PINO

What PINO does

PINO Evenementen & Congressen B.V. is a Dutch full-service congress and event agency founded in 1999 by Jeroen Coers and Pieter Schure, headquartered in Utrecht at Kapelweg 10 in an A++ certified building. The company organizes physical, online, and hybrid events ranging from 15-person gatherings to large public events with up to 90,000 visitors, including conferences, ministerial summits, product launches, roadshows, and international conferences. Its client base spans (semi-)government organizations—Dutch ministries, water boards, municipalities, and international bodies such as the Global Center on Adaptation—and private-sector firms, with thematic specialization in water, education, climate, healthcare, and innovation. Notable marquee projects include the 2014 Nuclear Security Summit with 58 world leaders, the 2016 National Climate Summit with 1,700 visitors, and the 2021 opening of the GCA Floating Office Rotterdam attended by King Willem-Alexander.

Name

PINO

Legal name

PINO Evenementen & Congressen B.V.

Website

https://pino.nl

Company type

Private

Founded year

1999

Operating status

Operating

Headcount range

1–10 employees

Short description

PINO is a Dutch full-service congress and event agency founded in 1999 in Utrecht, organizing conferences, summits, and hybrid events for (semi-)government and private-sector clients across thematic areas including water, climate, healthcare, and innovation.

Ownership category

akta.pro rank

Product category

Event Management Services

NAICS

Convention and Trade Show Organizers (56192)

akta.pro primary industry

Conferences & Conventions Operations Services (Registration, AV, Logistics) (MPAGAGAM)

akta.pro secondary industries

On-Site Event Operations & Day-Of Coordination (HSACAAAK), Sponsorship, Exhibitor & Partnership Management Services (THAHACAK)

Keywords

• Event management services
• Congress organization
• Corporate event planning
• Hybrid event production
• Government event services

Headquarters

HQ city

Utrecht

HQ country

Netherlands

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Event Organization Services: PINO generates revenue through professional services fees for organizing congresses, conferences, and events. Services include concept development, event management, registration, logistics, communication, and on-site execution. Revenue is project-based, typically calculated per event with scope defined by client requirements.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels8 records

Core offering

PINO is a fullservice congress and event bureau that organizes events end-to-end across three pillars: Concept, Communication, and Organization. Services cover strategic concept development, event communication and promotion, registration management, logistics, technical production, and on-site execution for physical, online, and hybrid events ranging from 15-person gatherings to large congresses with 3,500+ attendees and networking events with up to 90,000 visitors.

Product overview

PINO is a fullservice congress and event bureau offering comprehensive event management services organized around three core pillars: Concept, Communication, and Organization. The company provides end-to-end event services including strategic concept development, communication strategy and execution, registration management, logistics coordination, and technical support. PINO specializes in physical, online, and hybrid events ranging from intimate gatherings of 15 people to large-scale conferences with 3,500+ attendees. Their portfolio includes congress management, public events, exhibitions, network events, roadshows, and international summits. The company also offers specialized services such as podcast production, hybrid event delivery, and AI-powered networking matching for larger events. PINO has organized more than 2,500 events over 26 years and specializes in thematic areas including water, education, climate, healthcare, and innovation.

Differentiator

Problem solved

Functional benefit

Products and services

• Fullservice Congress and Event Management End-to-end event management covering concept development, communication strategy, registration, logistics, technical support, and on-site execution for events ranging from 15 to 3,500+ attendees and public events with up to 90,000 visitors. Designed for (semi-)government organizations and private sector clients.
• Hybrid Event Services Combined physical and online event delivery enabling participants to attend either in-person or virtually, including live streaming, digital engagement features, and professional studio productions connecting in-person attendees with a wider online audience.
• Podcast Production Services Audio content creation services including podcast series development, editorial support, and production aligned with client events and programs.
• Online Event Platform Services Virtual event delivery including professional studio productions, interactive features, live demonstrations, and online networking functionality for fully online events.

