Union Street Media
Union Street Media is a Burlington, Vermont-based digital marketing company that has built IDX-integrated websites, AI-assisted lead management, and digital marketing services for US and Canadian real estate brokerages, teams, and individual agents since 1999.
- Company typePrivate
- Founded1999
- HeadquartersBurlington, United States
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What Union Street Media does
Union Street Media, founded in 1999 in Burlington, Vermont, is a privately held digital marketing firm that builds websites and runs digital marketing campaigns exclusively for the residential real estate sector. It serves individual agents, real estate teams (2-30 agents), and brokerages across the United States and Canada, with named clients spanning Sotheby's International Realty affiliates, John R. Wood Properties, Briggs Freeman Sotheby's, Century 21 franchises, and Barrett Sotheby's International Realty, alongside mid-market independents such as Monarch Realty and Roots Realty Group.
The company's core offering is a proprietary real estate website platform built around IDX listing integration, an industry-leading map-based search with traffic layer and ad placements, and AI-assisted lead management that produces intent scores and behavioral summaries for every new inquiry. The platform is delivered through tiered memberships (Agent, Plus, Pro, Premier) scaled by agent headcount, four design tiers (Fast Track, Turnkey, Premium, Enterprise), and a parallel five-tier digital marketing stack (Bronze through Diamond) covering SEO, paid media, and GEO/AI search optimization. The technology is differentiated less by novel algorithms than by deep domain specialization: server-rendered indexable architecture, deep local content, and twelve-plus pre-built integrations with leading real estate CRMs (BoldTrail, Follow Up Boss, Cloze, MoxiWorks, Rechat, Brytecore, Anywhere LeadsEngine) and data providers (Local Logic, HouseCanary).
The business model is recurring subscription revenue supplemented by one-time design build fees and modular add-ons. Pricing is quote-based for most tiers, with only some add-ons (Matchmaker, On-Site Banner Ads at $50/month) disclosed publicly. Go-to-market combines self-serve Fast Track and Turnkey paths for individual agents with inside sales (Digital Specialists) for Plus/Pro/Premier accounts and field sales for enterprise brokerages; channel sales and CRM partner co-marketing extend reach without proportional headcount cost. The company is bootstrapped and has operated for 25 years with headcount in the 11-50 range and self-reported revenue above $5M, indicating a profitable, mature profile rather than venture-scale growth.
Union Street Media firmographics
Firmographics- Name
- Union Street Media
- Legal name
- Union Street Media
- Website
- https://unionstreetmedia.com
- Company type
- Private
- Founded year
- 1999
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Union Street Media is a Burlington, Vermont-based digital marketing company that has built IDX-integrated websites, AI-assisted lead management, and digital marketing services for US and Canadian real estate brokerages, teams, and individual agents since 1999.
- Ownership category
- akta.pro rank
Union Street Media industry classification
Industry- Product category
- Real Estate Website and Digital Marketing Platform
- NAICS
- Advertising Agencies (54181)
- SIC
- Services-Advertising Agencies (7311)
- akta.pro primary industry
- Vertical/Specialty Search (e.g., jobs, real estate, travel, products) (BPAMAAAD)
- akta.pro secondary industry
- Residential Real Estate Teams & Agent Networks (Team-Based Brokerage) (BPAJAAAL)
Keywords
Where Union Street Media is headquartered
LocationHeadquarters
- HQ city
- Burlington
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Union Street Media business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure
Revenue model
- Website Platform Subscriptions: Recurring subscription revenue from website platform memberships tiered by agent count (Agent, Plus, Pro, Premier). Includes hosting, IDX feeds, CRM integrations, and platform features.
- Website Design Services: One-time design fees for website creation across tiers: Fast Track (basic templated), Turnkey (predesigned layouts), Premium (custom page with branded widgets), and Enterprise (fully custom design).
- Digital Marketing Memberships: Recurring marketing service subscriptions tiered by service level: Bronze (ongoing SEO), Silver (adds paid advertising), Gold (multiple campaigns + strategic planning), Platinum (high-volume campaigns + advanced optimization), Diamond (custom tailored).
- Add-On Features: Additional fees for optional features such as Matchmaker ($50/mo), On-Site Banner Ads ($50/ad/mo), Agent Sites (contact for pricing), and advanced lead routing (contact for pricing).
