Inquiry

What Inquiry does

Inquiry Sp. z o.o. is a privately held Polish marketing research agency founded in 2004 and headquartered in Warsaw, providing quantitative, qualitative, retail, product-testing, and international consumer research to enterprise clients. The company runs a multi-method research operation spanning CAWI, CATI, and CAPI quantitative fieldwork alongside in-depth interviews, focus groups, and ethnographic observation, and layers three proprietary branded methodologies on top: TrackLite® (a flexible weekly omnibus tracking system), PriceVision® (a price-perception study aimed at identifying optimal price points), and InnovationGroup® (a three-hour consumer co-creation workshop that produces R&D-ready concepts rather than report outputs). Inquiry serves retail chains, shopping centers, FMCG manufacturers, e-commerce operators, financial services, healthcare & pharma, PR & communications, gaming & e-sport, and sport clients, with named customers including Kaufland, Intermarche, Bricomarche, Eurocash, Strauss Coffee, Publicis Groupe, OMD, Nepi Rockcastle, and SMYK.

The business operates a bespoke, project-based professional-services model with multi-year enterprise contracts, pricing set per study based on methodology, sample size, geography, and timeline, and customer acquisition driven by direct outreach led by CEO Agnieszka Górnicka, a website inquiry form, industry events, and content marketing (blog, newsletter, case studies). Inquiry has delivered 1,000+ projects, 200,000+ interviews over the past three years, and claims active research delivery across 30+ countries, with 30,000+ international quantitative interviews conducted abroad since 2022. The company is a member of the Ebeltoft Group international retail/consumer trend research network and holds PTBRIO and ESOMAR industry memberships, including a Top-10 PTBRIO ranking for qualitative interviews in Poland. The firm is founder-led, has 11–50 employees, has not disclosed any external funding, and does not publicly report revenue.

Name

Inquiry

Legal name

Inquiry Sp. z o.o.

Website

https://inquirymarketresearch.pl

Company type

Private

Founded year

2004

Operating status

Operating

Headcount range

11–50 employees

Short description

Inquiry is a Warsaw-based, founder-led market research agency founded in 2004, providing quantitative, qualitative, retail, product-testing, and international consumer research to enterprise clients across 30+ countries, with proprietary methodologies TrackLite®, PriceVision®, and InnovationGroup®.

Ownership category

akta.pro rank

Product category

Market Research Services

NAICS

Marketing Research and Public Opinion Polling (54191), Marketing Research and Public Opinion Polling (541910), Professional, Scientific, and Technical Services (541)

SIC

Services-Engineering, Accounting, Research, Management (8700)

akta.pro industry

PRIMARYBPAHALAA

Market Research & Consumer Insights

Business & Public Services/Professional Services (Legal, Accounting, Consulting)/Research, Analytics & Expert Services

SECONDARYMPAAALAI

Product & Innovation Research (Concept, Pricing, Packaging, Conjoint)

Media, Entertainment & Sports/Advertising, Marketing & PR Services/Market Research & Consumer Insights

SECONDARYMPAAALAE

Qualitative Research (Focus Groups, IDIs, Ethnography)

Media, Entertainment & Sports/Advertising, Marketing & PR Services/Market Research & Consumer Insights

SECONDARYMPAAALAL

Competitive & Market Intelligence (Competitive Tracking, TAM/SAM/SOM)

Media, Entertainment & Sports/Advertising, Marketing & PR Services/Market Research & Consumer Insights

Keywords

• Market research services
• Consumer insights
• Retail research
• International market research
• Product testing

Headquarters

HQ city

Warsaw

HQ country

Poland

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Custom Research Services: Inquiry generates revenue by delivering bespoke marketing research services to enterprise clients. These include quantitative research (CAWI, CATI, CAPI), qualitative research (IDIs, focus groups, ethnographic observation), retail research, product testing, international market research, and proprietary solutions (TrackLite, PriceVision, InnovationGroup). Services are project-based and priced per study scope, methodology, sample size, and timeline.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels6 records

Core offering

Inquiry delivers bespoke consumer and international market research services for enterprise clients across retail, e-commerce, FMCG, financial services, healthcare, gaming, and PR. Its offering combines traditional quantitative (CAWI, CATI, CAPI) and qualitative (IDIs, focus groups, ethnographic observation) methods with three proprietary methodologies — TrackLite® (omnibus tracking), PriceVision® (price perception), and InnovationGroup® (innovation co-creation). Projects are designed end-to-end from research-question framing through methodology design, fieldwork, analysis, and actionable recommendations.

Product overview

Inquiry to agencja badań marketingowych specjalizująca się w badaniach konsumenckich i międzynarodowych. Portfolio składa się z trzech autorskich rozwiązań technologicznych (TrackLite®, PriceVision®, InnovationGroup®) stanowiących moduły uzupełniające podstawową ofertę badawczą. Core products obejmują badania ilościowe (CAWI, CATI, CAPI), badania jakościowe (wywiady pogłębione, grupy fokusowe, obserwacje etnograficzne), badania dla handlu, customer journey, testy produktów, badania retail media oraz badania rynków zagranicznych. Firma działa jako platforma badawcza z komponentami metodologicznymi i autorskimi narzędziami analitycznymi.

