Christian Women in Media Association

What Christian Women in Media Association does

Christian Women in Media Association (CWIMA) is a US-based 501(c)(3) nonprofit professional association founded in 2002 by Suellen Roberts, operating under the legal entity Joy TV International. It serves Christian women working across secular and faith-based media, including content creators, podcasters, authors, TV/film professionals, and ministry leaders, providing networking, professional development, prayer community, and industry connection. The association's core offerings consist of a tiered annual membership program (Bronze, President's Club Silver, President's Club Gold), the Media Mastery Academy (monthly masterclasses on AI tools, branding, visual storytelling, podcasting, TV hosting, and authorship), Connect Events alternating between in-person city gatherings and Zoom sessions on third Thursdays, an annual ELEVATE Conference, the upcoming CONTENT Christian Media Conference, the Prayer*Link prayer community, and a Speakers Bureau directory of 70+ member speakers available for booking. CWIMA monetizes through annual membership dues, pay-as-you-go event and masterclass ticket sales (e.g., $15 Zoom Connect Events for non-members, $35 per masterclass), conference sponsorships, and tax-deductible donations, with all commerce processed through standard third-party platforms (Stripe, PayPal) and the e-commerce storefront at cwima.org.

The organization does not operate proprietary technology; its infrastructure is built on commercial SaaS including Constant Contact for email, Zoom for virtual events, and Webflow for the website. Members are reported in 200+ nations, although US-centric programming (Nashville 2024 conference, Texas 2026 conference, regional Connect Events) reflects the operational core. Leadership comprises Founder Suellen Roberts, President-Elect Noemi X. Oliver, President Emeritus Sharon Hill, Conference Director Marion MacKenzie Pyle, Membership Director Tina Yeager, and Comptroller Crystal Majdak. The association has no disclosed external funding, no subsidiaries, no acquisitions, and no publicly reported financial figures, operating as an independent member-supported nonprofit.

Name

Christian Women in Media Association

Legal name

Joy TV International dba Christian Women in Media Association

Website

https://cwima.org

Company type

Private

Founded year

2002

Operating status

Operating

Headcount range

1–10 employees

Short description

Christian Women in Media Association (CWIMA) is a US-based 501(c)(3) nonprofit professional association, founded in 2002, serving Christian women across media professions through tiered membership, monthly masterclasses, Connect Events, an annual conference, a Speakers Bureau, and the Prayer*Link prayer community.

Ownership category

akta.pro rank

Product category

Professional Membership Association

NAICS

Religious Organizations (8131), Business, Professional, Labor, Political, and Similar Organizations (8139)

SIC

Services-Membership Organizations (8600)

akta.pro industry

PRIMARYMPAJAHAI

Denominational & Community Periodicals (Church Magazines, Diocesan/Temple Newsletters)

Media, Entertainment & Sports/Publishing (Books, News, Magazines)/Religious & Spiritual Publishing

SECONDARYMPACAFAA

Subscription Fan Membership Platforms (Paid Communities)

Media, Entertainment & Sports/Digital Media & Content Platforms (Online Video, Podcasts, Creators)/Creator Monetization & Fan Membership Platforms

SECONDARYMPABALAO

Religious Fundraising / Telethon & Ministry Support Channels

Media, Entertainment & Sports/Broadcasting (TV & Radio)/Religious/Faith-Based Broadcasting

Keywords

• Professional association services
• Media industry networking
• Faith-based community events
• Professional development training
• Membership association programs

Headquarters

HQ city

Dallas

HQ country

United States

HQ region

North America

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Membership Dues: Annual subscription memberships with three tiers (Bronze, President's Club Silver, President's Club Gold) providing varying levels of access to resources, networking, education, publications, and promotion opportunities. Members receive access to the private Facebook group and weekly prayer calls.
2. Event Registrations: Revenue from annual conferences (ELEVATE, CONTENT), Connect Events (in-person and Zoom), and Media Mastery Academy masterclasses. Non-members pay higher fees while members receive discounted or free access to events.
3. Masterclass Sales: Individual masterclass purchases at $35 for non-members, with discounted or free access for Bronze and President's Club members. Topics include AI tools, branding, visual storytelling, podcasting, TV hosting, and authorship training.
4. Donations: Tax-deductible donations supporting mentorship opportunities, professional development workshops, conferences, and connect events. The organization is a 501(c)(3) nonprofit (Joy TV International dba Christian Women in Media Association).

