ON. Digital Marketing

What ON. Digital Marketing does

ON. Digital Marketing B.V. is a full-service online marketing bureau headquartered in Groningen, Netherlands, founded in 2016 and operating within the ON. group holding structure alongside its sister company ON. IT. The agency offers a comprehensive digital marketing stack covering SEO, SEA (Google Ads, Shopping, Remarketing), Social Media Marketing, Email Marketing, Branding, Content Marketing, Programmatic Advertising, and a recently launched GEO (Generative Engine Optimization) service that optimizes content for AI models such as ChatGPT, Google AI Overviews, and Claude. Underlying technology is built on WordPress and WooCommerce for webshop development, with a marketing analytics stack spanning Google Analytics 4, Google Search Console, SE Ranking, Ahrefs, Screaming Frog, and Google Tag Manager.

The company's revenue model is a hybrid of monthly service retainers (subscription-recurring) for ongoing SEO/SEA/social/email work and project-based one-time engagements for website/webshop builds, branding, and campaign setup. Pricing is published only as a subscription model with month-to-month cancellation and one month's notice, plus free marketing scans and a free Omzetcalculator (revenue calculator) tool used for inbound lead generation. The agency employs 11-50 people and serves Dutch SMB and enterprise clients across e-commerce, retail, healthcare, wellness, real estate, and government (including Gemeente Groningen, XXL Nutrition, Dunlop, and Perfect Look Clinics), with regional density in Groningen, Friesland, and Drenthe and nationwide reach.

Name

ON. Digital Marketing

Legal name

ON. Digital Marketing B.V.

Website

https://ondigitalmarketing.nl

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

11–50 employees

Short description

ON. Digital Marketing is a full-service Dutch online marketing bureau in Groningen offering SEO, SEA, social media, email, branding, and GEO services to SMB and enterprise clients across the Netherlands on month-to-month retainers.

Ownership category

akta.pro rank

Product category

Digital Marketing Services

NAICS

Advertising Agencies (54181), Advertising, Public Relations, and Related Services (5418), Media Buying Agencies (54183)

SIC

Services-Advertising Agencies (7311), Services-Advertising (7310)

akta.pro primary industry

Digital & Programmatic Media Buying (Display, Video, CTV, Audio) (BPAFABAB)

akta.pro secondary industry

Digital PR & Social Media Communications (MPAAADAJ)

Keywords

• Search engine optimization
• Paid search advertising
• Social media marketing
• Email marketing services
• Website development services

Headquarters

HQ city

Groningen

HQ country

Netherlands

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Technology or R&D, Operations, Infrastructure

Revenue model

1. Digital Marketing Services Retainers: Monthly retainer contracts for ongoing digital marketing services including SEO, SEA, social media, email marketing, and branding. Contracts are month-to-month with one month's notice period.
2. Project-based Services: One-time projects for website development, webshop creation, branding, and specific campaign setup. Includes setup costs and fixed project pricing.
3. Website and Webshop Development: Custom website and webshop development services through their sister company ON. IT, using WordPress and WooCommerce platforms. Includes maintenance packages.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels7 records

Core offering

ON. Digital Marketing is a full-service online marketing bureau delivering SEO, SEA (Google Ads, Google Shopping, Google Remarketing), social media marketing, email marketing, content marketing, branding, GEO (Generative Engine Optimization), and programmatic advertising services. Through sister company ON. IT, it also builds custom websites and WooCommerce webshops, operating on month-to-month retainer contracts with no long-term commitments.

Product overview

ON. Digital Marketing is a full-service online marketing bureau based in Groningen, Netherlands, offering a comprehensive suite of digital marketing services under one roof. The core service portfolio includes SEO (search engine optimization), SEA (search engine advertising with Google Certified Partner status), Social Media Marketing, E-mail Marketing, Content Marketing, GEO (Generative Engine Optimization), Programmatic Advertising, and Branding. The agency also provides web development services including Website and Webshop development using WordPress and WooCommerce platforms, delivered through their sister company ON. IT. Additional offerings include free tools like the Omzetcalculator (revenue calculator) and Online Marketing Scan for prospect engagement. The agency operates on a 'good is not good enough' philosophy with monthly cancellation flexibility and emphasizes transparency in reporting.

