What Naocare does

Naocare is a French healthcare software-as-a-service company, founded in 2016 and headquartered in Angers, that operates a subscription-based digital patient education platform for healthcare professionals. The service is run through the legal entity DMVP Formation (SAS, RCS Angers 502 225 006) and targets three professional personas — pharmacists, general practitioners, and nurses — primarily in France, with the geographic restriction explicitly stated as French-speaking health professionals only. Naocare's core product is a web and tablet-accessible library of over 1,000 expert-validated educational resources covering 40+ pathologies, including anatomical diagrams, fact sheets, videos, quizzes, and curated website/app recommendations. Two proprietary modules sit on top of the library: Naocare Studio (a content creation tool that lets practitioners author, import, and publish custom supports within their Naocare environment) and the Atlas du corps humain (an anatomical atlas of 11 body systems, 70+ plates, and 5,000 labels, developed with the Anatomy Laboratory of the Faculty of Medicine of Angers). Content is co-developed and validated by a network of specialists (oncologists, pneumologists, endocrinologists, rheumatologists, pediatricians, cardiologists, gynecologists) and patient associations, and the platform is HONcode-compliant and ISO 27001 certified, with explicit independence from pharmaceutical industry funding.

The business model is a recurring monthly subscription sold primarily through a self-serve website portal (with a 1-month free trial and annual contract commitment) supplemented by a field sales team conducting road trips across France. Public pricing is disclosed only for the pharmacist tier at €29.90 per month, with physician and nurse pricing handled off-page and a flexible multi-user licensing option for team accounts. The platform generates no advertising revenue and the service is offered free to patients, who can recommend it to their own healthcare professionals through a dedicated referral portal. Distribution combines direct-to-professional marketing via French pharmacy press (Le Moniteur des Pharmacies, Le Quotidien du Pharmacien), events (Pharmagora, Trophées Territoires Innovation), and earned media (Courrier de l'Ouest, RCF, Buzz-eSanté, MGEN MMMieux). As of the latest publicly disclosed scale signal the company had over 400 users in June 2016; headcount sits in the 11–50 range, the SAS capital is €57,938, and no external funding rounds have been disclosed.

Leadership is concentrated: Charles Woitiez is co-founder and director, and Frédérique Ferrier (Doctor of Pharmacy) serves as Director of Publication. The company is privately held with no institutional investors disclosed. Operational evidence (product launches through 2019, website news items through November 2023) indicates ongoing activity, but quantitative growth signals beyond the 2016 baseline are not publicly available.

Name

Naocare

Legal name

DMVP Formation

Website

https://naocare.com

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

11–50 employees

Short description

Naocare is a French SaaS subscription platform, founded in 2016 and based in Angers, that provides pharmacists, doctors, and nurses with over 1,000 expert-validated digital patient education resources (fact sheets, videos, anatomical diagrams, quizzes) accessible via web and tablet.

Ownership category

akta.pro rank

Product category

Patient Education Software

NAICS

Software Publishers (513210)

SIC

Services-Prepackaged Software (7372)

akta.pro primary industry

Adherence, Reminders & Engagement Automation (Medication/Follow-up) (HLACAEAJ)

akta.pro secondary industries

Medication Therapy Management (MTM) & Clinical Pharmacy Services Tools (HLACAKAH), Medication Adherence, Reminders & Patient Support (HLACAKAF)

Keywords

• Patient education software
• Healthcare professional tools
• Medical content library
• Therapeutic education platform
• Anatomical atlas software

Headquarters

HQ city

Angers

HQ country

France

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Healthcare Professional Subscription: Monthly subscription service for healthcare professionals (pharmacists, doctors, nurses) at €29.90/month. Service includes access to educational content library, tools for patient education, and ability to share resources with patients. Patients benefit from the service free of charge.
2. Multi-User Licensing: Healthcare professionals can adjust the number of user accesses in their client area at any time, with invoices adjusted accordingly, suggesting tiered or per-seat pricing within a subscription model

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels6 records

Core offering

Naocare provides a subscription-based SaaS platform (web and tablet) that gives French-speaking healthcare professionals—pharmacists, doctors, and nurses—access to over 1,000 expert-validated patient education resources, including anatomical diagrams, videos, fact sheets, medical quizzes, and an anatomical atlas covering 40+ pathologies. Subscribers can customize, annotate, print, or email these resources directly to patients during consultations. The core offering includes Naocare Studio for creating custom support materials and a Human Body Atlas, with pricing starting at €29.90/month for pharmacists.

