UTINAM
UTINAM is a French luxury watchmaking manufacture founded in 1993 by Philippe Lebru in Besançon. It produces limited-edition mechanical art clocks, watches, and monumental installations using its patented suspended movement, serving high-net-worth collectors, museums, and cultural institutions globally.
- Company typePrivate
- Founded1993
- HeadquartersBesançon, France
- Headcount11–50
- GTM typeB2C
- OfferingHardware or Manufacturing
What UTINAM does
UTINAM is a French luxury watchmaking manufacture founded in 1993 by Philippe Lebru and based in Besançon, France. The company designs and produces mechanical art clocks, watches, and monumental installations that fuse contemporary art aesthetics with traditional French horological craftsmanship. Its product portfolio includes limited-edition floor and wall clocks (Pop Up, LALA, Hortence, Constence, BALLASTOGRAPHE), mechanical watches (Specimen, Quadripod, Météorite), and large-scale sculptural timepieces installed in public and institutional spaces.
The company's technical differentiator is a patented suspended movement with an automatic counterbalance, which underpins both its collectible editions and its monumental installations and supports pieces that require up to 2,000+ hours of craftsmanship. Production is intentionally constrained to limited runs of 8 to 88 units per reference, manufacturing scarcity into the business model. UTINAM monetizes through three complementary streams: limited-edition collectible sales, monumental installations commissioned by museums, cultural institutions, and government bodies, and immersive workshop experiences for visitors to the Besançon atelier.
Distribution combines owned boutiques in Besançon and Paris with high-prestige third-party channels including the M.A.D. Gallery network (Geneva, Dubai, Taipei), LAB MB&F (Paris, Singapore, Los Angeles), IAMWATCH Singapore, and direct e-commerce. UTINAM also pursues collaborations with peer independent watchmakers and designers (Alain Silberstein, seconde/seconde/, Zago) and has earned industry recognition through GPHG preselection and inclusion in the Grande Exposition du Fabriqué en France at the Élysée Palace. Customer segments are high-net-worth collectors of mechanical art, alongside institutional and public-sector commissioning clients for monumental work.
UTINAM firmographics
Firmographics- Name
- UTINAM
- Legal name
- Utinam (Société à responsabilité limitée)
- Website
- https://utinam.fr
- Company type
- Private
- Founded year
- 1993
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- UTINAM is a French luxury watchmaking manufacture founded in 1993 by Philippe Lebru in Besançon. It produces limited-edition mechanical art clocks, watches, and monumental installations using its patented suspended movement, serving high-net-worth collectors, museums, and cultural institutions globally.
- Ownership category
- akta.pro rank
UTINAM industry classification
Industry- Product category
- Luxury Mechanical Art Watchmaking
- NAICS
- Industrial Design Services (541420), Custom Architectural Woodwork and Millwork Manufacturing (337212)
- SIC
- Watches, Clocks, Clockwork Operated Devices/Parts (3873)
- akta.pro primary industry
- Complications & Haute Horlogerie (CRAKADAG)
- akta.pro secondary industries
- Clocks & Desk/Travel Timepieces (CRAKADAI), Luxury Mechanical Watches (CRAKADAA)
Keywords
Where UTINAM is headquartered
LocationHeadquarters
- HQ city
- Besançon
- HQ country
- France
- HQ region
- Europe
Offices5 records
Markets served
UTINAM business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Personnel, Supply Chain, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Limited Edition Mechanical Art Clocks: UTINAM generates primary revenue through the sale of limited-edition mechanical artworks including floor clocks (Hortence, Constence, Lala, Pop Up, KB2, Ballastographe) and wall clocks. Editions typically range from 8 to 88 numbered pieces per model.
- Limited Edition Watches: Sale of disruptive watch collections including Specimen (3D-printed), Quadripod, and Météorite, produced in limited series.
- Monumental Installations: Custom monumental clock installations for public and private spaces. The company reported 5 major projects in France, Switzerland, and Qatar projected to increase revenue by at least 30% for 2022-2023.
- Immersive Workshop Experiences: 'Dans la Peau d'un Horloger' immersive workshop experiences where visitors can assemble mechanical movements or set hands on dials at the manufacture.
