Novelty Hill-Januik

What Novelty Hill-Januik does

Novelty Hill-Januik is a Woodinville, Washington-based winery that operates two independent brands—Novelty Hill and Januik—under a single destination tasting room and shared production facility, with winemaker Mike Januik directing both programs. Founded around 2000 as a partnership between the Alberg family (land/estate assets including the Stillwater Creek vineyard on the Royal Slope) and the Januik family (winemaking expertise), the company has since launched a third sub-brand, Andrew Januik Wines, focused on Horse Heaven Hills and Rhône varietals, and has cultivated a small-batch reserve portfolio with production runs as low as 96–98 cases for flagship Cabernets and Reserve Reds.

The core technology is traditional, single-vineyard winemaking sourced from Washington State's most regarded vineyards, including the estate Stillwater Creek (Royal Slope, fractured basalt soils), Ciel du Cheval, Quintessence, Boushey, Weinbau, and Sagemoor, across AVAs spanning Columbia Valley, Red Mountain, Horse Heaven Hills, Yakima Valley, Royal Slope, and Walla Walla. The portfolio spans Cabernet Sauvignon, Merlot, Syrah, Grenache, Sangiovese, Malbec, Chardonnay, Viognier, Roussanne, Sauvignon Blanc, Rosé (Spring Run), and dessert wines, with recent launches including the inaugural Januik Cerulean Rhône-style white blend (2025) and Januik's first Grenache from Boushey Vineyard (2023). Sub-brands (Novelty Hill, Januik, Andrew Januik, Spring Run, Cellar Circle) provide multi-tier price positioning from $24 (Sauvignon Blanc) to $205 (Reserve Red 1.5L magnum).

The business model is direct-to-consumer only: revenues flow from tasting-room sales in Woodinville, the e-commerce storefront (shipped to states where legally permitted), the Cellar Circle quarterly wine club ($190–$270 per 6-bottle shipment), private events and weddings with an in-house culinary team, and digital gift cards ($25–$500). Customer segments include individual wine enthusiasts (primary), corporate clients for meetings/retreats, and wedding couples; marketing is driven by the company website, email newsletters, organic and paid social (Instagram), paid search, and 35+ member events per year. The company operates as a privately-held family partnership with no external institutional investment, no public revenue disclosure, and a 101–250 employee footprint.

Name

Novelty Hill-Januik

Legal name

Novelty Hill-Januik

Website

https://noveltyhilljanuik.com

Company type

Private

Founded year

2000

Operating status

Operating

Headcount range

101–250 employees

Short description

Novelty Hill-Januik is a privately held Woodinville, Washington winery operating three sub-brands (Novelty Hill, Januik, Andrew Januik) under winemaker Mike Januik, selling premium single-vineyard Washington State wines directly to consumers via a destination tasting room, wine club, e-commerce, private events, and weddings.

Ownership category

akta.pro rank

Product category

Winery

NAICS

Wineries (312130)

SIC

Beverages (2080)

akta.pro primary industry

Wine & Sparkling Wine Wineries & Brands (CRADAIAB)

akta.pro secondary industries

Wineries & Vineyards (Tasting Rooms) (THAFALAE), Wine Retail (Bottle Shops & Wine Merchants) (CRANABAB)

Keywords

• Washington wine production
• Wine tasting room
• Wine club subscription
• Vineyard winery
• Private event venue

Headquarters

HQ city

Woodinville

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Infrastructure, Marketing or Sales

Revenue model

1. Direct Wine Sales: Direct-to-consumer wine sales through the winery tasting room and e-commerce website. Customers purchase individual bottles, cases, and merchandise directly.
2. Wine Club Membership (Cellar Circle): Quarterly subscription shipments of 6 bottles per shipment with average cost of $190-$270 per shipment. Members receive 15% savings on shipments, 20% savings on case reorders, complimentary tastings, and invitations to private events.
3. Private Events and Weddings: Revenue from hosting private events including corporate meetings, celebrations, and weddings at the winery venue with in-house culinary team.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels7 records

Core offering

Novelty Hill-Januik operates two independent wineries (Novelty Hill and Januik) that share a destination tasting room and state-of-the-art production winery in Woodinville, WA, under winemaker Mike Januik. The company produces single-vineyard wines from Washington's premier vineyards (Stillwater Creek estate, Ciel du Cheval, Quintessence, Boushey, Weinbau, Sagemoor), selling directly to consumers via tasting room, e-commerce, the Cellar Circle wine club, and private events.

