Internet Retailing
Internet Retailing Media is a UK-based B2B media company that publishes news, research reports, podcasts, and hosts the RetailX event series for European ecommerce and multichannel retail executives, brands, and technology vendors.
- Company typePrivate
- Founded2001
- HeadquartersLondon, United Kingdom
- Headcount11–50
- GTM typeB2B
- OfferingServices
What Internet Retailing does
Internet Retailing Media is a UK-based privately held B2B media and research company founded in 2001 that operates internetretailing.net as its primary content platform, delivering news, analysis, research reports, podcasts, and industry events for European ecommerce and multichannel retail professionals. The company's core product is a multi-channel editorial platform built around two specialized verticals, Retail MediaX (retail media intelligence) and SubscriptionX (subscription economy research), supported by a network of podcasts (FMCG, The Retail Media Podcast, Marketing Unlearned, RetailCraft, ChannelX, SubscriptionX), video content, and webinars. A portfolio of research products spans sector reports, country reports, ranking reports (Top500, UK Growth 1000), whitepapers, bluepapers, and marketplace reports, with recent launches including the Switzerland Luxury Market Report 2026 and a customer engagement bluepaper in association with imagino.
Internet Retailing firmographics
Firmographics- Name
- Internet Retailing
- Legal name
- Internet Retailing Media
- Website
- https://internetretailing.net
- Company type
- Private
- Founded year
- 2001
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Internet Retailing Media is a UK-based B2B media company that publishes news, research reports, podcasts, and hosts the RetailX event series for European ecommerce and multichannel retail executives, brands, and technology vendors.
- Ownership category
- akta.pro rank
Internet Retailing industry classification
Industry- Product category
- Retail Industry Media and Research
- NAICS
- General Merchandise Retailers (455)
- SIC
- Retail-Catalog & Mail-Order Houses (5961)
- akta.pro primary industry
- Retail Media Networks & Commerce Advertising (BPAMALAL)
- akta.pro secondary industry
- Retail Media & Marketplace Advertising (Amazon/Walmart/Instacart, etc.) (BPAFACAD)
Keywords
Where Internet Retailing is headquartered
LocationHeadquarters
- HQ city
- London
- HQ country
- United Kingdom
- HQ region
- Europe
Markets served
Internet Retailing business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Advertising and sponsorship: The company sells advertising opportunities to retail industry players, brands, and technology vendors. The website contains sponsored content sections and display advertising. Research reports on the Switzerland Luxury Market Report 2026 page show 'imagino' as a sponsor, indicating sponsored research publication model.
- Events and conferences: The company organizes and hosts physical and virtual events including Retail MediaX, Spring Retail Festival, FMCG In-Store & Ecommerce, and Autumn Retail Festival. These events generate revenue through ticket sales and sponsorship.
- Research reports and bluepapers: Internet Retailing produces and sells research reports including sector reports, whitepapers, bluepapers, ranking reports (Top500, UK Growth 1000), country reports, and marketplace reports. Reports are available for download, some requiring registration or purchase.
- Newsletter subscriptions: The company offers newsletter subscriptions delivered multiple times per week, providing access to curated news, analysis, and research. Registration is required to receive communications.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Monthly | Newsletter subscription - free tier available with registration |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels6 records
Internet Retailing product offering
Product offeringCore offering
Internet Retailing is a B2B media and research company that publishes news, analysis, podcasts, video content, and original research reports for European ecommerce and multichannel retail professionals. Its commercial offerings include sponsored editorial, paid research reports, newsletter subscriptions, and a portfolio of industry conferences and webinars under the RetailX brand. Customers are primarily retail executives, consumer brands, pureplay ecommerce operators, and retail technology vendors seeking strategic intelligence on retail media, subscriptions, omnichannel, and digital transformation.
Product overview
Internet Retailing operates as a unified media and research platform offering multiple integrated channels for European ecommerce and retail professionals. The core InternetRetailing platform is complemented by specialized vertical channels including Retail MediaX (retail media intelligence) and SubscriptionX (subscription economy research). The portfolio includes research reports (sector reports, whitepapers, bluepapers, Top500 rankings), podcasts, and events (RetailX event series, Shoptalk Europe). This multi-channel approach provides comprehensive coverage spanning retail media, subscriptions, strategy, digital transformation, and omnichannel retail across European markets.
Differentiator
Problem solved
Functional benefit
Products and services
- InternetRetailing (internetretailing.net)
Quantifiable outcome
- 70% of retailers and consumer brands attending were new attendees, indicating consistent audience growth and market penetration
Companies that use Internet Retailing
Customer profileNamed customers1 record
Segments4 records
Ideal customer profiles4 records
Internet Retailing technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Internet Retailing partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- imaginominorInternet Retailing released a bluepaper in association with imagino examining the growing gap between consumer expectations and what retailers can deliver. The report identifies fragmented data, disconnected tech stacks, and operational pressures as key barriers. imagino provides a low-code Customer Engagement Platform (CEP) model highlighted as a transformative solution.
