/CBS Radio): A major U.S. radio broadcasting operator running local stations across multiple markets with digital streaming and podcasting offerings. Directly analogous business model to Magic 98.3's parent (Beasley), operating FM stations serving local audiences with advertising-driven revenue.
• Emmis Communications: A smaller but established U.S. radio broadcaster operating FM stations in major markets with local-content focus. Comparable in station-level operations and local-advertising revenue mix even though its market footprint is different.

Emerging players

• iHeartRadio (digital): The streaming app arm of iHeartMedia that simulcasts local FM stations over IP and competes with Magic 98.3's own live-stream offering for digital listening share. Overlaps as both a simulcast partner and as a streaming competitor.
• Spotify: Global audio streaming platform competing for the same music-listening time and advertiser budgets. While not a local broadcaster, Spotify encroaches on Magic 98.3's audience share and represents the structural shift pulling listeners and ad dollars away from terrestrial radio.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks4 records

Key highlights5 records

Customer concentration

• Xx.com/magic983
• Facebookfacebook.com/magic983
• LinkedInlinkedin.com/company/greater-media-nj-wmgq-wctc

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Magic 98.3