Product overview

Naocare is a unified SaaS patient education platform for French-speaking healthcare professionals (pharmacists, doctors, nurses). The core Naocare service provides access to over 1000 digital resources including anatomical diagrams, videos, advice sheets, medical quizzes, and website/app recommendations. The platform architecture includes Naocare Studio (a content creation module for custom supports) and the Atlas du corps humain (an anatomical atlas with 70+ plates). Resources can be annotated, printed, or emailed to patients. Subscription pricing starts at €29.90/month.

Differentiator

Problem solved

Functional benefit

Products and services

• Naocare A SaaS patient education platform for French-speaking healthcare professionals (pharmacists, doctors, nurses) providing access to over 1,000 expert-validated digital resources—including anatomical diagrams, videos, advice sheets, medical quizzes, and an anatomical atlas—covering 40+ pathologies. Subscribers can annotate, print, or email materials to patients during consultations. Subscription starts at €29.90/month for pharmacists.

Quantifiable outcome

• Pharmacists use Naocare with approximately 1 in 6 patients on average
• +1 more outcomes

Named customers3 records

Segments4 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Five partnerships are on record, tiered core and minor.

• Expert Network (Medical Professionals)coreStrategic or Co-development PartnerNetwork of doctors, pharmacists, and other healthcare professionals who oversee the design and validate information and education resources within their areas of expertise. Includes specialists such as oncologists, pneumologists, endocrinologists, rheumatologists, pediatricians, cardiologists, and gynecologists. Resources are also validated by expert networks and patient associations.
• Patient AssociationsminorStrategic or Co-development PartnerPatient associations are consulted during content selection to identify the most relevant resources for patient benefit. Includes Asthme et Allergies, Association Cœur et Santé, AFLAR, Association Française des Diabétiques, France Parkinson, and GRIO.
• Faculty of Medicine of Angers - Anatomy LaboratorycoreStrategic or Co-development PartnerCollaboration with the Anatomy Laboratory of the Faculty of Medicine of Angers for the Human Body Atlas, featuring anatomical plates and diagrams.
• Public Health Organizations (Cespharm, Santé Publique France, INCA, etc.)minorStrategic or Co-development PartnerNaocare relays national and international public health campaigns to healthcare professionals, making documents (fact sheets, brochures, videos) freely available from organizations such as Assurance Maladie, INCA, Santé Publique France, Cespharm, and various medical societies.
• Françoise Tourmen (Gynecologist)minorStrategic or Co-development PartnerExpert contributor for contraception content. Françoise Tourmen is a gynecologist, former member of Planning Familial's contraception commission, INPES expert for contraception campaign working group, and collaborator with health agencies and medical journals.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Regional players

• WEDA: One of the leading EHR vendors for French general practitioners. Comparable as a French-installed software platform used by HCPs daily, into which patient education content could be bundled or displaced.
• CompuGroup Medical: Major European healthcare software vendor offering EHR and physician-information systems across France and other countries. Comparable as an HCP-facing information systems incumbent that could bundle patient education features.

Broad incumbents

• UpToDate (Wolters Kluwer): Global clinical decision support and reference resource used by physicians and increasingly pharmacists. Comparable as a content-driven subscription reference product for HCPs and represents the international incumbent benchmark.
• Doctolib: Dominant French telehealth and HCP workflow platform. Broader incumbent with potential to absorb point-of-care patient education into its core product, making it a strategic threat to standalone players like Naocare.
• Equasens (Pharmagest): Pharmacy software leader (LGPI, SmartRX, etc.) widely used in French pharmacies. Adjacent incumbent whose integrated dispensary and patient-management suite could absorb or compete with Naocare's pharmacy-segment proposition.

Direct peers

• Bepatient: French and European patient engagement platform combining education, remote monitoring, and adherence. Competes for similar pharmacy/clinical accounts with a broader digital-therapeutics platform angle.
• Posos: French clinical decision support and patient-education assistant integrated into HCP workflows. Targets the same French healthcare professionals with point-of-care, decision/education content and competes for similar SaaS budgets.
• Observia: French patient engagement and adherence platform serving pharma and HCPs across chronic disease education. Comparable as a patient engagement and education SaaS aimed at improving therapeutic outcomes through patient-facing content.
• Vidal / Vidal Pro: France-based medical reference and drug information platform (now part of Wolters Kluwer) used by HCPs at the point of care. Highly comparable to Naocare as a subscription-based professional reference/decision-support tool with similar target users (French pharmacists, physicians).

Others

• Santé Publique France / Cespharm: French public health agencies producing free validated patient-education materials that Naocare distributes. Functions as an indirect substitute — any scaling of these agencies' digital channels could compress Naocare's value proposition.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/naocarepro
• LinkedInlinkedin.com/company/naocare

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Naocare