Realtors Relief Foundation

What Realtors Relief Foundation does

The REALTORS® Relief Foundation (RRF) is a 501(c)(3) nonprofit charitable organization founded in September 2001 by the National Association of REALTORS® (NAR) Executive Leadership team within hours of the 9/11 terrorist attacks. Headquartered at 430 N. Michigan Avenue in Chicago, Illinois, RRF's single purpose is to provide housing-related disaster relief — covering mortgage payments, rent, and temporary housing costs — to families impacted by federally declared natural disasters including hurricanes, floods, wildfires, tornadoes, earthquakes, and winter storms. Since founding, RRF has distributed more than $52 million in aid to over 30,000 families across 228+ disaster events spanning all 50 US states and territories, with $19.5M+ delivered across 47 disasters since 2024 and $5.2M approved in 2025 alone.

RRF operates a structurally distinctive business model: the National Association of REALTORS® covers 100% of RRF's administrative expenses, ensuring that 100% of every donated dollar flows directly to disaster victims. Revenue is generated entirely through donations from individual REALTORS, state and local REALTOR associations, industry partners, and planned-giving contributors, accessed via online one-time and recurring donations, SMS text-to-donate (Text TEAMRRF to 71777), planned giving programs (bequests, IRA QCDs, appreciated securities), and corporate matching programs. The foundation does not work directly with disaster victims; instead, it channels grants to state and local REALTOR associations (or their 501(c)(3) affiliates), which handle local application intake and fund distribution through their networks.

RRF's product surface is correspondingly lean: the core "product" is disaster housing relief grants, supported by a donation processing platform, a text-to-donate capability, an Association Toolkit providing co-brandable promotional assets for local chapters, and the REALTORS Legacy Circle recognition program for planned-gift donors. The organization has no proprietary technology stack, no AI/ML components, and no SaaS or API offering. Distribution relies on the existing 50-state REALTOR association network, and go-to-market is community- and event-driven — leveraging NAR NXT, SXSW, REALTORS® Legislative Meetings, and the foundation's 25th anniversary (2026) campaign, which targets 25,000 REALTOR donors, 500 associations, and 100 industry partners.

Name

Realtors Relief Foundation

Legal name

REALTORS® Relief Foundation

Website

https://rrf.realtor

Company type

Private

Founded year

2001

Operating status

Operating

Short description

REALTORS® Relief Foundation is a 501(c)(3) nonprofit founded in 2001 by the National Association of REALTORS® that provides housing-related disaster relief grants to families impacted by federally declared disasters, distributing 100% of donations via a 50-state REALTOR association network.

Ownership category

akta.pro rank

Product category

Disaster Relief Services

NAICS

Emergency and Other Relief Services (624230), Grantmaking Foundations (813211)

SIC

Services-Social Services (8300)

akta.pro primary industry

Disaster Recovery & Emergency Housing Assistance Programs (FSALAKAK)

akta.pro secondary industry

Grantmaking & Philanthropic Funds (Institutional Donors) (BPADAOAB)

Keywords

• Disaster relief foundation
• Housing assistance grants
• Charitable nonprofit organization
• REALTOR community giving
• Donation-based fundraising

Headquarters

HQ city

Chicago

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Marketing or Sales, Personnel, Technology or R&D, Infrastructure

Revenue model

1. Donations and Contributions: RRF generates 100% of its revenue through donations from REALTORS®, state and local REALTOR® associations, industry partners, and individual donors. The National Association of REALTORS® covers 100% of administrative expenses, ensuring all donated funds go directly to disaster relief. The foundation accepts one-time donations, recurring monthly/quarterly contributions, and planned giving contributions through wills, trusts, beneficiary designations, and appreciated securities.

Pricing tiers

Go-to-market motion2 records

Distribution channels1 record

Marketing channels6 records

Core offering

RRF provides housing-related financial assistance, including mortgage payments, rent, and temporary housing expenses, to families impacted by federally declared natural disasters (hurricanes, floods, wildfires, tornadoes, earthquakes, winter storms). Aid is delivered as grants through a network of state and local REALTOR associations across all 50 U.S. states and territories. The foundation funds these grants via donations from individual REALTORS, state/local associations, and corporate industry partners, with the National Association of REALTORS covering 100% of administrative expenses.

Product overview

Realtors Relief Foundation operates as a single-purpose charitable organization providing disaster housing relief services. The core offering consists of disaster relief grants distributed through state and local REALTOR associations, supported by an online donation platform that accepts one-time, recurring, and planned contributions. The organization complements its grant-making with an Association Toolkit providing co-brandable promotional resources and a Legacy Circle donor recognition program for planned gift donors.

