What Ocean Beauty Seafoods does

Ocean Beauty Seafoods is a Seattle-based, privately held wholesale seafood distributor founded in 1910, ranked among the largest vertically integrated seafood companies in the U.S. Pacific Northwest. The company sources wild-caught Alaska seafood directly through 50%-owned sister company OBI Seafoods LLC (formed in 2020 via merger with Icicle Seafoods), and distributes a diversified portfolio spanning wild Alaska salmon, king/snow/Dungeness crab, cod, halibut, rockfish, pollock, sablefish, flatfish, scallops, shrimp, squid, tuna, tilapia, and lobster, alongside expanded offerings of premium beef, pork, and poultry. Value-added processing capabilities include oak wood and applewood smoking at two Washington-state smokehouses, vacuum skin-pack portioning, individually quick frozen (IQF) technology, and innovative retail packaging, producing branded products under six sub-brands: Echo Falls (rebranded in 2024 as a distinct smoked seafood entity), Icy Point, Ocean Beauty, Captain Findus, Nathan's, and LASCco. The business holds extensive third-party certifications (BAP, MSC, RFM, GlobalG.A.P, BRC, SQF, HACCP, Kosher) and has won multiple Alaska Symphony of Seafood and Seafood Excellence Awards.

The company operates a wholesale B2B distribution model, selling on quote-based pricing to retail grocery chains, foodservice operators (restaurants, hotels, caterers, institutional foodservice), and protein distributors through seven regional distribution offices spanning the Western U.S. (Seattle WA, Portland OR, Astoria OR, Boise ID, Dallas TX, Helena MT, Salt Lake City UT). Go-to-market is sales-led via regional sales representatives at each location, supplemented by annual participation in Seafood Expo North America. Ownership is split 50/50 between the Bristol Bay Economic Development Corporation (BBEDC), a community development quota group whose profits support approximately 6,000 residents across 25 Bristol Bay watershed communities, and a group of individual seafood industry veterans. Current CEO Mark Palmer also serves as CEO of the OBI Seafoods upstream joint venture.

Name

Ocean Beauty Seafoods

Legal name

Ocean Beauty Seafoods LLC

Website

https://oceanbeauty.com

Company type

Private

Founded year

1910

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

Ocean Beauty Seafoods is a Seattle-based, privately held wholesale distributor (founded 1910) selling fresh, frozen, and value-added seafood across the Western U.S. to retail grocery, foodservice, and protein distributor customers, sourced partly through sister company OBI Seafoods.

Ownership category

akta.pro rank

Product category

Wholesale Seafood Distribution

NAICS

Fish and Seafood Merchant Wholesalers (42446), Seafood Product Preparation and Packaging (3117), Seafood Product Preparation and Packaging (311710)

SIC

Prepared Fresh Or Frozen Fish & Seafoods (2092), Wholesale-Groceries & Related Products (5140)

akta.pro primary industry

Seafood Wholesale (Fresh & Frozen) (AFAIADAD)

akta.pro secondary industries

Value-Added Seafood Packaging (MAP/Vacuum, Portion Packs, Private Label) (AFANADAM), Smoked, Cured & Salted Seafood (Lox, Kippers, Bacalao) (AFANADAF), Ready-to-Eat Seafood (Cooked Shrimp, Crab, Lobster, Surimi) (AFANALAC), Frozen Seafood Meals & Value-Added Seafood (CRADADAG)

Keywords

• Wholesale seafood distribution
• Smoked seafood products
• Value-added seafood
• Wild Alaska salmon
• B2B foodservice supply

Headquarters

HQ city

Seattle

HQ country

United States

HQ region

North America

Offices10 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Wholesale Seafood Distribution: Distribution of premium fresh and frozen seafood products to retail and foodservice customers through seven distribution offices in the Western United States. Products include Alaska salmon, crab, halibut, cod, and various other seafood species.
2. Value-Added Seafood Products: Production and sale of branded value-added seafood products including skin-packed portions, IQF seafood, and smoked seafood under brands including Ocean Beauty, Echo Falls, and Icy Point.
3. Premium Beef, Pork & Poultry: Expanded product offerings beyond seafood to include premium beef, pork, and poultry distributed through existing wholesale channels.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

