United Heroes
United Heroes is a Paris-based B2B SaaS employee engagement platform serving 1,000+ corporations globally through a mobile app that combines gamified wellness challenges, multi-sport tracking, CSR/ESG impact measurement, and team-building tools.
- Company typePrivate
- Founded2014
- HeadquartersParis, France
- Headcount51–100
- GTM typeB2B
- OfferingSoftware
What United Heroes does
United Heroes is a Paris-headquartered B2B SaaS employee engagement platform, founded in 2014 as part of the Sport Heroes group. The company serves 1,000+ corporations and 3M+ registered users across 150 countries through a single mobile application that combines gamified wellness challenges, multi-sport and wellness activity tracking (60+ activities), rewards and recognition, internal communications, and impact analytics. Its primary customers are large enterprises seeking to improve employee well-being, team cohesion, employer brand, and CSR/ESG outcomes; named clients include LVMH, Dior, Orange, Toyota, PwC, Capgemini, MAIF, and VINCI Energies. The company differentiates itself by linking physical activity to measurable environmental and social impact — including a personal CO2 avoidance tracker, donations of over €5M facilitated to partner non-profits, and a 1% for the Planet commitment with WWF.
The underlying technology is a mobile application platform with proprietary features including multi-sport activity tracking, a real-time corporate wellness dashboard, a CO2 avoidance tracker, and a catalog of branded team challenges (e.g., H-GAMES with PUMA, H-GAMES Handisport with the French Handisport Federation). The platform integrates with external carbon measurement via Greenly and offers a Dr.Good! health content vertical (addiction, mental health, nutrition packs). The company maintains ISO 27001 and B Corp certifications as of 2025 and operates a secondary office in Madrid.
The business model is enterprise SaaS with quote-based annual subscriptions sized to company headcount and program scope, supplemented by event and challenge program revenue (sponsorship integrations and per-participant charges). Go-to-market combines enterprise field sales targeting large corporations, inside sales for mid-market with self-serve onboarding, and community-led growth through deep partnerships with non-profits (Surfrider Foundation Europe, WWF, Sport dans la Ville, Handicap International, Téléthon, GoodPlanet Foundation, Dr.Good!). United Heroes has raised approximately $7.5M in disclosed funding across three rounds (2014, 2016, 2018), with the last raise being a ~$4.9M Series B led by Genairgy. Headcount is approximately 40 employees across Paris and Madrid.
United Heroes firmographics
Firmographics- Name
- United Heroes
- Legal name
- United Heroes
- Website
- https://united-heroes.com
- Company type
- Private
- Founded year
- 2014
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- United Heroes is a Paris-based B2B SaaS employee engagement platform serving 1,000+ corporations globally through a mobile app that combines gamified wellness challenges, multi-sport tracking, CSR/ESG impact measurement, and team-building tools.
- Ownership category
- akta.pro rank
United Heroes industry classification
Industry- Product category
- Corporate Wellness Software
- NAICS
- Business, Professional, Labor, Political, and Similar Organizations (8139), Civic and Social Organizations (813410)
- SIC
- Services-Health Services (8000), Services-Membership Sports & Recreation Clubs (7997)
- akta.pro primary industry
- Enterprise/Team Messaging (BPAMACAB)
- akta.pro secondary industry
- Cause, Community & CSR-Linked Sports Partnerships (Foundations, Youth Programs) (MPAKALAJ)
Keywords
Where United Heroes is headquartered
LocationHeadquarters
- HQ city
- Paris
- HQ country
- France
- HQ region
- Europe
Offices2 records
Markets served
United Heroes business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations
Revenue model
- Corporate SaaS Subscription: B2B SaaS model providing corporate clients with employee wellness platform access, team challenges, reporting dashboards, and CSR/sustainability tracking. Pricing is subscription-based per company or per-employee-seat.