Product overview

Novelty Hill-Januik is a Woodinville, Washington winery comprising two independent wineries—Novelty Hill and Januik—that share a destination tasting room and state-of-the-art winery under winemaker Mike Januik. The portfolio includes three wine brands: Januik Winery (premium single-vineyard wines from Red Mountain and other top AVAs), Novelty Hill Winery (wines from the estate Stillwater Creek vineyard and Columbia Valley sources), and Andrew Januik Wines (focused on Horse Heaven Hills and Rhône varieties). The company also offers a Cellar Circle wine club membership, private event hosting services, an on-site culinary program, and operates a wine e-commerce store. The wines span Cabernet Sauvignon, Merlot, Syrah, Grenache, Sangiovese, Chardonnay, Viognier, Roussanne, Sauvignon Blanc, Rosé, and dessert wines.

Differentiator

Problem solved

Functional benefit

Brands

• Januik Winery: Premium winery brand under the Novelty Hill-Januik umbrella, producing wines from top Washington vineyards.
• Novelty Hill Winery
• Andrew Januik Wines
• Cellar Circle
• Spring Run

Products and services

• Januik Winery

Quantifiable outcome

• Wines consistently rated 90+ points by major wine critics

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Scale indicators4 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• L'Ecole No 41: Family-owned Walla Walla Valley winery specializing in premium estate and single-vineyard Bordeaux and Rhône varietals. Comparable boutique scale, third-generation ownership model, and DTC-heavy distribution.
• Betz Family Winery: Boutique Woodinville winery producing small-lot, single-vineyard Rhône and Bordeaux-style wines from Washington fruit. Comparable scale, premium positioning, DTC focus, and family-ownership structure.
• Woodward Canyon: Long-established family-owned Walla Walla winery producing premium Cabernet Sauvignon and Bordeaux blends from estate and other top WA vineyards. Comparable multi-generational, premium DTC positioning.
• Leonetti Cellar: Iconic Walla Walla winery and one of Washington's first modern premium producers, known for highly allocated Cabernet, Merlot, and Sangiovese. Comparable scarcity-driven DTC and allocation model at the top of the WA market.
• Abeja: Boutique Walla Walla winery with estate vineyard and an inn/event hospitality program, blending premium wine production with on-site tourism and culinary experiences. Directly comparable multi-revenue-stream DTC model.
• DeLille Cellars: Premium Woodinville-based Washington winery focused on Bordeaux-style blends from top Eastern WA vineyards, with tasting room and wine club distribution. Closely comparable DTC model, vineyard sourcing strategy, and price point.
• Cayuse Vineyards: Cult Walla Walla winery focused on Rhône varietals from stony, biodynamically-farmed vineyards. Comparable ultra-premium DTC model, single-vineyard philosophy, and scarcity-driven allocation strategy.
• Andrew Will: Small-production Woodinville-based winery focused on single-vineyard Cabernet, Merlot, and Rhône-style blends from top Washington vineyards. Comparable boutique scale, premium DTC, and critic-driven reputation.
• Long Shadows Vintners: Walla Walla winery producing a portfolio of premium Columbia Valley wines, each crafted by a different internationally renowned winemaker. Comparable premium DTC model with high-profile winemaking talent.

Broad incumbents

• Chateau Ste. Michelle: Washington State's largest and most established winery with a broad portfolio spanning value to ultra-premium tiers. Comparable Washington terroir and tasting room operations, but at vastly larger scale with three-tier distribution.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/nhjwinery
• Facebookfacebook.com/NoveltyHillJanuik

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Novelty Hill-Januik