EHANDELSE AB

What EHANDELSE AB does

EHANDELSE AB operates Ehandel.se, Sweden's leading online trade media brand and community platform for the e-commerce and retail sector, founded in 2011 and headquartered in Malmö/Helsingborg, Sweden with 11-50 employees. The company's core product is the Ehandel.se news portal, which provides daily Swedish-language coverage of e-commerce industry news, analyses, expert interviews, and market intelligence, supplemented by the Ehandel Plus premium subscription, the Ehandel Podd podcast, and the E-handelsforumet community forum.

Beyond editorial media, EHANDELSE AB has built a multi-product ecosystem around the Swedish e-commerce professional audience. This includes Ehandel Plus (premium subscription with exclusive reports and analyses), Plus Avtal (a negotiated deals portal with logistics, shipping, and fuel suppliers), Ehandel Jobb (a vertical job board), Ehandel Bolag (a marketplace for buying and selling e-commerce companies), and a recurring events portfolio anchored by Stora Ehandelsdagen plus Emeet, Ehandelsgolfen, Ehandelspadeln, and the co-organized NXT Nordic conference in Oslo.

The business model combines five revenue streams: Ehandel Plus recurring subscriptions, advertising (across 92 data/ad partners), event ticket sales and sponsorships, transaction fees from job and company listings, and partner referral revenue from Plus Avtal. The technology platform is a standard web publishing stack (Elementor CMS, Firebase, Cloudflare, Cookiebot, Glesys) with no disclosed AI or proprietary technology layers. Distribution is driven by owned channels including email newsletters, a community forum, and active presence across eight social media platforms (LinkedIn, Facebook, X, Instagram, YouTube, Threads, Mastodon, Bluesky).

Name

EHANDELSE AB

Legal name

Ehandel SE

Website

https://ehandel.se

Company type

Private

Founded year

2011

Operating status

Operating

Headcount range

11–50 employees

Short description

EHANDELSE AB operates Ehandel.se, Sweden's leading online trade media brand and community for e-commerce professionals, combining a news portal, premium subscription, job board, company marketplace, negotiated deals portal, podcast, and a recurring events portfolio targeting the Nordic e-commerce sector.

Ownership category

akta.pro rank

Product category

B2B Trade Media — E-commerce Industry

NAICS

Periodical Publishers (513120), Convention and Trade Show Organizers (56192)

SIC

Periodicals: Publishing Or Publishing & Printing (2721)

akta.pro primary industry

Newsletters & Email-Based News Publishers (B2B/B2C) (MPAJADAJ)

Keywords

• E-commerce trade media
• B2B industry news
• Retail industry events
• Professional community platform
• Industry job board

Headquarters

HQ city

Helsingborg

HQ country

Sweden

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Digital Commerce or Content

Cost components

Personnel, Marketing or Sales, Technology or R&D, Operations

Revenue model

1. Ehandel Plus Subscription: Premium subscription service providing exclusive deep analyses, reports, interviews, and access to negotiated deals and discounts for e-commerce businesses.
2. Advertising: Display advertising and sponsored content on the news portal, leveraging 92 advertising partnerships and significant traffic from Swedish e-commerce professionals.
3. Event Tickets and Sponsorships: Revenue from ticket sales for Stora Ehandelsdagen, Ehandelsgolfen, Emeet, Ehandelspadeln, and Influencer Marketing Summit events.
4. Job Listings and Company Listings: Fee-based services for posting e-commerce job openings and listing companies for sale through Ehandel Jobb and Ehandel Bolag portals.
5. Partner Deals Revenue Share: Ehandel Avtal negotiates exclusive deals with logistics providers, payment processors, and other suppliers; likely generates referral revenue from partner arrangements.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels12 records

Core offering

EHANDELSE AB operates Ehandel.se, Sweden's leading B2B online magazine and community for the e-commerce and retail industry. The company publishes daily industry news, analyses, and interviews, and sells a premium subscription (Ehandel Plus) with exclusive reports and negotiated supplier deals. It complements the editorial platform with industry events, a podcast, a job board, a marketplace for buying and selling e-commerce companies, and a professional forum.

Product overview

Ehandel.se is a Swedish e-commerce industry news portal and B2B media platform operated by EHANDELSE AB. The core offering is the Ehandel.se news portal, supplemented by Ehandel Plus subscription service providing premium analysis and exclusive deals, Ehandel Event hosting industry conferences, Ehandel Podd podcast series, Ehandel Jobb job board, Ehandel Bolag marketplace for buying/selling e-commerce companies, Plus Avtal negotiated discount program, and E-handelsforumet community forum. This is a unified media platform rather than a modular software product.

