Vinternet

What Vinternet does

Vinternet (legal entity: Vinternet International Network, V.I.N.) is a Bordeaux-based private SARL founded in 1995 that operates as a vertically specialized digital agency for the wine, champagne, and terroir products sector. The firm delivers web design, e-commerce implementation, mobile application development, digital identity services, and social media strategy, serving wine producers, champagne houses, and negociants across France and Europe. Notable enterprise clients include Château Palmer, Famille Perrin, Miraval, Famille Hugel, Château de Beaucastel, Joseph Drouhin, Bouchard Père & Fils, and Champagne de Vignerons.

The company's core technology stack combines the Shopify e-commerce platform with a proprietary platform called vin.co, which originated from the 2014 merger of Philippe Hugon's Wine Media Library (2006) and Vincod (2010) assets. The vin.co Shopify application automates the population of wine product pages with detailed presentation content, a layer the firm claims lifts conversion rates by approximately 20% relative to incomplete product pages. Supporting products include the VINCOD consumer wine-scanning mobile app and the WineData information service. Distribution is sales-led via direct outreach to wine professionals, the firm's content website (vinternet.fr), and its Shopify partner marketplace listing. Pricing is quote-based and not publicly disclosed.

The team remains small (1-10 employees per the firmographic record), and key personnel include director Philippe Hugon (joined 1998), design lead Lionel Fayard (whose Applicative Design agency was acquired in 2010), technical director Maxime Longuet (officially joined 2014), and customer-service lead Virginie Dubus. There is no disclosed institutional funding, no parent company, and registered share capital of 81,189 euros — consistent with a closely-held, founder-led boutique operation rather than a venture-backed scale-up.

Name

Vinternet

Legal name

Vinternet International Network (V.I.N.)

Website

https://vinternet.fr

Company type

Private

Founded year

1995

Operating status

Operating

Headcount range

1–10 employees

Short description

Vinternet is a Bordeaux-based, privately held digital agency founded in 1995 that delivers Shopify e-commerce, web, mobile, and social media services to wine and champagne producers across France, using the proprietary vin.co platform for wine product presentation.

Ownership category

akta.pro rank

Headquarters

HQ city

Bordeaux

HQ country

France

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Digital Agency Services: Comprehensive digital communication services including web design, e-commerce implementation, mobile applications, and digital/social media strategy for wine and spirits professionals.
2. E-commerce Implementation: Shopify-based boutique creation and customization services for direct-to-consumer wine sales, including setup, theming, and ongoing support.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels3 records

Core offering

Vinternet is a digital agency that designs and builds digital communication, e-commerce, and mobile application solutions specifically for wine, champagne, and terroir product professionals. Their offerings include full-service Shopify e-commerce boutique implementation, the proprietary vin.co platform for centralized wine product and channel management, digital and social media strategy, custom mobile app development, and the VINCOD wine scanning application.

Product overview

Vinternet is a specialized digital agency and e-commerce service provider for wine and spirits professionals, offering a portfolio built around Shopify-based online store implementation paired with the proprietary vin.co platform. Core offerings include full-service Shopify e-commerce solutions (enabling 72-hour boutique setup), the vin.co multi-channel management platform with a dedicated Shopify app for automated wine product pages, digital & social media strategy services, and custom mobile application development. Supporting services include WineData, QR code solutions, and augmented reality features. The company positions itself as a pioneer of internet services in France since 1995, serving major wine producers and estates.

Differentiator

Problem solved

Functional benefit

Brands

• vin.co: A platform for managing all communication and sales channels for wine producers from a single interface, including Shopify product page applications.
• VINCOD

Products and services

• Shopify E-commerce Implementation for Wine Producers Full-service Shopify e-commerce boutique creation and customization for wine producers, enabling direct-to-consumer online wine sales with vin.co product page integration for enhanced wine information presentation.
• vin.co Platform Proprietary multi-channel communication and sales management platform for wine producers, providing a single interface to manage digital touchpoints and offering a Shopify application for automated wine product page generation with rich product information.
• Digital & Social Media Communication Services Custom digital communication strategy and social media management services tailored for wine and spirits professionals, providing differentiated digital presence solutions.
• Custom Mobile Application Development Custom business mobile application development for wine industry professionals, including brand-specific apps, wine scanning features, and product discovery applications.
• VINCOD Wine Scanning Application Standalone mobile application for scanning wines and champagnes to access detailed product information, tasting notes, and producer details.

Quantifiable outcome

• According to Google, product pages with complete information have 20% higher conversion rates than others

Named customers10 records

Segments1 record

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

One partnership is on record.

• ShopifycoreTechnology or IntegrationOfficial Shopify partner specializing in wine e-commerce implementation. Vinternet creates Shopify boutiques for wine producers, leveraging the platform's hosted e-commerce capabilities combined with vin.co's wine-specific product presentation features.

Scale indicators3 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Commerce7: Commerce7 is a wine-focused commerce platform covering online store, point-of-sale, wine club, and CRM for wineries and retailers. It competes head-to-head with Vinternet's vin.co platform and Shopify implementation services, and increasingly bundles agency-style onboarding that overlaps Vinternet's project revenue.
• VinSUITE: VinSUITE provides e-commerce, point-of-sale, club, and reservation software specifically to wineries and tasting rooms. Like Vinternet, it sells technology that helps wine producers run direct channels, and its bundled professional-services revenue competes for the same enterprise customer wallets in the U.S. wine market.
• WineDirect: WineDirect is a long-standing DTC e-commerce and order-fulfillment platform purpose-built for wineries, providing online store, club management, compliance, and shipping tooling. It is the most direct competitor to Vinternet's Shopify-plus-vin.co stack, as both target wine producers moving from three-tier distribution to direct-to-consumer sales.

Emerging players

• VinesOS: VinesOS is an emerging wine-CRM and marketing-automation SaaS used by wineries and sales teams to manage allocations, hospitality, and tasting-room data. While narrower than Vinternet's full-stack offering, it overlaps on the data layer that powers wine DTC personalization and chateau digital identity.

Others

• Shopify: Shopify is the underlying commerce platform on which Vinternet builds its wine e-commerce practices and on which the vin.co Shopify app is distributed. Although not a direct competitor, Shopify's evolving alcohol commerce policy, partner program economics, and adjacent wine-industry investments are a structural determinant of Vinternet's GTM and margin profile.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/vinternet
• Facebookfacebook.com/vinternet

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Vinternet