Siel Bleu

What Siel Bleu does

Siel Bleu (Association Siel Bleu, formerly SPORT INITIATIVE ET LOISIR BLEU) is a French non-profit association founded in 1996 in Strasbourg by Jean-Michel Ricard and Jean-Daniel Muller. The organization delivers health prevention services through Adapted Physical Activity (APA), nutritional guidance, and eco-responsibility programs targeting vulnerable populations, elderly individuals, people with chronic diseases or disabilities, and corporate employees. Operations span six countries (France, Belgium, Ireland, Spain, India, Madagascar), supported by approximately 850 employees serving 230,000 beneficiaries weekly.

The service architecture combines in-person APA sessions (at home, in facilities, and at inclusive community venues such as Ma Salle Vitalité and La Maison de la Santé et du Citoyen), specialized 5-day adapted stays for cancer survivors, post-stroke, Parkinson's, burnout, and chronic pain patients, and a portfolio of five digital platforms: Mes cours Siel Bleu (collective class booking), FP et Moi (pulmonary fibrosis), Respifil (respiratory care), Siel Bleu en ligne (general subscription APA at €9.90/month), and Siel Bleu au Travail (corporate wellness). The organization also operates caregiver training programs, adapted physical equipment sales, and research initiatives (HAPPIER, OSSEBO studies on elderly physical activity and fall prevention).

The business model is hybrid and mission-aligned. Revenue streams include individual and corporate subscriptions, ESSMS (social and medico-social establishment) service contracts, professional caregiver training fees, B2B corporate wellness contracts (TMS prevention, RQTH employee support), individual and legacy donations, and — as of July 2026 — solidarity investment shares (€100/share) through the newly launched La Foncière Solidaire Siel Bleu, a real estate vehicle financing health-prevention infrastructure. Group structure includes wholly-owned subsidiaries Fondation Siel Bleu (public utility foundation under Fondation Autonomia), Make Me Healthy (nutrition), FizzUp (digital exercise platform), and La Foncière Solidaire Siel Bleu. The association is GDPR-compliant, governed independently with no parent company, PE/VC backing, or external controlling entity.

Name

Siel Bleu

Legal name

Association Siel Bleu

Website

https://sielbleu.org

Company type

Private

Founded year

1996

Operating status

Operating

Headcount range

501–1,000 employees

Short description

Siel Bleu is a French non-profit association founded in 1996 that delivers health prevention through Adapted Physical Activity, nutrition, and inclusive community programs, serving 230,000 weekly beneficiaries across six countries via 850 employees, five digital platforms, and institutional partnerships.

Ownership category

akta.pro rank

Product category

Adapted Physical Activity and Health Prevention Services

NAICS

Services for the Elderly and Persons with Disabilities (624120), Services for the Elderly and Persons with Disabilities (62412), Offices of Physical, Occupational and Speech Therapists, and Audiologists (62134), Social Assistance (624)

SIC

Services-Home Health Care Services (8082), Services-Social Services (8300), Services-Health Services (8000), Services-Nursing & Personal Care Facilities (8050)

akta.pro primary industry

Assistive Technology, Adaptive Equipment & Home Exercise Program Training In-Home (HSABADAN)

akta.pro secondary industries

Special Needs Adult Day Programs (Developmental/Physical Disabilities, Seniors) (HLADAIAI), Independent Living Community Ancillary Services (Dining/Transportation/Wellness Programs) (HLADAAAI), Recreational Outings, Community Participation & Mobility Support (Non-Clinical) (HSABAAAI)

Keywords

• Adapted Physical Activity
• Health Prevention Services
• Workplace Wellness Programs
• Senior Fitness Services
• Therapeutic Exercise Programs

Headquarters

HQ city

Strasbourg

HQ country

France

HQ region

Europe

Offices6 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Others

Revenue model

1. Membership and Service Fees: Fees for collective classes through Mes cours Siel Bleu platform (payant), individual at-home APA services, and membership to Siel Bleu locations and inclusive spaces.
2. Online Platform Subscriptions: Siel Bleu en ligne subscription at €9.90/month, €20.70 for 3 months, or €58.80 for 12 months. Free access to some platforms (Mes cours, FP et Moi, Respifil) with paid features.
3. Corporate Wellness Services: B2B services for companies including workshops, conferences, APA accompaniment for RQTH employees, TMS prevention, and adapted physical equipment.
4. Donations and Philanthropy: Individual donations, legacy donations (assurance-vie, legs, donations), and solidarity savings products supporting the solidarity fund.
5. Foncière Solidaire Investment: Solidarity investment vehicle where citizens become shareholders at €100/action to finance health prevention real estate projects. 25% tax advantage (IR-PME ESUS).
6. Training Services: Professional caregiver training (formations aidants professionnels), health prevention formations, and educational workshops for ESSMS.

Pricing tiers

Go-to-market motion4 records

Distribution channels5 records

Marketing channels7 records

Core offering

Siel Bleu delivers Adapted Physical Activity (APA) services and programs designed to prevent loss of autonomy and improve quality of life for vulnerable populations, including older adults, people with chronic illnesses, individuals with disabilities, and caregivers. The organization supplements these services with nutrition guidance, professional training for caregivers and healthcare workers, adapted physical equipment, inclusive stays, and proprietary digital platforms (online classes, mobile applications, corporate wellness portals) that extend its geographic reach across France, Belgium, Ireland, Spain, India, and Madagascar.