- Collaborative/Unique Art Pieces: Sale of unique collaborative pieces including KB2 (Lebru x Silberstein), Kawaii, Uncatchable (Lebru x seconde/seconde/), and Pop-Up (Lebru x Pablito Zago). Some pieces are one-of-a-kind or limited to 27 editions.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Multi-year contract | Limited Edition Clocks (88 units) |
| One time/ perpetual license | Multi-year contract | Unique/Small Edition Pieces (8-27 units) |
| Other | Pay-as-you-go | Immersive Workshop Experience |
Go-to-market motion1 record
Distribution channels6 records
Marketing channels7 records
UTINAM product offering
Product offeringCore offering
UTINAM designs, manufactures, and sells limited-edition mechanical art clocks and watches (typically editions of 8-88 numbered pieces) featuring its patented suspended movement with automatic counterbalancing, plus bespoke monumental kinetic installations for museums, territories, and cultural institutions. The company operates from its Besançon manufacture and serves high-net-worth collectors, museums, and luxury venues worldwide through owned boutiques, e-commerce, and exclusive gallery networks.
Product overview
UTINAM is a French watchmaking manufacture based in Besançon, creating mechanical and kinetic art through three collections: Visionary (BALLASTOGRAPHE, Pop Up, LALA, Hortence, Constence), Disruptive (Specimen, Quadripod, Météorite watches), and Unique (collaborations including Kawaii with Alain Silberstein, KB2, and Pop-Up with Pablito Zago). The company also creates monumental mechanical art installations. Founded in 1993 by Philippe Lebru, UTINAM produces limited-edition clocks and watches with suspended movements, automatic counterbalancing mechanisms, and unique complications, all manufactured in Besançon.
Differentiator
Problem solved
Functional benefit
Brands
- UTINAM Grande Horlogerie: Premium mechanical art and clockmaking division of UTINAM, featuring high-complication timepieces.
- UTINAM Manufacture
Products and services
- BALLASTOGRAPHE Grand floor clock (14.5 kg, 119×62.5×20 cm) with regulator complication, retrograde minute, small seconds, suspended balance, and 7-day power reserve; the third-generation UTINAM suspended movement representing the latest evolution of the manufacture's movements. Available in multiple colors, each limited to 88 certified copies.
- Pop Up Murale (Wall) Iconic wall-mounted mechanical artwork (1m20 height) with apparent mechanism and pendulum balance wheel that beats the universal second; available in monochrome and other color finishes.
- Pop Up Debout (Floor) Floor-standing version (2m height) of the iconic Pop Up mechanical artwork, featuring visible mechanism and balance wheel that beats the universal second.
- LALA Romantic, celestial wall clock (1m30 height) that reveals UTINAM's first pendulum movement with automatic counterbalancing; available in stainless steel versions.
- Hortence & Constence Romantic, celestial floor-standing clocks with elegant silhouettes and suspended self-balancing movement; Hortence at 2m20 height and Constence at 1m90 height. The Hortence model was selected for display at the Élysée Palace Grande Exposition du Fabriqué en France in October 2024.
- Specimen Collection Disruptive watch collection where self-winding automatic movement meets additive manufacturing (3D printing), delivering unprecedented metal curves, brutal aesthetics, and original design.
- Quadripod Collection Disruptive watch collection featuring a UFO-like shape, with self-winding automatic movement resting on four sheaths that reinforce its celestial dimension.
- Météorite Collection Watch collection featuring dials made from meteorite fragments dating over 4 billion years, certified with the 'Snake Head' hallmark attesting to highest chronometric quality.
- Kawaii Contemporary Bauhaus-inspired floor standing clock created in collaboration with Alain Silberstein, with suspended automatic counterbalancing movement, apparent mechanism, and balance wheel beating the universal second; available in Original, Black, and White versions.
- KB2 (Kontwaz Bauhaus 2) Floor-standing mechanical clock collaboration between Philippe Lebru and Alain Silberstein, combining Lebru's mechanical art singularity with Bauhaus-inspired design and Silberstein's signature primary colors; features off-center small seconds display; limited to 88 numbered copies; pre-selected for Grand Prix d'Horlogerie de Genève 2022 'Mechanical Clock' category.
- Pop-Up Philippe Lebru x Pablito Zago Unique collaborative Pop-Up clocks with Avignon-based street artist Pablito Zago; each of 12 pieces is unique and numbered, featuring vibrant colors inspired by the artist's travels to Dakar, Marrakech, and Mexico; only 8 available for purchase (others reserved for museum collections and artist proofs).
- SKULL & DAGGER Limited edition floor clock collaboration between Philippe Lebru and Alain Silberstein, produced in a limited series of 27 numbered copies.
- KB2 Black & White Triptyque KB2 Black and White floor standing clocks with regulator, in collaboration with Alain Silberstein; limited to 88 numbered copies each.
