What Catupiry does

Laticínios Catupiry Ltda. is a privately held Brazilian dairy company founded in 1911 and headquartered in São Paulo, Brazil, employing 501–1,000 people. It is the originator of the creamy requeijão category in Brazil, with its flagship Catupiry® Original product recognized as the first spreadable cheese of its kind produced in the country. Over 113 years, the company has expanded from a single-product dairy operation into a multi-brand food platform spanning requeijão in multiple formats (wooden, plastic, and pouch), cream cheese, butter, traditional Brazilian cheeses, premium specialty cheeses under the Apeti sub-brand, plant-based alternatives under Plantury, sauces under Devore, and a frozen convenience line covering pizzas, snacks, pão de queijo, croissants, quiches, and wraps. The company also operates a dedicated Food Service / B2B division for professional kitchens.

The business operates a hybrid go-to-market model. Consumer revenue is generated through traditional Brazilian retail distribution, the company-owned Empório Catupiry physical store in São Paulo's Bom Retiro neighborhood, the iFood delivery platform, WhatsApp ordering, and phone-based televendas. B2B revenue flows through a dedicated Food Service division with its own marketing infrastructure (including the @catupiryprofissional Instagram channel) targeting restaurants, bars, and food service operators with bulk-format products marketed on yield and profitability. International export revenue is generated through local distributors in the United States, Canada, Paraguay, and Chile; European expansion is acknowledged to require a local EU production asset that does not currently exist.

The underlying business is fundamentally a traditional dairy manufacturing and CPG distribution operation, with proprietary strength in requeijão formulation expertise, registered Catupiry® trademark protection, and an extensive recipe content library that anchors the brand in Brazilian culinary culture. Revenue mechanics are unit-volume sales across consumer retail, food service, and export channels; no pricing or contract terms are publicly disclosed. The company holds no venture capital, has no disclosed parent, and operates as an independently owned private limited company.

Name

Catupiry

Legal name

Laticínios Catupiry Ltda.

Website

https://catupiry.com.br

Company type

Private

Founded year

1911

Operating status

Operating

Headcount range

501–1,000 employees

Short description

Laticínios Catupiry is a privately held Brazilian dairy company founded in 1911, producing the original Brazilian creamy requeijão (Catupiry® Original) alongside cream cheese, butter, specialty cheeses, plant-based alternatives, and frozen convenience foods for retail consumers, food service operators, and export markets across the Americas.

Ownership category

akta.pro rank

Product category

Dairy Products

NAICS

Dairy Product Manufacturing (3115), Dairy Product (except Frozen) Manufacturing (31151), Bakeries and Tortilla Manufacturing (3118), Food Manufacturing (311)

SIC

Dairy Products (2020), Miscellaneous Food Preparations & Kindred Products (2090), Bakery Products (2050), Food And Kindred Products (2000)

akta.pro primary industry

Cheese (Natural & Processed) (CRADACAC)

akta.pro secondary industries

Yogurt & Cultured Dairy (Yogurt, Kefir, Sour Cream, Cottage Cheese) (CRADACAB), Plant-Based Cheese Analogues Processing (Slices, Shreds, Blocks, Meltables) (AFAHAJAC)

Keywords

• Dairy products
• Cream cheese spread
• Specialty cheeses
• Food service
• Plant-based dairy

Headquarters

HQ city

São Paulo

HQ country

Brazil

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Consumer Dairy Products: Sale of branded dairy products to individual consumers through retail channels, company store, and delivery platforms including requeijão, cream cheese, butter, and cheese products.
2. Food Service / Professional: B2B sales of dairy and prepared food products to professional kitchens, restaurants, and food service operators with bulk packaging and specialized professional product lines.
3. International Export: Export of products to international markets including the United States, Canada, Paraguay, and Chile.