Product overview

Siel Bleu is a non-profit association offering a multi-channel health prevention ecosystem centered on Adapted Physical Activity (APA), nutrition, and social connection. The core offering consists of five digital platforms: Mes cours Siel Bleu (collective course booking and remote exercise), FP et Moi (pulmonary fibrosis support), Respifil (respiratory health), Siel Bleu en ligne (remote subscription-based exercise), and Siel Bleu au Travail (corporate wellness). These are complemented by in-person services including APA sessions at home or in facilities, professional caregiver training, nutrition programs, adapted physical equipment, and inclusive community spaces. The organization also operates adapted stays for various health conditions and manages research programs (HAPPIER, OSSEBO). A new subsidiary, the Foncière Solidaire Siel Bleu (launched July 2026), enables citizens to invest in health prevention infrastructure through solidarity savings. Siel Bleu has 850 employees serving 230,000 beneficiaries weekly across France, Belgium, Ireland, Spain, India, and Madagascar.

Differentiator

Problem solved

Functional benefit

Brands

• Mes cours Siel Bleu: Online platform for booking and participating in group physical activity classes with professional APA instructors.
• FP et Moi (Fibrose Pulmonaire)
• Respifil
• Siel Bleu en ligne
• Siel Bleu au Travail
• La Foncière Solidaire Siel Bleu
• ReferenSiel

Quantifiable outcome

• 230,000 beneficiaries weekly participate in activities across all Siel Bleu programs
• +2 more outcomes

Named customers5 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Partnerships

Ten partnerships are on record, tiered core and minor.

• CetteFamillecoreStrategic or Co-development PartnerPartnership between Siel Bleu and CetteFamille (Economy Social and Solidarity company) providing APA interventions in shared senior housing. Siel Bleu conducts needs analysis and implements collective/individual activities for residents, with follow-up using the Humani Cura tool. Shared mission: improving quality of life for people in situations of fragility.
• Association France ParkinsoncoreStrategic or Co-development PartnerCollaboration with France Parkinson for specialized stays for people with Parkinson's disease and their caregivers. Jointly developed programs combining adapted physical activity with disease-specific support.
• Hôpital Bellvitge (UFP Barcelona)minorStrategic or Co-development PartnerCollaboration with Dr. Vanesa Vicens-Zygmunt and the pneumology department for pulmonary fibrosis patient care. Medical professionals refer patients to Siel Bleu's FP et Moi platform for adapted exercise programs.
• CARSATcoreGTM or Marketing PartnerCARSAT (Caisse d'Assurance Retraite et de la Santé au Travail) partnership for workplace health and retirement health programs.
• Collectif National de Lutte contre la DénutritionminorGTM or Marketing PartnerParticipation in annual November awareness campaign against malnutrition, contributing to education and prevention efforts.
• AG2R La MondialecoreGTM or Marketing PartnerInsurance and social protection group partnership for health prevention initiatives and complementary retirement solutions.
• KlesiaminorGTM or Marketing PartnerSocial protection group partnership for health prevention and retirement savings programs.
• Groupe AgricaminorGTM or Marketing PartnerAgricultural employee retirement fund group partnership for health prevention initiatives.
• NutriciaminorGTM or Marketing PartnerNutritional products company partnership for nutrition-related workshops and programs.
• Banque AlimentaireminorGTM or Marketing PartnerFood bank partnership for community nutrition and food security initiatives.

Scale indicators7 records

Recent moves7 records

Expansion highlights6 records

Emerging players

• Gymlib: French corporate-wellness platform providing employers with access to fitness and wellness activities; competes directly with Siel Bleu au Travail for HR and occupational-health budgets.

Direct peers

• United Heroes: Corporate-wellness platform for European employers offering physical-activity and well-being programs; competes directly with Siel Bleu au Travail for workplace health contracts.
• Silver Santé: French association focused on health prevention and adapted physical activity for seniors, closely mirroring Siel Bleu's elderly-wellness mission, beneficiary profile, and ESSMS-style institutional delivery model.
• Bluelinea: France-based provider of remote assistance and tele-monitoring services for elderly and vulnerable people at home; overlaps with Siel Bleu's Bouger à domicile and shared-housing offerings.

Regional players

• Keep Cool: France-based low-cost fitness chain with broad geographic coverage; an indirect peer competing for the same general-population physical-activity participation that Siel Bleu addresses through its collective classes.

Broad incumbents

• Korian (Clariane): Major European operator of nursing homes, assisted-living, and home-care services; a broad incumbent whose resident base is a target segment for Siel Bleu's institutional APA partnerships.
• Petits Frères des Pauvres: Major French nonprofit focused on fighting isolation among the elderly; shares Siel Bleu's elderly loneliness-prevention mission and hosts the Foncière Solidaire launch event.
• France Assos Santé: National umbrella organization representing patient and health-prevention associations in France; a broader incumbent in the associative health-prevention ecosystem Siel Bleu operates in.
• ADMR: Largest French network of home-help and personal-care associations for elderly and disabled persons; a broader incumbent whose service portfolio overlaps with Siel Bleu's in-home APA and ESSMS channels.

Others

• France Parkinson: French patient association for Parkinson's disease and an active partner of Siel Bleu; serves as both a referral channel and an adjacent peer in condition-specific programming.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/assosielbleu
• YouTubeyoutube.com/@sielbleu9122
• Facebookfacebook.com/assosielbleu
• LinkedInlinkedin.com/company/groupeassociatifsielbleu
• Instagraminstagram.com/assosielbleu

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Subsidiaries4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Siel Bleu