Robotic Innovations
Robotic Innovations is a South Africa-founded, Australia-based robotic systems integrator founded in 2004 that designs and delivers turnkey Fanuc-based automation solutions (welding, palletising, handling, vision picking) for non-OEM manufacturers across automotive, cement, foundry, and general industrial sectors.
- Company typePrivate
- Founded2004
- HeadquartersBassendean, Australia
- Headcount11–50
- GTM typeB2B
- OfferingHardware or Manufacturing
What Robotic Innovations does
Robotic Innovations (Pty) Ltd is a specialist robotic systems integrator founded in 2004 by Altus Mostert and headquartered in Pretoria, South Africa, with a branch office in Perth, Australia. The company designs and delivers turnkey robotic automation systems for manufacturing applications, with a deliberate focus on non-OEM industries including automotive tier suppliers, cement and construction materials, foundries, steel fabrication, mining equipment, and general manufacturing. Core applications include robotic welding (MIG/MAG and spot), palletising, handling, CNC machine tending, vision picking, sheet metal bending, cutting, painting, and conveyor solutions.
The technology stack is built primarily on Fanuc industrial robots and cobots, integrated with Lincoln Electric welding systems, Binzel torches, Siemens/Allen Bradley PLCs, and Adroit SCADA software. Notable proprietary elements include an auto jig ID system using binary-coded plugs and Demmeler modular jigging tables that enable rapid changeover between batch production runs, and proprietary products such as the CoPal collaborative palletising system and the Task Master multi-process cobot platform. The company also offers cobot rental/hire programs to lower adoption barriers for smaller manufacturers. An emerging capability is AI-driven process control through a partnership with DataProphet, deployed at Atlantis Foundries to predict casting defects and optimize CNC machining cycle times.
The business model combines project-based turnkey system sales (hardware and integration), usage-based cobot rental/hire, and professional services (training, support, spare parts). Sales are direct, engineering-led, and supported by concept design, simulation (Fanuc RoboGuide), and full installation/commissioning. The company's customer base spans enterprise accounts such as Atlantis Foundries, BMW tier-1 supplier Venture, Kwikbuild Cement, AfriSam, ACO South Africa, and Shatterprufe, alongside mid-market firms using the rental channel. The firm is privately held, founder-controlled, and operates without disclosed external institutional investment.
Robotic Innovations firmographics
Firmographics- Name
- Robotic Innovations
- Legal name
- Robotic Innovations (Pty) Ltd
- Website
- https://roboticinnovations.com.au
- Company type
- Private
- Founded year
- 2004
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Robotic Innovations is a South Africa-founded, Australia-based robotic systems integrator founded in 2004 that designs and delivers turnkey Fanuc-based automation solutions (welding, palletising, handling, vision picking) for non-OEM manufacturers across automotive, cement, foundry, and general industrial sectors.
- Ownership category
- akta.pro rank
Robotic Innovations industry classification
Industry- Product category
- Industrial Robotic Automation Systems
- NAICS
- Industrial Machinery Manufacturing (33324), Relay and Industrial Control Manufacturing (335314)
- SIC
- Misc Industrial & Commercial Machinery & Equipment (3590), Special Industry Machinery, Nec (3559)
- akta.pro primary industry
- Industrial Robotics & Cobots (IMAIAMAB)
- akta.pro secondary industries
- Industrial Robots (Articulated, SCARA, Delta, Cartesian) (IMAHAHAA), Collaborative Robots (Cobots) (IMAHAHAB), Industrial & Warehouse Robotics (HDAAAIAA), Motion & Machine Control (CNC, Robotics Controllers, Servo/Motion Controllers) (IMAGABAG)
Keywords
Where Robotic Innovations is headquartered
LocationHeadquarters
- HQ city
- Bassendean
- HQ country
- Australia
- HQ region
- Oceania
Offices2 records
Markets served
Robotic Innovations business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure
Revenue model
- Turnkey Robotic System Sales: Design, manufacture, and installation of complete turnkey robotic automation systems including robots, jigs, positioners, conveyors, and integration with existing manufacturing equipment. Revenue is generated from project-based sales to manufacturing clients.
- Robotic System Rental / Hire: Rental of cobot welding and handling systems on flexible terms. Systems are mobile and easy to program, offered to companies as an alternative to full capital purchase, including for seasonal peak production or trial purposes.
- Professional Services (Training, Support): Training services provided to customers who procure new robots. The company also provides ongoing support, spare parts, and maintenance services for installed systems.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Usage-based | Pay-as-you-go | Cobot Welding System Rental |
| Usage-based | Pay-as-you-go | Cobot Handling System Rental |
Go-to-market motion1 record
Distribution channels6 records
Marketing channels5 records
Robotic Innovations product offering
Product offeringCore offering
Robotic Innovations designs, manufactures, and installs turnkey robotic automation systems for industrial manufacturing applications. The company integrates Fanuc industrial robots and cobots with Lincoln Electric welding systems, Binzel torches, and Siemens/Allen Bradley PLCs to build complete automation cells covering welding, palletising, handling, vision picking, CNC tending, cutting, painting, and spot welding. The company also offers rental/hire of mobile cobot welding and handling systems as a low-capital-entry point for manufacturers.