Differentiator

Problem solved

Functional benefit

Brands

• TrackLite®: Omnibus tracking system enabling monitoring of changes over time with weekly data collection mode.
• PriceVision®
• InnovationGroup®

Products and services

• TrackLite® Flexible omnibus tracking system that monitors changes in consumer attitudes over time using a weekly data-collection cadence, enabling brands to detect and react to emerging shifts before they escalate.
• PriceVision® Price-perception study that answers the question of what customers are truly willing to pay, analyzing price versus product value perception, price sensitivity, and the optimal price point that maximizes both sales volume and margin.
• InnovationGroup® Innovation co-creation study in which 20 consumers work alongside the client's team for three hours to evaluate insights and translate them into concrete concepts with functional descriptions, benefits, and target groups, delivering a roadmap for R&D.
• Quantitative Research (Badania ilościowe) Quantitative research delivered via online (CAWI), telephone (CATI), and face-to-face (CAPI) surveys across Poland and Central and Eastern Europe, providing measurable results on real customer behaviors and preferences with high sample quality and clear reporting.
• Qualitative Research (Badania jakościowe) Qualitative research using in-depth interviews (IDIs), focus groups, ethnographic observation, and modern online qualitative methods to uncover customer motivations, needs, and behaviors.
• Retail Research (Badania dla handlu) Research for retail chains, e-commerce operators, and shopping centers covering shopper motivations, preferences, loyalty, customer journey from inspiration to purchase, competition, tenant mix, store atmosphere, and promotion effectiveness.
• Communication Research (Badania komunikacji) Research measuring the effectiveness of marketing communications and their impact on purchase decisions for brands and their agencies.
• Customer Journey Analysis Customer journey analysis from inspiration to purchase, covering all points of contact between the customer and the brand across online and offline channels.
• Product Testing (Testy produktów) In-home and in-studio product testing of concepts, prototypes, taste, scent, packaging, and price to validate whether a product meets target-group expectations, benchmarks it against competitors, and increases purchase intent before market launch.
• International Market Research (Badania rynków zagranicznych) International market research supporting companies expanding abroad, delivered across Europe, Asia, the Middle East, and North America, combining local knowledge with global experience to provide reliable insights for international expansion decisions.
• Retail Media Research Research measuring the effectiveness of retail media in brick-and-mortar stores, analyzing customer attention, purchase behavior, and the influence of in-store communication on purchase decisions.

Quantifiable outcome

• 5 percentage point improvement in network perception in a competitive market

Named customers16 records

Segments9 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Three partnerships are on record, tiered core and minor.

• Ebeltoft GroupcoreStrategic or Co-development PartnerInquiry is a member of Ebeltoft Group — an international network of retail and consumer trend experts. Through this membership, Inquiry co-authors international reports and analyzes shopping trends before they appear at industry conferences. The partnership provides access to global benchmarks, cross-market insights, and a collaborative ecosystem of retail research specialists.
• PTBRIO (Polskie Towarzystwo Badaczy Rynku i Opinii)minorOthersInquiry is a member of PTBRIO, Poland's leading market research industry body. The company is ranked in the top 10 of PTBRIO's ranking for qualitative interviews, demonstrating adherence to industry standards and professional research practices.
• ESOMARminorOthersInquiry holds corporate membership in ESOMAR, the global association for market, social, and opinion research. ESOMAR membership signals adherence to international research standards and provides a platform for global professional networking.

Scale indicators8 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• ARC Rynek i Opinia: One of Poland's largest market research agencies offering quantitative and qualitative consumer research, brand tracking, and retail studies — a direct domestic competitor to Inquiry in the Polish and CEE markets.
• IQS (Instytut Badań Jakościowych i Społecznych): Polish qualitative research specialist operating focus groups, IDIs, and ethnographic studies, directly competing with Inquiry's qualitative research vertical and PTBRIO-ranked peer.
• SW Research: Polish full-service market research agency serving enterprise clients with CATI/CAWI panels and consumer insights, directly comparable in offering, geography, and target customer to Inquiry.
• PMR Market Experts: CEE-focused market intelligence and research firm covering Poland and Eastern Europe with syndicated and custom research, closely comparable in regional specialization and B2B enterprise positioning.

Regional players

• Gemius: Poland-based digital audience and consumer research firm with CEE footprint, offering online measurement and consumer insights — overlapping with Inquiry's e-commerce and digital research offerings.
• Norstat: Nordic and Northern/Central European panel and data collection provider with strong quantitative fieldwork capabilities, competing with Inquiry for cross-border research projects in Europe.

Broad incumbents

• Kantar: Global market research leader with established CEE operations and large enterprise client base, competing with Inquiry for multinational research mandates and offering integrated panel and analytics capabilities.
• NielsenIQ: Global consumer and retail measurement giant with deep FMCG and retail data assets, competing directly with Inquiry's retail and shopper research offerings through syndicated and custom solutions.
• Ipsos: Global market research group with operations in CEE, offering consumer research, brand tracking, and innovation studies that overlap materially with Inquiry's service portfolio.

Emerging players

• Toluna: Digital consumer insights platform combining automated research with global panels, representing the DIY/tech-enabled segment that increasingly competes with traditional bespoke agencies like Inquiry for routine studies.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/inquiry

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Inquiry