ADOB

What ADOB does

ADOB (Przedsiębiorstwo Produkcyjno-Consultingowe ADOB Sp. z o.o.) is a Polish specialty fertilizer manufacturer founded in 1990 and headquartered in Poznań. The company produces chelated micronutrient and foliar fertilizers for agricultural, vegetable, orchard, fertigation, and hydroponics applications, serving both domestic Polish growers and international export markets. ADOB self-describes as one of the largest producers of foliar fertilizers in Poland and as a world-leading producer of microelement chelates. Its manufacturing footprint, registered XRF analytical capability, and industrial-accident prevention registration (WIOŚ/KM PSP Poznań) are concentrated in its Poznań facility, with operational headcount in the 51–100 range.

The company's product and technology platform is organized around four chelating agents: IDHA (a biodegradable, globally patented agent co-developed with Bayer), HBED (a globally patented agent with the highest iron stability constant log K=39), EDTA, and DTPA. These support soil-pH-specific solutions ranging from acidic to strongly alkaline (pH >7.5–12). ADOB's Fertiliser 2.0 platform (Basfoliar 2.0 and ADOB 2.0) introduces ultra-low surface tension chemistry, developed over more than three years with Sabancı University (Istanbul) and Universidad Autónoma de Madrid, to improve leaf wetting and nutrient uptake. Product formats span single-element chelates (Ca, Cu, Fe, Mg, Mn, Zn), NPK-plus-micronutrient blends, dedicated foliar and fertigation lines, and the targeted Harvest Zinc sub-brand.

ADOB operates a B2B, sales-led, consultative go-to-market combining direct domestic sales with international export distribution in packaging sizes from 1 kg to 1,000 kg bulk, supported by expert advisory services (e.g., horticultural expert Przemysław Kucharczyk). Pricing is not publicly disclosed and revenue is not reported. Since January 3, 2023, ADOB has been a wholly-owned subsidiary of Nouryon Chemicals International B.V. following a 100% share acquisition, with Radosław Olszewski serving as President of the Board (Prezes Zarządu).

Name

ADOB

Legal name

Przedsiębiorstwo Produkcyjno-Consultingowe ADOB Sp. z o.o.

Website

https://adob.com.pl

Company type

Private

Founded year

1990

Operating status

Operating

Headcount range

51–100 employees

Short description

ADOB, a Polish fertilizer manufacturer founded in 1990 and now a wholly-owned subsidiary of Nouryon, produces chelated micronutrient and foliar fertilizers using proprietary IDHA and HBED chelating agents, serving agricultural, horticultural, and hydroponics markets across Poland and international export channels.

Ownership category

akta.pro rank

Product category

Agricultural Fertilizers

NAICS

Pesticide, Fertilizer, and Other Agricultural Chemical Manufacturing (3253), Fertilizer and Compost Manufacturing (32531)

SIC

Agricultural Chemicals (2870), Industrial Organic Chemicals (2860)

akta.pro primary industry

Micronutrient Specialty Fertilizers (Chelates, Trace Element Mixes) (AFABACAD)

akta.pro secondary industries

Micronutrient & Secondary-Nutrient Fertilizers (IMAEAEAE), Fertigation & Nutrient Delivery Chemicals (Acids, Chelates, Injection Nutrients) (AFABAHAA), Micronutrient Fertilizers (Zinc, Boron, Iron, Manganese, Copper, Molybdenum) (AFABABAE), NPK & Compound/Blended Fertilizers (IMAEAEAD)

Keywords

• Chelated micronutrient fertilizers
• Foliar fertilizer production
• Agricultural crop nutrition
• Microelement chelates
• Fertigation fertilizers

Headquarters

HQ city

Poznan

HQ country

Poland

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Operations, Technology or R&D, Supply Chain, Personnel, Marketing or Sales