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Fast Track - Pre-designed layout with quick turnaround, up to 10 pages, basic widget library, platform training |
| Subscription | Monthly | Turnkey - Predesigned layout with up to 20 pages, designated project coordinator |
| Subscription | Monthly | Premium - Custom page design with advanced widget library and designer time |
| Subscription | Monthly | Enterprise - Fully custom design for entire site with mobile experience |
| Subscription | Monthly | Agent Platform - For single agents with 1 MLS feed |
| Subscription | Monthly | Plus Platform - Up to 5 agents with dedicated Digital Specialist |
| Subscription | Monthly | Pro Platform - 6-30 agents with 2 MLS feeds and call tracking |
| Subscription | Monthly | Premier Platform - 30+ agents with 5 MLS feeds and premium integrations |
| Subscription | Monthly | Bronze Marketing - Ongoing SEO optimization and reporting |
| Subscription | Monthly | Silver Marketing - Full pre-launch SEO plus managed paid advertising |
| Subscription | Monthly | Gold Marketing - Multiple campaigns with strategic planning |
| Subscription | Monthly | Platinum Marketing - High-volume campaigns with advanced optimization |
| Subscription | Monthly | Diamond Marketing - Custom tailored digital marketing |
| Subscription | Monthly | Matchmaker Add-On |
| Unit Pricing | Monthly | On-Site Banner Ads |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels8 records
Union Street Media product offering
Product offeringCore offering
Union Street Media designs, builds, and hosts award-winning real estate websites for individual agents, teams, and brokerages, and provides ongoing digital marketing services. Its proprietary platform combines IDX-integrated property search, AI-powered lead management, Map Search, and integrations with 12+ real estate CRMs and data providers, sold through tiered platform memberships and digital marketing service subscriptions.
Product overview
Union Street Media offers a comprehensive real estate digital marketing platform with award-winning website design services and intelligent marketing solutions. The core offering consists of Design Services (Fast Track, Turnkey, Premium, and Enterprise tiers), the Accelerator+ Platform with IDX integration, Listings Dashboard, and Lead Management System, and Digital Marketing Memberships (Bronze, Silver, Gold, Platinum). Key add-on modules include Map Search, Matchmaker, SmartMarket, Magic Mailers, MarketTrends, On-Site Banner Ads, Agent Sites, Call Ads, Facebook Listing Lead Gen Ads, and Page Builder. The platform integrates with major CRMs (BoldTrail, Follow Up Boss, Cloze, MoxiWorks, Brytecore, Anywhere Leads Engine), Local Logic for neighborhood insights, and HouseCanary for property valuations.
Differentiator
Problem solved
Functional benefit
Products and services
- Design Services Website design offering for real estate professionals, providing award-winning responsive websites ranging from templated out-of-the-box solutions to fully custom designs, used by agents, teams, and brokerages to establish their online presence.
- Platform Memberships Subscription-based SaaS platform powering real estate websites with IDX feeds, Listings Dashboard, Map Search, Lead Management, CMS, blog, Agent Manager, call tracking, Google SSO, and integrations with HouseCanary and Local Logic at higher tiers. Sold to real estate agents, teams, and brokerages.
- Digital Marketing Memberships Recurring digital marketing services for real estate professionals covering SEO optimization, paid advertising (Search, Display, Meta, YouTube, Programmatic, Streaming Audio), conversion-focused UI/UX, and strategic SEO/GEO roadmaps, delivered through tiered service packages.
- Accelerator+ Marketing and platform feature bundle providing lead generation tools, listing ads, SEO/GEO/AI search optimization, advanced geo targeting, and brand awareness campaigns for real estate professionals using the Union Street Media platform.
- MarketTrends Live, automatically updated market data add-on that helps real estate professionals position themselves as local experts by sharing current market reports and insights with clients.
- Magic Mailers Digital mailer product that brings the visual impact of physical 'just sold' postcards to digital, allowing real estate agents to create branded mailers for marketing campaigns.
- SmartMarket Curated, data-driven advertising product powered by MarketTrends, designed to help real estate professionals dominate their local markets through targeted, market-informed ad placements.
- Private Listings Platform feature that enables real estate professionals to manage private, client-specific property listings to build relationships and address niche client needs outside standard MLS exposure.
- Off-Market Properties Feature that enables real estate professionals to manage and promote off-market property listings online, giving their clients a competitive edge with properties not yet exposed on the MLS.
Quantifiable outcome
- 100% lead re-engagement growth with Matchmaker enabled
- +2 more outcomes
Companies that use Union Street Media
Customer profileNamed customers12 records
Segments4 records
Ideal customer profiles4 records
Union Street Media technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration12 records
AI capability8 records
Feature9 records
Union Street Media partnerships and signals
Strategic signalPartnerships
Ten partnerships are on record, tiered core and minor.
- BoldTrailcoreWhen a visitor submits a form on Union Street Media websites, the integration instantly sends the lead into BoldTrail's Smart CRM for seamless lead management and follow-up.
- Follow Up BosscoreFlexible CRM platform integration enabling real estate brokers, teams, and agents to engage with contacts at the right time. Union Street Media announced a new and improved integration in 2024.
- ClozecoreAI-powered real estate platform integrated with Union Street Media's award-winning websites to ensure clients get more out of their marketing efforts through automated relationship management.
- MoxiWorkscoreFully connected ecosystem integration designed to improve response times, increase agent productivity, and drive more repeat and referral business for brokerages.
- RechatcoreExperience Management Platform that lets real estate professionals manage relationships, marketing, and transactions from a single place, removing friction of switching between multiple tools.
- BrytecorecoreSyncs leads and website activity from Union Street Media into Brytecore for seamless capture, tracking, and follow-up to ensure no lead is missed.