Differentiator

Problem solved

Functional benefit

Products and services

• SEO Optimalisatie

Quantifiable outcome

• 95% of email campaigns become profitable within three months
• +1 more outcomes

Named customers12 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration12 records

AI capability6 records

Feature3 records

Partnerships

Six partnerships are on record, tiered core and minor.

• GooglecoreTechnology or IntegrationGoogle Certified Partner providing Google Ads, Google Shopping, Google Remarketing, and Google Analytics services. ON. Digital Marketing leverages Google's advertising platforms for client campaigns and has demonstrated expertise through certification.
• Meta (Facebook, Instagram)coreTechnology or IntegrationMeta Business Manager integration for social advertising services. The company manages Facebook and Instagram advertising campaigns for clients using Meta's platform.
• LinkedIncoreTechnology or IntegrationLinkedIn advertising and marketing integration for B2B client campaigns. Used for professional targeting and B2B marketing services.
• WordPress / WooCommercecoreTechnology or IntegrationWebsite and webshop development platform. The company builds all webshops in WordPress using WooCommerce, providing custom solutions with reliable and proven technology.
• ON. ITcoreStrategic or Co-development PartnerSister company within ON. Group handling IT services, website development, and technical implementation. Provides experienced developers for webshop and website projects.
• Bol.comminorChannel Partner/ Reseller/ DistributorMarketplace partner for clients selling on the Bol.com platform.

Scale indicators8 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Happy Horizon: Dutch marketing and technology group offering digital marketing services including performance, content, and ecommerce. Competes directly with ON. Digital Marketing in the Dutch mid-market with a comparable integrated agency model.
• iO (formerly Intracto): Benelux full-service digital agency with end-to-end marketing, technology, and content capabilities. Comparable service stack to ON. Digital Marketing (strategy, SEO/SEA, content, ecommerce) and competes for similar Dutch and Belgian mid-market clients.
• Greenhouse Group: Dutch performance marketing agency group operating multiple specialized brands across SEO, SEA, social, and content. Highly comparable service offering to ON. Digital Marketing, focused on the Dutch market with similar target segments.
• Dept Agency: Amsterdam-based full-service digital agency offering creative, technology, and data-driven marketing across SEO, paid media, content, and ecommerce. Direct competitor to ON. Digital Marketing in the Dutch mid-market and enterprise space, but with significantly larger headcount and global footprint.
• ACE (a-ce.nl): Dutch full-service marketing agency with expertise across digital strategy, content, paid media, and branding. Direct mid-market competitor in the Netherlands with comparable integrated service model.
• TDE Group: Netherlands-based digital marketing agency providing performance marketing, SEO, SEA, and ecommerce services. Comparable mid-sized Dutch competitor targeting similar B2B and B2C clients with an integrated marketing approach.
• Energize: Amsterdam-based digital creative and performance marketing agency. Comparable full-service offering (creative, paid media, content, ecommerce) and competes for similar Dutch enterprise and mid-market clients as ON. Digital Marketing.

Broad incumbents

• Dentsu Creative: Global creative and media agency network with deep SEO, paid media, content, and ecommerce capabilities. Competes with ON. Digital Marketing primarily at the enterprise tier within the Dutch market and on multinational briefs.
• Jellyfish: Global digital marketing agency under Brandtech Group specializing in paid media, SEO, and analytics. Overlaps with ON. Digital Marketing's paid media and SEO services but operates at a larger scale and serves enterprise clients across multiple geographies.
• VML (formerly Wunderman Thompson): Global creative and digital marketing network offering the same SEO, paid media, content, and ecommerce capabilities as ON. Digital Marketing, but as part of a much broader portfolio serving enterprise multinationals. Competes on large RFPs and brand-led mandates.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/on-digital-marketing

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about ON. Digital Marketing