Differentiator

Problem solved

Functional benefit

Products and services

• Ehandel.se News Portal Free, daily online magazine covering Swedish and international e-commerce and retail news, analyses, expert interviews, and industry insights for e-commerce professionals.
• Ehandel Plus Premium subscription service providing in-depth analyses, expert interviews, reports, and access to negotiated deals and discounts for e-commerce businesses.
• Ehandel Event Organizes and hosts physical industry events for e-commerce professionals, including the flagship Stora Ehandelsdagen, regional Ehandelsgolfen, Emeet conferences, Ehandelspadeln, and the Influencer Marketing Summit.
• Ehandel Podd Podcast series featuring interviews and discussions on e-commerce topics, retail, and industry trends.
• Ehandel Jobb Fee-based job board connecting employers with e-commerce professionals seeking career opportunities in the industry.
• Ehandel Bolag Marketplace platform for listing, buying, and selling e-commerce businesses.
• Plus Avtal (Ehandel Avtal) Exclusive negotiated deals and discounts program for Ehandel Plus subscribers, providing access to preferential pricing on logistics, shipping, fuel, and other supplier services.
• E-handelsforumet Online community forum for e-commerce professionals to discuss industry topics, ask questions, and share knowledge with peers.

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Three partnerships are on record, tiered minor and core.

• GlesysminorOthersInfrastructure hosting provider used for website operations, mentioned in footer as technology partner powering the platform.
• NetthandelcoreStrategic or Co-development PartnerNordic region's largest e-commerce meeting place, co-organizers of NXT Nordic event - a major Nordic e-commerce conference with over 1,000 attendees.
• Influencer Marketing SummitminorStrategic or Co-development PartnerCo-promoted event focused on influencer marketing and social media marketing industry, co-organized with industry stakeholders.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Netthandel: Norway's largest e-commerce media platform and meeting place. Direct Nordic peer - already a confirmed partner to Ehandel.se via the NXT Nordic conference co-organization. Operates an identical news/community/events model in the Norwegian market.
• Practical Ecommerce: Long-running US-based independent e-commerce publication for online merchants with articles, guides, and event coverage. Comparable B2B trade-media model targeting e-commerce operators with editorial-led discovery and ad/subscription revenue.
• Tamebay: UK-based e-commerce news, guides, and community focused on marketplaces and online sellers. Comparable audience (e-commerce operators), content/community approach, and event-oriented monetization in a related e-commerce media vertical.
• Ecommerce News Europe: Pan-European e-commerce trade publication covering news, analysis, and events. Closely comparable model to Ehandel.se: editorial coverage, industry reports, and event/conference activity targeting European e-commerce professionals.
• Internet Retailing: UK-based B2B trade media for digital/e-commerce retail with news, research reports, events (Internet Retailing Awards), and subscription products. Directly comparable in business model, audience (e-commerce executives), and revenue diversification across media/events/subscriptions.
• EcommerceMag (Fevad): French e-commerce industry publication associated with Fevad (e-commerce federation). Comparable editorial/events/community model serving French e-commerce professionals with regular news and a national event presence.
• Digital Commerce (Absatzwirtschaft): German trade publication focused on digital and e-commerce strategy. Comparable trade-media offering for DACH e-commerce professionals with editorial coverage, events, and subscription reports, addressing a regional European e-commerce market similar to Ehandel.se's Nordic focus.

Broad incumbents

• Retail Dive: Larger US-based retail and e-commerce trade news publisher with daily editorial, research, and industry events. Operates a broader portfolio than Ehandel.se but is comparable in serving retail/e-commerce executives with content, newsletters, and events at scale.
• Founders Forum / Web Summit (events vertical): Large-scale technology and e-commerce conference businesses that aggregate the same professional e-commerce audience at industry events. Comparable in the conference/sponsorship revenue model Ehandel.se runs with Stora Ehandelsdagen and NXT Nordic.

Regional players

• Modular Digital / Daily Deal Media conferences: Pan-Nordic/Dutch e-commerce conference organizer (e-commerce expos, awards, meetups). Comparable in the event-organization dimension of Ehandel.se's business, complementing the editorial/news pillar and serving overlapping e-commerce executive audiences.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/ehandelpunktse
• YouTubeyoutube.com/@ehandelse
• Facebookfacebook.com/www.ehandel.se
• LinkedInlinkedin.com/company/ehandel-se
• Instagraminstagram.com/ehandelse

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about EHANDELSE AB