JBS Global

What JBS Global does

JBS Global (UK) Ltd is the United Kingdom and European distribution arm of JBS S.A., a Brazilian-founded global food conglomerate operating in more than 20 countries with approximately 250,000 employees worldwide. Registered in Borehamwood with additional offices in Uxbridge, Germany, and Denmark, the company employs 33-36 staff in its UK entity and serves more than 400 B2B customers across UK retailers, food manufacturers, wholesalers, and foodservice operators. Its product portfolio spans 15 branded lines across beef, lamb, and pork — including Aberdeen Black, Great Southern, Queenslander, Swift, Red Gum Creek, Hereford Reserve, Friboi, 1953 Friboi, Cedar River Farms, Swift Premium, and Superior Farms — with multi-origin sourcing from Australia, Brazil, USA, New Zealand, Argentina, Canada, Paraguay, Uruguay, and Spain.

The business model is B2B distribution of fresh, frozen, and prepared protein products to multichannel customers in the UK and EU, with no publicly disclosed pricing. Revenue is generated through import and sale of protein SKUs sourced directly from JBS Group production assets and approved third-party suppliers (~50 approved suppliers across ~100 production facilities). The company leverages its parent's global supply chain, holding top AA-grade BRCGS Agents and Brokers certification since 2017 and GFSI-recognized facility certifications. Differentiated technology includes the Transparent Livestock Farming Platform (blockchain-based traceability with Ecotrace), satellite temperature monitoring with QR codes for refrigerated trucks, and an AI-powered Pantanal fire-detection system.

Growth and commercial strategy centres on premium positioning through traceability and ESG verification, geographic expansion across the EU via Germany and Denmark offices, leveraging the Australia-UK Free Trade Agreement, and group-level investment in alternative protein (Vivera acquisition) and capacity expansion (R$150M Campo Grande II). Leadership includes Managing Director Nick Sherwood and Commercial Director Andrew Stewart; the UK subsidiary operates under JBS Group CEO Gilberto Tomazoni. The company pursues regulatory pre-positioning for EU deforestation and emissions rules and is engaged in WEF First Movers Coalition for Food and B20 Brazil task forces on sustainable food systems.

Name

JBS Global

Legal name

JBS Global (UK) Ltd

Website

https://jbsglobal.co.uk

Company type

Private

Founded year

1953

Operating status

Operating

Headcount range

11–50 employees

Short description

JBS Global (UK) Ltd is the UK and European importer and distributor arm of JBS S.A., supplying fresh, frozen, and prepared beef, lamb, and pork from 15 branded product lines to more than 400 retailers, manufacturers, wholesalers, and foodservice operators across the UK and EU.

Ownership category

akta.pro rank

Product category

Meat and Protein Product Distribution

NAICS

Meat and Meat Product Merchant Wholesalers (424470)

SIC

Wholesale-Groceries, General Line (5141), Miscellaneous Food Preparations & Kindred Products (2090)

akta.pro primary industry

Refrigerated Meat & Charcuterie Wholesale (AFAIAHAI)

akta.pro secondary industries

Import/Export Broadline Foodservice Distributors (AFAIAAAH), Private-Label / Own-Brand Broadline Distributors (AFAIAAAI)

Keywords

• Meat distribution
• Protein products supply
• B2B food distribution
• Beef and lamb import
• Frozen meat wholesale

Headquarters

HQ city

Borehamwood

HQ country

United Kingdom

HQ region

Europe

Offices4 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Infrastructure, Marketing or Sales

Revenue model

1. Protein Product Sales: JBS Global generates revenue through the import and distribution of fresh, frozen, and prepared protein products including Beef, Lamb, and Pork sourced from global supply bases including Australia, Brazil, USA, New Zealand, Argentina, Canada, Paraguay, Spain, and Uruguay. Products include fresh and frozen beef, lamb, pork, canned corned beef, canned ready meals, frozen cooked beef, ambient pouches, and beef extract.

Go-to-market motion2 records

Distribution channels6 records

Marketing channels5 records

Core offering

JBS Global (UK) Ltd is the UK and European importer and distributor arm of JBS Group, providing high-quality protein solutions including fresh, frozen, and prepared beef, lamb, and pork products sourced from multiple countries. The company sells through 15 branded sub-brand product lines to multichannel B2B customers including retailers, manufacturers, wholesalers, and foodservice businesses across the UK and Europe, offering end-to-end quality control, inbound logistics, cold storage, distribution, and risk management services.

