Gro-Rite
Gro-Rite is a privately held U.S. retail operator founded in 1973, running small-scale gardening centers and hydroponic cultivation facilities out of Lincoln Park, New Jersey, serving local consumer and hobbyist growers.
- Company typePrivate
- Founded1973
- HeadquartersLincoln Park, United States
- Headcount1–10
- GTM typeB2C
- OfferingServices
Gro-Rite firmographics
Firmographics- Name
- Gro-Rite
- Website
- https://grorite.com
- Company type
- Private
- Founded year
- 1973
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Gro-Rite is a privately held U.S. retail operator founded in 1973, running small-scale gardening centers and hydroponic cultivation facilities out of Lincoln Park, New Jersey, serving local consumer and hobbyist growers.
- Ownership category
- akta.pro rank
Gro-Rite industry classification
Industry- Product category
- Garden Retail
- NAICS
- Nursery, Garden Center, and Farm Supply Retailers (44424), Greenhouse, Nursery, and Floriculture Production (1114)
- SIC
- Retail-Building Materials, Hardware, Garden Supply (5200)
- akta.pro primary industry
- Plants, Seeds & Nursery Retail (Garden Centers) (CRAIAIAB)
- akta.pro secondary industries
- Potted Flowering Plants & Bedding Plants Production (Annuals, Perennials, Plugs) (AFAGAHAE), Irrigation, Fertigation & Nutrient Delivery Systems (Dosing, Injectors, Sensors) (AFAAAHAE)
Keywords
Where Gro-Rite is headquartered
LocationHeadquarters
- HQ city
- Lincoln Park
- HQ country
- United States
- HQ region
- North America
Markets served
Gro-Rite business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Supply Chain, Operations, Infrastructure
Gro-Rite product offering
Product offeringCore offering
Gro-Rite operates retail gardening centers and hydroponic cultivation facilities. It sells gardening-related products, supplies, and indoor growing equipment to consumers in the Lincoln Park, United States area. The company's website (grorite.com) is currently inaccessible due to a DNS resolution error, so detailed product offerings cannot be confirmed.
Differentiator
Problem solved
Functional benefit
Products and services
- Retail Gardening Center Operations
- Hydroponic Cultivation Facilities
Companies that use Gro-Rite
Customer profileIdeal customer profiles1 record
Gro-Rite technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Gro-Rite competitors and assessment
Company assessmentDirect peers
- GrowGeneration Corp. GrowGeneration is a specialty retail chain selling hydroponic equipment, nutrients, and indoor gardening supplies, directly comparable to the hydroponic retail and cultivation expertise of Gro-Rite though at significantly larger scale.
- Worm's Way: Worm's Way is a specialty retailer of hydroponic and indoor gardening supplies with both physical stores and online presence, comparable to Gro-Rite's hydroponic cultivation and retail activity, especially in serving hobbyist and small-scale growers.
Regional players
- Armstrong Garden Centers: Armstrong Garden Centers operates retail garden centers across California selling plants, garden supplies, and related services, comparable to Gro-Rite's retail garden-center concept though serving a different geography at greater scale.
- Pike Nurseries: Pike Nurseries is a regional chain of retail garden centers in the Southeast U.S. offering plants, gardening supplies, and landscape services, directly comparable to Gro-Rite's garden-center retail model though at greater scale and geography.
- Calloway's Nursery: Calloway's Nursery is a Texas-based regional chain of retail garden centers offering plants, gardening supplies, and landscape services, directly comparable to Gro-Rite's retail garden-center model though serving a different geography at greater scale.
Broad incumbents
- Hydrofarm Holdings Group: Hydrofarm is a leading distributor and manufacturer of hydroponic equipment, nutrients, and growing supplies, comparable to Gro-Rite on the hydroponic-supply side of its business though serving commercial and retail customers nationally rather than a single local market.
- Hawthorne Gardening Company (The Scotts Miracle-Gro Company): Hawthorne is Scotts Miracle-Gro's dedicated hydroponic and indoor gardening subsidiary, offering nutrients, lighting, and growing systems. It is comparable to Gro-Rite on the hydroponic side, though operates as a national brand rather than a local retail/cultivation operator.
Emerging players
- Breck's Bulbs: Breck's is a direct-to-consumer retailer of bulbs, perennials, and nursery stock, comparable to the plant and nursery retail portion of Gro-Rite's business, though operating via mail-order rather than local garden centers.
Market position
Customer concentration
Gro-Rite social profiles
Digital presenceGro-Rite financial estimates
Financial estimateRevenue estimate
Valuation estimate
Gro-Rite leadership team
Management profileNumber of profiles
Profiles1 record
Gro-Rite funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Gro-Rite M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Gro-Rite
What does Gro-Rite do?
Gro-Rite operates retail gardening centers and hydroponic cultivation facilities. It sells gardening-related products, supplies, and indoor growing equipment to consumers in the Lincoln Park, United States area. The company's website (grorite.com) is currently inaccessible due to a DNS resolution error, so detailed product offerings cannot be confirmed.
Is Gro-Rite a public or private company?
Gro-Rite is a private company. It is classified as unknown and is currently operating.
When was Gro-Rite founded?
Gro-Rite was founded in 1973. It employs 1 to 10 people.
Where is Gro-Rite based?
Gro-Rite is headquartered in Lincoln Park, United States, in the North America region.
Who are Gro-Rite's main competitors?
Direct peers on record are GrowGeneration Corp. and Worm's Way. Regional players are Armstrong Garden Centers, Pike Nurseries and Calloway's Nursery. Broad incumbents are Hydrofarm Holdings Group and Hawthorne Gardening Company (The Scotts Miracle-Gro Company). Breck's Bulbs is listed as an emerging player.
Does Gro-Rite have an API?
No public API is recorded for Gro-Rite.
What industry is Gro-Rite in?
Gro-Rite's product category is Garden Retail. Its primary akta.pro industry code is CRAIAIAB, Plants, Seeds & Nursery Retail (Garden Centers), with a secondary code of AFAGAHAE, Potted Flowering Plants & Bedding Plants Production (Annuals, Perennials, Plugs). Its NAICS code is 44424 and its SIC code is 5200.