TRADE PARTNERS SWEDEN

What TRADE PARTNERS SWEDEN does

Trade Partners Sweden (legal name: Association of Trade Partners Sweden) is a Swedish non-profit industry association (ideell förening) founded in 1914, originally as the Swedish Trade Agents' Association. It operates an international business network connecting agents, distributors, importers, and suppliers operating across fashion, shoes, interior/furniture, textiles, and other industries. The organization is headquartered in Nacka strand, Sweden, and is governed as a membership association led by CEO Helena Waker and Chairperson Camilla Kock, with no external parent or private equity ownership.

The organization's core products include an annual membership program providing legal advice, standardized contract templates (NA92 for agency, E¤04 for exclusive distribution, plus shoe and textile industry delivery terms), advertising packages priced from 3,000 SEK, and access to a curated partner-matching network. Trade Partners Sweden owns and operates significant physical infrastructure including Stockholm Fashion District (founded 2016), which contains the 10,000 sqm Stockholm Showroom with 85 showrooms, the 4,200 sqm Stockholm Shoe House, and 5,000 sqm of exhibition space. It also founded and runs the Nordic Fabric Fair (300 brands) and the Days of Trade interior design fair. Sub-brands include Stockholm Showroom, Stockholm Shoe House, Nordic Fabric Fair, Days of Trade, Fashion Week Trade, Fashion Business Academy, SSEI (Swedish Shoe Environmental Initiative, 29 members), and the Trade Partner of the Year award program.

The business model is multi-stream and relies on annual recurring membership fees as the primary revenue base, supplemented by one-time fees for advertising packages (Small at 3,000 SEK, Medium at 4,500 SEK, Large at 7,500 SEK), standardized legal templates (e.g., E¤04 English version at 938 SEK), customized event participation packages (from 5,000 SEK), and 15,000 SEK scholarships distributed to members. Distribution is direct-to-enterprise for memberships and event participation, with self-serve online purchases for advertising and templates. The organization operates four wholly-owned subsidiaries under Trade Partners Sweden Service AB: Stockholm Show House AB, Stockholm Showroom Nacka Strand AB, and Stockholm Fashion District AB. No public revenue, funding rounds, or external investors are disclosed, consistent with its non-profit status.

Name

TRADE PARTNERS SWEDEN

Legal name

Trade Partners Sweden Service AB

Website

https://tradepartnerssweden.se

Company type

Private

Founded year

1914

Operating status

Operating

Headcount range

11–50 employees

Short description

Trade Partners Sweden is a 1914-founded non-profit industry association that operates an international business network for agents, distributors, importers, and suppliers across fashion, shoes, interior, and textiles in the Nordics, offering membership, contract templates, advertising, and physical showroom infrastructure including Stockholm Fashion District.

Ownership category

akta.pro rank

Product category

Trade Association and Business Network Services

NAICS

Convention and Trade Show Organizers (56192)

SIC

Services-Membership Organizations (8600)

akta.pro primary industry

General & Multi-Industry Trade Show Organizers (THAHABAA)

akta.pro secondary industry

Specialty Membership Clubs (Category-Focused) (CRAEADAI)

Keywords

• Trade association services
• Commercial agent network
• Fashion trade shows
• Distribution matchmaking
• Agency contract templates

Headquarters

HQ city

Nacka

HQ country

Sweden

HQ region

Europe

Offices3 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Others

Revenue model

1. Membership Fees: Annual membership fees providing access to legal advice, contract templates, networking events, member discounts on services, and the organization's business network.
2. Advertising Packages: Three tiers of advertising packages (Small, Medium, Large) plus custom offers that allow companies to promote themselves to the trade partner network through the website and newsletters.
3. Agreement Templates and Legal Documents: Sale of standardized contract templates including agent agreements (NA92), distributor agreements (EÅ04), consignment agreements, and legal texts for various European countries. Members receive discounts.
4. Customized Offers and Event Participation: Tailored participation packages for events, trade fairs, and seminars including Fashion Week Trade, Stockholm Showroom visibility, and joint events with Stockholm Fashion District.
5. Scholarships: Annual scholarships (4 x 15,000 SEK) distributed to member companies for education and professional development, funded by the Foundation for Support of Trade Agents.

Pricing tiers

Go-to-market motion1 record

Distribution channels6 records

Marketing channels6 records

Core offering

Trade Partners Sweden is a non-profit membership-based business network founded in 1914 that connects commercial agents, distributors, importers, and suppliers across multiple industries including fashion, shoes, interior design, and textiles. The organization sells annual memberships providing legal advice, standardized contract templates (NA92, E¤504), networking events, matchmaking services, and member discounts, and operates physical showroom infrastructure (Stockholm Fashion District with 10,000 sqm Stockholm Showroom and 4,200 sqm Stockholm Shoe House) along with trade fairs (Nordic Fabric Fair, Days of Trade, Fashion Week Trade).

