Andrews Farm Market and Winery

What Andrews Farm Market and Winery does

Andrews Farm Market and Winery, operating as Andrews Scenic Acres, is a family-owned agritourism destination founded in 1980 by Bert and Lauraine Andrews on a 165-acre site along the Niagara Escarpment in Milton, Ontario. The business operates seasonally from May 30 to November 1 and serves roughly 60,000 visitors and 15,000 students annually through an integrated mix of pick-your-own produce (strawberries, blueberries, raspberries, pumpkins, asparagus, flowers), an on-site farm winery producing fruit and dessert wines from estate-grown fruit, a free-access farm market selling local honey, maple syrup, jams, and baked goods, and a slate of family attractions including wagon rides, mazes, a playground, and a farm animal area. The farm additionally hosts private farm parties, corporate events, self-guided field trips, professional photography sessions, and a newly launched AI Discovery Park showcasing third-party robotics brands.

The business runs on a diversified, primarily direct-to-consumer revenue model that blends pay-as-you-go unit pricing (admission $14-$17.50+HST, photography permits $150-$200), per-weight PYO produce sales, on-site winery bottle sales, retail market transactions, and recurring annual Season Pass subscriptions at the Individual, Couple's, and Family tiers ($60-$200). Group rates apply for parties of 15 or more, and senior pricing plus Half Price Mondays support yield management. Distribution is overwhelmingly on-site, supplemented by online pre-booking through FareHarbor and selective farmers' market presence for the Ontario fruit wine line.

Strategic positioning combines deep regional brand equity (only winery in Halton Region; founder inducted into the Ontario Agricultural Hall of Fame in 2024) with a partnership network spanning Green Care Farms, Milton Hospital, Food for Life, Townsend Smith Foundation, University of Guelph, and Fruit Wines of Ontario, and an emerging agriculture-technology crossover thesis via the AI Discovery Park and clean-tech sponsors. The company is privately held by the founding family with no venture or private equity investment disclosed; a CAD $127,031 grant from Environment and Climate Change Canada in October 2025 represents the only disclosed funding event.

Name

Andrews Farm Market and Winery

Legal name

Andrews Farm Market and Winery

Website

https://andrewsscenicacres.com

Company type

Private

Founded year

1980

Operating status

Operating

Headcount range

51–100 employees

Short description

Andrews Farm Market and Winery is a family-owned, 165-acre agritourism destination in Milton, Ontario, combining pick-your-own produce, an on-site fruit winery, a farm market, seasonal attractions, and event venues to serve families, school groups, and corporate clients.

Ownership category

akta.pro rank

Product category

Agritourism and Farm Winery

NAICS

Fruit and Tree Nut Farming (1113), Strawberry Farming (111333), Berry (except Strawberry) Farming (111334), Nursery, Garden Center, and Farm Supply Retailers (444240)

SIC

Agricultural Production-Crops (100)

akta.pro primary industry

Farmers’ Markets & Farm Stands (Fresh Food) (CRAHAHAE)

akta.pro secondary industries

Berry Farming (Strawberries, Blueberries, Raspberries, Blackberries, Cranberries) (AFAGACAD), Farmstay B&Bs & Agritourism Inns (THAGAHAG)

Keywords

• Pick-your-own produce
• Fruit wine production
• Agritourism experiences
• On-farm winery
• Farm market retail

Headquarters

HQ city

Milton

HQ country

Canada

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Personnel, Infrastructure, Technology or R&D, Marketing or Sales, Supply Chain