Differentiator

Problem solved

Functional benefit

Products and services

• Disaster Housing Relief Grants
• Donation Processing Program
• Planned Giving Program
• REALTORS Legacy Circle
• Association Toolkit

Quantifiable outcome

• $52M+ in disaster housing assistance distributed since 2001
• +4 more outcomes

Named customers7 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Five partnerships are on record, tiered flagship and core.

• Realtor.comflagshipGTM or Marketing Partner · 14 March 2026Realtor.com contributed $100,000 to RRF and pledged a dollar-for-dollar matching program for additional donations up to $100,000 through May 31, 2026, bringing total potential funding to $200,000. This contribution makes Realtor.com RRF's largest contributor in 2026 at the Vanguard Club level ($1M+). The partnership was announced at SXSW 2026 in Austin, Texas during RRF's 25th anniversary year.
• Second Century VenturescoreGTM or Marketing Partner · 1 January 2026Second Century Ventures is matching donations to RRF dollar-for-dollar up to $250,000 from now until July 31, 2026. This matching program encourages additional donor contributions during RRF's 25th anniversary year.
• National Association of REALTORS® (NAR)flagshipStrategic or Co-development PartnerNAR founded RRF after 9/11 and has covered 100% of administrative expenses throughout RRF's 25-year history. This ensures that every dollar donated to RRF goes directly to disaster victims. NAR provides infrastructure, leadership, and operational support to the foundation.
• State and Local REALTOR® AssociationscoreChannel Partner/ Reseller/ DistributorRRF works with state and local REALTOR® associations in disaster-impacted areas to distribute grant funding. These associations (or their 501(c)(3) organizations) receive RRF grants and distribute funds to affected families in their communities. Over 100 state and local associations are listed as donors and partners.
• Guam Association of REALTORS®coreChannel Partner/ Reseller/ DistributorFollowing Typhoon Mawar in May 2023, RRF provided a $500,000 grant to the Guam Association of REALTORS® for housing-related assistance. The association was awarded a Certificate of Special Congressional Recognition by Guam Congressman James C. Moylan for their disaster relief efforts.

Scale indicators10 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Team Rubicon: A veteran-led disaster response nonprofit that mobilizes volunteers and donor funds to clear debris and rebuild homes after hurricanes, wildfires, and floods. Highly comparable to RRF's grant-funded, association-distributed disaster housing recovery model.
• American Red Cross: The largest U.S. humanitarian disaster relief organization, providing emergency housing, financial assistance, and recovery support after natural disasters. Directly comparable to RRF in mission (rapid disaster relief funding to impacted households) and in operating model (donor-funded, multi-state coverage).
• All Hands and Hearts: A disaster relief nonprofit focused on rebuilding homes and communities after U.S. natural disasters, funded primarily through individual and corporate donations. Directly comparable to RRF in donor-funded housing recovery for disaster-impacted families.
• SBP: Disaster recovery and resilience nonprofit that rebuilds homes for low-income disaster survivors. Comparable to RRF in grant-funded disaster housing assistance delivered through partner networks across multiple U.S. states.
• Direct Relief: A humanitarian aid organization that provides emergency disaster relief including medical and housing-related assistance to impacted families in the U.S. Direct comparable to RRF in delivering donor-funded disaster housing and recovery grants.

Others

• Voluntary Organizations Active in Disaster (VOAD): A national nonprofit association that coordinates disaster relief among member organizations and helps channel donor funds to vetted partners. Comparable as an enabling/coordinating entity in the U.S. disaster relief ecosystem in which RRF operates.

Emerging players

• Americares: A health-focused disaster relief nonprofit that deploys emergency funding and supplies after U.S. natural disasters. Adjacent to RRF in donor-funded post-disaster household assistance, with narrower overlap because its primary lens is health rather than housing.

Broad incumbents

• The Salvation Army: A large, established multi-service nonprofit with significant disaster relief programming, including emergency housing, food, and financial assistance post-disaster. Overlapping with RRF's disaster-housing mission but much broader in service scope and international footprint.
• Habitat for Humanity International: A large affordable-housing nonprofit that builds and repairs homes, including for disaster-affected families. Comparable in housing-focused mission and donor-funded model, though broader and longer-tenure (e.g., post-disaster rebuilding is one of several programs).
• United Way Worldwide: A national federation operating community-based disaster relief and recovery funds (often through local chapters) channeling donor dollars to impacted families. Overlaps with RRF in donor-funded, channel-partner-distributed disaster relief, but far broader in mission.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/realtorsrelieffoundation
• LinkedInlinkedin.com/company/realtor-relief-foundation
• Instagraminstagram.com/realtors.relief.foundation

Revenue estimate

Valuation estimate

Number of profiles

Profiles18 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments1 record

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Frequently asked questions about Realtors Relief Foundation