Games2U
Games2U (My Goodness Games, Inc.) is a mobile entertainment franchise that delivers on-site gaming experiences, including video game trucks, laser tag, and inflatable attractions, to birthday parties, corporate events, and fundraisers across the US.
- Company typePrivate
- Founded2007
- HeadquartersAustin, United States
- Headcount11–50
- GTM typeB2C
- OfferingServices
What Games2U does
Games2U (legal entity: My Goodness Games, Inc.) is a privately held mobile entertainment company founded in 2007 and headquartered in Austin, Texas. The company delivers fully mobile, on-site entertainment experiences — including video game trucks, laser tag, inflatable attractions, and exclusive proprietary games — directly to customer locations for birthday parties, corporate events, school and church fundraisers, Bar/Bat Mitzvahs, summer camps, and community festivals. Events are staffed by trained Game Coaches who manage setup, activity execution, and teardown, and pricing is quoted per event based on selected activities, duration, and group size, with individual activities ranging from $49 (Candy Cannon) to $375 (Hamster Ball with Race Track).
The company's product portfolio spans 23 distinct entertainment offerings. Core technology includes custom-designed mobile gaming theaters with climate control, multiple plasma screens, surround sound, laser light effects, fog machines, and on-board generators enabling power-independent operation. Differentiated assets include patent-pending exclusive products (Booger Wars, U:bot, U:launcher) and G2UWare, a proprietary operating system supporting franchise scheduling, payments, database management, surveys, e-vites, and training. The company claims to be the world's largest provider of mobile entertainment and has been featured on ABC's Shark Tank, Entrepreneur Magazine's Franchise 500, and Dun & Bradstreet's "Best of the Best" franchise rankings.
Games2U operates a franchise distribution model under which locally owned and operated franchisees deliver services in defined territories (e.g., San Antonio, TX and Seattle, WA). Revenue is generated through two streams: event-based rental fees collected at the franchise/local level and franchise licensing of the Games2U brand, G2UWare platform, equipment, vehicles, and operating playbook to new franchisees. Customer acquisition is driven primarily through direct phone booking (1-800-71-GAMES), ZIP code-based location lookup on the corporate website, earned media from Shark Tank and major press coverage (Wall Street Journal, Fortune, Inc., Fox News), and customer testimonials. The company is led by co-founder and CEO Stuart Pikoff alongside co-founders David Pikoff and Michael Moody, and operates with a corporate headcount of 11-50 employees.
Games2U firmographics
Firmographics- Name
- Games2U
- Legal name
- My Goodness Games, Inc.
- Website
- https://g2u.com
- Company type
- Private
- Founded year
- 2007
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Games2U (My Goodness Games, Inc.) is a mobile entertainment franchise that delivers on-site gaming experiences, including video game trucks, laser tag, and inflatable attractions, to birthday parties, corporate events, and fundraisers across the US.
- Ownership category
- akta.pro rank
Games2U industry classification
Industry- Product category
- Mobile Event Entertainment
- NAICS
- Amusement Parks and Arcades (7131), Other Amusement and Recreation Industries (7139), Amusement Arcades (71312)
- SIC
- Services-Amusement & Recreation Services (7900), Services-Miscellaneous Amusement & Recreation (7990)
- akta.pro primary industry
- Party Games, Activities & Interactive Entertainment (HSACACAJ)
- akta.pro secondary industry
- Birthday Party Services (HSACACAA)
Keywords
Where Games2U is headquartered
LocationHeadquarters
- HQ city
- Austin
- HQ country
- United States
- HQ region
- North America
Offices3 records
Markets served
Games2U business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Operations, Personnel, Marketing or Sales, Technology or R&D, Supply Chain
Revenue model
- Event-Based Entertainment Rentals: Games2U generates revenue through charging for mobile entertainment events based on selected games, event duration, and group size. Each franchise location sets pricing locally. The company offers packages and add-ons allowing customers to combine multiple games and activities.
- Franchise Licensing: Games2U licenses its brand, proprietary systems (G2UWare), equipment, and operating model to franchisees. Franchisees pay for the franchise package which includes custom-designed vehicles, theaters, game equipment, training, and ongoing support.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Video Game Station - Starting price as low as $299 |
| Unit Pricing | Pay-as-you-go | Hamster Ball with Race Track - Starting price as low as $375 |
| Unit Pricing | Pay-as-you-go | Laser Tag - Starting price as low as $189 |
| Unit Pricing | Pay-as-you-go | Beat the Bucket - Starting price as low as $165 |
| Unit Pricing | Pay-as-you-go | Giant Water Slide - Starting price as low as $175 |
| Unit Pricing | Pay-as-you-go | Bounce Houses - Starting price as low as $99 |
| Unit Pricing | Pay-as-you-go | Bungee Joust - Starting price as low as $149 |
| Unit Pricing | Pay-as-you-go | Candy Cannon - Starting price as low as $49 |
| Unit Pricing | Pay-as-you-go | Rock Wall - Starting price as low as $249 |
| Usage-based | Pay-as-you-go | Video Game Station - Starting price as low as $199 per hour |
| Unit Pricing | Pay-as-you-go | Hamster Ball - Starting price as low as $150 |
| Unit Pricing | Pay-as-you-go | Nerf War - Starting price as low as $0 |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels6 records
Games2U product offering
Product offeringCore offering
Mobile entertainment franchise delivering on-site party and event entertainment through video game trucks, mobile laser tag, inflatable attractions, water tag, and proprietary game experiences. Services are dispatched to customer locations and operated by trained Game Coaches who manage setup, gameplay, and teardown for private parties, corporate events, schools, and community gatherings.