Revenue model

1. Admission Fees: Visitors pay general admission fees for access to the farm's attractions, picking fields, petting zoo, playground, wagon rides, and seasonal attractions. General admission ranges from free (ages 0-5) to $17.50+HST for ages 6-64, with discounts for seniors and pre-booking options.
2. Pick-Your-Own Produce: Fresh produce sold by weight (or per bloom for flowers) that visitors pick themselves from the fields, including strawberries, blueberries, raspberries, pumpkins, squash, asparagus, and various flowers.
3. Winery Sales: On-site winery producing fruit wines from farm-grown produce, including Signature Fruit Wines (Strawberry Fields, True Blue, Regal Black Currant, Apple Crisp, Raspberry Rouge) and Signature Dessert Wines (Strawberry Sensation, Raspberry Framboise, Cassis Black Currant, Blueberry Bouquet).
4. Season Passes: Annual membership passes providing unlimited general admission throughout the regular season (May 30 to November 1), available as Individual ($60), Couple's ($110), or Family (4 people, $200) passes.
5. Group Bookings and Events: Revenue from organized group activities including field trips, corporate events, farm parties, and photography permits. Photography permits are $150 daytime or $200 after hours.
6. Farm Market Sales: On-site farm store selling pre-picked produce, local products including honey, maple syrup, jams, and baked goods. Access to farm market and winery is free without admission fee.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

Andrews Farm Market and Winery operates a 165-acre agritourism destination in Milton, Ontario, combining Pick-Your-Own produce fields, an on-site farm market, and the only fruit winery in Halton Region producing award-winning fruit and dessert wines from farm-grown produce. The business offers seasonal farm attractions (wagon rides, mazes, playground, animal corral), event hosting (farm parties, corporate events, field trips), professional photography permits, and an AI Discovery Park showcasing robotics and emerging agricultural technologies.

Product overview

Andrews Farm Market and Winery operates as a diversified agritourism destination spanning 165 acres on the Niagara Escarpment in Milton, Ontario. The core offering combines Pick-Your-Own produce operations (strawberries, blueberries, raspberries, pumpkins, flowers, and seasonal vegetables) with an on-farm winery producing fruit wines from homegrown fruit for over 30 years. The portfolio includes a Farm Market for pre-picked produce and local goods, seasonal Farm Attractions (wagon rides, mazes, playground, animal area), and event venues for Farm Parties, Corporate Events, and Field Trips. An AI Discovery Park showcases robotics and AI technologies as an educational attraction. Season Passes provide unlimited admission access. The business operates seasonally from May through November.

Differentiator

Problem solved

Functional benefit

Products and services

• Pick-Your-Own (PYO) Produce Seasonal produce picking experience allowing visitors to harvest fresh fruits, vegetables, and flowers directly from the fields, including strawberries, blueberries, raspberries, asparagus, pumpkins, squash, and various flowers. Sold by weight or per bloom for flowers.
• Andrews Winery On-farm winery producing award-winning fruit wines, dessert wines, and signature red and white wines from produce grown at the farm. Visitors can sample wines during visits, and access to the farm market and winery is free without admission fee.
• Farm Market On-site retail store selling pre-picked produce, local products including honey, maple syrup, jams, and baked goods. Accessible to visitors without paying an admission fee.
• Farm Attractions Seasonal farm attractions across the 165-acre property including walking trails, wagon rides, playground, animal corral, straw mountain climb, seasonal mazes, and scenic photo opportunities available from spring through fall.
• AI Discovery Park Interactive educational attraction showcasing emerging technologies, robotics, and AI applications related to agriculture, food production, kitchen equipment, lawn and garden technology, renewable energy, outdoor recreation, and robotics/automation, featuring partner brands including Unitree Robotics, AgiBot, Booster Robotics, Zeroth Robotics, and Segway-Ninebot.
• Farm Parties Private event hosting for birthdays and special occasions, including dedicated party areas, picnic tables, wagon rides, and party host support for guests.
• Corporate Events Private countryside event venue for staff parties, team-building activities, and client appreciation events in spring, summer, and fall, with picnic pavilions and group wagon rides.
• Field Trips

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Eight partnerships are on record, tiered core and minor.