Ocean Beauty Seafoods is a vertically integrated wholesale seafood distributor that procures, processes, and distributes premium fresh and frozen seafood — including wild Alaska salmon, crab, cod, halibut, pollock, sablefish, scallops, shrimp, and other species — alongside value-added products such as vacuum skin-packed portions, IQF seafood, and premium smoked seafood under the Echo Falls brand. The company also distributes premium beef, pork, and poultry, serving retail grocery chains, foodservice operators, and protein distributors through seven wholesale distribution offices across the Western United States.

Product overview

Ocean Beauty Seafoods is a premium wholesale seafood distributor offering a diversified portfolio of fresh and frozen seafood, value-added products, and meat/poultry. The company operates multiple sub-brands: Echo Falls (nation's leading premium smoked seafood brand with cold and hot-smoked salmon), Icy Point (value seafood for price-sensitive retail/foodservice), Ocean Beauty Brand (premium value-added skin-packed portions and IQF seafood), Captain Findus (MSC-certified pollock products), Nathan's (cold-smoked Alaska keta salmon), and LASCco (Orthodox Union certified herring). Core seafood offerings include wild Alaska salmon, king crab, snow crab, Dungeness crab, cod, halibut, rockfish, pollock, sablefish, flatfish, scallops, shrimp, squid, tuna, tilapia, and lobster. The company expanded beyond seafood to include premium beef, pork, and poultry. Distribution network spans seven locations across the Western United States with sister company OBI Seafoods providing committed volumes of Alaska seafood. Products range from commodity seafood to premium value-added offerings including skin-packed portions, smoked seafood, and creative meal solutions.

Differentiator

Problem solved

Functional benefit

Brands

• Echo Falls: Nation's leading premium smoked seafood brand offering hot and cold smoked salmon, tuna, and other smoked seafood products.
• Icy Point
• LASCco
• Nathan's

