Momice
Momice is a Dutch SaaS event management platform offering registration, ticketing, check-in, mailings, and survey tools for B2B corporates, government, education, and event agencies across the EMEA region.
- Company typePrivate
- Founded2013
- HeadquartersAmsterdam, Netherlands
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What Momice does
Momice is a Dutch SaaS company that provides an all-in-one event management platform for B2B organizations running professional events, including corporates, government, education, and event agencies. Founded in 2012 by Rutger Bremer (CEO) out of event agency International Orange and launched in September 2013, the company is headquartered in Amsterdam and operates as 'Momice by Spotler' following its 2022 acquisition by Dutch martech vendor Spotler Group. The cloud-based platform is modular, covering registration, event mailings, event websites (functioning as mobile apps), e-ticketing with QR codes, contactless check-in via a proprietary iOS/Android app, audience interaction (chat, polls, wordclouds), badge printing, and post-event survey and NPS reporting.
The product architecture follows a core-plus-add-on SaaS model: a base annual license (starting at €2,395/year, including 5 users and 3 event credits) bundles Mail, Registration, Website, Tickets, and Statistics modules, with paid add-ons for audience interaction (€350/event or €1,250 unlimited), custom domain, plus-one registration, waiting lists, and unlimited-event capacity (€7,950/year). Revenue is supplemented by professional design services through Momice Design Studio (packages €900-€1,800+) and managed-service revenue through Momice Agency. The platform is fully white-label, GDPR-compliant with EU data residency (hosted on Google Cloud Platform and AWS Luxembourg), ISO-27001 certified, and WCAG 2.1 compliant, supporting sales into regulated enterprise and government buyers.
The go-to-market combines direct enterprise sales (personal demos, 5-step quotation flow) with self-serve PLG (free trial, demo videos, academy content) and channel support from Spotler. Momice reports 500+ customers, 23,000+ events organized, 75% Dutch event industry market share, an NPS of +35 or higher, 99.98% uptime, and a 9.4/10 customer service rating, with named customers including ABN AMRO, KLM, Ahold Delhaize, ServiceNow, PostNL, Gemeente Amsterdam, Belastingdienst, and Van Gogh Museum.
Momice firmographics
Firmographics- Name
- Momice
- Legal name
- Momice
- Website
- https://momice.com
- Company type
- Private
- Founded year
- 2013
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Momice is a Dutch SaaS event management platform offering registration, ticketing, check-in, mailings, and survey tools for B2B corporates, government, education, and event agencies across the EMEA region.
- Ownership category
- akta.pro rank
Momice industry classification
Industry- Product category
- Event Management Software
- NAICS
- Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (518)
- SIC
- Services-Prepackaged Software (7372)
- akta.pro primary industry
- Corporate Event Staffing & Registration Services (HSACADAE)
- akta.pro secondary industry
- Attendee Acquisition & Delegate Marketing (THAHAGAE)
Keywords
Where Momice is headquartered
LocationHeadquarters
- HQ city
- Amsterdam
- HQ country
- Netherlands
- HQ region
- Europe
Offices1 record
Markets served
Momice business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Infrastructure, Operations
Revenue model
- Annual Software License (Subscription): Momice operates on a SaaS subscription model with annual licenses. Basic license includes 5 users, 3 event credits, and core modules (Mail, Registration, Website, Tickets, Statistics). Additional event credits, users, and add-on modules are purchased separately.
