VALSPEC

Name

VALSPEC

Legal name

Valspec

Website

https://valspec.com

Company type

Private

Founded year

1976

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Performing Arts Venue

akta.pro primary industry

Performing Arts Centers & Presenters (Programming/Booking) (MPAGABAM)

akta.pro secondary industries

Event Operations & Venue Services (Box Office, FOH/BOH, Concessions) (MPAIAFAL), Multipurpose Event Center Operations (Civic Centers, Community Event Complexes) (MPAGALAE)

Keywords

• Performing arts venue
• Live entertainment
• Theatrical programming
• Concert presentation
• Cultural diffusion

Headquarters

HQ city

Salaberry-de-valleyfield

HQ country

Canada

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Ticket Sales: Individual show tickets sold online, by phone, and at physical box office. Various price points depending on show and seating.
2. Season Subscriptions: Accès Privilège subscription offering priority access to pre-sales two days before general public. Season subscriptions with discount pricing.
3. Sponsorships and Government Grants: Financial support from partners including Ville de Salaberry-de-Valleyfield, Cégep de Valleyfield, Patrimoine canadien, MCCQ, CALQ, Desjardins, and Hydro-Québec.
4. Bar Services: Bar service offered at performances including the Cabaret d'Albert, generating revenue from beverage sales.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

Valspec operates as a non-profit performing arts presenter running three venues in Salaberry-de-Valleyfield, Quebec: Salle Albert-Dumouchel (main hall), Cabaret d'Albert (120-200 seats), and Café Chez Rose (500+ standing). The organization presents 150+ professional live shows annually across theater, dance, circus, music, and comedy from September to May, with tickets sold online via the Tuxedo platform, by phone, and at the physical box office. The Accès Privilège annual subscription provides priority pre-sale access to all shows.

Product overview

Valspec operates as a multi-venue performing arts presenter offering live performances across three distinct spaces: the main Salle Albert-Dumouchel for large productions, the intimate Cabaret d'Albert (120-200 capacity), and the standing-room Café Chez Rose (500+ capacity). The organization provides ticket sales through its Tuxedo platform, season subscription packages, and various programming series including theatrical evenings, concerts, comedy shows, variety performances, family programming, and outdoor summer events. Educational programs target both school groups through morning performances and youth through day camps and intensive theater workshops. The venues are located at 169 rue Champlain in Salaberry-de-Valleyfield, with outdoor performances extending across the MRC de Beauharnois-Salaberry region during summer months.

Differentiator

Problem solved

Functional benefit

Products and services

• Salle Albert-Dumouchel Main performance hall of Valspec located at 169 rue Champlain in Salaberry-de-Valleyfield; used for large-scale theatrical productions, concerts, and performing arts events, and houses the Cabaret d'Albert within its stage area.
• Cabaret d'Albert An intimate 120-seat venue configurable with tables and chairs and expandable to 200 standing, dedicated to emerging chanson artists and small theater formats, with continuous bar service.
• Café Chez Rose A multifunctional standing-room venue accommodating more than 500 spectators, used for standing concerts and events.
• Live Performance Tickets (Billetterie) Individual show tickets sold through three channels: online via the Tuxedo platform (valspec.tuxedobillet.com), by telephone (450-373-5794 or 1-800-842-5794), and at the physical box office at Salle Albert-Dumouchel. Ticket prices range from $25 to $56 depending on show and seating.
• Season Subscription - Accès Privilège (Abonnement) Annual subscription offering priority access to pre-sales two days before the general public for all shows throughout the programming season, with reduced ticket pricing.
• Matinées Scolaires Professional performances presented during school mornings for student audiences, with age-appropriate programming; presented by Hydro-Québec.
• P'tits Dimanches Family-friendly Sunday performances designed for children and parents, featuring age-appropriate entertainment; presented by Hydro-Québec.
• Camp de Jour en Arts de la Scène Summer day camp for children aged 9-12 introducing performing arts disciplines including theater, dance, circus, and puppetry with professional artists, priced at $225 plus applicable taxes per week.
• Stage Intensif en Théâtre Intensive theater workshop for teenagers aged 12-17 focusing on physical theater, voice projection, and character development.

Quantifiable outcome

• 150+ shows annually across three venues
• +2 more outcomes

Named customers3 records

Segments4 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Partnerships

14 partnerships are on record, tiered minor and core.