Products and services

• Alaska King Crab Wild-caught Alaska king crab with sweet, rich flavor and tender texture, available in sections for retail and foodservice customers.
• Alaska Snow Crab Wild-caught snow crab with sweet, rich flavor, tender texture, and high protein content for retail and foodservice.
• Dungeness Crab Wild-caught Dungeness crab with sweet, rich flavor and tender meaty texture for retail and foodservice.
• Alaska Salmon Wild Alaska salmon including King/Chinook, Keta/Dog/Chum, Pink, Sockeye/Red, and Coho/Silver varieties with firm texture, robust flavor and vivid color for retail and foodservice.
• Alaska Cod Wild Alaska cod with moist, firm texture and snow-white color, an excellent source of high-quality protein naturally low in fat and calories.
• Alaska Halibut Pacific halibut with sweet, delicate flavor and firm, flaky texture; high-yielding individual fish producing four fillets for retail and foodservice.
• Alaska Rockfish Wild-caught rockfish including Northern, Dusky, Canary, Widow, Shortraker, Rougheye, Thornyhead, and Pacific Ocean Perch varieties as a lean protein source with omega-3 fatty acids.
• Alaska Pollock Wild Alaska Pollock from the largest sustainable fishery in the U.S., with snow-white tender fillet and mild flavor (16g protein per serving, naturally low fat).
• Alaska Sablefish Alaska sablefish (black cod) prized for rich melt-in-your-mouth flavor and velvety texture, an excellent source of heart-healthy omega-3s with high oil content.
• Alaska Flatfish Prized Alaska flatfish including Dover, Red, Rock, Flathead, Yellowfin, and Arrowtooth flounder; high in protein, low in saturated fat, and an excellent source of selenium, phosphorous, and Vitamin D.
• Scallops Wild-caught sea/bay scallops from the North Atlantic Coast with sweet flavor and tender, buttery meat; sustainably sourced and processed for quality.
• Shrimp BAP-certified white shrimp from India and Vietnam without antibiotics or hormones, plus wild U.S. shrimp from Alaska and the Gulf of Mexico; available in all sizes and product forms.
• Squid East Coast squid including Loligo and Illex varieties, used in Ocean Beauty and Icy Point IQF brands as a high-quality raw material.
• Yellowfin Tuna Yellowfin tuna sourced from Indonesia from pole-and-line and handline fisheries at the forefront of sustainability, supporting development of sustainable and traceable tuna resources.
• Tilapia Farm-raised tilapia from China with mild, sweet taste and slightly firm, flaky texture; the second-most cultured fish group worldwide.
• Lobster Wild-caught lobster including American/Maine/Canadian and Rock/Spiny/Red/Warmwater/Coldwater varieties, with mild and sweet flavor and firm, fibrous texture.
• Farm Raised Salmon Farmed salmon from Scotland, Norway, and Chile used for premium sides, portions, and select smoked salmon brands known for quality, transparency, and authenticity.
• Beef Premium beef carefully sourced at highest quality level, available in a variety of cuts including ribeye, top sirloin, tenderloin, and burgers.
• Pork High-quality pork including tenderloins, boneless loins, shoulder cuts, ribs, bacon, sausage, and hams.
• Poultry Chicken and turkey products including frozen portions, skinless/boneless varieties, whole turkeys, and smoked turkey breast.
• Echo Falls Smoked Seafood The nation's leading premium smoked seafood brand offering cold-smoked and hot-smoked salmon products including Scottish, Norwegian, and Alaska sockeye varieties, hand-selected and smoked using time-honored methods with authentic sourcing and transparent labeling.
• Icy Point Seafood Popular seafood brand offering cod, pink salmon, scallops, calamari, and shrimp with a focus on quality, price point, and convenience for retailers and foodservice operators.
• Ocean Beauty Value-Added Seafood Premium value-added seafood products including skin-packed portions, IQF seafood, and creative meal solutions; products are free from artificial ingredients and flavors with full transparency on species and country of origin.
• Captain Findus MSC-certified premium pollock and cod products including fish sticks in traditional and gluten-free varieties, and cod and pollock with U.K.-style breading.
• Nathan's Cold Smoked Salmon Cold-smoked wild Alaska keta salmon products, pre-sliced and ready-to-eat using traditional recipes and hardwood smoking.
• LASCco Pickled Herring and Smoked Salmon Orthodox Union certified herring products including Atlantic herring in wine sauce and sour cream sauce, plus wild keta nova salmon and Atlantic nova salmon products.
• Echo Falls Smoked Sockeye Salmon Nuggets Smokehouse-produced bite-sized nuggets of Bristol Bay sockeye salmon, honey-cured and applewood smoked, sold for parties, snacking, and retail.
• Echo Falls Smoked Yellowfin Tuna Oakwood-smoked yellowfin tuna product cured with salt and beetroot and rimmed with black and white sesame seeds, packaged in a 3-ounce branded pouch.
• Echo Falls Hot-Smoked Atlantic Salmon (Santa Fe Spice, Northwest Original, Kentucky Bourbon) Hot-smoked Atlantic salmon in three regional flavors packaged in 6-ounce portions with redesigned retail packaging featuring eye-catching colors and full visibility of the entire salmon portion.
• Ocean Beauty Grill House Burger Foodservice-format grilled salmon burger debuted at Seafood Expo North America; winner of Best Foodservice Product at the 2023 Alaska Symphony of Seafood.
• Wholesale Distribution Services (Seven Western U.S. Offices) Seven wholesale distribution offices serving the Western United States (Astoria OR, Boise ID, Dallas TX, Helena MT, Portland OR, Salt Lake City UT, Seattle WA), providing direct sales of fresh/frozen seafood, smoked seafood, beef, pork, and poultry to retail and foodservice operators.

Quantifiable outcome

• Over 19.5 million servings of seafood donated to food banks through SeaShare partnership

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Three partnerships are on record, tiered core and minor.