- Uncatchable Clock collaboration with Romaric André (seconde/seconde/) where the pendulum is transformed into a moving red and white target surrounded by darts that have missed their mark, playing on the concept of time flying away; limited to 27 numbered copies.
- La Marche du Lion Monumental mechanical art installation commissioned by Territoire de Belfort to celebrate the bicentenary of Aristide Denfer Rochereau ('Lion de Belfort'); a life-size lion fully mechanized and activated by a winding key, allowing visitors to bring it to life.
- Une Mémoire du Lieu (Saline Royale Installation) Permanent installation of 10 UTINAM time machines at the Saline Royale d'Arc-et-Senans (UNESCO World Heritage site), combining mechanical art, horological precision, and an immersive audiovisual journey retracing over 125 years of the site's history.
- La Grande Horlo Monumental clock installation at Lycée Jules Haag (formerly École Nationale d'Horlogerie) celebrating the 160th anniversary of the École Nationale d'Horlogerie de Besançon; features a unique chaotic pendulum, 14 meters high and 50 meters long.
- Dans la Peau d'un Horloger (Immersive Workshop Experience) Immersive workshop experience ('Dans la Peau d'un Horloger') offered at the Besançon manufacture, allowing visitors to assemble mechanical movements or set hands on dials for a hands-on horological experience; price available upon reservation.
Quantifiable outcome
- 50%+ of KB2 88-piece edition sold within 18 months to international collectors
- +3 more outcomes
Companies that use UTINAM
Customer profileNamed customers6 records
Segments3 records
Ideal customer profiles2 records
UTINAM technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature6 records
UTINAM partnerships and signals
Strategic signalPartnerships
Ten partnerships are on record, tiered flagship, core and minor.
- Élysée Palace / Grande Exposition du Fabriqué en FranceflagshipUTINAM's Hortence clock was selected for display at the Élysée Palace during the Grande Exposition du Fabriqué en France, October 26-27, 2024. This national recognition celebrates French manufacturing excellence.
- Territoire de BelfortcoreCommission to create 'The March of the Lion' mechanical art installation for the bicentenary of Aristide Denfer Rochereau (the Lion of Belfort). The life-size, fully mechanical lion will be unveiled January 11, 2023, allowing visitors to bring it to life with a winding key.
- Lycée Jules Haag / École Nationale d'Horlogerie de BesançoncoreUTINAM is creating 'La Grande Horlo,' a monumental installation 14 meters high and 50 meters long with a chaotic pendulum, to celebrate the 160th anniversary of the École Nationale d'Horlogerie of Besançon. The installation will be housed in the famous 'Horlo' building.
- M.A.D. GallerycoreM.A.D. (Mechanical Art Devices) Gallery, founded by Max Büsser in 2011, serves as a primary distribution partner for UTINAM in Geneva, Dubai, and Taipei. The gallery specializes in kinetic art, mechanical art devices, and horological machines. UTINAM's KB2 and Ballastographe are featured exclusively at these locations.
- LAB MB&FcoreLAB MB&F galleries in Paris, Singapore, and Los Angeles distribute UTINAM mechanical artworks. These locations, associated with the MB&F (Maximilian Büsser & Friends) brand, serve as key retail points for UTINAM's limited editions.
- Pablito ZagominorCollaboration with Avignon-based street artist Pablito Zago producing limited Pop-Up clock editions. Twelve unique pieces were created, with eight available for sale, two destined for museums, and two remaining as artist proofs. Pablito Zago draws inspiration from travels to Dakar, Marrakech, and Mexico.
- seconde/seconde/minorCollaboration with Romaric André (seconde/seconde/) producing the 'Uncatchable' clock (2025). The piece plays with the concept of 'time flying away,' featuring a balance wheel transformed into a moving red and white target, surrounded by darts that have missed their mark.
- Saline Royale d'Arc-et-SenansflagshipUTINAM created 10 mechanical time machines for the 'Une Mémoire du Lieu' installation at the Saline Royale, a UNESCO World Heritage site. After over 2,000 hours of work involving more than a dozen clockmakers, the installation was unveiled March 25, 2022. The project retraces 125+ years of the saline's history.
- Compagnons de MouchardminorWood craftsmanship specialists who created the solid wood casings for the Saline Royale time machines. Represents the excellence of Jura region artisanal traditions complementing UTINAM's mechanical expertise.
