Hoosier Lottery

Name

Hoosier Lottery

Legal name

Hoosier Lottery

Website

https://hoosierlottery.com

Company type

Public

Founded year

1989

Operating status

Operating

Ownership category

akta.pro rank

Product category

State Lottery Gaming

NAICS

Gambling Industries (7132), Other Gambling Industries (71329)

SIC

Services-Miscellaneous Amusement & Recreation (7990)

akta.pro primary industry

Lottery Operators (Government & Private Licensed) (MPAEAFAA)

akta.pro secondary industries

Digital Lottery & iLottery Platforms (Web/App) (MPAEAFAD), Lottery Second-Chance, Loyalty & Rewards Platforms (MPAEAFAM), Lottery Payments, Wallets & Cashing Solutions (MPAEAFAH), Lottery Data, Analytics & Responsible Gaming Tools (MPAEAFAJ), Lottery Beneficiary/Fund Administration & Grant Management Services (MPAEAFAN), Draw-Based Lottery Management (Number Games, Keno as Lottery) (MPAEAFAE)

Keywords

• State lottery
• Instant win tickets
• Draw games
• Mobile lottery app
• Responsible gaming

Headquarters

HQ city

Indianapolis

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Others, Marketing or Sales, Personnel, Technology or R&D

Revenue model

1. Scratch-off Tickets: Instant win lottery tickets with various price points ($1-$50) offering immediate prize determination
2. Draw Games: Multi-state and state-specific draw games including Mega Millions, Powerball, Hoosier Lotto, CA$H 5, Daily 3, Daily 4, Quick Draw, Millionaire for Life, and Cash4Life with ticket prices ranging from $1-$5
3. Fast Play Games: Instant win games available at retailers and vending machines starting at $1, with prizes that never run out until won
4. Add-on Features: Optional game enhancements such as Power Play, Double Play, +PLUS, and EZmatch that add to base ticket price

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels7 records

Core offering

Hoosier Lottery sells regulated lottery products to Indiana adult residents through a statewide retailer network. Core offerings include Draw Games (Mega Millions, Powerball, Hoosier Lotto, CA$H 5 and others), instant-win Scratch-off tickets priced $1-$50, and Fast Play instant games priced from $1. Supporting services include the myLOTTERY free membership program, the official mobile app with ticket scanning and digital playslips, and the Positive Play responsible gaming initiative.

Product overview

Hoosier Lottery is Indiana's state lottery operated as a single-brand portfolio of lottery products. The offering is organized into three core product categories: Draw Games (traditional lottery draws including national games like Mega Millions and Powerball, plus state-specific games like Hoosier Lotto and CA$H 5), Scratch-offs (instant-win tickets at various price points), and Fast Play Games (instant-result games available at retail or vending machines). The portfolio is supported by the myLOTTERY membership program providing player engagement features including alerts and 2nd Chance promotions, the Hoosier Lottery Mobile App enabling ticket scanning and digital playslips, and the Positive Play responsible gaming initiative. The company also runs periodic promotions including the Indiana State Fair presence and concert series sponsorship at The Mill in Terre Haute.

Differentiator

Problem solved

Functional benefit

Brands

• myLOTTERY: A free members-only loyalty program that provides personalized jackpot alerts, winning number notifications, 2nd Chance promotions, and exclusive experiences.

Products and services

• Draw Games Traditional lottery draw games with scheduled drawings and various jackpot and prize tiers, available at participating Indiana retailers for individual adult consumers.
• Scratch-offs Instant-win scratch-off tickets priced $1 to $50 with various themes, play types (Number Match, Symbol Match, Pop Culture, Casino), and top prizes ranging from $50 to $3,000,000.
• Fast Play Games Instant-win games available at retailers and vending machines starting at $1, providing immediate results without waiting for a drawing, including Rolling Jackpot games with growing prizes.
• Mega Millions Multi-state lottery game with $5 plays, automatic multipliers on non-jackpot prizes, drawings Tuesday and Friday, and overall odds of 1 in 23.07.
• Powerball Multi-state lottery game at $2 per play with optional Power Play and Double Play add-ons, drawings Monday, Wednesday, and Saturday, and overall odds of 1 in 25.
• Hoosier Lotto State-specific lottery game at $2 per play with +PLUS add-on offering up to $1,000,000, drawings Wednesday and Saturday, and overall odds of 1 in 6.
• CA$H 5 Daily lottery game at $1 per play with optional EZmatch add-on for instant wins up to $500, drawings held daily, and overall odds of 1 in 11.
• Millionaire for Life Draw game launched in April 2025 offering prizes that start at $8 and go up to $1 million every year for life, with overall odds of 1 in 8.47.
• myLOTTERY Membership Program Free members-only loyalty program offering personalized jackpot alerts, winning number notifications, 2nd Chance promotion entries, birthday month free ticket coupons, and exclusive promotions and events for Indiana adult players.
• Hoosier Lottery Mobile App Official mobile application on iOS and Android enabling ticket scanning, digital playslip creation, winning number checking, location-based retailer offers, and push notification alerts for players.
• 2nd Chance Promotions Promotion program allowing myLOTTERY members to enter eligible non-winning tickets into promotional drawings for prizes such as arcade machines, concert tickets, trips, and cash.
• Positive Play Responsible gaming initiative providing tools including Track Your Play calculator, Positive Play Quiz, Player Health Screening, Financial Wellness Tools, Research Grant Program, and problem gambling resources for players.

