perfume.com
Perfume.com is a privately held, US-based discount online fragrance retailer founded in 1995, selling 13,000+ authentic perfumes and colognes from 500+ brands at up to 70% off retail to consumers and wholesale buyers in 190+ countries.
- Company typePrivate
- Founded1995
- HeadquartersHauppauge, United States
- Headcount1,001–5,000
- GTM typeB2C
- OfferingDigital Commerce or Content
What perfume.com does
Perfume.com is a privately held, direct-to-consumer e-commerce retailer of discounted authentic fragrances, founded in 1995 and headquartered in Hauppauge, New York. The company catalogs 8,500-13,000+ SKUs spanning women's perfume, men's cologne, gift sets, travel-size atomizers, and niche/discontinued lines from more than 500 designer and celebrity brands, sold at discounts of up to 70-80% off retail prices. Its underlying technology is a standard e-commerce storefront with multi-currency support (28+ currencies), multiple payment integrations (Visa, Mastercard, Discover, Amex, JCB, PayPal, Cash App, Afterpay, Klarna, Apple Pay), inventory and order management, and a customer account/coupon system. Fulfillment runs from a single distribution center shipping worldwide through FedEx, DHL, UPS, USPS, and DPD to 190+ countries.
The business operates three revenue streams: (1) one-time DTC e-commerce sales to individual consumers across global markets, (2) a recurring Fragrance of the Month subscription box delivering .27 oz travel atomizers at $7.47 first month then $14.95/month, and (3) wholesale/drop-ship accounts for bulk buyers and resellers. Marketing relies on email (coupon list), content (blog and learning center), organic social (Facebook, X, Pinterest, Instagram), SEO-optimized brand and category pages, and an Impact.com affiliate program. A tiered loyalty/rewards program (100/500/1000 points = 2%/5%/10% off lifetime) supports modest retention.
Customer segmentation is horizontal, serving two buyer types: individual fragrance consumers seeking discount authentic product, and wholesale/drop-ship buyers purchasing in bulk. Pricing is unit-based with tiered shipping thresholds (free US shipping over $49), express options ($8.95), and international rates starting at $4.99 plus $0.99/item. The company is independently and privately owned with no disclosed parent, investors, or institutional backing, and no M&A or funding activity on record.
perfume.com firmographics
Firmographics- Name
- perfume.com
- Legal name
- Perfume.com
- Website
- https://perfume.com
- Company type
- Private
- Founded year
- 1995
- Operating status
- Operating
- Headcount range
- 1,001–5,000 employees
- Short description
- Perfume.com is a privately held, US-based discount online fragrance retailer founded in 1995, selling 13,000+ authentic perfumes and colognes from 500+ brands at up to 70% off retail to consumers and wholesale buyers in 190+ countries.
- Ownership category
- akta.pro rank
perfume.com industry classification
Industry- Product category
- Online Discount Fragrance Retail
- NAICS
- Cosmetics, Beauty Supplies, and Perfume Retailers (45612), Cosmetics, Beauty Supplies, and Perfume Retailers (456120), Health and Personal Care Retailers (4561)
- SIC
- Retail-Miscellaneous Shopping Goods Stores (5940)
- akta.pro primary industry
- Fine Fragrance (Women’s/Men’s/Unisex) (CRABADAA)
- akta.pro secondary industry
- Fragrance & Deodorant Distribution (CRAOAEAF)
Keywords
Where perfume.com is headquartered
LocationHeadquarters
- HQ city
- Hauppauge
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
perfume.com business model
Business model- GTM type
- B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Retail E-commerce Sales: Direct online sales of perfumes and colognes to consumers at discounted prices (up to 70% off retail). One-time purchase model with products shipped directly to customers worldwide.
- Subscription Box (Fragrance of the Month): Monthly subscription service delivering travel-sized atomizers (.27 oz) of curated fragrances. First month at $7.47, renews at $14.95/month. Provides recurring revenue with customer lock-in through auto-renewal.
- Wholesale Accounts: Bulk purchasing program for wholesale customers and drop shippers who resell fragrances to their own customers.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Individual product purchases with volume discounts |
| Subscription | Monthly | Monthly fragrance subscription box |
| Transaction based/ take rate | Pay-as-you-go | Free shipping threshold |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels5 records
perfume.com product offering
Product offeringCore offering
Perfume.com operates an online store selling over 13,000 authentic brand-name perfumes and colognes from more than 500 designer brands at discounts of up to 70% off retail prices. The company ships worldwide from its Hauppauge, NY distribution center and offers separate product lines for women and men, gift sets, travel-size fragrances, a monthly Fragrance of the Month subscription box, and wholesale accounts for bulk buyers and drop shippers.
Product overview
Perfume.com operates as an e-commerce marketplace offering over 10,000 authentic perfumes and colognes from more than 500 designer brands at discounts up to 70% off retail. The core offering is the online fragrance marketplace featuring separate collections for women's perfume (5,000+ products) and men's cologne (3,800+ products), supplemented by gift sets, travel-size minis, and a monthly subscription box service called Fragrance of the Month. Additional services include wholesale accounts for bulk purchasing and an affiliate marketing program. The platform supports various fragrance types including Eau de Parfum, Eau de Toilette, pure perfume, deodorants, and body care products. Founded in 1995, the company ships to countries worldwide from its headquarters in Hauppauge, NY.
