Rowley Realty

What Rowley Realty does

Rowley Realty, LLC is a privately-held residential real estate brokerage headquartered at 165 Main Street, Rowley, Massachusetts, founded in 1985 by Pauline C. White. The firm sells and lists residential property across the North Shore of Massachusetts, including Rowley, Ipswich, Georgetown, Newbury, Newburyport, Beverly, Salem, Manchester-by-the-Sea, Marblehead, Danvers, and Amesbury. Two principal brokers are named publicly: John McCarthy (Broker/Owner, CRS, ABR) and Pauline C. White (Broker Associate, CRB, CRS & ABR); firmographic data indicates a small office of 11-50 employees, though the agent-facing core is two professionals.

The business operates a traditional commission-based model, earning 5-6% of sale price (split with cooperating brokers) on closed transactions. The firm's digital presence — site search, listing display, home value estimator, and market analysis tools — is built and hosted by Union Street Media, a Burlington, Vermont-based real estate marketing vendor. Supporting integrations include the FRED API for mortgage rate display, Vimeo for video content, and Google and Facebook single sign-on. A third-party technology scan detected Claude AI usage in a backend debugging context only; no customer-facing AI features are documented. Long-standing memberships in the National Association of REALTORS (NAR), the North Shore Association of REALTORS (NSAR), and the local MLS provide listing distribution and professional compliance.

Customer acquisition is referral- and listing-portal-driven in a defined geographic micro-market; no institutional or commercial clients are listed. Revenue is therefore entirely transactional and episodic, dependent on local residential turnover rather than recurring contracts.

Name

Rowley Realty

Legal name

Rowley Realty, LLC.

Website

https://rowleyrealestate.com

Company type

Private

Founded year

1985

Operating status

Operating

Headcount range

11–50 employees

Short description

Rowley Realty, LLC is a small, privately-held residential real estate brokerage founded in 1985, serving buyers and sellers across North Shore Massachusetts from its office in Rowley, MA, operated by two principal brokers on a traditional commission-based model.

Ownership category

akta.pro rank

Product category

Residential Real Estate Brokerage

NAICS

Offices of Real Estate Agents and Brokers (53121)

SIC

Real Estate Agents & Managers (For Others) (6531)

akta.pro primary industry

Traditional Residential Brokerage (Existing Homes) (BPAJAAAA)

akta.pro secondary industry

Buyer Representation Services (BPAJAAAJ)

Keywords

• Residential real estate brokerage
• Home buying services
• Home selling services
• Property listings search
• Market analysis

Headquarters

HQ city

Rowley

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Real Estate Commission: Traditional real estate commission-based revenue model, typically earning a percentage of the property sale price (commonly 5-6% split between listing and buyer's agents) on residential property transactions.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

Rowley Realty is a residential real estate brokerage that represents buyers and sellers of homes on the North Shore of Massachusetts. The firm provides property listing search, home valuation, market analysis, agent-led transaction representation from listing through closing, and MLS-powered listing exposure for sellers. Revenue is earned through traditional real estate commissions on closed residential property transactions.

Product overview

Rowley Realty operates as a real estate brokerage platform with a single unified website product. The core offering is a property listing search and display platform with integrated services including a mortgage calculator (using FRED API), user account management for saving favorites and searches, and neighborhood listing alerts. Users can search by property type (Single Family, Condo, Multi-Family, Luxury, Land), town area (Rowley, Ipswich, Georgetown, Newbury, Newburyport), or use advanced filters. The platform connects buyers and sellers through agent profiles and contact features, with social sharing and email-to-friend capabilities. The website is maintained by Union Street Media and integrates with Google, Facebook, and various analytics/marketing third parties.