- Event & Challenge Programs: Branded corporate challenge events (H-GAMES, themed sports events) generating revenue through event fees, sponsorship integration, and per-participant charges.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Enterprise plan — full platform access with analytics, challenges, and dedicated support |
Go-to-market motion3 records
Distribution channels3 records
Marketing channels4 records
United Heroes product offering
Product offeringCore offering
United Heroes provides an all-in-one mobile employee engagement platform that combines wellness challenges, CSR/sustainability initiatives, internal communications, gamified rewards, and impact analytics within a single application. The platform is sold to corporations as a B2B SaaS subscription, enabling HR, internal communications, and CSR teams to mobilize employees around wellness, team cohesion, employer brand, and social/environmental impact goals through ready-to-deploy group challenges and measurable engagement KPIs.
Product overview
United Heroes offers a single unified mobile app platform for employee engagement that combines multiple functional modules: challenges for team mobilization, rewards and recognition, internal communications, and impact analytics. The core platform is complemented by a challenges portfolio of ready-to-deploy group activities, and partnerships like the Dr.Good! health content packs extend functionality into specific wellness content verticals.
Differentiator
Problem solved
Functional benefit
Products and services
- United Heroes App All-in-one mobile employee engagement platform that combines wellness challenges, CSR initiatives, internal communications, rewards, and impact analytics in a single application accessible to all employee profiles. Sold to corporations via B2B SaaS subscription for HR, internal communications, and CSR teams.
- Dr.Good! Health Content Packs Themed monthly activation packs covering addiction, mental health, and nutrition topics, developed in partnership with Dr.Good! and featuring Michel Cymes as ambassador. Includes expert videos, quizzes, articles, and team challenges integrated into the United Heroes platform.
- H-GAMES Challenge Events Competitive team-based challenge events (including H-GAMES with PUMA sponsorship and H-GAMES Handisport with the French Handisport Federation) that drive short-burst, high-engagement participation across corporate teams and generate event-based revenue.
Quantifiable outcome
- 89% of users feel more motivated to be physically active
- +5 more outcomes
Companies that use United Heroes
Customer profileNamed customers6 records
Segments2 records
Ideal customer profiles2 records
United Heroes technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
United Heroes partnerships and signals
Strategic signalPartnerships
Nine partnerships are on record, tiered core.
- Dr.Good!coreCo-development partnership for health and well-being content within the United Heroes platform. Dr.Good! contributes verified health information and wellness programming, enhancing the platform's health engagement value proposition for corporate users.
- Surfrider Foundation EuropecoreEnvironmental partnership engaging United Heroes users in ocean protection and coastal sustainability challenges. The partnership links physical activity (e.g., beach clean-up events) to measurable environmental impact, reinforcing the platform's ESG credentials.
- WWFcoreWWF participation in United Heroes' '1% for the Planet' initiative, where 1% of company revenue is donated to environmental causes. WWF serves as a beneficiary partner, lending its brand credibility to the platform's sustainability narrative.
- Handisport (French Federation of Adapted Sports)coreCo-development of the H-GAMES Handisport challenge events, creating inclusive sports competitions for corporate employees that incorporate adapted sports. This partnership expands United Heroes' accessibility and DEI positioning.
- Sport dans la VillecorePartnership with France's largest sports integration charity supporting young people from underprivileged backgrounds. Provides corporate users with volunteering and team-building opportunities linked to social impact.
- Handicap InternationalcoreNon-profit partnership enabling corporate employees to convert activity-based donations to Handicap International's humanitarian programs, strengthening the social impact dimension of the platform.
- TéléthoncorePartnership with the French Téléthon genetic research charity, enabling employee donations and fundraising tied to physical activity challenges on the platform.
- GoodPlanet FoundationcoreEnvironmental non-profit partnership with the GoodPlanet Foundation (founded by Yann Arthus-Bertrand), integrating climate education content and planetary health challenges into the United Heroes experience.
- PUMAcoreSponsorship of H-GAMES corporate challenge events, providing co-branded event identity, prizes, and athletic gear. PUMA's brand association enhances the credibility and appeal of United Heroes' competitive challenge format.
Scale indicators7 records
Recent moves7 records
Expansion highlights6 records
United Heroes competitors and assessment
Company assessmentDirect peers
- MoveSpring: MoveSpring is a corporate wellness challenge platform focused on activity tracking, team competitions, and reporting. Closely aligned with United Heroes' challenges portfolio and dashboard-based engagement model.