Go-to-market motion3 records

Distribution channels5 records

Marketing channels6 records

Core offering

Catupiry manufactures and sells dairy products, anchored by Catupiry Original — the first creamy requeijão (spreadable cheese) produced in Brazil, now over 113 years old. The portfolio spans requeijão spreads (plain, flavored, lactose-free, culinary), cream cheese, butter, traditional Brazilian cheeses, specialty cheeses under the Apeti sub-brand, sauces under Devore, plant-based requeijão under Plantury, and frozen/refrigerated convenience foods (pizzas, salgados, pão de queijo, wraps, waffles, croissants, quiches, fondue). Products are sold through retail, the Empório Catupiry direct store, iFood/WhatsApp delivery, professional Food Service accounts, and export distributors.

Product overview

Laticínios Catupiry is a Brazilian dairy products company founded over 113 years ago, offering a diverse portfolio of cheese and dairy products. The core product is Catupiry® Original, the first requeijão cremoso (creamy cheese spread) created in Brazil, available in multiple packaging formats (wooden, plastic, and pouch) for different occasions. The product portfolio spans requeijão spreads (including lactose-free and light variants), cream cheese, traditional Brazilian cheeses (Minas Padrão, Coalho), specialty cheeses under the Apeti sub-brand (Grana Padano, Parmesão, Gouda, Emmental, Swiss), frozen/refrigerated convenience foods (pizzas, snacks, croissants, quiches, pão de queijo), butter, and plant-based alternatives under Plantury. The company also operates a professional/food service line for restaurants and businesses. Catupiry products are available in Brazil and internationally (USA, Canada, Paraguay, Chile) through various retail and delivery channels including their Empório store, iFood delivery, and WhatsApp ordering.

Differentiator

Problem solved

Functional benefit

Brands

• Catupiry® Original: The signature creamy requeijão product, available in multiple formats including wood packaging, plastic round, squeeze tube/pouch, and culinary versions.
• Catupiry® Apeti
• Devore
• Plantury
• Lactozero
• Pop Cheese

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Scale indicators2 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Tirolez: Traditional Brazilian dairy manufacturer specializing in cheeses (Minas, Prato, Mussarela) and requeijão; comparable product mix and Brazilian retail channel focus to Catupiry.
• Tirol: Brazilian dairy company producing cheeses, requeijão, butter, and yogurts; competes directly with Catupiry in retail and food service dairy categories in Brazil.
• Itambé: Brazilian dairy manufacturer with broad portfolio including cheeses, requeijão, milk, and dairy desserts; directly competes with Catupiry in Brazilian retail and food service dairy categories.
• Vigor Alimentos: Major Brazilian dairy company producing cheeses, requeijão, cream cheese, butter, and dairy desserts across consumer and food service channels — directly comparable product portfolio and Brazilian market focus.
• Polenghi: Brazilian brand best known for requeijão and cheese spreads — directly competes head-to-head with Catupiry Original in the core requeijão cremoso category.

Emerging players

• NotCo: Plant-based food-tech company with growing presence in Brazil offering dairy alternatives including plant-based cheeses and spreads; competes specifically with Catupiry's Plantury sub-brand in the plant-based segment.

Regional players

• Frimesa: Large Brazilian dairy and meat cooperative producing cheeses, requeijão, and dairy products with strong presence in the South region; comparable product portfolio and Brazilian market focus.

Broad incumbents

• Danone Brasil: Multinational dairy and plant-based player operating in Brazil across yogurts, cream cheeses, and plant-based products (via Alpro); overlaps with Catupiry on cream cheese, Lactozero-style functional dairy, and Plantury.
• Lactalis Brasil (Parmalat/Elegê): Brazilian subsidiary of global dairy giant Lactalis with cheese, butter, and dairy dessert portfolios; broad incumbent competing in the same retail and food service dairy aisles as Catupiry.
• Nestlé Brasil: Multinational CPG incumbent with broad dairy, culinary, and frozen food portfolios in Brazil including cream cheese and cooking aids; competes with Catupiry across multiple categories with greater scale and R&D resources.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/laticinios-catupiry-ltda/?originalSubdomain=br
• Instagraminstagram.com/catupiryoficial
• Xx.com/catupiryoficial
• Facebookfacebook.com/CatupiryOficial

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Catupiry