Srovnano.cz

What Srovnano.cz does

Srovnano.cz is a Czech consumer-facing price comparison and lead generation platform operated by QuickLEADS s.r.o., a private limited company headquartered in Prague (Korunní 2569/108, Praha 10 - Vinohrady). The company has been operating for more than five years and targets Czech residents seeking to compare and purchase vehicle insurance (mandatory third-party liability and comprehensive cover), travel insurance, consumer loans, and loan consolidation products. Users complete short online forms on the platform, which routes the request to licensed Czech insurers and lenders who then compete for the customer.

The product surface is web-based and entirely self-serve, comprising five core comparison flows — Povinné ručení (mandatory car insurance), Havarijní pojištění (comprehensive car insurance), Cestovní pojištění (travel insurance), Půjčky (loans), and Konsolidace půjček (loan consolidation) — backed by a regularly updated thematic magazine covering insurance and personal finance topics to drive organic search traffic. Distribution is exclusively online; the site explicitly states it serves only Czech residents and offers no physical distribution.

The business model is commission-based affiliate referral: the service is free for consumers, and QuickLEADS s.r.o. earns commissions from financial product providers ranging from a flat 39 CZK per insurance lead up to 7.5% of the borrowed amount on loan leads. The platform features all major Czech insurers (Allianz, Česká pojišťovna, Kooperativa, Generali, ČSOB Pojišťovna) and lenders (Česká spořitelna, Home Credit, Provident, Equa Bank, Zaplo) as channel partners. The company is privately held, has 1-10 employees, discloses no revenue figures, and has no parent company, subsidiaries, or external funding rounds in the available data.

Name

Srovnano.cz

Legal name

QuickLEADS s.r.o.

Website

https://srovnano.cz

Company type

Private

Founded year

2010

Operating status

Operating

Headcount range

1–10 employees

Short description

Srovnano.cz is a Czech consumer-facing price comparison and lead generation platform, operated by QuickLEADS s.r.o., that helps Czech residents compare vehicle insurance, travel insurance, consumer loans, and loan consolidation offers from licensed Czech providers and routes qualified leads to them for commission.

Ownership category

akta.pro rank

Product category

Insurance and Loan Comparison

NAICS

Agencies, Brokerages, and Other Insurance Related Activities (5242), Advertising Agencies (541810)

SIC

Insurance Agents, Brokers & Service (6411), Loan Brokers (6163)

akta.pro primary industry

BNPL Aggregators & Comparison Marketplaces (FSAKACAD)

Keywords

• Insurance comparison platform
• Loan comparison portal
• Financial product aggregator
• Vehicle insurance quotes
• Consumer loan comparison

Headquarters

HQ city

Prague

HQ country

Czechia

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations

Revenue model

1. Commission from financial service providers: QuickLEADS s.r.o. earns commission from providers (lenders and insurers) when customers complete applications through the platform. Commission ranges from 39 CZK to 7.5% of the borrowed amount, depending on the provider. Consumers pay no fees for using the comparison service.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

Srovnano.cz is a Czech online comparison aggregator operated by QuickLEADS s.r.o. that lets consumers compare vehicle insurance (mandatory liability, comprehensive, travel) and consumer loans (including loan consolidation) from multiple Czech insurers and lenders. Users submit a single online request form and are connected with licensed providers offering competing offers; the platform itself is not a lender or insurer.

Product overview

Srovnano.cz is a comparison aggregator portal that compares insurance and loan products from multiple Czech providers. The platform offers five core comparison services: Povinné ručení (mandatory car insurance), Havarijní pojištění (comprehensive car insurance), Cestovní pojištění (travel insurance), Půjčky (loans), and Konsolidace půjček (loan consolidation). Users fill out a request form to receive and compare offers from third-party providers. The site earns commissions from providers when users finalize products through their platform. The company operates as a lead generation and advertising platform, not as a direct provider or broker of financial products.

Differentiator

Problem solved

Functional benefit

Products and services

• Povinné ručení (Mandatory Car Insurance)

Quantifiable outcome

• 92% of drivers save on vehicle insurance
• +2 more outcomes

Segments2 records

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Five partnerships are on record, tiered minor and core.

• OKfin.czminorGTM or Marketing PartnerOKfin.cz is listed as a partner comparison portal, described as one of the largest comparison sites for insurance, loans, and energy products in Czech Republic.
• KvalitniPujcka.czminorGTM or Marketing PartnerKvalitniPujcka.cz (KvalitníPůjčka.cz) is listed as a partner website, described as a leading comparison platform for bank and non-bank loans.
• 1pozicky.skminorGTM or Marketing Partner1pozicky.sk is a Slovak partner site for comparing bank and non-bank loans, extending the platform's reach to Slovak market.
• Avopix.comminorOthersAvopix.com is a partner providing free stock images, offering more than 350,000 free photos for download and use.
• Czech insurance companies and lenderscoreChannel Partner/ Reseller/ DistributorThe platform features logos of major Czech insurers (Allianz, Česká pojišťovna, Kooperativa, Generali, ČSOB Pojišťovna) and lenders (Česká spořitelna, Home Credit, Provident, Equa Bank, Zaplo) as partners providing products through the comparison platform.

Scale indicators3 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• KvalitniPujcka.cz: Czech comparison platform focused on bank and non-bank loans. Listed by Srovnano.cz as a partner, with overlapping loan-comparison functionality and shared reliance on Czech lender partnerships.
• OKfin.cz: One of the largest Czech comparison sites for insurance, loans, and energy products. Listed by Srovnano.cz as a partner portal; competes directly for the same Czech consumer audience with similar lead-generation economics.

Broad incumbents

• Compare the Market: UK-based insurance and financial product comparison site. Competes on the same lead-generation and commission mechanic as Srovnano.cz but across a much broader product set and audience.
• LendingTree: US online loan comparison marketplace that connects consumers with multiple lenders. The closest direct analogue to Srovnano.cz's loan comparison and lead-generation model.
• MoneySupermarket: UK-based broad financial price comparison platform covering insurance, loans, energy, and banking. Operates the same aggregator + commission model at much greater scale, making it the established reference point for Srovnano.cz's category.
• Confused.com: UK financial and insurance comparison platform. Mirrors Srovnano.cz's lead-generation and commission structure across motor, travel, and consumer products.
• Bankrate: US personal finance comparison and content platform with strong presence in insurance and lending verticals. Comparable mix of comparison tools, content marketing, and affiliate/lead-generation revenue.
• GoCompare: UK price comparison site covering insurance, energy, and financial products. Same aggregator/lead-gen business model as Srovnano.cz but at established incumbent scale.

Emerging players

• NerdWallet: US personal finance comparison site that scaled from content marketing into lead generation across insurance, loans, and banking. A useful analogue for the content-to-comparison trajectory Srovnano.cz is pursuing.

Regional players

• 1pozicky.sk: Slovak partner site for comparing bank and non-bank loans. Same operating model and category overlap, but serves the Slovak rather than Czech market.

Market position

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/srovnano

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Srovnano.cz