Pacific Fish Processing Company

What Pacific Fish Processing Company does

Pacific Fish Processing Company (PFP) is a Thailand-headquartered seafood processor founded in 1984 in Songkhla Province that manufactures and distributes frozen surimi-based and value-added seafood products, including imitation crab sticks (multi-brand SKUs such as KANIONE, MIKI, KAKA, SHOGUN, GIANT, Superior), fish balls, fish tofu, Thai fish cakes, shrimp nuggets, and other Kamaboko-type items, sold under the PFP brand and a portfolio of sub-brands. Its technology base is conventional seafood processing and freezing, centered on minced fish and surimi as raw material, with product development focused on ready-to-cook and ready-to-eat convenience formats and increasingly health-positioned SKUs (no MSG, high protein, keto-friendly).

The business operates through a wholly-owned group of five entities — Pacific Fish Processing Company Limited (manufacturing and HQ), PFP Trading Co., Ltd. (domestic distribution), T.P. Pacific Co., Ltd. (regional distribution hub in Phitsanulok), PFP Interfoods Co., Ltd., Pacific Fishmeal Industry Co., Ltd., and Pacific Power & Logistics Co., Ltd. — with sales offices in Songkhla, Bangkok, and Phitsanulok. Revenue is generated through product sales via multi-channel distribution: regional sales teams across seven Thai territories, traditional markets, department stores, company-operated PFP Shops, and direct export to distributors and retailers across more than 25 countries in North America, Europe, Asia, Africa, Oceania, and the Middle East. The company markets through social media (Facebook, LINE, YouTube, Instagram), recipe-driven content, a monthly customer magazine, and recurring participation in food trade exhibitions including THAIFEX ANUGA Asia and FTI EXPO. It holds an extensive portfolio of international certifications (ISO 22000:2018, ISO 14001:2015, ISO 45001:2018, HACCP, GMP, MSC, AEO, Halal, Green Industry Level 3, Carbon Footprint Label) that underpin its export market access. The company is privately held with no external investor backing disclosed.

Name

Pacific Fish Processing Company

Legal name

บริษัท แปซิฟิคแปรรูปสัตว์น้ำ จำกัด (Pacific Fish Processing Company Limited)

Website

https://pfp-pacific.com

Company type

Private

Founded year

1984

Operating status

Operating

Headcount range

11–50 employees

Short description

Pacific Fish Processing Company (PFP) is a Thailand-based seafood processor founded in 1984 that manufactures frozen surimi-based products including crab sticks, fish balls, fish tofu, and Kamaboko items for Thai retail and export to over 25 countries.

Ownership category

akta.pro rank

Product category

Frozen Seafood Processing

NAICS

Seafood Product Preparation and Packaging (31171), Seafood Product Preparation and Packaging (3117), Fish and Seafood Merchant Wholesalers (42446)

SIC

Prepared Fresh Or Frozen Fish & Seafoods (2092)

akta.pro primary industry

Ready-to-Eat Seafood (Cooked Shrimp, Crab, Lobster, Surimi) (AFANALAC)

akta.pro secondary industries

Frozen Prepared Meat & Seafood Meals (AFANAFAC), Frozen Meat, Poultry & Seafood Manufacturing (AFAKACAG), Frozen Seafood Meals & Value-Added Seafood (CRADADAG), Chilled/Refrigerated Prepared Meat & Seafood Meals (AFANAFAD)

Keywords

• Frozen seafood processing
• Surimi-based products
• Kamaboko fish products
• Imitation crab sticks
• Value-added seafood

Headquarters

HQ city

Na Muang

HQ country

Thailand

HQ region

Asia

Offices3 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Product Sales: PFP generates revenue through manufacturing and selling frozen seafood products and processed seafood under the PFP brand, including crab sticks, fish balls, fish tofu, and ready-to-cook products to domestic and international markets.

Go-to-market motion2 records

Distribution channels5 records

Marketing channels7 records

Core offering

Pacific Fish Processing Company (PFP) manufactures and distributes frozen seafood products under its own PFP brand. Its core production focuses on surimi-based and value-added seafood items, including imitation crab sticks, fish balls, fish tofu, fish cakes, shrimp nuggets, and Thai-style fish cakes. The company sells through domestic Thai retail channels (department stores, traditional markets, PFP Shops) and exports to distributors and retailers across more than 25 countries in North America, Europe, Asia, Africa, the Middle East, and Oceania.

Product overview

Pacific Fish Processing Company (PFP) is a Thai seafood processing company that produces frozen seafood products. The product portfolio includes multiple sub-brands of imitation crab sticks (KANIONE, MIKI, KAKA, SHOGUN, PFP, GIANT) in various sizes, fish tofu products (white and rainbow varieties), fish balls in multiple styles including Phuket and Korean-style sets, shrimp nuggets, and Thai fish cakes. The company operates under the PFP brand umbrella, offering both domestic market products and export items. Products are categorized into frozen products (32+ items), ready-to-eat foods, seasonings, and other products, sold through domestic retail markets and international export channels.