- Alain SilbersteinflagshipCollaboration between Philippe Lebru and Alain Silberstein, two master watchmakers from Besançon. Produces the KB2 (Kontwaz Bauhaus 2) and Kawaii collections. The KB2 combines Lebru's mechanical art innovations with Silberstein's Bauhaus-inspired design and signature primary colors. Editions of 88 numbered pieces.
Scale indicators7 records
Recent moves6 records
Expansion highlights4 records
UTINAM competitors and assessment
Company assessmentDirect peers
- DeWitt: Independent luxury watch manufacture producing mechanical timepieces with proprietary movements and architectural aesthetics; comparable small-batch artisanal production and founder-led positioning.
- Vianney Halter: French independent avant-garde watchmaker producing futuristic, science-fiction-inspired haute horlogerie pieces in tiny editions; shares UTINAM's French independent heritage, founder-led design ethos, and ultra-low-volume model.
- MB&F (Maximilian Büsser & Friends): Independent Swiss avant-garde watchmaker producing limited-edition horological machines; the closest structural parallel to UTINAM and already its distribution partner via LAB MB&F galleries. Both operate small ateliers, founder-led artistic visions, and target elite collectors through event-driven GTM.
- Urwerk: Independent Swiss haute horlogerie brand producing avant-garde mechanical wristwatches with unconventional time displays; comparable founder-driven, low-volume, design-led approach and similar indie collector distribution channels.
- F.P. Journe: Independent haute horlogerie manufacture with patented innovations, limited annual production, and artisanal Besançon-style craftsmanship ethos; shares UTINAM's small-scale, founder-led, patent-anchored positioning in independent mechanical watchmaking.
- L'Epée 1839: Swiss luxury clock manufacture specializing in high-end table clocks and kinetic art timepieces with limited editions; directly comparable to UTINAM's Visionary and monumental clock lines in category, craftsmanship, and price tier.
- H. Moser & Cie. Independent Swiss haute horlogerie brand producing limited mechanical watches with proprietary movements; comparable through small-batch artisanal production, complication expertise, and collector-focused distribution.
- Hautlence: Independent Swiss haute horlogerie brand with avant-garde jumping-hour displays and small-batch production; comparable in low-volume artisanal model, distinctive complication set, and collector-driven distribution.
- Konstantin Chaykin: Independent Russian haute horlogerie brand producing avant-garde mechanical watches with proprietary complications and small annual output; comparable founder-led, low-volume, complication-forward approach in indie haute horlogerie.
Emerging players
- Alain Silberstein: French artistic watchmaker known for Bauhaus-inspired, primary-color designs; UTINAM's direct collaboration partner on KB2, Kawaii, and Skull & Dagger editions — comparable design language, niche collector base, and limited-edition model.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat5 records
Key risks5 records
Key highlights6 records
Customer concentration
UTINAM social profiles
Digital presenceUTINAM financial estimates
Financial estimateRevenue estimate
Valuation estimate
UTINAM leadership team
Management profileNumber of profiles
Profiles1 record
UTINAM funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
UTINAM M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about UTINAM
What does UTINAM do?
UTINAM designs, manufactures, and sells limited-edition mechanical art clocks and watches (typically editions of 8-88 numbered pieces) featuring its patented suspended movement with automatic counterbalancing, plus bespoke monumental kinetic installations for museums, territories, and cultural institutions. The company operates from its Besançon manufacture and serves high-net-worth collectors, museums, and luxury venues worldwide through owned boutiques, e-commerce, and exclusive gallery networks.
Is UTINAM a public or private company?
UTINAM is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was UTINAM founded?
UTINAM was founded in 1993. It employs 11 to 50 people.
Where is UTINAM based?
UTINAM is headquartered in Besançon, France, in the Europe region.
How does UTINAM make money?
Five revenue lines are on record. Limited Edition Mechanical Art Clocks are the primary driver. The others are limited Edition Watches, monumental Installations, immersive Workshop Experiences and collaborative/Unique Art Pieces.
Who are UTINAM's main competitors?
Direct peers on record are DeWitt, Vianney Halter, MB&F (Maximilian Büsser & Friends), Urwerk, F.P. Journe, L'Epée 1839, H. Moser & Cie., Hautlence and Konstantin Chaykin. Alain Silberstein is listed as an emerging player.
Does UTINAM have an API?
No public API is recorded for UTINAM.
What industry is UTINAM in?
UTINAM's product category is Luxury Mechanical Art Watchmaking. Its primary akta.pro industry code is CRAKADAG, Complications & Haute Horlogerie, with a secondary code of CRAKADAI, Clocks & Desk/Travel Timepieces. Its NAICS code is 541420 and its SIC code is 3873.