Forum Moderne Landwirtschaft

What Forum Moderne Landwirtschaft does

Forum Moderne Landwirtschaft e.V. is a Berlin-based, non-profit registered association (eingetragener Verein) founded in 2014, operating as a cross-value-chain coalition representing all sectors of German agriculture. Its stated purpose is to build public acceptance of modern agriculture in Germany by running dialogue programs between farmers, consumers, policymakers, and the broader public. It is governed by a board chaired by Deutscher Bauernverband president Joachim Rukwied, with corporate, association, and individual farmers represented among vice presidents and board members. The organization is managed day-to-day by Geschäftsführerin Lea Fließ and a team of roughly 12 staff plus working students based at its Berlin-Treptow headquarters.

The Forum's product surface is composed of dialogue programs, research, and content rather than technology. The flagship program is AgrarScouts, a nationwide network of 800+ trained farmer ambassadors present in all 16 German federal states who are deployed to trade shows, schools, events, and social media. Other programs include the ErlebnisBauernhof exhibition at the International Green Week in Berlin, the "Landwirt für einen Tag" consumer action day (120 participants in 2023), the touring InfoMobile, the "Raus aufs Land" rural-engagement campaign, the Innovationspreis Landwirtschaft award, and the "Landwirtschaft macht Schule" school program. Research output is published as the Meinungskompass series (Tierkompass, Bodenkompass, Innovationskompass, Kompass Natur & Artenvielfalt, Energiekompass) and the "Stadt.Land.Wissen" blog and newsletter. Partnerships include the Netzwerk Junge Bürgermeister*innen and survey partner Civey. There is no proprietary technology stack; digital distribution relies on third-party social platforms and HubSpot for newsletters.

The business model is membership-funded. Corporate membership starts at €10,000/year with voting and participation rights; association (Verbände) membership starts at €7,500/year; supporting membership (Fördermitglied) for SMEs, farms, and individuals starts at €1,000/year. The Forum states that it draws support from over 100 member organizations spanning input suppliers, machinery manufacturers, food processors, retailers, QSRs, and major agricultural associations (BASF, Bayer CropScience, Syngenta, John Deere, CLAAS, HORSCH, Südzucker, Nordzucker, KWS SAAT, REWE, Lidl, Kaufland, Nestlé Germany, McDonald's Germany, Deutscher Bauernverband, DLG, Deutscher Raiffeisenverband, and others). Geographic scope is Germany only.

Name

Forum Moderne Landwirtschaft

Legal name

Forum Moderne Landwirtschaft e.V.

Website

https://moderne-landwirtschaft.de

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

11–50 employees

Short description

Forum Moderne Landwirtschaft e.V. is a Berlin-based, membership-funded non-profit association founded in 2014 that runs dialogue programs, ambassador networks, and consumer research to build public acceptance of modern agriculture in Germany on behalf of over 100 member companies, associations, and farms across the agricultural value chain.

Ownership category

akta.pro rank

Headquarters

HQ city

Berlin

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Membership Fees: The organization is funded through annual membership fees from companies, associations, farms, and individuals. Corporate/association membership starts at €10,000/year, association membership at €7,500/year, and supporting member (Fördermitglied) membership at €1,000+/year.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels9 records

Core offering

Forum Moderne Landwirtschaft is a Berlin-based membership association (eingetragener Verein) founded in 2014 that serves as a cross-sector network for German agriculture. It runs public-facing dialogue programs, ambassador trainings, mobile outreach units, and recurring consumer-perception surveys to foster acceptance of modern farming practices. Its paying customers are agricultural companies, industry associations, and supporting farms that fund the organization through tiered annual membership fees.

Product overview

Forum Moderne Landwirtschaft is a network organization connecting all sectors of modern agriculture. Rather than a traditional technology product, its offering consists of dialogue programs, public outreach initiatives, and research products designed to foster understanding between agriculture and society. The core programs include the AgrarScouts ambassador network, the ErlebnisBauernhof exhibition at Green Week, the Landwirt für einen Tag action day, and the mobile InfoMobile unit. The organization also produces content through its blog (Stadt.Land.Wissen) and newsletter (Stadt.Land.News), and provides research insights through its Meinungskompass survey series including Tierkompass, Bodenkompass, and Innovationskompass. The Innovationspreis Landwirtschaft recognizes innovation in the agricultural sector.

Differentiator

Problem solved

Functional benefit

Brands

• AgrarScouts: Ein bundesweites Netzwerk engagierter Landwirtinnen und Landwirte, die den Dialog zwischen Landwirtschaft und Gesellschaft aktiv gestalten. Seit 2016 wurden mehr als 800 AgrarScouts geschult.
• ErlebnisBauernhof
• Landwirt für einen Tag
• Energiekompass
• Tierkompass
• Bodenkompass
• Innovationskompass
• Kompass Natur & Artenvielfalt
• InfoMobile
• Blühende Zukunft Tour
• Innovationspreis