Product overview

JBS Global is a leading UK and European importer and distributor of high quality fresh, frozen and prepared protein solutions sourced from Argentina, Australia, Brazil, Canada, New Zealand, Paraguay, Spain, Uruguay and USA. The portfolio includes 15 branded product lines: Aberdeen Black, Great Southern, and Queenslander Beef (Australian beef brands); Red Gum Creek, Swift Lamb, and Right To Roam (Australian lamb and beef); Hereford Reserve (Uruguayan beef); Friboi and 1953 Friboi (Brazilian beef brands); Grill Steakhouse (Brazilian beef); Cedar River Farms (US beef); Swift Premium and Superior Farms (US and Spanish pork); Hertford Fine Foods (canned prepared foods); and Butcher's Block (value-added convenience cuts). The company provides end-to-end quality control, inbound logistics, cold storage, and distribution services to multichannel customers across UK and Europe including retailers, manufacturers, wholesalers and foodservice businesses.

Differentiator

Problem solved

Functional benefit

Brands

• Butcher's Block: Value-added convenience brand delivering quality special cuts to order for discerning customers
• Aberdeen Black
• Queenslander Beef
• Red Gum Creek
• Swift
• Right To Roam
• Great Southern
• Hereford Reserve
• Friboi
• Grill Steakhouse
• 1953
• Hertford Fine Foods
• Cedar River Farms
• Swift Premium
• Superior Farms

Products and services

• Aberdeen Black Premium beef brand sourced from grain-fed cattle from Australia's Riverina region, delivering consistent marbling and flavour profile for B2B retail and foodservice customers in UK and Europe.
• Great Southern Grass fed, free range Australian beef and lamb offering consistent availability and high eating quality year-round for UK and European B2B customers.
• Queenslander Beef Australian beef brand sourced from livestock across Australia's finest cattle producing regions, delivering guaranteed consistent quality to UK and European distributors and retailers.
• Friboi Brazil's beef specialist brand guaranteeing high quality for over 70 years, distributed in UK and Europe as one of the most recognised Brazilian beef brands.
• 1953 Friboi Premium Brazilian beef from select European breeds guaranteeing superior flavour and tenderness, distributed in UK and European markets through retail and foodservice channels.
• Swift Lamb Australian lamb brand with a globally trusted reputation for delivering exceptional quality that's affordable and accessible, distributed across UK and European retail and foodservice channels.
• Swift Premium (Pork) Premium US pork product line designed for retail and foodservice sectors, distributed across UK and European markets by JBS Global.
• Red Gum Creek Consistently delicious Australian lamb available 52 weeks a year, providing tender, juicy and flavourful eating experience for UK and European retail and foodservice customers.
• Right To Roam Beef sourced from free roaming Australian livestock offering a natural, tasty and healthy beef option distributed across UK and European markets.
• Hereford Reserve Premium grass-fed Uruguayan beef with natural marbling making it tender and flavourful, distributed to UK and European foodservice and retail customers.
• Grill Steakhouse Selected grass and grain fed Brazilian beef produced with care for quality and consistency, distributed to UK and European foodservice and retail customers.
• Hertford Fine Foods Traditional recipe prepared canned meats and vegetables for retail and wholesale distribution across UK and European markets.
• Cedar River Farms Naturally tender and flavourful grain finished US beef for discerning consumers, distributed in UK and European retail and foodservice markets.
• Superior Farms Superior quality Spanish pork produced for superior quality clients in UK and European foodservice and retail sectors.
• Butcher's Block Value-added convenience brand delivering quality special cuts to order for discerning customers in UK and Europe.

Quantifiable outcome

• 100% traceability for 26 million cattle in Pará state by 2026 through mandatory animal identification program
• +2 more outcomes

Named customers4 records

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Nine partnerships are on record, tiered core and minor.