Product overview

Trade Partners Sweden is a business membership association founded in 1914, offering a comprehensive portfolio of services for agents, distributors, importers, and suppliers engaged in Swedish and international trade. The core offering centers on membership benefits including legal advice, contract templates (NA92, EÅ04), business insurance, and group agreements. The organization operates major industry infrastructure including Stockholm Fashion District (with Stockholm Showroom at 10,000 sqm and Stockholm Shoe House at 4,200 sqm), the Nordic Fabric Fair, and Days of Trade. Additional services include advertising packages for partner matching, export support via FNAD partnership, professional development through Fashion Business Academy, and networking groups. The portfolio also includes agreement drafting services, consignment/commission agreements, sub-agent agreements, and the Swedish Shoe Environmental Initiative (SSEI). The organization does not offer a software product or technology platform.

Differentiator

Problem solved

Functional benefit

Brands

• Stockholm Fashion District: Creative, vibrant, and innovative district for the Swedish fashion industry located in Nacka strand with showrooms, fairs, and events
• Stockholm Showroom
• Stockholm Shoe House
• Nordic Fabric Fair
• Days of Trade
• Fashion Week Trade
• Fashion Business Academy

Products and services

• Membership in Trade Partners Sweden Annual membership for Swedish companies engaged in supplier, distributor, and/or agency activities in national and/or international trade, providing legal advice, business insurance, networking opportunities, contract templates, and group agreements.
• Stockholm Fashion District Creative and innovative business meeting place for the Swedish fashion industry located in Nacka strand, featuring showrooms open 365 days a year, fashion weeks, and exhibition halls spanning 5,000 sqm during Fashion Week Trade.
• Stockholm Showroom Permanent showroom facility covering 10,000 square meters with 85 showrooms for Swedish and international fashion brands, open 365 days a year for business transactions.
• Stockholm Shoe House Trading house with permanent showrooms across three floors for Swedish and international shoe brands, part of Stockholm Fashion District.
• Nordic Fabric Fair Largest and only textile fair in the Nordic region, featuring 300 brands showcasing textile collections and accessories for designers, held in Borås with Preview Fabrics & Accessories complement in Stockholm.
• Days of Trade Business meeting place and trade fair for interior design and lifestyle, held twice a year in Malmö with additional events in Varberg and Gothenburg.
• Fashion Week Trade Fashion industry buying days organized twice a year in February and August in Stockholm Fashion District, featuring themed programs based on seasonal environmental analysis.
• Fashion Business Academy Training and seminar programs under Stockholm Fashion District for companies with growth potential in the design and fashion industry.
• Agreement Templates (NA92, E¤504) Standard contract templates for agency (NA92) and exclusive distribution (E¤504) relationships, available in Swedish and English, with written comments and legal guidance.
• Legal Text Collection Agent legislation texts covering 28 European countries, available in English and local languages upon request.
• Consignment and Commission Agreement Custom-drafted consignment and commission agreements prepared by the organization's lawyers based on individual business needs.
• Sub-agent Agreement Custom-drafted sub-agent agreements prepared by the organization's lawyers based on individual business requirements.
• Advertising Packages (Small, Medium, Large) Advertising packages enabling companies to find trade partners through the organization's website and newsletter, with durations ranging from 1 to 6 months (Small: 3,000 SEK, Medium: 4,500 SEK, Large: 7,500 SEK).
• Customized Offer Tailored advertising and event participation offers for brands seeking to reach the fashion industry, including participation in Stockholm Fashion District events, trade fairs, and seminars (starting from 5,000 SEK).
• Business Network: Interior & Design Sales-driven network for agents, distributors, and suppliers in interior and design, offering networking meetings, industry contacts, and member benefits.
• Export Support & Matchmaking (via FNAD) International expansion support through partnership with FNAD, offering matchmaking between fashion brands and agents/distributors across 30+ countries.
• Swedish Shoe Environmental Initiative (SSEI) Network initiative founded in 2012 focusing on building knowledge about environmental issues, EU regulation impact on the footwear industry, and sustainability advocacy, currently with 29 members.
• Trade Partners Sweden Scholarship Annual scholarship program awarding 15,000 SEK to members for education and professional development, with applications deadline in September.
• SFD Delivery Logistics center at Stockholm Fashion District handling collection of shipments and supporting brands and companies in the district.

Quantifiable outcome

• Full digitalization of trade documents could increase Swedish goods exports by nearly 18% (SEK 372 billion)
• +3 more outcomes

Named customers13 records

Segments8 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

13 partnerships are on record, tiered core and minor.