• Green Care FarmscoreStrategic or Co-development PartnerExciting partnership to host Canada's first-ever day program for people with dementia, providing opportunities to spend time outside in a safe and supportive environment. Open to people of all ages living with dementia, including young onset dementia, empowering them to pursue active healthy lifestyles and connect with farm activities through summer and fall seasons.
• Milton Hospital / Milton Strawberry FaircoreGTM or Marketing PartnerFor almost 40 years, Andrews has been sponsoring the Milton Strawberry Fair, donating thousands of dollars worth of fresh-picked berries every year as a hospital fundraiser. Raised $30,000 for the cause even during 2020-2021 COVID shutdown.
• Food for LifeminorStrategic or Co-development PartnerDistribution partner for donating thousands of dollars worth of fresh local food and products to community food bank programs throughout Halton Region, reducing food waste while supporting those in need.
• Townsend Smith FoundationminorGTM or Marketing PartnerSupporting volunteers and fundraising for hospice residence in North Halton - the first of its kind in the region - providing calm, peaceful, home-like environment for individuals with life-limiting illness.
• AIMART CanadacoreStrategic or Co-development PartnerSponsor of the AI Discovery Park, an organization dedicated to promoting innovation, clean technology, robotics, renewable energy, and sustainable development in Canada.
• Electric Vehicle & Green Energy Advancement Association Canada (EVGEA)coreStrategic or Co-development PartnerSponsor of the AI Discovery Park, an organization dedicated to promoting innovation, clean technology, robotics, renewable energy, and sustainable development in Canada. Contact email: [email protected] for exhibition and partnership opportunities.
• University of GuelphminorStrategic or Co-development PartnerProvided space for test plots for blueberries, strawberries and raspberries to advance varieties and pest control research.
• Fruit Wines of OntariominorStrategic or Co-development PartnerIndustry association where Bert Andrews served as board member, successfully advocating for the sale of Ontario fruit wines at provincial farmers' markets.

Scale indicators5 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Trius Winery & Restaurant: Major Niagara wine producer with on-site restaurant and tasting experience. Comparable winery-anchored agritourism model, but at a larger scale and with broader distribution than Andrews.
• Pillitteri Estates Winery: Larger established Niagara-on-the-Lake winery with a broad icewine and table wine portfolio. Comparable in category (Ontario fruit/grape wine production) though operating at a meaningfully larger scale and broader distribution.
• Inniskillin Wines: Iconic Canadian winery with estate retail and tasting experiences. Relevant incumbent benchmark for Ontario winery agritourism, though operating at materially larger scale than Andrews.

Direct peers

• Pingle's Farm Market: Southern Ontario farm market operating a pick-your-own produce, farm attractions, seasonal events, and on-site retail model directly comparable to Andrews' agritourism stack. Competes for the same GTA-adjacent family and field-trip visitor base.
• Barrie Hill Farms: Pick-your-own berry and apple farm north of the GTA offering PYO, farm market, and seasonal events. Direct overlap with Andrews' strawberry, blueberry, and raspberry PYO business.
• Whittaker's Farm Market: Niagara Region PYO and farm market operation with strawberries, raspberries, and pumpkins, plus farm attractions. Comparable crop mix and agritourism positioning to Andrews' berry-focused offering.
• Downey's Farm Market: Ontario pick-your-own farm with farm market, corn maze, wagon rides, and seasonal events. Closely matches Andrews' PYO-plus-attractions offering for GTA families and school groups.
• Applewood Farm Winery: Ontario small-batch fruit winery producing wines from estate-grown fruit. Direct peer to Andrews Winery on the fruit-wine production and on-site tasting business model.

Emerging players

• Country Cutz Christmas Tree Farm: Smaller Ontario farm offering seasonal pick-your-own experiences (notably Christmas trees) with on-site retail. Useful peer for understanding how smaller Ontario farms scale PYO and event revenue.

Regional players

• Snyder's Farm Market: Southern Ontario farm market with PYO produce, bakery, and farm store. Comparable in farm-market retail mix, though more focused on bakery/grocer and less on ticketed attractions than Andrews.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/andrewsscenic
• Facebookfacebook.com/100054433661815

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Andrews Farm Market and Winery