Sommers Financial Group

What Sommers Financial Group does

Sommers Financial Group, Inc. is a privately held financial advisory firm headquartered at 303 South Broadway Suite 103, Tarrytown, NY, operating primarily through President Lesley Sommers, CFP®. The firm provides comprehensive financial planning services including retirement planning, investment advisory, estate planning, tax strategy, and insurance advisory. Securities and investment advisory services are delivered through registered representatives of Cetera Advisor Networks LLC and Cetera Wealth Services LLC (both FINRA/SIPC members), allowing the firm to offer both commission-based brokerage and fee-based (AUM) advisory compensation models. Insurance products are sold in 14 states and securities are registered in 23 states/districts, enabling a multi-state advisory footprint anchored in the Westchester County, NY market.

The firm's product portfolio centers on core advisory services supported by a suite of client-facing digital tools: 20+ interactive financial calculators (covering retirement, mortgage, tax, college funding, and insurance needs), nine educational videos, seven magazine-style flipbooks, recurring newsletters, a research article library, and an A-Z financial glossary. The digital platform is built on Broadridge Advisor Solutions content infrastructure and delivered through the Cetera-aligned web stack. Customer segments are horizontal and person-centric, with primary focus on pre-retirees and retirees, homeowners, and families with education goals, alongside secondary segments for insurance protection and estate planning.

The business model combines subscription/recurring AUM-based fees for advisory services, transaction-based commissions for brokerage, and licensing/commission revenue from insurance product sales. Go-to-market is consultative and sales-led, with a content-driven marketing approach (newsletters, videos, calculators, flipbooks) serving as top-of-funnel lead generation. The firm has no disclosed funding, no headcount data, no parent company, and no subsidiaries — it operates as a founder-owned independent advisory practice under the Cetera broker-dealer umbrella.

Name

Sommers Financial Group

Legal name

SOMMERS FINANCIAL GROUP, INC.

Website

https://sommersfinancialgroup.com

Company type

Private

Operating status

Operating

Short description

Sommers Financial Group is a solo CFP-led financial advisory firm in Tarrytown, NY, offering retirement planning, investment advisory, estate planning, and insurance services through the Cetera broker-dealer network, licensed to sell securities in 23 states.

Ownership category

akta.pro rank

Product category

Financial Advisory Services

NAICS

Portfolio Management and Investment Advice (523940), Securities, Commodity Contracts, and Other Financial Investments and Related Activities (523)

SIC

Security Brokers, Dealers & Flotation Companies (6211), Investment Advice (6282)

akta.pro primary industry

Broker-Dealer Affiliated Wealth Advisory (FSAEABAB)

akta.pro secondary industry

Independent Broker-Dealers (Retail Network) (FSAAAAAC)

Keywords

• Financial planning services
• Retirement planning
• Investment advisory
• Insurance advisory
• Wealth management

Headquarters

HQ city

Tarrytown

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Investment Advisory Services: Fees based on assets under management (AUM) for investment advisory services offered through registered investment adviser representatives.
2. Brokerage/Transaction-Based Services: Commissions earned through securities transactions offered through Cetera Wealth Services LLC and Cetera Advisor Networks LLC (member FINRA/SIPC). Registered representatives receive transaction-based compensation (commissions).
3. Insurance Products: Insurance product sales and advisory services. Securities offered through Cetera Wealth Services LLC (doing insurance business in CA as CFGAN Insurance Agency LLC).

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

Sommers Financial Group is a financial advisory firm that delivers comprehensive financial planning, securities and investment advisory services, and insurance advisory to individual clients. Services are offered through registered representatives and investment adviser representatives affiliated with Cetera Wealth Services LLC and Cetera Advisor Networks LLC (both member FINRA/SIPC), covering retirement planning, tax strategy, estate planning, investment management, life/disability/long-term care insurance, and college funding. The firm is licensed to sell insurance products in 14 states and registered to sell securities in 23 states/districts.

Product overview

Sommers Financial Group is a financial advisory firm offering comprehensive financial planning services, securities, and investment advisory services through Cetera Wealth Services and Cetera Advisor Networks. The firm's product portfolio centers on core financial planning and advisory services, supported by a suite of client-facing digital tools and educational resources including financial calculators (loan payoff, mortgage refinancing, home affordability, retirement, college funding), newsletters, research articles, flipbooks, educational videos, and a financial glossary. The firm also provides advisory services for various insurance products including life, disability, long-term care, and health insurance.