Differentiator

Problem solved

Functional benefit

Products and services

• Imitation Crab Stick (KANIONE Brand) Imitation crab stick made from fish paste, orange-red color with seafood flavor. 12cm length, 500g pack. Can be eaten as-is or deep-fried.
• Imitation Crab Stick (MIKI Brand) Imitation crab stick made from fish paste, orange-red color with delicate texture and crab aroma. 480g pack. Ready to eat or deep-fried.
• Imitation Crab Stick (KAKA Brand) Imitation crab stick made from fish paste with white interior and orange-red exterior, tender and chewy texture with crab aroma. 500g pack.
• Japanese Style Crab Stick (Superior Brand) Superior grade crab stick made from wild-caught fish, soft texture with fragrant crab aroma. Ready to eat with Japanese sauce and wasabi.
• Imitation Crab Stick (SHOGUN Brand) Imitation crab stick with crab aroma, tender and delicious taste with fish protein. Can be served cold or with sauce.
• Imitation Crab Stick (PFP Brand) Fish paste-based crab stick with orange-red color, delicate texture and sea crab aroma. 240g pack. Eaten as-is, deep-fried, or used in salads, steamed eggs, and pizza.
• Imitation Crab Stick (GIANT Brand) Large format imitation crab stick with crab aroma, tender taste and high protein. Suitable for cold dishes, steamed, salads, hot pot or deep-fried.
• Imitation Crab Stick (Mini 4g) Small bite-sized imitation crab stick pieces made from ocean fish, 4g each.
• Fish Tofu Slice Square-shaped fish tofu slices containing high-quality fish meat, carefully selected by nutritionists. 500g pack.
• White Fish Tofu Square white fish tofu with high protein and calcium content, soft and elastic texture. No MSG, suitable for health-conscious consumers. 500g pack.
• Rainbow Fish Tofu Tri-layer fish tofu with white top and bottom layers, rainbow colors. 480g pack.
• Fish Balls Traditional fish balls made from quality fish paste. Available in various sizes.
• Phuket Fish Balls Large Phuket-style fish balls with authentic regional flavor.
• Fish Balls Happy Set Korean style fish ball variety set containing 6 types: Tofu Sandwich, Cuttlefish Ball, Crab Net, Yasai Ball, Tuna Roll, and Tofu Vegetable. 300g pack. No MSG, no preservative, high calcium and protein.
• Mixed Fish Balls Assorted fish ball mix containing fish tofu, fish balls, squid-shaped balls, jade tofu, shrimp balls, and squid tubes. 200g pack.
• Wakame Seaweed Fish Balls Fish balls with seaweed, springy texture and seaweed aroma. 500g pack.
• Shrimp Nuggets (กุ้งทิพย์) Breaded shrimp nuggets crispy outside and tender inside with real shrimp content. 200g pack. No preservative, no MSG.
• Thai Fish Cake (ทอดมันปลา) Thai-style fish cake with Southern Thai curry paste, made with real fish without flour. Keto recipe, high protein, source of vitamin D. Deep-fried with palm kernel oil. 300g pack.
• Fish Croquettes (ลูกชิ้นรวม) Assorted fish croquettes containing 6 types of fish products. 200g pack.

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Scale indicators3 records

Recent moves7 records

Expansion highlights6 records

Broad incumbents

• Nippon Suisan (Nissui): Japanese global seafood and food company with extensive surimi, frozen seafood, and processed marine product operations. Comparable to PFP in core product categories (surimi-based products, frozen seafood) with far greater scale and international reach.
• Maruha Nichiro Corporation: Japanese seafood giant with global operations across frozen seafood, surimi products (crab sticks, fish cakes), and processed seafood. Direct overlap with PFP's Kamaboko and surimi product portfolio, though substantially larger scale and broader geographic footprint.
• Thai Union Group: Thailand's largest seafood processor and a global leader in canned tuna, frozen seafood, and pet food. Listed on SET with multi-billion dollar revenue; comparable as a Thai-headquartered seafood manufacturer with overlapping surimi and frozen seafood product lines, though at significantly larger scale and broader portfolio.
• Charoen Pokphand Foods (CPF): Thai-listed food conglomerate with seafood, poultry, and processed food operations. Comparable as a Thai-headquartered food manufacturer with overlap in frozen and value-added seafood categories, though substantially larger and more diversified.

Direct peers

• High Liner Foods: North American frozen seafood manufacturer and distributor producing value-added seafood products for retail and foodservice. Comparable as a frozen processed seafood company focused on convenience and ready-to-cook product formats.
• Ocean Beauty Seafoods: US Pacific Northwest seafood processor and distributor offering frozen and value-added seafood products to retail and foodservice. Comparable as a vertically integrated seafood processor with multi-channel distribution and similar product breadth.
• Trident Seafoods Corporation: US-headquartered vertically integrated seafood processor producing frozen seafood products including surimi-based items for retail and foodservice. Comparable business model focused on value-added frozen seafood manufacturing with multi-channel distribution.

Regional players

• Siam Canadian Group: Thailand-based frozen seafood manufacturer and exporter with global distribution across Asia, Europe, and Americas. Direct comparable as a Thai-headquartered seafood processor with similar export-focused model and overlapping product categories.
• Seafood Connection / Heiploeg International: European seafood processor and distributor specializing in shrimp, surimi-based products, and frozen seafood for retail and foodservice. Comparable in surimi and value-added seafood product mix with strong European retail relationships overlapping PFP's EU export markets.

Emerging players

• Vietnam Fish One Corporation: Vietnamese pangasius and seafood processor with international exports to Asian, European, and US markets. Comparable as an Asian seafood manufacturer with export-led business model serving similar regional and Western markets.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCGHpdvIqk7ZOTLEpHjzp2Qw
• Facebookfacebook.com/PFPThailand
• Instagraminstagram.com/pfpthailand
• LinkedInlinkedin.com/company/pacific-fish-processing-company-limited

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Subsidiaries5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Pacific Fish Processing Company