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels8 records

Core offering

Christian Women in Media Association (CWIMA) is a faith-based 501(c)(3) professional association that sells tiered annual memberships (Bronze, President's Club Silver, President's Club Gold) granting access to a members-only Facebook group, weekly prayer through Prayer*Link, and discounts/free entry to programming. It also sells individual event registrations and masterclasses through its online store, including monthly Media Mastery Academy masterclasses on AI tools, branding, visual storytelling, podcasting, TV hosting and authorship, monthly Connect Events (alternating Zoom and in-person), and the annual ELEVATE / CONTENT Christian Media Conference.

Product overview

Christian Women in Media Association (CWIMA) offers a professional association ecosystem rather than a unified software product. The core offerings include tiered membership (Bronze, President's Club Silver, President's Club Gold), the Media Mastery Academy with monthly masterclasses, Connect Events (in-person and Zoom alternating), Prayer*Link prayer community, a Speakers Bureau directory, and an annual ELEVATE Conference. The organization operates a Store for event tickets and masterclass purchases, and provides blog content for member education. CWIMA serves as a networking and professional development hub for Christian women in media across television, film, podcasting, publishing, music, and digital media.

Differentiator

Problem solved

Functional benefit

Brands

• Prayer*Link: The heartbeat of Christian Women in Media - a prayer initiative where members unite in faith through weekly prayer calls, live prayer on Facebook, and intimate retreats.

Products and services

• CWIMA Membership Program Tiered annual membership program (Bronze, President's Club Silver, President's Club Gold) giving individual Christian women in media access to networking, education, publications, promotion opportunities, a private members-only Facebook group, weekly Prayer*Link prayer, and discounted or free entry to events and masterclasses.
• Media Mastery Academy Masterclasses Monthly Saturday-morning online masterclasses teaching advanced media skills such as AI tools (Claude, ChatGPT), branding, visual storytelling, website makeovers, podcasting, TV/film hosting, and authorship, available to members and non-members with an archived video library.
• Connect Events (In-person City Events and Zoom Connect Events) Monthly networking and training events held on third Thursdays, alternating between in-person city gatherings (odd months) and Zoom virtual gatherings (even months), featuring training, inspiration and mentoring from media professionals; free for members and $15 per Zoom event for non-members.
• Annual ELEVATE / CONTENT Christian Media Conference Annual national conference for Christian women in media featuring keynotes, breakout sessions, worship, networking, premium sponsorships and an Honoree recognition; serves as CWIMA's flagship in-person gathering and rated 5 stars (Revelation 5:9,10).

Named customers4 records

Segments4 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability4 records

Partnerships

Seven partnerships are on record, tiered premium sponsor and core.

• Inspiration TV (Lisa Mouradian)premium sponsorGTM or Marketing Partner · 1 January 2024Premium sponsor of 2024 ELEVATE Conference. Lisa Mouradian represents Inspiration TV, a faith-based television network. Partnership supports conference programming and provides sponsor visibility.
• Inquiry into Majesty (Janet Broling)premium sponsorGTM or Marketing Partner · 1 January 2024Premium sponsor of 2024 ELEVATE Conference. Janet Broling leads Inquiry into Majesty ministry. Partnership supports conference programming.
• Highlander Studios (Marion Pyle)premium sponsorStrategic or Co-development Partner · 1 January 2024Premium sponsor and co-host of CONTENT Christian Media Conference. Marion MacKenzie Pyle is Co-Founder and President of Highlander Studios, a boutique award-winning full-service media production company. Deep strategic partnership involving conference hosting and media production.
• Smart Creative Lab (Terri Podlenski)premium sponsorGTM or Marketing Partner · 1 January 2024Premium sponsor of 2024 ELEVATE Conference. Terri Podlenski's Smart Creative Lab provides brand strategy services. Partnership provides branding expertise visibility at conference.
• Capernaum Studiospremium sponsorStrategic or Co-development Partner · 1 January 2024Premium sponsor and host venue for CONTENT 2026 Christian Media Conference (September 21-25). Located in TX, Capernaum Studios provides production facilities for the filmmaker, actor, writer, podcaster, author media experience.
• Heart of Mercy MissioncoreStrategic or Co-development Partner · 1 January 2024Related organization founded by Suellen Roberts. Sister ministry to CWIMA serving underserved communities through Manna Joseph Storehouse nonprofit. Shared founder creates deep alignment.
• Struck the Seriespremium sponsorGTM or Marketing Partner · 1 January 2024Premium sponsor of 2024 ELEVATE Conference. Streaming series project with marketing team involvement by member Tina Yeager.

Scale indicators2 records

Recent moves5 records

Expansion highlights5 records

Market position

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/cwima
• LinkedInlinkedin.com/in/mackenzie-pyle
• Instagraminstagram.com/drnoemixoliver

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Christian Women in Media Association