- Add-on Modules and Features: Additional revenue from optional add-ons including paid ticketing (€500 one-time), audience interaction (€350/event or €1250 unlimited), custom domain (€1250), guest registration (+1) (€350), waiting list (€250), website templates (€1250), and extended capacity (€395/event)
- Design Studio Services: Professional design services for event websites and mailings with packages ranging from Basic (£900) to Exclusive (custom pricing), providing custom templates, styling, and complete event identity design
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Basic license with core features |
| Unit Pricing | Annual | Extra event credits |
| Per seat | Annual | Additional users |
| Subscription | Annual | Unlimited events package |
| Subscription | Annual | Interaction Module add-on |
| One time/ perpetual license | Pay-as-you-go | Design Studio Basic Package |
| One time/ perpetual license | Pay-as-you-go | Design Studio Essential Package |
| One time/ perpetual license | Pay-as-you-go | Design Studio Complete Package |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels8 records
Momice product offering
Product offeringCore offering
Momice is a cloud-based SaaS event management platform that consolidates registration, branded email invitations, event websites, ticketing, on-site check-in with QR-code badges, and post-event surveys (including NPS) into a single tool. It is sold as an annual software license with optional add-on modules, and is purpose-built for B2B event professionals running corporate, government, educational, and agency events.
Product overview
Momice is a SaaS event management software platform offering an integrated suite of modules for professional event organization. The core platform includes visitor registration, event mailings, event websites, ticketing, check-in & badges, and survey & reporting capabilities. The product architecture follows a modular approach where core modules (Mail, Registration, Website, Tickets, Statistics) are included in the basic license, with additional paid add-ons for features like audience interaction, workshop registration, waiting lists, and badge printing. Add-on modules include the Interaction Module for chat/polls/live questions, and specialized features for complex events. The platform is white-label and supports online, live, and hybrid events with up to 5,000 registrations per event. Momice Agency provides managed services for organizations preferring to outsource event registration and communication tasks.
Differentiator
Problem solved
Functional benefit
Brands
- Event Blueprint: A scientific method tool developed by Momice in partnership with Behavior Change Group to help event professionals formulate clear objectives and concrete action points for successful events.
Products and services
- Momice Event Management Platform Cloud-based SaaS platform providing integrated modules for visitor registration, event mailings, event websites, ticketing, audience interaction, check-in & badges, and survey & reporting. Sold as an annual license to event professionals in corporates, government, education, and event agencies.
- Momice Check-in App Standalone iOS and Android application for contactless attendee check-in via QR-code scanning, with optional on-site badge label printing, used by event organizers at venue entry.
- Momice Design Studio Professional design service producing custom event websites, email templates, e-tickets, app icons, and full event identity styling. Packaged as Basic (£900), Essential (£1,350), Complete (£1,800), and Exclusive (custom) one-time engagements.
- Event Blueprint Standalone online methodology tool, co-developed with Behavior Change Group, that helps event professionals formulate clear objectives, action points, and measurable outcomes for their events using a 10-step framework.
- Momice Agency (Managed Event Services) Outsourced service where Momice project managers handle the full registration, communication, design, and evaluation workflow on behalf of client organizations that do not want to run the software themselves.
Quantifiable outcome
- 99.98% uptime guarantee
- +3 more outcomes
Companies that use Momice
Customer profileNamed customers14 records
Segments4 records
Ideal customer profiles4 records
Momice technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration4 records
Feature9 records
Momice partnerships and signals
Strategic signalPartnerships
Seven partnerships are on record, tiered core.
- Behavior Change GroupcoreCo-developed the Event Blueprint tool - a scientific methodology for event professionals to formulate objectives and action points. This is a core differentiator for Momice's thought leadership positioning.
- Google Cloud PlatformcoreCloud hosting provider using European data centers. Part of the security infrastructure ensuring GDPR compliance and data protection.
- SendinbluecoreEmail service provider for sending and receiving event communications. Sub-processor for email delivery.
- AdyencorePayment service provider for processing ticket payments for paid events. Handles payment transactions including international payments.
- Amazon Web Services (AWS)coreCloud hosting infrastructure (AWS EMEA SARL, Luxembourg) for hosting Momice services.
- SpotlercoreParent company. Momice is part of Spotler group, a marketing technology company. Spotler acquired Momice to expand their event management capabilities.
- International OrangecoreOriginal parent event agency from which Momice was spun off. Founded by event professionals who found available event software unsatisfactory and decided to develop their own.