Product overview
Robotic Innovations is a robotic systems integrator offering turnkey automation solutions primarily built around Fanuc robots. The company was founded in 2004 and operates from Perth, Australia and Pretoria, South Africa. Their core product is robotic system integration covering applications including welding, palletizing, handling, vision picking, sheet metal bending, cutting and trimming, painting, spot welding, conveyor solutions, and simulation. Supporting their integration services, they offer Fanuc servo positioners (300kg to 4000kg capacity), welding automation equipment, metal processing and cutting equipment (via Motofil partnership), Demmeler modular jigging fixtures, and welding consumables (via iQuip). The company also offers rental programs for welding and handling cobot systems. Their proprietary solutions include the Task Master Cobot System (multi-function single platform) and CoPal collaborative palletising system. AI capabilities include computer vision for robotic picking and visual inspection, predictive analytics via DataProphet for process optimization, and anomaly detection for quality control.
Differentiator
Problem solved
Functional benefit
Brands
- CoPal: Collaborative robot palletising system - a cobot palletising solution with mobile, easy-to-setup capabilities requiring no safety fencing.
- Task Master Cobot System
Products and services
- Turnkey Robotic System Integration End-to-end design, manufacture, and installation of robotic automation cells for welding, palletising, handling, vision picking, CNC tending, cutting, painting, and spot welding, built around Fanuc industrial robots and cobots and integrated with Lincoln Electric, Binzel, Siemens/Allen Bradley, and Adroit SCADA components. Targeted at manufacturing companies in South Africa and Australia.
- CoPal Cobot Palletising System Collaborative robot palletising solution requiring no safety fencing with a smaller footprint than traditional systems; designed for manufacturers seeking flexible, low-fencing palletising deployment.
- Task Master Cobot System Multi-function single-platform cobot system with interchangeable accessories capable of palletising, CNC machine tending, box erecting, and sheet metal bending.
- Welding Cobot Rental Systems Mobile, easy-to-program robotic welding cobot systems available for rent on a pay-as-you-go basis in Australia, enabling manufacturers to complete large welding contracts with robotic consistency without capital outlay.
- Handling Cobot Rental Systems Mobile, easy-to-program robotic handling cobot systems available for rent for palletising, CNC machine tending, box erecting, and sheet metal bending, with no safety fencing required and flexible pay-as-you-go terms.
- Fanuc Servo Positioners Range of Fanuc servo positioners in 300kg, 500kg, 1000kg, 1500kg, and 4000kg single and dual axis configurations used for arc welding and materials handling applications.
- Robotic Training Systems Training cells that combine mechatronics fundamentals for trades and tertiary training institutions, providing hands-on robotics education capability.
Quantifiable outcome
- Welding speed increased up to 4x faster than manual welding at Robor Pipe Systems
- +11 more outcomes
Companies that use Robotic Innovations
Customer profileNamed customers17 records
Segments5 records
Ideal customer profiles5 records
Robotic Innovations technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability8 records
Feature11 records
Robotic Innovations partnerships and signals
Strategic signalPartnerships
Six partnerships are on record, tiered core and minor.
- Adroit TechnologiescoreAdroit Technologies is the SCADA software partner referenced in multiple Robotic Innovations projects. The partnership provides supervisory control and data acquisition (SCADA) systems integrated with Fanuc robots via Siemens or Allen Bradley PLCs, enabling operator interfaces, data logging, alarm management, and process monitoring for robotic automation cells.
- FanuccoreFanuc is Robotic Innovations' primary robot supplier and integration partner. The company exclusively uses Fanuc robots across its entire portfolio and is the accredited systems integration partner for Fanuc in South Africa. Fanuc is described as the world's largest robot manufacturer with the widest product range. A Fanuc fully integrated 3D camera system was deployed as the first of its kind in an industrial environment in Africa.
- Lincoln ElectriccoreRobotic Innovations is the accredited supplier of automation systems for Lincoln Electric and its distributors in South Africa. The companies jointly develop and market robotic welding solutions, combining Fanuc robots with Lincoln Electric welding power sources (Power Wave series, Hyperfill technology, RapidArc software) and Binzel torches. Nahanni Nagle of Lincoln Electric and Altus Mostert of Robotic Innovations regularly collaborate on customer projects and demonstration trials.