• OBI Seafoods LLCcoreStrategic or Co-development Partner · 29 May 2020Ocean Beauty Seafoods and Icicle Seafoods merged their wild salmon and Gulf of Alaska groundfish operations into a new company named OBI Seafoods LLC. The merger enables strategic investments to enhance competitiveness, facility modernization, combined marketing and value-added product expertise, and increased sales focus. Upon closing, Icicle Seafoods Inc. and Ocean Beauty Seafoods Inc. each own 50% of the new company. The merger took effect June 1, 2020.
• SeaShareminorStrategic or Co-development PartnerSeaShare is a non-profit hunger-relief organization dedicated to helping the seafood industry donate to food banks. Ocean Beauty has been a long-standing partner, donating over 19.5 million servings of frozen and shelf-stable seafood. The partnership reduces seafood waste while providing nutritious food to people in need. Ocean Beauty annually hosts a charity fundraiser in SeaShare's honor, raising $10,000 in 2022.
• OBI SeafoodscoreStrategic or Co-development PartnerOBI Seafoods is the sister company of Ocean Beauty Seafoods following the 2020 merger with Icicle Seafoods. Through OBI Seafoods, Ocean Beauty has committed volumes of key Alaska seafood products including salmon, crab, and groundfish. OBI Seafoods operates all salmon operations and Gulf of Alaska groundfish operations.

Scale indicators6 records

Recent moves8 records

Expansion highlights5 records

Direct peers

• Trident Seafoods: Vertically integrated U.S. seafood processor and distributor headquartered in the Pacific Northwest with branded and value-added seafood products sold into retail and foodservice. Highly comparable to Ocean Beauty on geography, customer mix, and vertically integrated wild-catch supply chain.
• Pacific Seafood: Family-owned Pacific Northwest vertically integrated seafood harvester, processor, and distributor with multiple processing plants and a regional distribution network serving retail, foodservice, and export. Closely mirrors Ocean Beauty's integrated harvesting-to-distribution model and Western U.S. footprint.
• Icicle Seafoods: Wild Alaska salmon and groundfish processor that merged processing operations with Ocean Beauty to form OBI Seafoods. Direct upstream comparable on species mix, processing assets, and customer overlap.
• OBI Seafoods: 50/50 joint venture between Ocean Beauty and Icicle Seafoods combining their wild salmon and Gulf of Alaska groundfish operations. Sister entity and the primary raw-material source for Ocean Beauty's smoked and value-added lines.
• High Liner Foods: North American value-added frozen seafood manufacturer and distributor selling branded and private-label seafood to retail and foodservice. Directly comparable on value-added processing, IQF/skin-pack formats, and U.S. retail/foodservice customer base.

Broad incumbents

• Sysco: Largest U.S. broadline foodservice distributor with a sizable fresh and frozen seafood category. Competes for the same restaurant, hotel, and institutional foodservice accounts Ocean Beauty serves, though seafood is one of many protein categories for Sysco.
• US Foods: Major U.S. broadline foodservice distributor with a dedicated seafood program. Overlaps with Ocean Beauty on foodservice seafood supply and competes for the same restaurant and institutional customers, but at much greater scale and category breadth.
• Chicken of the Sea: Large branded shelf-stable and frozen seafood company with national retail distribution. Comparable on branded canned/frozen seafood SKUs and retail customer overlap, though much broader in species and product format than Ocean Beauty.
• Maruha Nichiro: One of the world's largest seafood companies with significant North American salmon and value-added operations. Competes with Ocean Beauty on wild Alaska salmon and on retail/foodservice smoked and frozen seafood SKUs globally.

Emerging players

• Thai Union Group: Global seafood conglomerate with major North American branded seafood positions (Chicken of the Sea, Genova, Bumble Bee). Competes with Ocean Beauty/Echo Falls in smoked and value-added seafood at retail, with deeper marketing and international sourcing.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/OceanBeautySfd
• YouTubeyoutube.com/channel/UCjUpBR8c-saCJxyWroOpENw
• Facebookfacebook.com/oceanbeautyseafoods
• LinkedInlinkedin.com/company/ocean-beauty-seafoods
• Instagraminstagram.com/oceanbeautyseafoods

Compliance16 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Ocean Beauty Seafoods