Quantifiable outcome

• $8.1 Billion transferred to State of Indiana since 1989
• +2 more outcomes

Named customers4 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

One partnership is on record.

• CactuscoreGTM or Marketing Partner · 15 October 2025Cactus serves as both media and creative agency of record for the Hoosier Lottery, North Carolina Education Lottery, and Colorado Lottery. The agency handles advertising efficiency and reach across these state lottery accounts following a competitive pitch process.

Scale indicators9 records

Recent moves5 records

Expansion highlights4 records

Others

• Multi-State Lottery Association (MUSL): Association that runs Powerball and other multi-state draw games on behalf of member lotteries including Hoosier. Not a competitor but a foundational peer / governing body that shapes Hoosier's draw-game portfolio and prize-pool economics.

Direct peers

• Ohio Lottery Commission: Ohio's state-operated lottery offering scratch-offs, draw games (Mega Millions, Powerball), and KENO/electronic games. Comparable to Hoosier Lottery in size, state-government structure, product mix, and Midwest consumer base — a near-direct state-lottery peer.
• Illinois Lottery: Illinois's state lottery offering draw games, scratch-offs, Fast Play, and Lucky Day Lotto. Comparable state-government operator model and overlapping Hoosier border-state market, with similar product portfolio breadth.
• Wisconsin Lottery: Wisconsin's state-operated lottery selling scratch-offs, draw games, Megabucks, and Badger 5 through a statewide retailer network. Comparable in product mix, state-government operation, and Midwest footprint.
• Michigan Lottery: Michigan's state lottery, operated by the Bureau of State Lottery, offering instant, draw, Fast Cash, and pull-tab games plus iLottery online play. Closely comparable to Hoosier across product mix, geography, and operational scale; notable as a neighbor-state competitor for cross-border spending.
• New York State Gaming Commission (NY Lottery): New York's state lottery, one of the largest in the U.S. by revenue, offering scratch-offs, draw games, and Lotto. Comparable state-lottery operator with similar product categories and a state-mandated beneficiary structure (education).
• Kentucky Lottery Corporation: Kentucky's quasi-state lottery corporation offering scratch-offs, draw games, KENO, and online play (iLottery). Directly comparable as a neighboring state lottery with modern digital features and similar revenue scale to Hoosier.

Broad incumbents

• Scientific Games (now under lighter post-divestiture operations / Pollard Banknote alliance): Large lottery instant-product and systems provider supplying scratch-off printing, retail terminals, and draw-game systems to state lotteries. Comparable as an established incumbent technology partner that competes with IGT for Hoosier Lottery's vendor contracts.
• International Game Technology (IGT): Major global lottery and gaming technology vendor that historically provides central gaming systems, instant ticket printing, and iLottery platforms to U.S. state lotteries including Indiana. Comparable as the incumbent B2B supplier whose technology underpins Hoosier's retailer terminals and game-management infrastructure.

Emerging players

• Pollard Banknote: Canadian-headquartered instant-ticket printer and lottery partner with growing U.S. state-lottery footprint, including partnerships providing branded and second-chance promotions. Comparable as a supplier on the Scratch-off and 2nd-Chance ecosystem that Hoosier operates.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/hoosierlottery
• YouTubeyoutube.com/thehoosierlottery
• Facebookfacebook.com/hoosierlottery
• Instagraminstagram.com/hoosierlottery

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Hoosier Lottery