Leadership Alliance

What Leadership Alliance does

Leadership Alliance, operating under the legal name Chapman & Co. Leadership Institute, is an organizational psychology consulting firm founded in 1998 and headquartered in St. Louis, Missouri. The firm is a wholly-owned subsidiary of Barry-Wehmiller, a $3.5B diversified conglomerate, and was built on the people-centered leadership philosophy pioneered by Barry-Wehmiller Chairman Bob Chapman (who passed away in 2025). It offers a portfolio of roughly 20 leadership development services organized into three categories: Identify Leaders (pre-employment testing, executive assessments, succession planning, pre-acquisition assessments), Develop Leaders (executive coaching, 360-degree feedback, mentorship, the flagship Truly Human Leader Program), and Equip Leaders (purpose and values discovery, strategic planning, culture surveys, team building). Delivery is supported by a client portal (portal.leadershipall.com) and a content/resource hub called TalentTelligent.

The firm's go-to-market is sales-led B2B professional services targeting enterprise organizations, using a consultative selling model with specially trained experts who design customized, quote-based engagements. There is no publicly disclosed pricing; engagements are bespoke and tailored to organizational needs. Customers include American Airlines, the San Francisco 49ers, Emerson, and Meijer, spanning airline, sports, manufacturing, and retail. Reported client outcomes include an 82% increase in likelihood of hiring high-performing talent, 79% promotion rates among program participants, and up to 50% reductions in client turnover. Leadership transitioned on March 30, 2025, when Patrick Berges was named CEO and Managing Partner following the founder's passing.

Commercially, the firm monetizes exclusively through professional services revenue from enterprise engagements, with no disclosed subscription or productized SaaS line, no public revenue figures, and no outside funding as a subsidiary. The headcount is reported at 11-50 employees, and distribution is concentrated in North America despite a claimed global footprint. Brand authority is anchored by the "Everybody Matters" book (120,000+ readers) and Barry-Wehmiller's $3.5B corporate reputation, which together form the primary intangible assets supporting the firm's market position.

Name

Leadership Alliance

Legal name

Chapman & Co. Leadership Institute

Website

https://leadershipall.com

Company type

Private

Founded year

1998

Operating status

Operating

Headcount range

11–50 employees

Short description

Leadership Alliance (Chapman & Co. Leadership Institute) is a St. Louis-based organizational psychology consulting firm, wholly-owned by Barry-Wehmiller, that delivers leadership identification, development, and equipping services to enterprise clients across multiple industries.

Ownership category

akta.pro rank

Product category

Leadership Development Consulting

NAICS

Human Resources Consulting Services (541612)

SIC

Services-Management Consulting Services (8742)

akta.pro primary industry

Leadership Development & Executive Coaching (BPAHAGAD)

akta.pro secondary industries

Executive Leadership & C-Suite Development (EDABAAAA), C-Suite & Senior Executive Coaching (EDABANAA), Talent Management & Leadership Advisory (Succession, Performance, Culture) (BPACAJAH)

Keywords

• Leadership development
• Organizational psychology
• Executive coaching
• Talent assessment
• Succession planning

Headquarters

HQ city

St Louis

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D

Revenue model

1. Leadership Development Services: Professional consulting services including leadership assessments, development programs, executive coaching, and organizational consulting. Revenue generated through service engagements with organizations seeking to identify, develop, and equip leaders.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels3 records

Core offering

Leadership Alliance (operated by Chapman & Co. Leadership Institute) is a B2B organizational psychology consulting firm that delivers leadership development services to enterprises. The firm identifies, develops, and equips leaders through assessments, executive coaching, succession planning, and culture-transformation programs grounded in a people-centered leadership philosophy originating from parent company Barry-Wehmiller.

Product overview

Leadership Alliance (operated by Chapman & Co. Leadership Institute) is a leadership development consultancy offering a suite of assessment and development services. The portfolio includes the Leadership Alliance Portal platform for building assessments, alongside three primary service categories: Identify Leaders (pre-employment testing, executive assessments, learning agility assessments, interview training, succession planning, CEO succession, high potential identification, pre-acquisition assessments), Develop Leaders (executive coaching, 360-degree feedback, mentorship programs, conflict resolution, leadership development programs, behavior tendency assessments, customer service training), and Equip Leaders (purpose and values discovery, strategic planning, organizational culture surveys, team building, customer loyalty evaluation, customer experience design lab). The company also provides the TalentTelligent resource hub. Services are grounded in organizational psychology and the 'Truly Human Leader' philosophy developed at Barry-Wehmiller, with a reported 20+ years of experience transforming the parent company's $3.5B organization.

Differentiator

Problem solved

Functional benefit

Brands

• TalentTelligent: Resource platform for talent and leadership insights referenced on the company's resources page.