Scale indicators4 records
Recent moves6 records
Expansion highlights5 records
Internet Retailing competitors and assessment
Company assessmentDirect peers
- Retail Dive (Industry Dive): Retail Dive publishes daily trade news and operates industry events for retail executives, with a similar B2B content-plus-events model that competes for the same retail executive audience and advertising spend as Internet Retailing.
- Charged Retail: Charged Retail is a UK-based B2B publication covering retail, payments, and ecommerce technology — a regionally focused direct peer competing for the same UK retail executive audience.
- eMarketer (Insider Intelligence): eMarketer provides subscription-based research, forecasts, and news on digital marketing, ecommerce, and retail media — directly competing with Internet Retailing's research and Retail MediaX subscription products for advertising, brand, and retailer budget holders.
- Practical Ecommerce: Practical Ecommerce is an independent trade publication providing ecommerce news, articles, and resources to online retailers — a comparable editorial-led B2B media model targeting similar retail and pureplay ecommerce readers.
- Digital Commerce 360: Digital Commerce 360 (formerly Internet Retailer) is the most direct US-based peer, providing research, news, events, and rankings (Top 1000, Top 2000) for the global ecommerce and multichannel retail industry — a near-mirror of Internet Retailing's offering for the European market.
- Retail TouchPoints: Retail TouchPoints delivers editorial content, research, and webinars for retail executives across omnichannel strategy, technology, and customer experience — overlapping directly with Internet Retailing's strategic retail intelligence offering.
- Econsultancy: Econsultancy publishes research, training, and events for digital marketing and ecommerce professionals, with comparable subscription research and event products addressing the same brands, agencies, and retailers IR serves.
- Chain Store Age: Chain Store Age is a long-established retail trade publication covering multichannel retail strategy, technology, and operations — competing with Internet Retailing for retail executive readership and B2B advertising dollars.
Broad incumbents
- The Drum: The Drum is a global trade publication covering marketing, advertising, and media, with overlapping B2B media, events, and awards products that compete for advertiser and brand-side marketing budgets relevant to Internet Retailing's sponsorship base.
- Shoptalk: Shoptalk is a leading global retail and ecommerce conference organizer (partner on Shoptalk Europe with Internet Retailing). It is a peer in the events business and competes for retail executive attendance and sponsorship budgets at flagship industry gatherings.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Internet Retailing social profiles
Digital presenceInternet Retailing financial estimates
Financial estimateRevenue estimate
Valuation estimate
Internet Retailing leadership team
Management profileNumber of profiles
Profiles1 record
Internet Retailing funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Internet Retailing M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Internet Retailing
What does Internet Retailing do?
Internet Retailing is a B2B media and research company that publishes news, analysis, podcasts, video content, and original research reports for European ecommerce and multichannel retail professionals. Its commercial offerings include sponsored editorial, paid research reports, newsletter subscriptions, and a portfolio of industry conferences and webinars under the RetailX brand. Customers are primarily retail executives, consumer brands, pureplay ecommerce operators, and retail technology vendors seeking strategic intelligence on retail media, subscriptions, omnichannel, and digital transformation.
Is Internet Retailing a public or private company?
Internet Retailing is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Internet Retailing founded?
Internet Retailing was founded in 2001. It employs 11 to 50 people.
Where is Internet Retailing based?
Internet Retailing is headquartered in London, United Kingdom, in the Europe region.
How does Internet Retailing make money?
Four revenue lines are on record. Advertising and sponsorship is the primary driver. The others are events and conferences, research reports and bluepapers and newsletter subscriptions.
Who are Internet Retailing's main competitors?
Direct peers on record are Retail Dive (Industry Dive), Charged Retail, eMarketer (Insider Intelligence), Practical Ecommerce, Digital Commerce 360, Retail TouchPoints, Econsultancy and Chain Store Age. Broad incumbents are The Drum and Shoptalk.
Does Internet Retailing have an API?
No public API is recorded for Internet Retailing.
What industry is Internet Retailing in?
Internet Retailing's product category is Retail Industry Media and Research. Its primary akta.pro industry code is BPAMALAL, Retail Media Networks & Commerce Advertising, with a secondary code of BPAFACAD, Retail Media & Marketplace Advertising (Amazon/Walmart/Instacart, etc.). Its NAICS code is 455 and its SIC code is 5961.