Mots-Clés

Name

Mots-Clés

Legal name

SAS Mots-Clés

Website

https://motscles.net

Company type

Private

Founded year

2011

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Headquarters

HQ city

Paris

HQ country

France

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Communication Consulting Services: Professional services revenue from consulting, brand identity, editorial content creation, and campaign deployment for B2B clients including institutions, large companies, and local authorities.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels6 records

Core offering

Mots-Clés is a B2B communication consulting and creative agency that builds brand identities, produces editorial publications (including mooks, magazines and reports), and designs and deploys multi-format communication campaigns for institutions, large corporations, and local authorities. The agency also delivers Qualiopi-certified inclusive communication training programs. Its work is underpinned by proprietary, trademarked methodologies (Design narratif®, Namemap®, Mook corporate) developed through an in-house R&D Lab partnered with French universities.

Product overview

Mots-Clés is a communication consulting and creative agency offering three complementary core services: Identity (brand identity, naming, visual identity), Editorial (publications, mooks, magazines), and Campaigns (multi-format communication campaigns). The agency also provides inclusive communication training programs certified Qualiopi. Founded in 2011, the agency serves institutions, major corporations, and local authorities with approximately 20 employees across Paris and Marseille offices. The agency operates an R&D Lab developing proprietary methodologies including Design Narratif®, NameMap®, and Mook Corporate.

Differentiator

Problem solved

Functional benefit

Products and services

• Identité (Identity) Brand identity creation service including narrative design, naming, and visual identity development for institutions, corporations, and local authorities. The service is delivered using proprietary methodologies such as Design narratif® and Namemap®.
• Édito (Editorial) Publication and editorial content creation service including corporate mooks, magazines, reports, and institutional publications, delivered using the proprietary Mook corporate methodology.
• Campagne (Campaigns) Communication campaign design and deployment across multiple formats including social media, digital, and traditional media, for institutions, large corporations, and local authorities.
• Formation à la communication inclusive (Inclusive Communication Training) Qualiopi-certified training program in inclusive communication to advance gender equality through writing and communication practices, offered in three formats (2-hour awareness, 3.5-hour training, 7-hour in-depth training). Adopted by organizations including Netflix, Zalando, Canal+, 3F, Mairie de Paris, and Eurométropole de Strasbourg.

Quantifiable outcome

• EduRénov social media community growth from 0 to 20,000+ followers in one year

Named customers17 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

One partnership is on record.

• Leading universitiescoreStrategic or Co-development Partner · 1 January 2011R&D Lab partner to premier universities, conducting research in information and communication sciences. The Lab develops proprietary methodologies and contributes to academic research on language and communication.

Scale indicators2 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• BETC Paris: BETC is a flagship French creative advertising agency within the Havas network, headquartered in Paris and serving major French and international brands across campaigns, brand identity, and editorial work. It is comparable to Mots-Clés in offering multi-disciplinary communication services (brand strategy, campaigns, content) to enterprise clients, though at significantly larger scale.
• 84.Paris: 84.Paris is a Paris-based independent creative agency specializing in brand strategy, campaigns, and editorial content for premium and luxury brands. It is comparable to Mots-Clés in its Paris base, mid-size independent positioning, and multi-disciplinary service offering spanning identity, editorial, and campaigns.
• La Chose: La Chose is a French independent creative communications agency with offices in Paris, offering brand strategy, campaigns, and editorial content. It is comparable to Mots-Clés in its independent French positioning, multi-disciplinary offering across identity, content, and campaigns, and similar client profile of major corporates and institutions.
• Marcel (Publicis): Marcel is a Paris-based creative advertising agency within the Publicis Groupe network, working across brand identity, campaigns, and editorial content for major French and international brands. Like Mots-Clés, it offers multi-disciplinary communication services targeting premium clients, though with significantly more scale.
• Romance (advertising agency): Romance is a Paris-based creative agency working across brand identity, campaigns, and editorial content for premium French and international clients. Comparable to Mots-Clés as a mid-size Paris-based independent creative shop with a similar mix of corporate and institutional clients.
• Image Sept: Image Sept is a French public relations and strategic communications consultancy serving major French institutions, corporates, and government actors. Comparable to Mots-Clés in its Paris base, B2B consulting model, and institutional client focus, with significant overlap on communications strategy and editorial positioning.

Broad incumbents

• Edelman France: Edelman France is the French arm of Edelman, a global public relations and communications consultancy. Comparable to Mots-Clés in providing strategic communications, brand narrative, and public engagement work to enterprise and institutional clients, though operating at significantly larger scale as part of a global network.
• Havas Paris: Havas Paris is the French flagship of Havas, a global advertising and communications group. Comparable to Mots-Clés in offering integrated communications services (brand identity, editorial content, campaigns) to enterprise clients, though at vastly greater scale and with full-service holding-company capabilities.
• Publicis Groupe: Publicis Groupe is a Paris-headquartered global advertising and communications holding company. Comparable to Mots-Clés as a major French communications services provider serving enterprise and institutional clients across brand identity, editorial content, and campaigns, though with vastly greater scale, geographic reach, and a portfolio of agency brands.
• FleishmanHillard France: FleishmanHillard France is the French arm of the global PR and communications consultancy, serving major French and international corporates and institutions. Comparable to Mots-Clés in providing strategic communications, editorial positioning, and campaign work, though operating within a global network with significantly broader capabilities.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/mots-cl-s
• Facebookfacebook.com/motscles

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Mots-Clés