perfume.com

What perfume.com does

Perfume.com is a privately held, direct-to-consumer e-commerce retailer of discounted authentic fragrances, founded in 1995 and headquartered in Hauppauge, New York. The company catalogs 8,500-13,000+ SKUs spanning women's perfume, men's cologne, gift sets, travel-size atomizers, and niche/discontinued lines from more than 500 designer and celebrity brands, sold at discounts of up to 70-80% off retail prices. Its underlying technology is a standard e-commerce storefront with multi-currency support (28+ currencies), multiple payment integrations (Visa, Mastercard, Discover, Amex, JCB, PayPal, Cash App, Afterpay, Klarna, Apple Pay), inventory and order management, and a customer account/coupon system. Fulfillment runs from a single distribution center shipping worldwide through FedEx, DHL, UPS, USPS, and DPD to 190+ countries.

The business operates three revenue streams: (1) one-time DTC e-commerce sales to individual consumers across global markets, (2) a recurring Fragrance of the Month subscription box delivering .27 oz travel atomizers at $7.47 first month then $14.95/month, and (3) wholesale/drop-ship accounts for bulk buyers and resellers. Marketing relies on email (coupon list), content (blog and learning center), organic social (Facebook, X, Pinterest, Instagram), SEO-optimized brand and category pages, and an Impact.com affiliate program. A tiered loyalty/rewards program (100/500/1000 points = 2%/5%/10% off lifetime) supports modest retention.

Customer segmentation is horizontal, serving two buyer types: individual fragrance consumers seeking discount authentic product, and wholesale/drop-ship buyers purchasing in bulk. Pricing is unit-based with tiered shipping thresholds (free US shipping over $49), express options ($8.95), and international rates starting at $4.99 plus $0.99/item. The company is independently and privately owned with no disclosed parent, investors, or institutional backing, and no M&A or funding activity on record.

Name

perfume.com

Legal name

Perfume.com

Website

https://perfume.com

Company type

Private

Founded year

1995

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

Perfume.com is a privately held, US-based discount online fragrance retailer founded in 1995, selling 13,000+ authentic perfumes and colognes from 500+ brands at up to 70% off retail to consumers and wholesale buyers in 190+ countries.

Ownership category

akta.pro rank

Product category

Online Discount Fragrance Retail

NAICS

Cosmetics, Beauty Supplies, and Perfume Retailers (45612), Cosmetics, Beauty Supplies, and Perfume Retailers (456120), Health and Personal Care Retailers (4561)

SIC

Retail-Miscellaneous Shopping Goods Stores (5940)

akta.pro primary industry

Fine Fragrance (Women’s/Men’s/Unisex) (CRABADAA)

akta.pro secondary industry

Fragrance & Deodorant Distribution (CRAOAEAF)

Keywords

• Discount fragrance retail
• Perfume e-commerce
• Cologne online store
• Designer fragrance sales
• Beauty retail

Headquarters

HQ city

Hauppauge

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Retail E-commerce Sales: Direct online sales of perfumes and colognes to consumers at discounted prices (up to 70% off retail). One-time purchase model with products shipped directly to customers worldwide.
2. Subscription Box (Fragrance of the Month): Monthly subscription service delivering travel-sized atomizers (.27 oz) of curated fragrances. First month at $7.47, renews at $14.95/month. Provides recurring revenue with customer lock-in through auto-renewal.
3. Wholesale Accounts: Bulk purchasing program for wholesale customers and drop shippers who resell fragrances to their own customers.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Perfume.com operates an online store selling over 13,000 authentic brand-name perfumes and colognes from more than 500 designer brands at discounts of up to 70% off retail prices. The company ships worldwide from its Hauppauge, NY distribution center and offers separate product lines for women and men, gift sets, travel-size fragrances, a monthly Fragrance of the Month subscription box, and wholesale accounts for bulk buyers and drop shippers.

Product overview

Perfume.com operates as an e-commerce marketplace offering over 10,000 authentic perfumes and colognes from more than 500 designer brands at discounts up to 70% off retail. The core offering is the online fragrance marketplace featuring separate collections for women's perfume (5,000+ products) and men's cologne (3,800+ products), supplemented by gift sets, travel-size minis, and a monthly subscription box service called Fragrance of the Month. Additional services include wholesale accounts for bulk purchasing and an affiliate marketing program. The platform supports various fragrance types including Eau de Parfum, Eau de Toilette, pure perfume, deodorants, and body care products. Founded in 1995, the company ships to countries worldwide from its headquarters in Hauppauge, NY.

Differentiator

Problem solved

Functional benefit

Products and services

• Fragrance of the Month Subscription Box

Named customers2 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Ulta Beauty: Ulta Beauty is a large multi-brand beauty retailer offering fragrances across prestige and mass price points. It competes with Perfume.com across both full-price fragrance sales and through its own promotional cycles, representing the broad-incumbent alternative for in-store and online fragrance shoppers.
• Amazon Beauty: Amazon's Beauty and Fragrance storefront aggregates thousands of sellers and brand-direct listings with Prime shipping, making it the most direct convenience and selection competitor to Perfume.com. Its scale and logistics advantage put ongoing pricing and shipping pressure on independent fragrance e-tailers.
• Sephora: Sephora is the dominant multi-brand beauty retailer carrying a comprehensive assortment of prestige fragrances alongside skincare and cosmetics. While it operates at full retail pricing and a different channel mix, it competes for the same end consumer and exerts category-level pricing pressure on discounters like Perfume.com.

Emerging players

• MicroPerfumes: MicroPerfumes is a niche online retailer focused on sample and travel-size fragrance formats, overlapping with Perfume.com's travel-size/mini category. It represents an emerging threat in the discovery and try-before-you-buy segment that complements both subscription and one-off purchases.
• Beautylish: Beautylish is a curated online beauty retailer offering fragrance, skincare, and cosmetics with a strong editorial and community component. It overlaps with Perfume.com's mid-to-prestige fragrance assortment and content-driven marketing approach, positioning it as a partial-overlap emerging player.

Regional players

• Notino: Notino is a leading European online beauty and fragrance retailer carrying a similar broad assortment of designer brands. It is a useful international peer for benchmarking assortment and subscription strategy, though it primarily serves European rather than U.S. customers.

Direct peers

• Scentbird: Scentbird is a fragrance subscription service delivering monthly samples from designer brands. It directly competes with Perfume.com's Fragrance of the Month subscription and targets the same discovery-oriented consumer, albeit with a sample-format rather than a single-travel-atomizer approach.
• FragranceX: FragranceX is a major online discount fragrance retailer offering a broad catalog of designer brands at reduced prices, with comparable free shipping thresholds and a focus on authentic bargains. It competes head-to-head with Perfume.com for the same value-driven U.S. online fragrance shopper.
• Jomashop: Jomashop is an authorized-discount e-commerce retailer known for luxury goods including fragrances, watches, and cosmetics at deep discounts. It competes with Perfume.com on the discounted designer fragrance assortment and the broader value-seeking online shopper.
• FragranceNet.com: FragranceNet.com is a long-standing direct competitor selling discounted brand-name fragrances online, with a similar value proposition of up to ~70% off retail and a deep catalog across men's and women's designer scents. It is the closest comparable to Perfume.com in assortment, pricing, and customer segment.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/perfumecom
• Facebookfacebook.com/wwwperfumecom
• Instagraminstagram.com/perfumedotcom
• Pinterestpinterest.com/perfumelover

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about perfume.com