• The Nature Conservancy (TNC)coreStrategic or Co-development Partner · 22 January 2025JBS collaborates with The Nature Conservancy as part of a coalition in Pará state, Brazil on a groundbreaking program to make the entire herd traceable. TNC participates in the coalition working with government, producers, and civil society to transform the cattle sector in the Amazon region.
• IDH (Sustainable Trade Initiative)coreStrategic or Co-development Partner · 22 January 2025JBS partners with IDH on the Pará traceability program, hosting sessions at the World Economic Forum Annual Meeting in Davos. IDH leads the coalition effort to transform cattle production in the Amazon through mandatory individual traceability.
• World Economic Forum / First Movers Coalition for FoodcoreStrategic or Co-development Partner · 1 September 2024JBS Global CEO Gilberto Tomazoni participates in WEF First Movers Coalition for Food panel, emphasizing the importance of providing knowledge and access to finance to support small producers in the sustainable food transition.
• B20 Brazil Sustainable Food Systems and Agriculture Task ForcecoreStrategic or Co-development Partner · 1 January 2024JBS Global CEO Gilberto Tomazoni leads the Sustainable Food Systems and Agriculture task force at the launch of B20 Brazil, the business arm of the G20, coordinating business community engagement with governments on food system transformation.
• JBS Fund for the AmazoncoreStrategic or Co-development Partner · 1 October 2023The JBS Fund for the Amazon announced R$10 million investment in a new cattle ranching innovation hub supporting inclusion of small Amazon producers in low-carbon livestock farming. The fund is dedicated to promoting sustainable development of the Amazon Biome.
• AMAZ Aceleradora de ImpactominorStrategic or Co-development Partner · 1 May 2022The AMAZ impact accelerator, supported by the JBS Fund for the Amazon, selects innovative businesses for investment to foster sustainable development in the Amazon region, with focus on reforestation, sustainable production chains, and forest conservation.
• DSMcoreStrategic or Co-development Partner · 1 November 2021JBS and DSM partnered to reduce methane emissions in beef production, working together on innovative solutions to address environmental impact from cattle farming.
• EcotracecoreTechnology or Integration · 1 April 2021Ecotrace developed the Transparent Livestock Farming Platform, a blockchain-based system that enables JBS to extend livestock supplier monitoring and zero-deforestation enforcement to all indirect suppliers by 2025.
• Stronger TogetherminorStrategic or Co-development Partner · 1 April 2021JBS Global UK works with Stronger Together, an NGO with specific expertise in Modern Slavery, to raise awareness of the Modern Slavery Act and develop training programs on tackling modern slavery in global supply chains.

Scale indicators6 records

Recent moves7 records

Expansion highlights6 records

Direct peers

• Cranswick plc: Leading UK food producer with significant pork and protein operations supplying UK retailers and foodservice. Directly comparable to JBS Global UK in customer base, product category, and B2B distribution model, though Cranswick also operates UK-based processing.
• Dunbia: UK and Irish meat processor (now part of Dawn Meats) supplying beef and lamb to UK retail, manufacturing, and foodservice customers. Direct comparable in red meat sourcing, processing, and B2B distribution across the UK and EU markets.
• Dawn Meats: Irish meat processor with significant UK operations supplying beef and lamb to retail, foodservice, and manufacturing customers. Direct competitor in the UK/EU premium red meat distribution space with comparable multi-origin sourcing capabilities.
• Hilton Food Group: UK-based meat and convenience food partner to major retailers, supplying packaged protein products across European markets. Comparable to JBS Global UK in B2B retail protein supply, multi-country sourcing, and European distribution footprint.
• Tulip Ltd: UK-based meat and food manufacturer owned by Pilgrim's Pride, itself a JBS subsidiary. Tulip operates in the same pork and protein space as JBS Global UK, with shared parent group ownership making it the most structurally comparable peer in the UK market.
• ABP Food Group: One of Europe's largest privately held meat processors with extensive UK operations in beef, lamb, and protein supply. Operates a vertically integrated model comparable to JBS's parent-supported supply chain serving similar UK retail and foodservice customers.
• Kepak Group: Irish/UK meat processor with retail and foodservice businesses across Britain and continental Europe. Comparable to JBS Global UK in meat protein categories, B2B customer base, and cross-border distribution model.

Broad incumbents

• 2 Sisters Food Group: Major UK food manufacturer with protein operations across retail and foodservice. Broader incumbent player serving many of the same UK retail customers as JBS Global UK, with deeper UK processing footprint but narrower global sourcing network.
• Pilgrim's Pride: US-listed poultry and pork producer majority-owned by JBS S.A. Sister company to JBS Global UK within the parent group, providing protein solutions across multiple geographies. Broad incumbent sharing corporate parentage and global supply capabilities.

Regional players

• Moy Park: Northern Ireland-based poultry and prepared foods company owned by Pilgrim's Pride (JBS group). Comparable as a JBS group protein company but regionally focused on poultry rather than the beef/lamb/pork mix of JBS Global UK.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat7 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/jbs-global-uk-limited
• Instagraminstagram.com/realredmeateaters
• Xx.com/JBSGlobalUK
• Facebookfacebook.com/100067336852883

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about JBS Global