Differentiator

Problem solved

Functional benefit

Products and services

• Financial Planning Services Comprehensive financial planning advisory for individual clients covering retirement planning, tax strategy, estate planning, and investment management, evaluating the client's whole financial picture.
• Securities and Investment Advisory Services Brokerage and investment advisory services for individual clients, offered through registered representatives and investment adviser representatives of Cetera Wealth Services, LLC and Cetera Advisor Networks LLC (member FINRA/SIPC). Includes retirement account management and investment advice on a transaction-based (commissions) or fee-based (assets under management) basis.
• Insurance Products Advisory Advisory services covering insurance products including life insurance (term, whole, universal, variable, last-survivor), long-term care insurance, disability income insurance, property and casualty insurance, and health coverage. Securities offered through Cetera Wealth Services LLC (doing insurance business in CA as CFGAN Insurance Agency LLC).
• Retirement Planning Services Retirement-focused planning services for pre-retirees and retirees, covering Social Security optimization, Medicare planning, required minimum distributions, retirement portfolio lifespan, and inflation impact analysis.
• Estate Planning Services Estate planning advisory covering wills, trusts, beneficiary designations, federal estate tax planning, probate avoidance, and charitable giving strategies for individual clients.

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Three partnerships are on record, tiered core and supporting.

• Cetera Wealth Services LLCcoreChannel Partner/ Reseller/ DistributorSecurities distribution partner offering brokerage services through registered representatives. Cetera Wealth Services LLC is a member of FINRA and SIPC, providing regulatory oversight, compliance infrastructure, and access to investment products. The firm also does insurance business in California as CFGAN Insurance Agency LLC.
• Cetera Advisor Networks LLCcoreChannel Partner/ Reseller/ DistributorPrimary securities and advisory services partner. Cetera Advisor Networks LLC is a broker-dealer and Registered Investment Adviser, member FINRA/SIPC. Provides the infrastructure for both brokerage services (transaction-based commissions) and investment advisory services (fees based on assets). Individuals affiliated with this firm can offer both types of services.
• Broadridge Advisor SolutionssupportingTechnology or IntegrationContent provider for educational materials including newsletters, calculators, and financial planning content. Broadridge Financial Solutions, Inc. provides the financial education content featured on the firm's website, including articles on tax law changes, retirement planning, and insurance topics.

Scale indicators1 record

Recent moves4 records

Expansion highlights3 records

Broad incumbents

• Waddell & Reed Financial Advisors (Macquarie Asset Management): Long-standing retail financial advisory franchise now part of Macquarie Asset Management, serving mass-affluent clients with retirement and wealth planning services. Overlaps with Sommers on advisor-led comprehensive planning for retail clients.
• Ameriprise Financial: Large retail financial advisory franchise with ~10,000 advisors offering comprehensive retirement, investment, and insurance planning to mass-affluent clients. Comparable end-customer offering and dual AUM/commission model, but at significantly larger scale and as a public company.
• Northwestern Mutual: Mutual insurer and wealth management firm combining life insurance, investment, and retirement planning through a national advisor force. Closely comparable to Sommers on the insurance-and-comprehensive-planning mix, though at materially larger scale.
• Edward Jones: National retail brokerage/advisory franchise with ~19,000 branch-based advisors serving mass-affluent individuals and families. Comparable target customer and holistic financial planning scope, but operates a captive branch model rather than an IBD affiliation.
• New York Life: Mutual insurer with a substantial financial advisory arm (NYLIFE Securities, Eagle Strategies) whose agents combine life insurance, retirement, and investment planning for individuals and families. Comparable integrated insurance-plus-advisory offering, but at much larger scale.

Direct peers

• Raymond James Financial: Diversified financial services firm with a substantial independent advisor channel (Raymond James Financial Services) that competes directly for advisor affiliations and serves similar retail wealth management clients.
• Commonwealth Financial Network: Privately held independent broker-dealer/RIA supporting thousands of independent financial advisors with a similar service mix (retirement, insurance, advisory). Operates under the same independent-advisor-affiliated model that Sommers follows.
• Cambridge Investment Research: Independent broker-dealer supporting a national network of financial advisors with both commission and fee-based offerings. Operates a structurally identical independent-advisor model to Cetera-affiliated practices like Sommers.
• LPL Financial Holdings: Largest U.S. independent broker-dealer supporting ~22,000 financial advisors who affiliate rather than build captive infrastructure. The closest business-model comparable to Sommers: independent advisors operating under an IBD umbrella, offering both commission and fee-based services.

Others

• Cetera Financial Group: The parent holding company for the broker-dealer and RIA networks (Cetera Wealth Services, Cetera Advisor Networks) through which Sommers Financial delivers its securities and advisory services. Cetera is the enabling infrastructure provider for this practice and thousands of comparable independent advisors.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Sommers Financial Group