• ICC Sweden (International Chamber of Commerce)coreStrategic or Co-development Partner · 1 January 2016Trade Partners Sweden is a member of ICC Sweden, collaborating on trade policy advocacy, digital trade document initiatives, and participating in World Trade Breakfast events. ICC provides the framework for international trade standards and rules.
• IUCAB (Internationally United Commercial Agents & Brokers)coreStrategic or Co-development PartnerInternational umbrella organization for commercial agents and brokers. Trade Partners Sweden participates in influencing international legislation and promoting member interests in international matters. Manages the George Hayward Award.
• FNAD (Fashion Network & Development)coreGTM or Marketing PartnerPartnership for international expansion and matchmaking within fashion. FNAD offers over 32 years of experience connecting fashion brands with agents and distributors across 30+ countries. Services include strategic consultation for international expansion.
• Stockholm Fashion DistrictcoreStrategic or Co-development PartnerFounded and operated by Trade Partners Sweden. Unique business meeting place with showrooms open 365 days/year, fashion weeks, and forums for creativity. Includes Stockholm Showroom (10,000 sqm) and Stockholm Shoe House (4,200 sqm).
• Nordic Fabric FaircoreStrategic or Co-development PartnerFounded by Trade Partners Sweden. Largest textile fair in the Nordic region featuring 300 brands with fabric collections and accessories. Held in Borås with Preview Fabrics & Accessories complement in Stockholm.
• Days of TrademinorStrategic or Co-development PartnerTrade fair for interior design initiated by Trade Partners Sweden members in southern Sweden. Held twice yearly in Malmö with events also in Varberg and Gothenburg.
• SSEI (Swedish Shoe Environmental Initiative)coreStrategic or Co-development PartnerNetwork founded in 2012 on initiative of Swedish footwear industry with Trade Partners Sweden participation. 29 members focused on sustainability, EU regulations impact, and advocacy for circular economy in footwear.
• Swedish Fashion CouncilminorStrategic or Co-development PartnerCollaboration on fashion industry initiatives and events in Sweden.
• Nordic Fashion Association (NFA)minorStrategic or Co-development PartnerTrade Partners Sweden serves as representative in NFA, which comprises fashion organizations across the Nordic region.
• Business SwedenminorStrategic or Co-development PartnerCollaboration on international trade support and market expansion services for members.
• Stockholm Chamber of CommerceminorStrategic or Co-development PartnerCollaboration on trade policy and business development initiatives.
• Skoleverantörernas FöreningminorStrategic or Co-development PartnerIndustry network for shoe suppliers that Trade Partners actively engages with and supports.
• Fashion Business AcademyminorImplementation/ SI/ Consulting PartnerTraining and education programs operating under Stockholm Fashion District roof for fashion industry professionals.

Scale indicators8 records

Recent moves13 records

Expansion highlights5 records

Regional players

• British Fashion Council: UK trade body organizing London Fashion Week and supporting British designer/agent/distributor businesses. Direct functional counterpart as a national fashion trade association serving members across agent, distributor, and supplier activities.
• Camera Nazionale della Moda Italiana: Italian non-profit trade body organizing Milan Fashion Week and governing the Italian fashion industry calendar. Functionally comparable as a national fashion trade association but operating in a different geography and with broader fashion-show production scope.

Broad incumbents

• Messe Frankfurt: One of the world's largest trade fair organizers operating events such as Ambiente, Heimtextil, and Tendence across consumer goods and textiles. Comparable operating model (multi-vertical trade fairs and showroom infrastructure) but at vastly larger global scale.
• Messe Düsseldorf (ExpoTec): Major German trade fair organizer hosting events such as IFA and beauty industry fairs. Comparable business model as a diversified trade fair operator with permanent infrastructure and B2B matchmaking services across multiple verticals.
• IUCAB (Internationally United Commercial Agents & Brokers): International umbrella organization for national associations of commercial agents and brokers. Operates the George Hayward Award with Trade Partners Sweden membership, positioning them as parallel trade-association infrastructure for the commercial agent profession.

Direct peers

• Pitti Immagine: Florence-based organizer of flagship fashion trade fairs including Pitti Uomo, Pitti Bimbo, and Pitti Filati. Operates a permanent trade fair platform and showroom model closely analogous to Trade Partners Sweden's Stockholm Fashion District and Stockholm Showroom.
• Première Vision: Paris-based organizer of textile and fashion trade fairs (PV Paris, PV New York, PV Shenzhen). Directly comparable as a global textile and apparel sourcing trade fair operator — overlapping with Nordic Fabric Fair and Fashion Week Trade.
• CIFF (Copenhagen International Fashion Fair): Scandinavian fashion trade fair and showroom operator in Copenhagen serving Nordic and Northern European brands and buyers. Closest geographic and product-market peer within Scandinavian fashion trade fair infrastructure.
• FNAD (Fashion Network & Development): Sweden-headquartered fashion matchmaking organization with 32+ years of experience connecting fashion brands with agents and distributors across 30+ countries. Functions as a direct partner and overlapping service provider to Trade Partners Sweden within the same Swedish fashion ecosystem.
• Maison & Objet: Paris-based organizer of biannual interior design and lifestyle trade fairs. Direct counterpart to Days of Trade for the interior design vertical, with a similar high-end B2B trade fair model and brand showcase approach.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles10 records

Subsidiaries4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about TRADE PARTNERS SWEDEN