Scale indicators7 records
Recent moves6 records
Expansion highlights5 records
Momice competitors and assessment
Company assessmentBroad incumbents
- Eventbrite: Eventbrite is the leading consumer/event ticketing marketplace and has expanded into organizer tools. It overlaps with Momice on ticketing and registration but skews toward public/consumer events rather than the B2B corporate event niche Momice serves.
- Cvent: Cvent is the largest enterprise event management platform globally, offering registration, venue sourcing, and attendee engagement. It targets the same medium-to-large B2B organizations with corporate event workflows, but at much broader global scale than Momice.
Direct peers
- Splash: Splash is an event marketing platform built for B2B brands, offering branded event websites, registration, and analytics. It directly mirrors Momice's modular, white-label, marketer-centric positioning for corporate events.
- Hopin: Hopin (now part of RingCentral Events) provides an end-to-end virtual and hybrid event platform with registration, engagement, and analytics. It competes head-on with Momice's online/hybrid event modules and audience interaction features for the same B2B event organizer persona.
- EventMobi: EventMobi provides event apps, registration, and onsite engagement tools for corporate and association events. It overlaps with Momice's core product modules (registration, mobile event app, check-in) for similar mid-market enterprise event programs.
- Bizzabo: Bizzabo is a B2B event experience platform that bundles registration, onsite experience, and analytics for corporate events. It targets the same enterprise buyer (event marketers in mid-to-large companies) with the same all-in-one SaaS delivery model.
- Aventri: Aventri (rebranded as Eventfinity) is an enterprise event management platform with registration, venue sourcing, and analytics. It targets the same corporate event organizer buyer with comparable SaaS modules and a longer-standing US/global presence.
- vFairs: vFairs is a virtual and hybrid events platform with registration, lead retrieval, and engagement. It is comparable to Momice on enterprise registration workflows and audience interaction, though with a stronger focus on large virtual conferences.
Emerging players
- Hubilo: Hubilo is a virtual and hybrid events platform with registration, engagement, and analytics. It targets a similar enterprise/mid-market buyer with comparable modules, but is more focused on virtual-first events, similar to one of Momice's growth areas.
Regional players
- Eventsforce: Eventsforce is a UK-headquartered event management platform serving associations, corporates, and agencies across EMEA. It competes with Momice in the European mid-market, with a comparable focus on registration and engagement, and is the closest European peer by geography.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
Momice social profiles
Digital presenceMomice compliance and trust
Trust signalCompliance3 records
Momice financial estimates
Financial estimateRevenue estimate
Valuation estimate
Momice leadership team
Management profileNumber of profiles
Profiles1 record
Momice funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Momice M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Momice
What does Momice do?
Momice is a cloud-based SaaS event management platform that consolidates registration, branded email invitations, event websites, ticketing, on-site check-in with QR-code badges, and post-event surveys (including NPS) into a single tool. It is sold as an annual software license with optional add-on modules, and is purpose-built for B2B event professionals running corporate, government, educational, and agency events.
Is Momice a public or private company?
Momice is a private company. It is classified as corporate owned and is currently operating.
When was Momice founded?
Momice was founded in 2013. It employs 11 to 50 people.
Where is Momice based?
Momice is headquartered in Amsterdam, Netherlands, in the Europe region.
How does Momice make money?
Three revenue lines are on record. Annual Software License (Subscription) is the primary driver. The others are add-on Modules and Features and design Studio Services.
Who are Momice's main competitors?
Broad incumbents on record are Eventbrite and Cvent. Direct peers are Splash, Hopin, EventMobi, Bizzabo, Aventri and vFairs. Hubilo is listed as an emerging player. Eventsforce is listed as a regional player.
Does Momice have an API?
Yes. Momice offers an API that can be used for marketing automation and CRM software integration. Each organisation is responsible for the realisation of the connection. Custom made integrations are available for Marketo and Eloqua.
What industry is Momice in?
Momice's product category is Event Management Software. Its primary akta.pro industry code is HSACADAE, Corporate Event Staffing & Registration Services, with a secondary code of THAHAGAE, Attendee Acquisition & Delegate Marketing. Its NAICS code is 518 and its SIC code is 7372.