- Anywhere (Leads Engine)coreAutomatically sends new leads and inquiry activity from Union Street Media websites into Anywhere's LeadsEngine for centralized lead management.
- Local LogiccoreIntegration delivers powerful, data-driven neighborhood insights across the US and Canada, helping clients make confident, informed decisions while positioning agents as local experts.
- HouseCanarycoreHome Valuation powered by HouseCanary provides accurate property valuations with industry-leading data, included in Premier platform membership.
- MAXA DesignsminorBuild real estate brand with visually modern designs, make marketing efforts easier, and expand creative output through MAXA's marketing center and design studio.
Scale indicators5 records
Recent moves6 records
Expansion highlights5 records
Union Street Media competitors and assessment
Company assessmentEmerging players
- Brivity: Brivity offers real estate CRM, websites, and lead nurturing tools aimed at teams and brokerages. As an emerging platform player, it overlaps with Union Street Media on website and lead management functionality, particularly in the team-based brokerage market.
Direct peers
- Luxury Presence: Luxury Presence builds award-winning real estate websites, branding, and digital marketing for luxury agents, teams, and brokerages. It overlaps directly with Union Street Media's enterprise and luxury brokerage segment (Sotheby's, Christie's International) and competes on design quality and SEO.
- CINC (Commissions Inc): CINC provides real estate websites with IDX, lead capture, and CRM for teams and brokerages. It is a comparable direct competitor to Union Street Media in the team and brokerage segment, focused on lead generation from inbound traffic.
- iHomefinder: iHomefinder provides IDX-based property search, MLS integration, and real estate websites for agents and brokerages. It competes most directly with Union Street Media's IDX + Map Search core, with comparable tiered offerings for individual agents up to large brokerages.
- Real Geeks: Real Geeks provides real estate websites, IDX-integrated search, and lead generation/CRM tools targeted at agents, teams, and brokerages. It is one of Union Street Media's closest direct competitors in the SMB and mid-market real estate website + lead conversion category.
- Agent Image: Agent Image is a long-established real estate website design and branding firm serving luxury agents, teams, and brokerages. It directly competes with Union Street Media's design services across the luxury and enterprise brokerage segments on visual quality and brand work.
- WolfNet Technologies: WolfNet powers MLS property search and IDX-based websites for real estate brokerages and franchises. It is a long-standing direct peer to Union Street Media's Map Search and IDX integration value proposition, particularly for multi-MLS enterprise brokerages.
Broad incumbents
- Zillow Group for Industry: Zillow Group's Premier Agent and industry tools serve large brokerages and teams with leads and marketing technology. While not a direct website builder, it competes as an incumbent for brokerage marketing dollars and shapes the consumer search behavior Union Street Media's clients depend on.
- BoomTown: BoomTown provides real estate lead generation, CRM, and websites for teams and brokerages. It is a well-funded incumbent that competes with Union Street Media on the integrated website + lead management layer, particularly for mid-market and enterprise brokerages.
- Inside Real Estate (kvCORE): Inside Real Estate's kvCORE platform offers a full brokerage platform including websites, CRM, lead generation, and back-office tools. As a much larger incumbent with broader functionality, it competes with Union Street Media on the website and lead-gen layer while offering an all-in-one alternative.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Union Street Media social profiles
Digital presenceUnion Street Media financial estimates
Financial estimateRevenue estimate
Valuation estimate
Union Street Media leadership team
Management profileNumber of profiles
Profiles5 records
Union Street Media funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Union Street Media M&A and investment
M&A and investmentM&A
Investments1 record
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Union Street Media
What does Union Street Media do?
Union Street Media designs, builds, and hosts award-winning real estate websites for individual agents, teams, and brokerages, and provides ongoing digital marketing services. Its proprietary platform combines IDX-integrated property search, AI-powered lead management, Map Search, and integrations with 12+ real estate CRMs and data providers, sold through tiered platform memberships and digital marketing service subscriptions.
Is Union Street Media a public or private company?
Union Street Media is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Union Street Media founded?
Union Street Media was founded in 1999. It employs 11 to 50 people.
Where is Union Street Media based?
Union Street Media is headquartered in Burlington, United States, in the North America region.
How does Union Street Media make money?
Four revenue lines are on record. Website Platform Subscriptions are the primary driver. The others are website Design Services, digital Marketing Memberships and add-On Features.
Who are Union Street Media's main competitors?
Brivity is listed as an emerging player. Direct peers are Luxury Presence, CINC (Commissions Inc), iHomefinder, Real Geeks, Agent Image and WolfNet Technologies. Broad incumbents are Zillow Group for Industry, BoomTown and Inside Real Estate (kvCORE).
Does Union Street Media have an API?
No public API is recorded for Union Street Media.
What industry is Union Street Media in?
Union Street Media's product category is Real Estate Website and Digital Marketing Platform. Its primary akta.pro industry code is BPAMAAAD, Vertical/Specialty Search (e.g., jobs, real estate, travel, products), with a secondary code of BPAJAAAL, Residential Real Estate Teams & Agent Networks (Team-Based Brokerage). Its NAICS code is 54181 and its SIC code is 7311.