Quantifiable outcome

• 2,500+ events organized over 26 years
• +2 more outcomes

Named customers10 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability2 records

Partnerships

Five partnerships are on record, tiered core and minor.

• Koning Willem I StichtingcoreStrategic or Co-development Partner · 1 July 2025Since July 1, 2025, PINO is the official organization partner of the Koning Willem I Stichting. They manage the board secretariat, communications, organization, and execution of the prestigious Koning Willem I Prijs (Dutch business awards, known as the 'Oscars of Dutch business'). Partner Tessy Miltenburg serves as director of the foundation.
• IDEAminorOthersProfessional congress organization association membership providing industry standards, networking, and professional development opportunities for congress organizers.
• CLC-VectaminorOthersEuropean venue and event sector association membership connecting PINO with industry peers and best practices in the events industry.
• VDH BestuurszakenminorImplementation/ SI/ Consulting PartnerHanded over organization responsibilities to PINO after years of supporting the Koning Willem I Stichting. VDH Bestuurszaken conducted a warm transition ensuring continuity.
• Partners for WatercoreStrategic or Co-development PartnerSince 2023, PINO has been providing events and communication services for Partners for Water, a Dutch government program strengthening international water security. PINO developed a comprehensive communication strategy and manages events and content including LinkedIn (grown to 6,000 followers), websites, videos, podcasts, and more.

Scale indicators6 records

Recent moves7 records

Expansion highlights5 records

Broad incumbents

• GL Events: GL Events is a French-headquartered, publicly listed integrated event solutions group spanning venue management, exhibition services, and live event production. It is a far broader incumbent than PINO but overlaps in congress organization, exhibition coordination, and large public-sector event delivery across Europe.
• BCD Meetings & Events: BCD Meetings & Events is a global corporate meetings and event management agency serving large enterprises. It is much larger than PINO and covers more corporate/MICE work, but competes for the same large enterprise event budgets, including those with Dutch multinational clients.
• MCI Group: MCI Group is a global association, conference, and event management company headquartered in Geneva. It operates across association management, corporate events, and congress organization at a much larger scale than PINO, but competes for the same PCO mandates, particularly with international associations and government-linked programs.
• CWT Meetings & Events: CWT Meetings & Events is the events division of CWT, a major global travel management company, providing meeting and event services to multinational clients. It competes for corporate event mandates at much greater scale, but overlaps with PINO in servicing Dutch government and enterprise accounts with international event needs.
• Pico (Univision): Pico is a global experiential marketing and event services agency, now part of Univision/GeoPath, offering end-to-end event and congress services to enterprise clients. It is far larger and more international than PINO, but overlaps in full-service event production, hybrid event delivery, and large congress management.

Others

• IDEA Foundation: IDEA is the International Association of Professional Congress Organizers, of which PINO is a member. It is an industry association rather than a competitor, but defines standards, certification, and best practices that govern PINO's 'Certified International Congress Organizer' status and benchmarks its service against global PCO peers.
• RAI Amsterdam: RAI Amsterdam is a major Dutch convention and exhibition venue operator that hosts large conferences and trade shows. It is not a direct event organizer, but as the venue for many of the largest Dutch congresses, it is closely connected to PINO's market and could either partner with or substitute for full-service bureaus.

Emerging players

• Momice: Momice is a Dutch event management software platform focused on registration, communication, and event marketing automation. It is not a direct PCO competitor, but its software-first approach targets the same Dutch event organizer market and could disintermediate PINO's traditional full-service model on smaller events.

Direct peers

• Congress Group: Congress Group is a Netherlands-based professional congress organizer offering association management and PCO services. It is a direct Dutch peer with similar association- and government-focused clientele, competing head-to-head for the same Erkend Congresbureau-style mandates.
• ZNP: ZNP is a Dutch full-service congress and event bureau offering PCO services with a similar client profile of associations, government bodies, and corporate clients. It is one of the closest Dutch direct competitors to PINO, operating at a comparable scale with overlapping service modules (concept, communication, organization).

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/pino-2
• Instagraminstagram.com/pinoevents

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about PINO