- Wellhub (formerly Gympass): Wellhub is a corporate fitness and wellness benefit platform connecting employees to gyms and digital wellness apps. Comparable to United Heroes in the corporate wellness engagement space, particularly for activity-based employee programs.
- YuMuuv: YuMuuv offers step and activity challenges for corporate wellness teams with leaderboards and analytics. Comparable to United Heroes' gamified challenge events and B2B SaaS delivery model.
- Limeade: Limeade is an employee experience platform integrating well-being, engagement, and inclusion. Overlaps with United Heroes on wellness engagement, communications, and ESG-oriented reporting for mid-market and enterprise.
- Wellable: Wellable is a corporate wellness platform offering activity challenges, rewards, and analytics to enterprises. Directly comparable to United Heroes' mobile-based wellness challenge and engagement offering for HR teams.
- Sprout (Sprout at Work): Sprout at Work delivers a corporate wellness app with challenges, content, and engagement programs. Comparable to United Heroes on B2B SaaS delivery, mobile-first engagement, and employee well-being outcomes.
- VantageFit: VantageFit is a corporate wellness platform offering fitness challenges, rewards, and a corporate dashboard. Directly mirrors United Heroes' gamification, multi-activity tracking, and analytics-led value proposition.
Broad incumbents
- Virgin Pulse: Virgin Pulse is a global corporate wellness and health engagement incumbent serving thousands of employers. Competes head-to-head with United Heroes in enterprise wellness programs but with significantly broader scope (clinical, benefits navigation, etc.).
Emerging players
- Kadence: Kadence is an employee experience platform combining workplace operations, surveys, and engagement tools. Adjacent to United Heroes on internal communications and engagement analytics for distributed/hybrid teams.
- Headspace for Work: Headspace for Work provides mental wellness and engagement tools to enterprises. Overlaps with United Heroes on employee well-being outcomes (reduced stress, engagement), though with a mental-health rather than multi-sport focus.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
United Heroes social profiles
Digital presenceUnited Heroes compliance and trust
Trust signalCompliance2 records
United Heroes financial estimates
Financial estimateRevenue estimate
Valuation estimate
United Heroes leadership team
Management profileNumber of profiles
Profiles1 record
United Heroes funding detail
Funding detailFunding overview
Funding rounds3 records
Investors4 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
United Heroes M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about United Heroes
What does United Heroes do?
United Heroes provides an all-in-one mobile employee engagement platform that combines wellness challenges, CSR/sustainability initiatives, internal communications, gamified rewards, and impact analytics within a single application. The platform is sold to corporations as a B2B SaaS subscription, enabling HR, internal communications, and CSR teams to mobilize employees around wellness, team cohesion, employer brand, and social/environmental impact goals through ready-to-deploy group challenges and measurable engagement KPIs.
Is United Heroes a public or private company?
United Heroes is a private company. It is classified as management employee owned and is currently operating.
When was United Heroes founded?
United Heroes was founded in 2014. It employs 51 to 100 people.
Where is United Heroes based?
United Heroes is headquartered in Paris, France, in the Europe region.
How does United Heroes make money?
Two revenue lines are on record. Corporate SaaS Subscription is the primary driver. The others are event & Challenge Programs.
Who are United Heroes's main competitors?
Direct peers on record are MoveSpring, Wellhub (formerly Gympass), YuMuuv, Limeade, Wellable, Sprout (Sprout at Work) and VantageFit. Virgin Pulse is listed as a broad incumbent. Emerging players are Kadence and Headspace for Work.
Does United Heroes have an API?
No public API is recorded for United Heroes.
What industry is United Heroes in?
United Heroes's product category is Corporate Wellness Software. Its primary akta.pro industry code is BPAMACAB, Enterprise/Team Messaging, with a secondary code of MPAKALAJ, Cause, Community & CSR-Linked Sports Partnerships (Foundations, Youth Programs). Its NAICS code is 8139 and its SIC code is 8000.