Differentiator
Problem solved
Functional benefit
Products and services
- Fragrance of the Month Subscription Box
Companies that use perfume.com
Customer profileNamed customers2 records
Segments2 records
Ideal customer profiles2 records
perfume.com technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
perfume.com partnerships and signals
Strategic signalScale indicators5 records
Recent moves6 records
Expansion highlights5 records
perfume.com competitors and assessment
Company assessmentBroad incumbents
- Ulta Beauty: Ulta Beauty is a large multi-brand beauty retailer offering fragrances across prestige and mass price points. It competes with Perfume.com across both full-price fragrance sales and through its own promotional cycles, representing the broad-incumbent alternative for in-store and online fragrance shoppers.
- Amazon Beauty: Amazon's Beauty and Fragrance storefront aggregates thousands of sellers and brand-direct listings with Prime shipping, making it the most direct convenience and selection competitor to Perfume.com. Its scale and logistics advantage put ongoing pricing and shipping pressure on independent fragrance e-tailers.
- Sephora: Sephora is the dominant multi-brand beauty retailer carrying a comprehensive assortment of prestige fragrances alongside skincare and cosmetics. While it operates at full retail pricing and a different channel mix, it competes for the same end consumer and exerts category-level pricing pressure on discounters like Perfume.com.
Emerging players
- MicroPerfumes: MicroPerfumes is a niche online retailer focused on sample and travel-size fragrance formats, overlapping with Perfume.com's travel-size/mini category. It represents an emerging threat in the discovery and try-before-you-buy segment that complements both subscription and one-off purchases.
- Beautylish: Beautylish is a curated online beauty retailer offering fragrance, skincare, and cosmetics with a strong editorial and community component. It overlaps with Perfume.com's mid-to-prestige fragrance assortment and content-driven marketing approach, positioning it as a partial-overlap emerging player.
Regional players
- Notino: Notino is a leading European online beauty and fragrance retailer carrying a similar broad assortment of designer brands. It is a useful international peer for benchmarking assortment and subscription strategy, though it primarily serves European rather than U.S. customers.
Direct peers
- Scentbird: Scentbird is a fragrance subscription service delivering monthly samples from designer brands. It directly competes with Perfume.com's Fragrance of the Month subscription and targets the same discovery-oriented consumer, albeit with a sample-format rather than a single-travel-atomizer approach.
- FragranceX: FragranceX is a major online discount fragrance retailer offering a broad catalog of designer brands at reduced prices, with comparable free shipping thresholds and a focus on authentic bargains. It competes head-to-head with Perfume.com for the same value-driven U.S. online fragrance shopper.
- Jomashop: Jomashop is an authorized-discount e-commerce retailer known for luxury goods including fragrances, watches, and cosmetics at deep discounts. It competes with Perfume.com on the discounted designer fragrance assortment and the broader value-seeking online shopper.
- FragranceNet.com: FragranceNet.com is a long-standing direct competitor selling discounted brand-name fragrances online, with a similar value proposition of up to ~70% off retail and a deep catalog across men's and women's designer scents. It is the closest comparable to Perfume.com in assortment, pricing, and customer segment.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
perfume.com social profiles
Digital presenceperfume.com financial estimates
Financial estimateRevenue estimate
Valuation estimate
perfume.com leadership team
Management profileNumber of profiles
perfume.com funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
perfume.com M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about perfume.com
What does perfume.com do?
Perfume.com operates an online store selling over 13,000 authentic brand-name perfumes and colognes from more than 500 designer brands at discounts of up to 70% off retail prices. The company ships worldwide from its Hauppauge, NY distribution center and offers separate product lines for women and men, gift sets, travel-size fragrances, a monthly Fragrance of the Month subscription box, and wholesale accounts for bulk buyers and drop shippers.
Is perfume.com a public or private company?
perfume.com is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was perfume.com founded?
perfume.com was founded in 1995. It employs 1,001 to 5,000 people.
Where is perfume.com based?
perfume.com is headquartered in Hauppauge, United States, in the North America region.
How does perfume.com make money?
Three revenue lines are on record. Retail E-commerce Sales are the primary driver. The others are subscription Box (Fragrance of the Month) and wholesale Accounts.
Who are perfume.com's main competitors?
Broad incumbents on record are Ulta Beauty, Amazon Beauty and Sephora. Emerging players are MicroPerfumes and Beautylish. Notino is listed as a regional player. Direct peers are Scentbird, FragranceX, Jomashop and FragranceNet.com.
Does perfume.com have an API?
No public API is recorded for perfume.com.
What industry is perfume.com in?
perfume.com's product category is Online Discount Fragrance Retail. Its primary akta.pro industry code is CRABADAA, Fine Fragrance (Women’s/Men’s/Unisex), with a secondary code of CRAOAEAF, Fragrance & Deodorant Distribution. Its NAICS code is 45612 and its SIC code is 5940.