Revenue model

1. Fertilizer product sales: Sale of chelated micronutrient fertilizers in various forms (liquid, crystalline, microgranular) for agricultural, vegetable, orchard crops, fertigation and hydroponics applications. Products sold domestically in Poland and internationally for export.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels3 records

Core offering

ADOB manufactures and sells chelated micronutrient fertilizers in liquid, crystalline, and microgranular forms, built on four chelating agent platforms (IDHA, EDTA, DTPA, HBED). The portfolio includes single-element chelates (Ca, Cu, Fe, Mg, Mn, Zn), NPK + micronutrient blends, foliar fertilizers, fertigation products, and the Fertilisers 2.0 (Basfoliar 2.0, ADOB 2.0) line with ultra-low surface tension technology, sold to growers and agricultural operations in Poland and internationally.

Product overview

ADOB is one of the largest producers of foliar fertilizers in Poland, specializing in the production of microelement chelates. The product portfolio is organized around four chelating agent platforms: IDHA (biodegradable, patented), EDTA, DTPA, and HBED (patented). The core offerings include single-element chelates (Ca, Cu, Fe, Mg, Mn, Zn) and multi-nutrient NPK blends with micronutrients. The portfolio includes specialized product lines: Fertilisers 2.0 (Basfoliar 2.0 and ADOB 2.0) featuring ultra-low surface tension technology for improved foliar absorption; foliar fertilizers (ADOB Micro series, ADOB ProFit, ADOB NPK Foliar); and fertigation products (ADOB Ferti series). Products are designed for agricultural, vegetable, orchard crops, fertigation and hydroponics applications, serving both domestic and international markets.

Differentiator

Problem solved

Functional benefit

Brands

• ADOB Chelates: Chelated micronutrient fertilizers using IDHA, EDTA, DTPA, and HBED chelating agents for foliar, soil, fertigation, and hydroponic applications.
• Fertilisers 2.0
• Harvest Zinc

Products and services

• ADOB HBED Chelates High-quality Fe and Zn chelates for soil application, fertigation, and hydroponics at high pH conditions (pH above 7.5 to 12), based on ADOB's patented HBED chelating agent with the highest stability constant (log K=39) for trivalent ions.
• ADOB DTPA Chelates High-quality liquid and microgranular chelates for soil application, fertigation, and hydroponic management at slightly alkaline conditions (pH 6.5-7.5). DTPA's seven ligand atoms provide high stability.
• ADOB EDTA Chelates High-quality liquid and microgranular chelates for soil application, fertigation, hydroponics, and foliar spray. EDTA is the most extensively applied chelating agent worldwide, stable up to pH 7.5.
• ADOB IDHA Chelates Biodegradable high-quality liquid and microgranular chelates for soil application, fertigation, hydroponic management, and foliar spray, based on ADOB's patented biodegradable IDHA chelating agent.
• Fertilisers 2.0 (Basfoliar 2.0 and ADOB 2.0) New generation of fertilizers (Basfoliar 2.0 and ADOB 2.0) developed for highly effective foliar feeding with ultra-low surface tension, featuring improved leaf wetting and higher uptake rates, using the patented biodegradable IDHA chelating agent.
• ADOB Foliar Fertilizers Complete range of foliar fertilizers including NPK formulations, micronutrient blends (ADOB Micro series for cereals, maize, rapeseed, sugar beet, potato, grass, legumes), ADOB ProFit series, and single-nutrient chelate products for foliar application.
• ADOB Fertigation Products Fully water-soluble fertilizers designed for fertigation systems, providing continuous supply of mineral components directly to the plant's active root zone. Includes ADOB Ferti series and chelate-based products.
• ADOB Single-Element Chelates Single-nutrient chelated fertilizers containing Ca, Cu, Fe, Mg, Mn, Zn in various concentrations and forms (aqueous solution, microgranular, crystalline), with 100% chelated nutrients.
• ADOB NPK + Micronutrient Blends Multi-nutrient fertilizers combining NPK with micronutrients, including ADOB NPK Foliar series, ADOB ProFit series, and specialized formulations for fruits and vegetables.
• Harvest Zinc Specialized zinc fertilizer product line for addressing zinc deficiency in crops.