• Société nationale des Québécoises et Québécois du SuroîtminorGTM or Marketing Partner · 23 June 2026Partner in presenting the Quebec National Day celebrations at Salaberry-de-Valleyfield.
• DesjardinscoreGTM or Marketing Partner · 22 September 2022Major season partner providing ongoing support. Desjardins is a key financial partner with the organization, supporting various programs and initiatives.
• Hydro-QuébeccoreGTM or Marketing Partner · 22 September 2022Presents the two youth series: Matinées scolaires and P'tits dimanches. Major supporter of youth programming.
• Cégep de ValleyfieldcoreStrategic or Co-development Partner · 1 January 1976Longstanding partnership with the college where Valspec's main venue (Salle Albert-Dumouchel) is located. Collaboration on various programming including Ciné-club d'Albert.
• Ville de Salaberry-de-ValleyfieldcoreStrategic or Co-development Partner · 1 January 1976Host municipality and key institutional partner. Valspec operates as the preferred cultural partner for municipal events and programming.
• Ateliers d'architecture MDTPminorGTM or Marketing PartnerPresenting sponsor for the Soirées théâtrales series.
• CeZincminorGTM or Marketing PartnerPresenting sponsor for the Soirées d'humour (Humor Evenings) series.
• INFOSuroîtminorGTM or Marketing PartnerMedia partner for Soirées variétés (Variety Evenings) series.
• Voyage Tourbec-LapointeminorGTM or Marketing PartnerPresenting sponsor for DestiDocs series.
• Valleyfield VolkswagenminorGTM or Marketing PartnerSponsor for Soirées de la chanson (Song Evenings).
• BauvalminorGTM or Marketing PartnerPresenting sponsor for La Nouvelle scène series.
• CogecominorGTM or Marketing PartnerSponsor for YétiFest winter festival.
• Canadian Tire ValleyfieldminorGTM or Marketing PartnerSponsor for YétiFest fireworks display.
• Ville de Salaberry-de-ValleyfieldminorStrategic or Co-development PartnerValspec is responsible for animating three venues for the LUMIX light art event, organized by the municipality.

Scale indicators7 records

Recent moves8 records

Expansion highlights6 records

Emerging players

• La Factrie: Café culturel in the Montérégie region offering intimate live music and performance programming. Highly comparable to Valspec's Cabaret d'Albert format and notably the previous employer of Valspec's current General Director, Émilie Fortier.

Others

• RIDEAU: National association of performing arts presenters in Quebec and Canadian Francophonie, co-founded by Valspec in 1978. Comparable as the ecosystem network that connects Valspec to peer diffuseurs and touring productions.

Direct peers

• Diffusion culturelle de Lévis: Regional Quebec performing arts diffuser operating multiple venues in the Lévis/Chaudière-Appalaches region. Directly comparable to Valspec in mandate (professional performing arts diffusion), revenue model (tickets, subscriptions, grants), and RIDEAU network membership.
• Diffusion Saguenay-Lac-Saint-Jean: Regional performing arts diffuser serving the Saguenay-Lac-Saint-Jean region of Quebec. Operates as a presenter/booker with similar multi-venue programming model and RIDEAU network affiliation.
• Centre des arts de Shawinigan: Regional performing arts venue in Shawinigan, Quebec, presenting professional touring productions. Closely comparable in scale and regional diffuser mandate to Valspec.
• Théâtre de la Ville de Longueuil: Montérégie-based regional theater and performing arts presenter serving the Longueuil agglomeration. Directly comparable to Valspec in geography, mandate, and programming approach as a RIDEAU-member regional diffuser.
• La Rotonde: Quebec City performing arts venue presenting dance, theater, and music programming. Comparable to Valspec as a multi-disciplinary performing arts presenter with a primary venue and subscription model serving a regional Quebec audience.

Broad incumbents

• Théâtre du Rideau Vert: Long-established Montreal theater company producing and presenting French-language theatrical productions. Comparable as a Quebec Francophonie performing arts producer/presenter, but operates at larger scale with subscription seasons.
• Place des Arts: Montreal's largest performing arts complex hosting theater, dance, music, and opera across multiple venues. Comparable as a multi-venue presenter but operates at significantly larger scale than Valspec and represents the upper-tier competition for regional Quebec audiences.

Regional players

• Le Diamant: Quebec City performing arts venue specializing in theater, circus, and multidisciplinary productions. Comparable in programming mix (theater, circus, variety) but operates in a different region and serves a larger urban market than Valspec.

Market position

Strengths5 records

Weaknesses1 record

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/VALSPEC_SAD
• Facebookfacebook.com/valspec
• LinkedInlinkedin.com/company/valspec-sad

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about VALSPEC