Differentiator

Problem solved

Functional benefit

Products and services

• Residential Real Estate Brokerage Services Core brokerage services for buying and selling residential properties (single-family homes, condos, multi-family homes, luxury homes, and land) in the North Shore Massachusetts market. Includes listing exposure via MLS, agent representation, negotiation, and transaction management from listing through closing. Targeted at individual home buyers and sellers.
• Property Listing Search Web-based property search platform allowing users to browse and filter MLS listings across North Shore Massachusetts communities, with map and list views.
• Home Value Estimator Online tool that allows homeowners to estimate the approximate market value of their property to inform selling decisions.
• Market Analysis Service providing real estate market insights and trend analysis for the North Shore Massachusetts market, supporting buyers and sellers in pricing and timing decisions.

Named customers3 records

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration17 records

Feature2 records

Partnerships

Four partnerships are on record, tiered core.

• Union Street MediacoreTechnology or IntegrationUnion Street Media created and maintains the Rowley Realty website and provides digital marketing services. They handle website hosting, technical support, and digital marketing infrastructure.
• National Association of REALTORS (NAR)coreOthersProfessional membership providing access to industry standards, resources, and the broader REALTOR network for property listings.
• North Shore Association of REALTORS (NSAR)coreOthersRegional professional association membership for real estate professionals in the North Shore area.
• Multiple Listing Service (MLS)coreTechnology or IntegrationMLS membership allows listing properties for maximum exposure to all cooperating brokerages and enables access to comprehensive property listings for buyer clients.

Scale indicators2 records

Recent moves4 records

Expansion highlights3 records

Broad incumbents

• Keller Williams Realty: Large US-centric residential brokerage with agent-centric profit-sharing model and active North Shore Massachusetts presence. Competes directly for traditional residential listings and buyer representation in Rowley Realty's geographic footprint.
• RE/MAX: Global franchised residential brokerage with independent-agent model and broad penetration across Massachusetts. Competes for both listings and buyer-side clients in the same North Shore geography, with a recognized national brand that complements its local agent relationships.
• Coldwell Banker Realty: One of the largest national residential brokerage franchises with significant agent presence in North Shore Massachusetts. It competes directly with Rowley Realty for seller listings and buyer representation in the same Massachusetts geography while offering a much broader portfolio of services.
• Sotheby's International Realty: Luxury-focused global residential brokerage with strong presence in affluent North Shore Massachusetts towns including Manchester-by-the-Sea and Marblehead. Competes directly with Rowley Realty for the luxury segment that the firm also services ('Luxury Homes' category on its website).
• Century 21: Iconic global residential real estate franchise with active North Shore Massachusetts affiliates. Targets the same home buyers and sellers as Rowley Realty through a commission-based, agent-driven model and full-service brokerage proposition.
• Berkshire Hathaway HomeServices: National residential brokerage franchise affiliated with Berkshire Hathaway, with strong New England presence. Competes directly with Rowley Realty for premium and mid-market listings in the North Shore Massachusetts region using a similar traditional full-service model.

Emerging players

• Compass: Technology-forward national residential brokerage that has aggressively expanded into Massachusetts including the North Shore. It competes with Rowley Realty on seller listings and agents, but differentiates through proprietary technology, agent tools, and a luxury-leaning market positioning.
• eXp Realty: Cloud-based virtual brokerage with a national agent network that has expanded into Massachusetts. It competes for individual agents and listings in the North Shore region with a low-overhead, commission-based model that mirrors Rowley Realty's fee structure but with a fundamentally different cost base.
• Redfin: Tech-enabled residential brokerage that offers a lower-commission model and digital-first consumer experience, with active service in the North Shore Massachusetts market. Represents a structural threat to traditional commission brokerages like Rowley Realty, particularly on the buyer side.

Direct peers

• William Raveis Real Estate: Family-owned residential brokerage headquartered in New England with deep presence across Massachusetts, Connecticut, and New York. It is one of the most direct competitors to Rowley Realty in the North Shore Massachusetts market, operating under the same traditional full-service, commission-based residential brokerage model.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/rowleyrealty
• Facebookfacebook.com/rowleyrealestate
• Instagraminstagram.com/johnrowleyrealestate/?hl=en
• LinkedInlinkedin.com/company/rowley-realty

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Rowley Realty