Product overview
Games2U is a mobile entertainment franchise company offering a portfolio of 23 distinct activity products/services centered around mobile gaming trucks, laser tag, and inflatable attractions. The core offerings include Video Game Trucks (mobile gaming theaters), Laser Tag, and various inflatable games (Hamster Balls, Bounce Houses, Obstacle Courses, Water Slides). The company operates on a franchise model with locations in Seattle, WA and San Antonio, TX, providing fully-mobile, on-site entertainment for events including birthday parties, corporate events, school fundraisers, and community gatherings. Each event is managed by trained Game Coaches who set up equipment, run activities, and handle cleanup.
Differentiator
Problem solved
Functional benefit
Products and services
- Video Game Truck
- Mobile Laser Tag
- Human Hamster Balls
- Water Tag
- Inflatable Games and Bounce Houses
- Mobile GellyBall
- Mobile Archery Tag
- Games2U Franchise
Quantifiable outcome
- Event satisfaction guarantee - 'Your Event Will Be A Hit GUARANTEED!'
- +1 more outcomes
Companies that use Games2U
Customer profileNamed customers6 records
Segments8 records
Ideal customer profiles3 records
Games2U technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature6 records
Games2U partnerships and signals
Strategic signalScale indicators5 records
Recent moves6 records
Expansion highlights5 records
Games2U competitors and assessment
Company assessmentDirect peers
- GameTruck: GameTruck operates a mobile video-game truck party service with a national franchise network, directly comparable to Games2U's core Video Game Truck offering and franchise distribution model.
- Xtreme Game Party: Xtreme Game Party offers mobile gaming trucks and party entertainment for birthdays, corporate events, and school functions—directly overlapping Games2U's on-demand mobile entertainment model.
- Mobile Gaming Concepts: Mobile gaming truck operator providing on-site video game party experiences for birthdays and events, competing head-to-head with Games2U in mobile video game entertainment.
Broad incumbents
- Urban Air Adventure Park: Urban Air is a national franchise chain of family adventure parks offering trampolines, obstacle courses, and party packages—competing in the family party and corporate team-building segments served by Games2U.
- Pump It Up: Pump It Up is a national franchise chain of indoor inflatable party venues serving children's birthday parties, providing a fixed-venue alternative to Games2U's mobile parties in the kids' party segment.
- BounceU: BounceU is a national franchise of indoor inflatable party centers offering birthday party packages, directly competing for the same birthday-party customer wallet share that Games2U targets.
- Sky Zone Trampoline Park: Sky Zone operates a national franchise of indoor trampoline parks that host birthday parties and group events, providing a fixed-venue alternative in the active entertainment party segment.
Others
- National Entertainment Network (NEN): National Entertainment Network provides coin-operated and mobile family entertainment such as kiddie rides and arcade games to retail and event venues—an adjacent operator in mobile/portable amusement entertainment with similar end customers.
Emerging players
- Amazing Athletes: Amazing Athletes is a children's sports and activity franchise offering on-site programming for schools, camps, and parties—an emerging mobile-format kids' activity franchise comparable in distribution and customer segment to Games2U.
- Tag/Glow Mobile Laser Tag: Mobile and glow laser-tag party operators offer on-site laser tag experiences for birthdays and events, directly overlapping Games2U's laser tag product with a similar mobile-delivery model.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights7 records
Customer concentration
Games2U social profiles
Digital presenceGames2U financial estimates
Financial estimateRevenue estimate
Valuation estimate
Games2U leadership team
Management profileNumber of profiles
Profiles3 records
Games2U funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Games2U M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Games2U
What does Games2U do?
Mobile entertainment franchise delivering on-site party and event entertainment through video game trucks, mobile laser tag, inflatable attractions, water tag, and proprietary game experiences. Services are dispatched to customer locations and operated by trained Game Coaches who manage setup, gameplay, and teardown for private parties, corporate events, schools, and community gatherings.
Is Games2U a public or private company?
Games2U is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Games2U founded?
Games2U was founded in 2007. It employs 11 to 50 people.
Where is Games2U based?
Games2U is headquartered in Austin, United States, in the North America region.
How does Games2U make money?
Two revenue lines are on record. Event-Based Entertainment Rentals are the primary driver. The others are franchise Licensing.
Who are Games2U's main competitors?
Direct peers on record are GameTruck, Xtreme Game Party and Mobile Gaming Concepts. Broad incumbents are Urban Air Adventure Park, Pump It Up, BounceU and Sky Zone Trampoline Park. National Entertainment Network (NEN) is listed as an others. Emerging players are Amazing Athletes and Tag/Glow Mobile Laser Tag.
Does Games2U have an API?
No public API is recorded for Games2U.
What industry is Games2U in?
Games2U's product category is Mobile Event Entertainment. Its primary akta.pro industry code is HSACACAJ, Party Games, Activities & Interactive Entertainment, with a secondary code of HSACACAA, Birthday Party Services. Its NAICS code is 7131 and its SIC code is 7900.