Products and services

• Leadership Alliance Portal A client portal platform (portal.leadershipall.com) used by organizations to build and access assessment tools and leadership development resources.
• Pre-Employment Testing Assessment service that identifies candidates likely to become high performers, reported to increase likelihood of hiring high-performing talent by as much as 82% versus interview-only processes.
• Executive Assessments Comprehensive evaluation services for executive-level candidates and current leaders to determine leadership potential and development needs.
• Learning Agility Assessments Evaluates individuals' ability and speed at learning new skills and adapting to changing circumstances.
• Interview Training Training programs that teach hiring managers structured interviewing techniques for better candidate evaluation.
• Succession Planning Strategic planning services to identify and develop internal candidates for key leadership roles, including specialized CEO succession planning.
• High Potential Identification & Development Programs designed to identify employees with high leadership potential and provide targeted development opportunities.
• Pre-Acquisition Assessments Due diligence assessment services to evaluate leadership teams of target companies during mergers and acquisitions.
• Executive Coaching One-on-one coaching services for executives to enhance leadership capabilities and address specific developmental goals.
• 360-Degree Feedback Multi-source feedback programs where leaders receive anonymous input from supervisors, peers, and direct reports; associated with 79% promotion rates among participants.
• Mentorship Programs Structured mentorship initiatives that connect emerging leaders with experienced executives for guidance and knowledge transfer.
• Conflict Resolution Mediation and intervention services to address and resolve workplace conflicts among leadership teams.
• Leadership Development Program Comprehensive programs designed to build core leadership competencies across multiple organizational levels, including the flagship Truly Human Leader Program grounded in the firm's people-centered philosophy.
• Behavior Tendency Assessment Psychometric assessments that identify behavioral patterns and tendencies to inform hiring and development decisions.
• Customer Service Training Training programs designed to enhance customer service skills across organizational levels.
• Purpose and Values Discovery Facilitation services that help individuals and teams articulate and align around core organizational purpose and values.
• Strategic Planning Consulting services to guide organizations through strategic planning processes and goal-setting exercises.
• Organizational Culture Survey Assessment tools and analysis to evaluate and measure organizational culture and employee engagement.
• Team Building Interventions and programs designed to strengthen team cohesion, communication, and performance.
• Customer Loyalty Evaluation Assessment services to measure and analyze customer loyalty and retention metrics.
• Customer Experience Design Lab Workshop-based approach to designing and improving customer experience through collaborative ideation and prototyping.
• TalentTelligent A resource center providing tools, insights, and content related to talent assessment and leadership development.

Quantifiable outcome

• 82% increase in likelihood of hiring high-performing talent with pre-employment testing vs. interview-only process
• +2 more outcomes

Named customers4 records

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Barry-WehmillercoreOthersBarry-Wehmiller is the parent company of Chapman & Co. Leadership Institute. The firm was founded on the people-centered leadership philosophy championed by Barry-Wehmiller Chairman Bob Chapman. Chapman & Co. blends 20+ years of insight while transforming Barry-Wehmiller into a thriving $3.5B people-focused organization. The leadership philosophy and methodologies originate from Barry-Wehmiller's organizational culture.

Scale indicators4 records

Recent moves5 records

Expansion highlights5 records

Broad incumbents

• Heidrick & Struggles: Heidrick & Struggles is a global leadership advisory firm combining executive search, leadership assessment, and culture consulting; comparable to Chapman & Co.'s succession, executive assessment, and organizational culture services.
• Egon Zehnder: Egon Zehnder is a global executive search and leadership advisory firm with practices in succession, CEO succession, and executive assessment — directly competing on Chapman & Co.'s CEO succession and pre-acquisition assessment offerings.
• Korn Ferry: Korn Ferry is a large organizational consulting firm combining executive search, leadership development, and assessment. It overlaps with Chapman & Co. in succession planning, executive assessments, and leadership development, but at far greater scale and breadth.
• Spencer Stuart: Spencer Stuart is an executive search and leadership consulting firm offering CEO succession, board advisory, and executive assessment; directly comparable on the Identify Leaders side of Chapman & Co.'s portfolio.
• Russell Reynolds Associates: Russell Reynolds is an executive search and leadership advisory firm with assessment, succession, and culture practices — overlapping directly with Chapman & Co.'s enterprise leadership services.

Emerging players

• GiANT Worldwide: GiANT Worldwide provides leadership development and executive coaching through a franchise/cohort model; comparable to Chapman & Co.'s executive coaching and leadership development programs but typically serves a broader SMB segment.
• Crucial Learning (formerly VitalSmarts): Crucial Learning offers leadership, communication, and culture training with scalable content and courses; comparable in category (leadership skills development) but more productized than Chapman & Co.'s customized engagements.

Direct peers

• Center for Creative Leadership (CCL): CCL is a research-driven leadership development provider offering assessments, executive coaching, and leadership programs; it directly overlaps Chapman & Co.'s executive assessment, coaching, and leadership program services.
• Development Dimensions International (DDI): DDI is a global leadership development firm specializing in assessment, selection, and leadership training — directly comparable to Chapman & Co.'s Identify / Develop / Equip service portfolio and enterprise customer base.
• FranklinCovey: FranklinCovey delivers enterprise leadership and organizational training programs with a content-driven, branded methodology — comparable to Chapman & Co.'s philosophy-led, cohort-based leadership development offerings.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/leadershipall
• Facebookfacebook.com/LeadershipAlliance
• LinkedInlinkedin.com/company/leadership-alliance-inc-

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Leadership Alliance