- iQuipminoriQuip is the preferred partner for Demmeler modular welding tables and jigging systems (distributed in South Africa), and stocks a variety of welding brands and consumables including welding torch technologies and accessories for industrial welding applications.
- DataProphetcoreDataProphet is the AI and data science partner for Robotic Innovations' Smart Foundry initiative with Atlantis Foundries. The partnership integrates AI (DataProphet's neural network models) with Robotic Innovations' robotic automation to predict casting defects, identify optimal process parameters, and achieve up to 90% reduction in scrap through prescriptive process control.
- BinzelcoreBinzel is the exclusive welding torch brand used across Robotic Innovations' welding robot systems. Binzel water-cooled push/pull torches are integrated with Lincoln Electric PowerWave systems, enabling aluminium welding capability alongside stainless and mild steel welding.
Scale indicators9 records
Recent moves6 records
Expansion highlights6 records
Robotic Innovations competitors and assessment
Company assessmentBroad incumbents
- Universal Robots: Leading cobot manufacturer whose cobots are an alternative to the Fanuc cobots Robotic Innovations integrates. Relevant as both a competitor for cobot integration and as a parallel channel in the cobot rental market.
- ABB Robotics: Global robot OEM and large-scale systems integrator offering welding, palletising, and material handling automation across industrial verticals. Competes with Robotic Innovations for turnkey projects while also serving as an alternative robot supplier.
- KUKA: Global robot manufacturer and automation integrator with strong presence in welding and palletising—directly overlapping Robotic Innovations' core applications and competing in turnkey industrial automation.
- Yaskawa: Major industrial robot OEM (Motoman) and automation solutions provider with strong welding and material handling offerings—competes in the same end-customer projects as Robotic Innovations.
- ATS Corporation: Global automation solutions provider designing, building, and servicing custom industrial automation systems including robotics—comparable turnkey integrator model at much larger scale.
Direct peers
- SAGE Automation: Australia-based industrial automation and robotics systems integrator providing turnkey robotic solutions across mining, manufacturing, and infrastructure—directly comparable to Robotic Innovations' Australian operations and target verticals.
- Schubert Group: German-headquartered robotic packaging and manufacturing systems integrator serving FMCG, food, and industrial customers globally—analogous business model as a turnkey robotic systems integrator.
- CGV Automation: South African industrial automation systems integrator serving automotive, manufacturing, and process industries with robotic and conveyor solutions—direct regional peer competing for similar customer wallet.
- Automated Solutions Australia: Australian robotic systems integrator offering Fanuc and ABB robotic integration for welding, palletising, and machine tending—overlapping application portfolio and geographic market with Robotic Innovations' Australia branch.
Others
- Fanuc: World's largest industrial robot manufacturer and Robotic Innovations' exclusive robot supplier. While primarily a partner, Fanuc's own integration services or changes to partner economics directly affect Robotic Innovations' competitive position.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Robotic Innovations social profiles
Digital presenceRobotic Innovations financial estimates
Financial estimateRevenue estimate
Valuation estimate
Robotic Innovations leadership team
Management profileNumber of profiles
Profiles1 record
Robotic Innovations funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Robotic Innovations M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Robotic Innovations
What does Robotic Innovations do?
Robotic Innovations designs, manufactures, and installs turnkey robotic automation systems for industrial manufacturing applications. The company integrates Fanuc industrial robots and cobots with Lincoln Electric welding systems, Binzel torches, and Siemens/Allen Bradley PLCs to build complete automation cells covering welding, palletising, handling, vision picking, CNC tending, cutting, painting, and spot welding. The company also offers rental/hire of mobile cobot welding and handling systems as a low-capital-entry point for manufacturers.
Is Robotic Innovations a public or private company?
Robotic Innovations is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Robotic Innovations founded?
Robotic Innovations was founded in 2004. It employs 11 to 50 people.
Where is Robotic Innovations based?
Robotic Innovations is headquartered in Bassendean, Australia, in the Oceania region.
How does Robotic Innovations make money?
Three revenue lines are on record. Turnkey Robotic System Sales are the primary driver. The others are robotic System Rental / Hire and professional Services (Training, Support).
Who are Robotic Innovations's main competitors?
Broad incumbents on record are Universal Robots, ABB Robotics, KUKA, Yaskawa and ATS Corporation. Direct peers are SAGE Automation, Schubert Group, CGV Automation and Automated Solutions Australia. Fanuc is listed as an others.
Does Robotic Innovations have an API?
No public API is recorded for Robotic Innovations.
What industry is Robotic Innovations in?
Robotic Innovations's product category is Industrial Robotic Automation Systems. Its primary akta.pro industry code is IMAIAMAB, Industrial Robotics & Cobots, with a secondary code of IMAHAHAA, Industrial Robots (Articulated, SCARA, Delta, Cartesian). Its NAICS code is 33324 and its SIC code is 3590.