Segments5 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Three partnerships are on record, tiered core.

• Bayer AGcoreStrategic or Co-development PartnerGlobal joint patent (ADOB and Bayer) for the IDHA chelating agent. The partnership enabled the development and commercialization of the biodegradable IDHA chelating agent for agricultural applications worldwide.
• Sabancı University (İstanbul)coreStrategic or Co-development PartnerResearch partnership for development of Fertiliser 2.0 technology. Sabancı University collaborated with ADOB on the 3+ year research and development project for next-generation fertilizers with ultra-low surface tension.
• Universidad Autónoma de MadridcoreStrategic or Co-development PartnerResearch partnership for development of Fertiliser 2.0 technology. Universidad Autónoma collaborated with ADOB on the research project for next-generation fertilizers with improved coverage and uptake characteristics.

Scale indicators2 records

Recent moves7 records

Expansion highlights5 records

Broad incumbents

• Valagro (Syngenta Biologicals): Now part of Syngenta Biologicals, Valagro produces biostimulants and specialty plant nutrition products (including chelate-based lines) for global crop markets. Comparable to ADOB in micronutrient and specialty nutrition positioning, with substantially larger distribution post-Syngenta acquisition.
• Yara International: Global nitrogen and specialty fertilizer leader; Yara's specialty crop nutrition and YaraRega/YaraVita lines overlap with ADOB's foliar and fertigation products. Overlaps with ADOB on chelate micronutrients but as part of a much broader commodity-plus-specialty portfolio.
• BASF Agricultural Solutions: Global crop protection and seed major with a meaningful plant nutrition and micronutrient portfolio. Not a chelate specialist but addresses overlapping customer needs (orchards, vegetables, broad-acre crops) and competes for agronomic input budgets.
• Nouryon: Dutch global specialty chemicals company and 100% parent of ADOB since January 3, 2023. Comparable through its broader crop nutrition and chelate-adjacent chemistry, and is the entity that consolidates ADOB's results and routes ADOB products into its worldwide specialty channel network.
• ICL Group: Global specialty fertilizer and specialty chemicals producer with significant water-soluble and specialty plant nutrition offerings (e.g., ICL Specialty Fertilizers). Comparable product overlap with ADOB in chelated micronutrients and controlled-release nutrition.

Direct peers

• Haifa Group: Israel-based specialty fertilizer company producing water-soluble NPK and chelated micronutrients for foliar, fertigation, and hydroponic applications. Directly comparable to ADOB in chelate portfolio breadth and crop nutrition focus, with stronger global brand presence.
• Aries Agro: India-based specialty fertilizer company with a dedicated chelated micronutrient range covering EDTA, DTPA, and EDDHA chelates. Comparable to ADOB in product chemistry and chelate-based positioning, though primarily serving South Asian agricultural markets.
• Trade Corporation International (URALCHEM): Specialty fertilizer arm of URALCHEM offering water-soluble NPK, chelated micronutrients, and biostimulants to global markets. Comparable to ADOB in product portfolio (foliar, fertigation, micronutrient chelates) and international export orientation.
• BMS Micro-Nutrients: Belgian producer of chelated micronutrients (EDTA, DTPA, EDDHA, HBED) for foliar and soil application. Closest direct peer to ADOB on chelate chemistry — including HBED — and serves similar European arable, vegetable, and orchard segments.
• Compo Expert: Specialty fertilizer subsidiary (formerly Compo) focused on horticulture, turf, and professional growers with a broad micronutrient and slow-release product range. Highly comparable to ADOB in target customer segments (orchards, vegetables, fertigation) and European distribution.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/channel/UCcVUtlQiKhxz7ajiP0fnuSw
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• LinkedInlinkedin.com/company/adob

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about ADOB