Products and services

• AgrarScouts Ambassador Program A nationwide network of more than 800 trained farmer ambassadors who represent modern agriculture at trade shows, schools, public events, farm actions, political dialogues, and on social media. Members and partners gain access to authentic farmer voices for public engagement.
• ErlebnisBauernhof (Experience Farm) An interactive exhibition at the International Green Week in Berlin (Hall 3.2) that showcases the full breadth of modern agriculture to consumers and stakeholders. Provides member companies with a high-visibility platform to reach the general public.
• Landwirt für einen Tag (Farmer for a Day) A nationwide action day in which consumers spend a day on a farm working alongside farmers to experience modern agriculture firsthand. Used by member organizations to build authentic urban-rural connections.
• InfoMobile A mobile information unit that brings educational content about modern agriculture to events, market squares, and public spaces across Germany. Used to deliver dialogue and information services on location.
• Raus aufs Land A campaign initiative that brings urban populations into rural areas to experience agriculture firsthand through activities and events, including the 'Rent a Bürgermeister – Bauernhof Edition' cooperation with the Netzwerk Junge Bürgermeister*innen.
• Stadt.Land.Wissen Blog An editorial blog covering modern agriculture across categories including Genuss & Ernährung (Enjoyment & Nutrition), Natur & Vielfalt (Nature & Diversity), and Energie vom Hof (Energy from the Farm). Provides member organizations with content for their own channels.
• Stadt.Land.News Newsletter A regular four-week newsletter providing subscribers with insights into Forum Moderne Landwirtschaft activities, current agricultural topics, and member-relevant content.
• Meinungskompass Survey Series A series of representative Civey surveys (including Tierkompass, Bodenkompass, Innovationskompass, Kompass Natur & Artenvielfalt, and Energiekompass) that track public perception of modern agriculture across topics such as animal husbandry, soil/regionality, innovation, biodiversity, and energy. The data is used for press work and member communication.
• Innovationspreis Landwirtschaft An award program that recognizes and makes visible outstanding innovative solutions in the agricultural sector, providing member organizations and partners with a platform to showcase innovation.

Quantifiable outcome

• 800+ trained AgrarScouts deployed across Germany since 2016
• +4 more outcomes

Named customers17 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Three partnerships are on record, tiered core.

• Netzwerk Junge Bürgermeister*innencoreStrategic or Co-development Partner · 1 June 2025The Forum Moderne Landwirtschaft partners with the Netzwerk Junge Bürgermeister*innen (Network of Young Mayors), which connects over 1,000 mayors under 40 years old in Germany. Together they organize the 'Rent a Bürgermeister – Bauernhof Edition' campaign where mayors spend a day shadowing farmers. This partnership aims to strengthen dialogue between municipalities and agriculture and bring rural areas into societal and political focus.
• CiveycoreStrategic or Co-development PartnerCivey conducts regular representative surveys on behalf of the Forum Moderne Landwirtschaft on topics including regenerative agriculture, energy attitudes, consumer perceptions, and the role of agriculture in society. These surveys generate data for public relations and media coverage, including the annual Meinungskompass series.
• AgrarScouts (Individual Farmers)coreStrategic or Co-development PartnerThe AgrarScouts are a nationwide network of engaged farmers trained in non-violent communication, dialogue facilitation, and conversation management. Since 2016, over 800 AgrarScouts have been trained and are deployed at trade shows, school programs, events, farm actions, and in social media to represent modern agriculture authentically.

Scale indicators8 records

Recent moves8 records

Expansion highlights5 records

Broad incumbents

• Deutscher Bauernverband (DBV): Germany's central farmer-association lobby; shares overlap in representing modern agriculture publicly and serves as the institutional voice for farmers. Differs from Forum Moderne Landwirtschaft by emphasizing policy advocacy rather than dialogue/education.
• Bundesinformationszentrum Landwirtschaft (BZL): Federal government information center for agriculture under Germany's BLE; comparable as a publicly funded agriculture-society communication platform competing for the same consumer-attention space, but with government rather than industry-association backing.
• Deutsche Landwirtschafts-Gesellschaft (DLG): Germany's leading open-society agricultural trade association covering technology, science, and quality across the value chain; shares member overlap but focuses on exhibitions (Agritechnica, EuroTier) and technical standards rather than consumer dialogue.

Emerging players

• Naturschutzbund Deutschland (NABU): Germany's largest nature-conservation association; while positioned on the environmental rather than agricultural side of the dialogue, it engages similar consumer-education and policy-dialogue channels, making it an adjacent peer shaping the public conversation the Forum addresses.

Direct peers

• Bund Ökologische Lebensmittelwirtschaft (BÖLW): German umbrella association for organic food and farming; comparable as a membership-association executing communication/dialogue work for an agricultural constituency, but with an organic-production focus that contrasts with FML's industrial-agriculture base.
• Deutscher Raiffeisenverband: German umbrella for Raiffeisen cooperatives spanning agricultural trade, logistics, and processing; comparable as an agriculture-focused industry association with cross-value-chain membership that runs parallel dialogue and PR activities.
• Bundesverband Deutscher Pflanzenzüchter e.V. German plant-breeding industry association; directly overlaps with Forum Moderne Landwirtschaft's membership base (seed-industry corporates) and represents a sector-specific dialogue/PR counterpart.
• Slow Food Deutschland: German chapter of the global Slow Food movement advocating for sustainable food and farming; comparable as a society-facing agricultural dialogue and education organization with membership support and consumer-facing campaigns.
• information.medien.agrar (i.m.a) e.V. German non-profit that provides agricultural knowledge transfer and classroom materials to schools and consumers—the closest direct peer in agricultural communications/dialogue, with overlapping mission (educating society about farming) and member-funded model.

Regional players

• European Landowners' Organization: Pan-European landowner and rural-economy association with comparable PR/dialogue mission in the agricultural policy space, but operating at EU rather than German national level—relevant as a peer in cross-border dialogue and influence infrastructure.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights7 records

Customer concentration

• Xx.com/modernelw
• YouTubeyoutube.com/@stadt.land.wissen.5365
• Facebookfacebook.com/moderne.landwirtschaft
• LinkedInlinkedin.com/company/forum-moderne-landwirtschaft/about
• Instagraminstagram.com/modernelandwirtschaft

Revenue estimate

Valuation estimate

Number of profiles

Profiles12 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Forum Moderne Landwirtschaft